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Lingga Yuliana
Universitas Paramadina
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PENGARUH VIRAL MARKETING TERHADAP MINAT BELI PRODUK MOTHER OF PEARL Silvia Justiana; Lingga Yuliana
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i1.447

Abstract

This study aims to analyze the effect of viral marketing on buying interest in mother of pearl product on the Tik Tok application. Novelty in this research where case studies used have not been found in partial and simultaneous correlations. The method applied in this study is a quantitative descriptive method.  Research data comes from primary data. Taking. Sampling is taken by purposive sampling with the criteria that the respondent has never bought a mother of pearl product.  Male and Female respondents were involved in this study with an age range of 17-55 years.Determination of the number of samples using the slovin sampling formula. Respondents involved in the study were 100. The data testing uses multiple linear regression analysis with SPSS version 25. The Likert scale is used to determine the answers by respondents. Based on the research results, it showed viral marketing variable have a positive and significant effect partially on the purchase intention variable. If Viral Marketing increased then purchase intention buy interest in mother of pearl products.
KUALITAS PELAYANAN DIFABIS COFFE & TEA TERHADAP KEPUASAN PELANGGAN Gray Nindyan Pradipta Mitya Utoyo; Kholis Azmi Mustofa; Lingga Yuliana
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 4 No. 2 (2023): Jurnal Cahaya Mandalika
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v4i2.1994

Abstract

The focus of this study is for investigating the impact of service quality on customer satisfaction in Difabis Coffee & Tea. The uniqueness of this study is the absence of case studies on coffee and tea disability with comparable characteristics in earlier references. Purposive sampling is the approach to sampling used in the research, which utilizes a quantitative descriptive methodology. Attendees to Difabis Coffee and Tea served as the study's respondent population. A total of 88 respondents participated in the data collection process in July 2023. The data used are first-hand records. The main information is obtained through surveys that were distributed using a Google form. Partial Least Square, utilizing Smart PLS 3.3.9, is the data analysis method used. The findings indicated a relationship between customer satisfaction and Difabis Coffee & Tea's service quality.
PENGARUH BRAND FAMILIARITY DAN PERCEIVED QUALITY TERHADAP BRAND CREDIBILITY Ray Fauzan; Tantio Dipo Priantono; Lingga Yuliana
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 4 No. 2 (2023): Jurnal Cahaya Mandalika
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v4i2.1995

Abstract

This study intends to examine how Brand Credibility is influenced by Brand Familiarity and Perceived Quality. Purposive sampling is the sampling method used in the research, which employs a quantitative descriptive methodology. Participants in this study who used Kahf skincare products were respondents. The data used are first-hand records. The main information was gathered from 75 respondents who used the Kahf brand and received questionnaires using a Google form. Partial Least Square (PLS) has been implemented in the data analysis technique with the Smart PLS analysis tool version 3.3.9. The findings refuted the initial idea that brand familiarity affects brand credibility. The second premise holds that perceived quality affects the credibility of a brand. The third theory is that brand familiarity affects how quality is perceived.
ANALISIS STRATEGI MARKETING 4C PADA BOGOR PERMAI BAKERY Nisrina Alya Fatharani; Lingga Yuliana
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i1.471

Abstract

Bread is one of the alternative wheat products for staple foods in Indonesia. Unstable imported wheat prices and intense competition in the bread industry are one of the challenges for Bogor Permai Bakery. This study aims to analyze segmentation, targeting, and positioning, analyze the internal conditions of Bogor Permai Bakery based on the 4C marketing mix strategy, and formulate appropriate marketing strategy solutions based on the 4C marketing mix strategy. The research method used is field research with a qualitative descriptive research approach. The results showed that Bogor Permai has implemented a marketing strategy through segmentation, targeting and positioning analysis as well as the 4C marketing mix strategy. This research provides recommendations for the formulation of new marketing strategies based on the 4C marketing mix. The new strategy suggested in the co-creation aspect is to explore new flavors by combining two or more different flavors in one bakery product. The aspect of currency by implementing e-wallet payment methods. The communal activation aspect by introducing Bogor Permai products within the Bogor City foodie-based community, and collaborating with influencer marketing. Conversation aspect by implementing creative content through social media
Training of Prisoners in the Making of Accessories at Keerom-Papua Women's Prison, Class III A Janni Beatrix Mandowally; Nurliya Apriyana; Lingga Yuliana
Jurnal Pengabdian Bersama Masyarakat Indonesia Vol. 2 No. 2 (2024): April : Jurnal Pengabdian Bersama Masyarakat Indonesia
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jpbmi.v2i2.353

