Article Per Year (5 Year)
p-Index From 2021 - 2026
11.968
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Bisnis dan Manajemen Widya Cipta : Jurnal Sekretari dan Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Jurnal Mitra Manajemen JRB-Jurnal Riset Bisnis Efektor JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Bisnis Terapan Dinasti International Journal of Education Management and Social Science JMK Jurnal Manajemen dan Kewirausahaan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Orientasi Bisnis dan Entrepreneurship Jurnal Cahaya Mandalika Jurnal Abdimas Bina Bangsa Jurnal Ekonomi Jurnal Bina Bangsa Ekonomika Jurnal Abdi Masyarakat Multidisiplin Jurnal Bangun Abdimas Jurnal Manajemen dan Bisnis Madani Manajemen Kreatif Jurnal Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Keuangan dan Bisnis Jurnal Pengabdian Bersama Masyarakat Indonesia Jurnal Pengabdian Kepada Masyarakat Jurnal Pelayanan Hubungan Masyarakat Riwayat: Educational Journal of History and Humanities Mutiara: Jurnal Penelitian dan Karya Ilmiah Pusat Publikasi Ilmu Manajemen Master Manajemen SUBSERVE: Community Service and Empowerment Journal Jurnal Pengabdian Masyarakat Nasional Ekobisman : Jurnal Ekonomi Bisnis Manajemen Jurnal Pelayanan Masyarakat Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Jurnal Semesta Ilmu Manajemen dan Ekonomi Jurnal Pengabdian Cendekia Epsilon : Journal of Management (EJoM)
Lingga Yuliana
Universitas Paramadina
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

Published : 101 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 101 Documents
Search

 1   2   3   4   5 
ANALISIS STRATEGI MARKETING 4C PADA BOGOR PERMAI BAKERY Nisrina Alya Fatharani; Lingga Yuliana
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i1.471

Abstract

Bread is one of the alternative wheat products for staple foods in Indonesia. Unstable imported wheat prices and intense competition in the bread industry are one of the challenges for Bogor Permai Bakery. This study aims to analyze segmentation, targeting, and positioning, analyze the internal conditions of Bogor Permai Bakery based on the 4C marketing mix strategy, and formulate appropriate marketing strategy solutions based on the 4C marketing mix strategy. The research method used is field research with a qualitative descriptive research approach. The results showed that Bogor Permai has implemented a marketing strategy through segmentation, targeting and positioning analysis as well as the 4C marketing mix strategy. This research provides recommendations for the formulation of new marketing strategies based on the 4C marketing mix. The new strategy suggested in the co-creation aspect is to explore new flavors by combining two or more different flavors in one bakery product. The aspect of currency by implementing e-wallet payment methods. The communal activation aspect by introducing Bogor Permai products within the Bogor City foodie-based community, and collaborating with influencer marketing. Conversation aspect by implementing creative content through social media
STRATEGI PELATIHAN KERJA DALAM MENDUKUNG LULUSAN YANG SIAP KERJA Didin Hikmah Perkasa; Nur Vitriani; Lingga Yuliana; Ahmad Azmy
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.1053

Abstract

This article aims to discuss how to design a career strategy in the Company through job training for students who have just graduated at SMKN 16 Jakarta. Vocational students are included in the category of teenagers who in fact do not have good career maturity. Meanwhile, education in SMK is directed at the development of company/industry-based education, so efforts need to be made to improve, Improvement efforts are not enough only to be carried out by vocational teachers but also require other teachers including BK teachers. One of the things that can be done is job training and competency improvement by attending various job trainings and having competency certificates by related institutions. In addition, to support graduates who absorb work, the school must also prepare strategies so that graduates can be accepted for work by holding job fairs, education and entrepreneurship which are routinely carried out every year. Service strategies that can be provided include basic services in the form of career information media, then also need assessment of students' interest talents, consulting services and individual counseling services. Thus, it is expected that students can increase career maturity, both in identifying potential, analyzing career opportunities, and even in deciding the right career choice
Pelatihan Konsep Merek Bagi Pelaku UMKM Apriyana, Nurliya; Yuliana, Lingga
Jurnal Bangun Abdimas Vol 1 No 2: November 2022
Publisher : PT. Bangun Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (925.157 KB) | DOI: 10.56854/ba.v1i2.90