Abstract

The purpose of this course is to give participants the opportunity to support their families financially after their release from jail and to enhance the abilities and skills of women incarcerated or imprisoned. Therefore, the training's benefit is to boost the participants' self-confidence so they can engage the community after being released and realize their potential as accessory artisans. Insight and advantages are gained from the instruction, both for the individual and for other female inmates. Because they possess skills that they can utilize after they are released from prison, this instills confidence in the convicts. With the use of this provision, female inmates aspire to benefit themselves, their families, and the nation by giving similar training to underserved local populations, which will lead to the creation of jobs and tax revenue for the state.
The role of brand authenticity in activating brand love and brand trust and the implication on brand preference (brand study of the 2024 Indonesian presidential candidates) Nurliya Apriyana; Lingga Yuliana; Alisia Putri Bestari; Tito Iswanto
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study has examined the impact of brand authenticity in activating brand trust and brand love on brand preference in the 2024 presidential election. This research collected primary data by online questionnaire of 150 respondents were participated in the Indonesian presidential election of 2024. To prove empirically and validate the proposed model it tested by using partial least squares structural equation modelling (PLS-SEM). The findings indicate that presidential candidates brand authenticity have significant impacts on brand love, while presidential candidates brand authenticity have significant impacts on brand trust. Overall, presidential candidates brand love has significant impacts on brand preference, which in presidential candidate brand trust have significant impacts on brand preference. Finally, we find that the brand authenticity of presidential candidates serves as an electoral tool to build trust, love, and brand preference among voters.
The impact of brand familiarity on brand credibility and perceived quality of brands Marhen. J : an empirical analysis Kurnia Dwi Saputri; Fany Safriyanti; Lingga Yuliana
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

The purpose of this study is to examine, using the Marhen. J brand as a case study, the effects of brand familiarity on perceived quality and brand credibility. Methods of quantitative description are used in this study. The present study employed purposive sampling, whereby participants were selected based on their familiarity with the Marhen J bag brand. In all, one hundred respondents took part in this study. Partial Least Square is used as data analysis in research and processed using the Smart PLS analysis tool version 3.3.9. The research results show that the first hypothesis shows the influence of Brand Familiarity on Brand Credibility. And the second hypothesis shows that there is an influence between Brand Familiarity on Perceived Quality. The managerial implication in this research is that a brand will be more closely remembered by consumers if the brand owner is also involved in marketing and is better known to the public. With limited sales places for the Marhen. J brand, it is also an obstacle for people to get to know and buy Marhen. J bag products and services. Therefore, the Marhen. J brand must be able to expand its market share so that its products can be reached by many groups.
Implementation of social media marketing in the florist business Pera Wati; Zacky Aditiaga; Lingga Yuliana
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

The purpose of this study is to examine how a florist uses social media for marketing purposes. Where this research identifies Kios Vana Florist as a case study. This study used descriptive qualitative method. The data collection method in this research uses interviews and documentation. Purposive sampling was used in the sampling technique where respondents worked at the Kios Vana Florist either as owners, marketers or content creators. The interview method includes methods used by someone for a specific purpose, trying to obtain information or opinions verbally directly from an informant. Documentation method is a data collection technique by collecting and analyzing documents, both written, image and electronic documents. The data analysis stages in this research include collecting data, transcribing data, identifying themes, analyzing themes, and presenting research results. The research results show that Kios Vana Florist has implemented social media marketing which can support its product marketing activities. The managerial implications in this research are that the Kios Vana Florist has not utilized Community Building optimally. This is very important because building a community can help social media marketers interact with their audience in a more personal and in-depth way.
An analysis of the Bango Soy Sauce Brand's Reputation and Performance Alvino Saka Saksono; Lingga Yuliana
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