Abstract

Sektor UMKM semakin bertumbuh seiring dengan meningkatnya inovasi masyarakat serta keinginan dalam berwirausaha Pertumbuhan jumlah UMKM tiap tahunnya menjadi tantangan bagi industri UMKM bersaing dengan mempunyai merek yang sejenis. Tujuan pelatihan ini, memahami konsep merek sebagai bagian dari strategi pemasaran. Dan memahami cara membangun, mengelola dan menyusun strategi merek serta memahami fungsi merek bagi pelaku UMKM. Pelaksanaan kegiatan pelatihan diselenggarakan di Universitas Paramadina dengan mengundang para pelaku UMKM sebagai peserta dalam pelatihan tersebut. Metode pelatihan dilakukan selain dilakukan pemaparan materi juga dilakukan secara focus group discussion. Pelatihan mengutamakan bagaimana pentingnya sebuah merek bagi keberlangsungan usaha yang merupakan bagian dari pemasaran. Peserta pelatihan diberikan pemahaman akan suatu ekuitas merek serta pengetahuan merek, dimana elemen suatu merek terdiri atas nama, slogan, logo, jingle, karakter dan kemasan.
Pengaruh Persepsi Konsumen Terhadap Minat Beli Mobil Listrik Mercedes-Benz EQS Ramadhani, Suci; Yuliana, Lingga
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 4 No 1 (2023): JUNI 2023
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v4i1.3614

Abstract

Kendaraan listrik menjadi semakin umum di seluruh dunia, menjadikannya pilihan yang lebih disukai untuk kendaraan ramah lingkungan di masa depan. Evolusi industri otomotif telah dipengaruhi secara signifikan oleh meningkatnya penggunaan kendaraan listrik. Konsumen tidak sepenuhnya menyadari bagaimana kendaraan listrik yang hemat energi dan ramah lingkungan. Pelanggan berhati-hati untuk melakukan pembelian mobil listrik. Oleh karena itu, sangat penting untuk memberikan informasi dan edukasi yang akurat kepada masyarakat tentang kendaraan listrik untuk membentuk persepsi mereka. Penelitian ini bertujuan untuk mengkaji bagaimana pandangan konsumen terhadap kendaraan berbahan bakar bensin Mercedes-Benz mempengaruhi minat konsumen untuk membeli kendaraan listrik Mercedes-Benz EQS. Dalam penelitian ini, metodologi kuantitatif diterapkan. Kuesioner dibagikan secara langsung dan online kepada 162 responden di wilayah Jabodetabek. Data dikumpulkan dengan menggunakan pendekatan non-probability sampling dan teknik purposive sampling. Analisis data untuk penelitian ini menggunakan SPSS versi 26. Untuk menguji hipotesis digunakan analisis data regresi linier langsung. Menurut temuan studi tersebut, persepsi konsumen tidak memiliki pengaruh yang terlihat terhadap minat beli konsumen untuk membeli kendaraan listrik Mercedes-Benz EQS. Oleh karena itu, diduga masih banyak elemen lain yang mempengaruhi minat pembeli untuk membeli mobil bertenaga bensin Mercedes-Benz dibandingkan dengan kendaraan listrik Mercedes-Benz EQS.
Potensi Gerakan Anti Food Waste dalam Penguatan Perekonomian UMKM Yuliana, Lingga
Efektor Vol 9 No 2 (2022): Efektor Vol.9 No.2 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/e.v9i2.18647

Abstract

The aim of this study is to identify the role of Anti Food Waste Movement in strengthening the MSME economy with Indonesia's surplus as a case study. Descriptive qualitative method were utilized in this research with secondary data. Participants of this study are Non-Profit Organization activists who also contribute to campaigns to stop environmental damage. The result of this study demonstrated that Surplus Indonesia's presence is able to strengthen the MSME economy by cooperating in the form of partner and acting as a marketer for products that are not currently in stock. Additionally, it offers a compromise that benefits both consumers and producers. Surplus Indonesia, a supplier, distributes unsold inventory and makes a profit by marketing it. From the consumer's perspective, prices will decrease
ANALISIS STRATEGI KORPORAT PENGETAHUAN ASET DAN OPINI PAKAR TERHADAP KINERJA PERUSAHAAN TERBUKA Yuliana, Lingga; WS, Antonius; Purwoko, Bambang
EKOBISMAN : JURNAL EKONOMI BISNIS MANAJEMEN Vol 1 No 2 (2016): DESEMBER
Publisher : SEKOLAH PASCASARJANA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The company's performance has been achieved because of the buying and selling activities in the two markets, namely the consumer market and capital markets. In the capital market activities, the company provides stock and bonds and obtain results in the form of earnings per share. This study will analyze the performance of companies based on the value of Price Eaning Ratio and Price to Book Value Ratio. The purpose of this study is to analyze the corporate strategy in the company's performance. This research uses descriptive quantitative approach. This study applies the strategy through the selection of analysis tools that Analytic Network Process (ANP). The results of this study indicate that intensive strategy is best used for the corporate strategy of the firms as engaged in the cement industry. Intensive best strategy is market penetration strategy then market development strategy and product development with the Analytic Network Process (ANP).
The Impact of Brand Credibility on The Brand Reputation of Teh Botol Sosro Brand Hamdani, Rezki; Yuliana, Lingga
Journal of Applied Business Administration Vol 8 No 1 (2024): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v8i1.7319

Abstract

The focus of this study is to examine how brand credibility affects brand reputation using Teh Botol Sosro as a case study. Methods of quantitative description are used in this study. The research employed purposive sampling, whereby the participants were selected based on their knowledge of and past purchases of Teh Botol Sosro products, which were to be made between July 2023 and March 2024. In all, one hundred respondents took part in this study. Version 3.3.9 of the Smart PLS analysis program is used to process partial least squares, which are employed in data analysis in research. Respondents were given a Google Form questionnaire with a scale from 1 to 4 that included the options for strongly disagree, disagree, agree, and highly agree. The study's findings indicate that brand reputation is influenced by brand credibility.
The Impact of Brand Hate and Negative E-WOM on Non Purchase Intention (Case Study on American Food) Slamet, Frima Agustian; Yuliana, Lingga
Journal of Applied Business Administration Vol 8 No 2 (2024): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v8i2.7721

Abstract

The purpose of this study is to examine how brand hate and negative electronic word-of-mouth affect consumers' intentions not to buy. This study focuses on a particular category of food product from the American brand McDonald's (McD). In this study, which included 123 respondents from Jabodetabek, the methodology was quantitative. Responses have to be both male and female, between the ages of 17 and 55, and have to be up to date on the terms of Israel's and Palestine's conflict. By using Google Form as a intermediate platform to distribute questionnaires, the data source uses primary data. Leveraging the SmartPLS version 4.1.0.0 tool, the partial least squares data analysis technique is used. The first finding of the study is that brand hate significantly and favorably affects consumers' intentions not to buy. Second, non-purchase intention is positively and significantly impacted by negative electronic word-of-mouth.
STRATEGI DIGITAL MARKETING UNTUK UMKM FASHION DAN AKSESORIS WANITA Azmi, Nurul; Yuliana, Lingga; Perkasa, Didin Hikmah
SUBSERVE: Community Service and Empowerment Journal Vol. 2 No. 2 (2024): Juli 2024
Publisher : Prime Identity Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/scsej.v2i2.38