The focus of this study is to explore how brand reputation affects brand performance using the Bango soy sauce brand as a case study. Methods of quantitative description are implemented in this study. The present study applied purposive sampling, whereby participants were selected based on their comprehension of and experience with Bango Soy Sauce products, with a buying window of July 2023 to March 2024. In all, one hundred respondents took part in this study. Version 3.3.9 of the Smart PLS analysis program is used to process partial least squares, which have been used in data analysis in research. Respondents were provided with a Google Form questionnaire with a scale from 1 to 4 that included the options for strongly disagree, disagree, agree, and highly agree. Despite the notable exception of the first section, every section of the study questionnaire is a closed statement form. It is clear from the research findings and the discussion above that brand performance is influenced by reputation. The performance of a company's brand is positively correlated with its reputation. The research's management consequence is that Indonesian society typically bases its purchasing decisions on the law of demand. When a product is priced highly, buyers are more likely to purchase it from a different brand. In order for its enthusiasts to continue enjoying Bango Soy Sauce, the brand must therefore pay attention to the stability of selling prices.
Analysis of Brand Credibility and Brand Reputation on Brand Performance Rara Zulia Saputri; Muhammad Farrel Risyawal Putra; Lingga Yuliana
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

Leveraging the iPhone brand as a case study, the purpose of this research is to examine the impact of brand credibility and reputation on brand performance. Methods of quantitative description are used in this study. The present study employed purposive sampling, whereby the participants were selected based on their knowledge of and experience with purchasing iPhone brand products within the purchase range of March 2023 - March 2024. In all, 104 people took part in this study. Version 3.3.9 of the Smart PLS analysis program is used to process partial least squares, which are utilized in data analysis in research. Respondents were given a Google Form questionnaire with a scale from 1 to 4 that included the options for strongly disagree, disagree, agree, and highly agree. The study's findings demonstrate how brand credibility affects brand performance. Then, brand performance is influenced by brand reputation. The author's managerial inference is that buyers often second-guess their decision to purchase a product at a high cost. Because people, especially in Indonesia, continue to cite the rule of demand, which states that buyers would purchase a comparable good at a lower cost if the price of one product is higher than another. Secondly, the straightforwardness of finding iPhone products in stores should not be taken into account when making a direct purchase. Customers will take selling price and features into perspective.