Abstract

Strategi digital marketing saat ini semakin penting diimplementasikan dalam bisnis. Tujuan penyelenggaraan pelatihan ini adalah untuk meningkatkan visibilitas dan pengenalan merek di pasar digital, meningkatkan penjualan melalui penerapan strategi digital marketing yang efektif, serta mengoptimalkan penggunaan sumber daya dengan strategi yang terukur dan terarah. Rayn Fashion menjadi pihak dimana pelatihan tersebut diberikan. Melalui strategi digital marketing yang tepat, UMKM dapat mencapai peningkatan penjualan yang signifikan, seperti yang dialami oleh Rayn Fashion. Iklan online, promosi khusus, dan konten kreatif telah membantu meningkatkan konversi penjualan. Dengan pemanfaatan platform media sosial, kerjasama dengan influencer, serta diversifikasi platform dan pelatihan tim menjadi strategi yang tepat diimplementasikan Rayn Fashion untuk eksis memasarkan produknya sehingga dapat menjangkau lebih banyak pelanggan.
PEMBINAAN ASESMEN KOMPETENSI MINIMUM DENGAN MODEL BLENDED LEARNING Masnia, Masnia; Diana, Hafsah Adha; Yuliana, Lingga; Perkasa, Didin Hikmah; Firdaus, Hendy Yusman; Maliana, Rahma; Meilani, Ajeng
SUBSERVE: Community Service and Empowerment Journal Vol. 2 No. 2 (2024): Juli 2024
Publisher : Prime Identity Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/scsej.v2i2.39