Co-Authors Abi Rafdi Achmad Tarmizi Aditya Rian Ramadhan Adrian A. Wijanarko Adrian A. Wijanarko Afifatul Khoiroh Agung Surya Dwianto Ahmad Azmy Ahmad Habibie, Ahmad Ahmad Yusuf Abdi Firdaus Alamsyah, Fadli Alfian, Rendi Alfiansyah, Aan Alim Kramo Masyuhur Alisia Putri Bestari Alvino Saka Saksono Amanta, Najwa Az-Zahra Ananda Rizkyllah Andri Mat Raharjo Anis Kristia Astri Apriyana, Nurliya Ardani, Rayhan Arya Ardiani, Nadia Rizky Arie Mulyati Athaullah, Fathin Abrar Aulia , Naila Najmi Bambang Purwoko Bangbang Irawan Basuki , Clara, Virjinia Clarichie, Clavin Dea Elvira Delia, Refa Dias I Denudin Sobari Derriawan Derriawan Desty Febrian, Wenny Dewi Jayanti Nazara Diah Angguningtiyas Diana, Hafsah Adha Diandra, Didip Didin Hikmah Perkasa Dinul Ambiyah Diyanti, Indira Nada Elsa Melani Erliza Safira Ervan, Bonfilio Fadhila, Naufal Fadillah, Muhammad Adam Fany Safriyanti Fathiana, Faliha Ersa Febrian, Wenny Desty Firdaus, Hendy Yusman Gray Nindyan Pradipta Mitya Utoyo Hamdani, Rezki Handayani, Senia Lestari Handika Arif Setiawan Hardi Yakup Hidayat, Djibran Nova Humaira, Aliffia Ida Trigani Iin Mayasari Irawan, Bangbang Israel Eko Bima Sutopo Iyus Wiadi Janni Beatrix Mandowally Janni Beatrix Mandowally Janni Beatrix Mandowally Jasmine, Catherine Putri Angelica Johan Ramadhan Nurwardana Kafiyan, Vio Salman Keke Tarisca Kholis Azmi Mustofa Kurnia Dwi Saputri Kurniawan, Anarta Abimanyu Larasati, Nike Levi Raica Kamaliyah Livani Yanuari LUJENG LUTHFIYAH Lutfi Alhazami Luthfi Akbar Ryan Mabil, Syahrul Putra Magito Magito Maliana, Rahma Manalu, Christopher Ferdinand Darren Maria, Nadiya Tristi Martin Krisna Priyatno Masnia Masnia, Masnia Masnia, Masnia Maulana, Fadli Mughni Maya Firdiana Megawati Sihite Meilan Mustikasari Meilani, Ajeng Melati Indriati Putri Muhammad Al Faruq Abdullah Muhammad Farrel Risyawal Putra Muhammad Naufal Muhammad Rizky Naomi Saptorinie Natalia, Riska Navita, Puti Azzahra Nike Larasati Niko Ariza Ramadhanu Nisrina Alya Fatharani Novyta Novyta Novyta, Novyta Nur Aisah Nur Ramadhan Setyabudi Nur Vitriani Nur Vitriani Nurliya Apriyana Nurliya Apriyana Nurul Azmi, Nurul Pera Wati Poetry, Keyka Pranata, Dedy Prasetya, Kartika Febrianti Pratama, Aldiwa Pratama, Raka Rizki Primayudha, Alvin Dito Purwoko, Bambang Putra, Muhammad Farrel Risyawal Putra, Muhammad Rasya Kurniawan Putri , Aurellia Nadira Qilbaaini Effendi Muftikhali Raditya, Ananda Alif Rafdi, Abi Rahmatika, Aulia Rara Zulia Saputri Ratu Naila Rahmi Ray Fauzan Ray Fauzan Rendi Alfian Rendi Alfian Revaldito, Sayyidina Adha Rhamdany, Fathya Talitha Rosinta Rosinta Rosyad, Abdul Ghani Ryani Dhyan Parashakti Sabani , Qalam Raydathul Sabilla, Edelwiss Fahmi Nur Salsabila, Resya Zalfa Sam Oudom Serick Sarah Rusfianti Saskia Khoirudzaki Sasmaya, Elsadian Hana Sasmiatin Irawan Satria, Elyas Selli Prisilia Putri Sena , Afif Nur Seri Marianti Setiyo Purwanto Shafira Oryza Sativa Shafwan, Muhammad Silfia, Vivi Silvia Justiana Simbolon, Hartobela Siti Annisa Wahdiniawati Siti Nurjanah Slamet, Frima Agustian Sri Harnanih Suci Ramadhani, Suci Sugiono, Burhan Prakoso Suhisman, Niken Citra Tantio Dipo Priantono Tantio Dipo Priantono Tito Adi Dharma Tito Iswanto Trigani, Ida Tsabita, Malika Khansa Tutut Ratna Wana Setya Ningsih Wahdi Fauzan Nugroho Wahdi Fauzan Nugroho Waty, Sully Sia Wenny Desty Febrian Febrian Willyansyah, Willyansyah Wirayudha, Raditya WS, Antonius Wulan Aditya Putri Yosya, Syepria Bilqiis Yuliani Sherlyta Zacky Aditiaga Zulfa, Ghefira Zahira