Abstract

Proses pembelajaran merupakan kebutuhan masyarakat dibidang pendidikan. Pembatasan kegiatan terus berlangsung menyebabkan aktifitas pembelajaran tidak lagi dapat dilakukan secara langsung di sekolah. Asesmen Kompetensi Minimum (AKM) adalah penilaian kompetensi dasar berupa literasi membaca dan literasi numerasi sebagai bentuk hasil belajar kognitif. Asesmen Kompetensi Minimum (AKM) menjadi hal yang harus didorong dalam kegiatan pembelajaran disekolah. Bentuk kegiatan yang akan dilakukan dalam Pengabdian Kepada Masyarakat ini adalah melalui kegiatan Pembinaan Asesmen Kompetensi Minimum untuk Meningkatkan Kemampuan Numerasi Siswa SMA Tadika Pertiwi dengan Model Blended Learning yang berupa pembinaan Literasi Numerasi melalui modul dan latihan soal. Pelaksanaannya memanfaatkan Google Classroom dan Google Meet. Pada kondisi pandemi dimana terjadi keterbatasan siswa dalam belajar, sekolah harus berperan aktif dalam mendukung Asesmen Kompetensi Minimum (AKM) dimana metode Blended Learning menjadi cara agar menumbuhkan minat siswa dalam belajar dan pandemi bukan menjadi halangan bagi siswa untuk dapat mengasah pengetahuannya. Metode Blended Learning dapat diaplikasikan dalam perencanaan perbaikan pembelajaran bagi tenaga pendidik, serta kepala sekolah.
Co-Authors Abdullah, Muhammad Al Faruq Abi Rafdi Achmad Tarmizi Aditya Rian Ramadhan Adrian A. Wijanarko Adrian A. Wijanarko Afifatul Khoiroh Agung Surya Dwianto Ahmad Azmy Ahmad Habibie, Ahmad Ahmad Yusuf Abdi Firdaus Alamsyah, Fadli Alfian, Rendi Alfiansyah, Aan Alim Kramo Masyuhur Alisia Putri Bestari Amanta, Najwa Az-Zahra Ananda Rizkyllah Andri Mat Raharjo Anis Kristia Astri Apriyana, Nurliya Ardani, Rayhan Arya Ardi Wiranata Ardiani, Nadia Rizky Arie Mulyati Athaullah, Fathin Abrar Aulia , Naila Najmi Bambang Purwoko Bangbang Irawan Basuki , Clara, Virjinia Clarichie, Clavin Dea Elvira Delia, Refa Dias I Denudin Sobari Derriawan Derriawan Desty Febrian, Wenny Dewi Jayanti Nazara Diah Angguningtiyas Diana, Hafsah Adha Diandra, Didip Didin Hikmah Perkasa Dinul Ambiyah Diyanti, Indira Nada Eko Bima Sutopo, Israel Elsa Melani Ervan, Bonfilio Fadhila, Naufal Fadillah, Muhammad Adam Fany Safriyanti Fathiana, Faliha Ersa Fauzan, Ray Febrian, Wenny Desty Firdaus, Hendy Yusman Gray Nindyan Pradipta Mitya Utoyo Hamdani, Rezki Handayani, Senia Lestari Handika Arif Setiawan Hardi Yakup Hidayat, Djibran Nova Humaira, Aliffia Ida Trigani Iin Mayasari Irawan, Bangbang Israel Eko Bima Sutopo Iyus Wiadi Janni Beatrix Mandowally Janni Beatrix Mandowally Jasmine, Catherine Putri Angelica Johan Ramadhan Nurwardana Kafiyan, Vio Salman Kamaliyah, Levi Raica Keke Tarisca Kharisma Candra Utama Khoirudzaki, Saskia Kholis Azmi Mustofa Klara Bali Kurniawan, Anarta Abimanyu Larasati, Nike Lestari Widiah Ningsih Livani Yanuari Ludfiah Zahrah LUJENG LUTHFIYAH Lutfi Alhazami Luthfi Akbar Ryan M. Ghofur Riyanto Mabil, Syahrul Putra Magito Magito Maliana, Rahma Manalu, Christopher Ferdinand Darren Maria, Nadiya Tristi Martin Krisna Priyatno Masnia Masnia, Masnia Masnia, Masnia Maulana, Fadli Mughni Maya Firdiana Megawati Sihite Meilan Mustikasari Meilani, Ajeng Melati Indriati Putri Muhammad Naufal Muhammad Rizky Naomi Saptorinie Natalia, Riska Navita, Puti Azzahra Nike Larasati Niko Ariza Ramadhanu Nisrina Alya Fatharani Novyta, Novyta Nur Aisah Nur Ramadhan Setyabudi Nur Vitriani Nur Vitriani Nurliya Apriyana Nurliya Apriyana Nurul Azmi, Nurul Poetry, Keyka Pranata, Dedy Prasetya, Kartika Febrianti Pratama, Aldiwa Pratama, Raka Rizki Primayudha, Alvin Dito Purwoko, Bambang Putra, Muhammad Farrel Risyawal Putra, Muhammad Rasya Kurniawan Putri , Aurellia Nadira Putri, Bilqis Saphira Qilbaaini Effendi Muftikhali Raditya, Ananda Alif Rafa Fitria Rafdi, Abi Rahmatika, Aulia Rahmi, Ratu Naila Ray Fauzan Ray Fauzan Rendi Alfian Rendi Alfian Revaldito, Sayyidina Adha Rhamdany, Fathya Talitha Rosinta Rosinta Rosyad, Abdul Ghani Ryani Dhyan Parashakti Sabani , Qalam Raydathul Sabilla, Edelwiss Fahmi Nur Safira, Erliza Saksono, Alvino Saka Salsabila, Resya Zalfa Sam Oudom Serick Saputri, Kurnia Dwi Saputri, Rara Zulia Sarah Rusfianti Sasmaya, Elsadian Hana Sasmiatin Irawan Sativa, Shafira Oryza Satria, Elyas Selli Prisilia Putri Sena , Afif Nur Seri Marianti Setiyo Purwanto Shafwan, Muhammad Silfia, Vivi Silvia Justiana Simbolon, Hartobela Siti Annisa Wahdiniawati Siti Nur Amanah Siti Nurjanah Slamet, Frima Agustian Sri Harnanih Suci Ramadhani, Suci Sugiono, Burhan Prakoso Suhisman, Niken Citra Tantio Dipo Priantono Tantio Dipo Priantono Tito Adi Dharma Tito Iswanto Trigani, Ida Tsabita, Malika Khansa Tutut Ratna Wana Setya Ningsih Wahdi Fauzan Nugroho Wahdi Fauzan Nugroho Wati, Pera Waty, Sully Sia Willyansyah, Willyansyah Wirayudha, Raditya WS, Antonius Wulan Aditya Putri Yosya, Syepria Bilqiis Yuliani Sherlyta Zacky Aditiaga Zulfa, Ghefira Zahira