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Lingga Yuliana
Universitas Paramadina
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Pentingnya Publikasi Kegiatan Di Era Media Sosial Nurliya Apriyana; Lingga Yuliana
Jurnal Pelayanan Hubungan Masyarakat Vol. 1 No. 3 (2023): September : Jurnal Pelayanan Hubungan Masyarakat
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jphm-widyakarya.v1i3.1150

Abstract

The ongoing technological advancements have significantly impacted people across all strata of society. The ease of obtaining information nowadays has become a hallmark of technology. This underscores the importance of utilizing technology appropriately as a platform to publicize the activities of empowerment within their work scope. This webinar aims to emphasize the significance of conducting publicity through social media by the administrators and members of the Family Empowerment and Welfare Movement (PKK), so that the activities and performance of the PKK empowerment team can be known to the general public, especially social media users. This way, the forms of activities can serve as a track record and be accountable to the community. Through social media, the dissemination of activity publications can occur swiftly and accurately, acting as a two-way communication tool to interact with the public. The content conveyed through social media reflects the identity of the social media owner, and social media has the capability to present mass justifications. Lastly, social media serves as a convenient and rapid, effective, and economical tool for communicating messages.
PENGARUH BRAND FAMILIARITY TERHADAP BRAND CREDIBILITY Seri Marianti; Tito Adi Dharma; Lingga Yuliana
Jurnal Bina Bangsa Ekonomika Vol. 16 No. 2 (2023): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v16i2.394

Abstract

This study aims to analyze the influence of Brand Familiarity on Brand Credibility with a case study of skincare products with the Scarlett brand. No previous research has been found related to research variables that examine the correlation between brand familiarity to brand credibility with Scarlett's brand case study. Descriptive quantitative became the method in this study. Involving 75 respondents domiciled in Baturaja City who are users of the Scarlett brand, both men and women. Data analysis techniques using Partial Least Square (PLS). Using primary data disseminated through Google Forms with a data collection period of August 2023. The results showed that there was an influence between brand familiarity and brand credibility. The presence of scarlett skincare as a local brand can be considered for the reliability of the brand so that it can be the choice of the community instead of using imported products. This will have an impact on increasing scarlett products which will help the economy of resellers and skincare owners
ANALISA DAMPAK PROMOSI BELOW THE LINE TERHADAP KEPUTUSAN PEMBELIAN SEKTOR ELEKTRIKAL Tutut Ratna Wana Setya Ningsih; Arie Mulyati; Lingga Yuliana
Jurnal Bina Bangsa Ekonomika Vol. 16 No. 2 (2023): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v16i2.402

Abstract

This study aims to analyze the influence of promotion on the purchase decision of electrical products carried out below the line. The study used quantitative descriptive methods, sampling techniques with purposive sampling. Respondents in this study were users of the Philips lamp brand. The data used is primary data. Primary data comes from the distribution of questionnaires through google forms with a total of 125 respondents who are users of the Philips lamp brand spread across Jabodetabek with an age range of 17-55 years. Data analysis techniques using Partial Least Square (PLS). The Likert scale is used in data retrieval with a range of 1-4. The results showed that there was an influence between promotions on purchasing decisions. According to respondents, the Below The Line promotion carried out by the Philips Lighting Brand had a significant impact on making a purchase. With product displays and demonstrations, exhibitions, discounts, coupons and sales promotions, respondents immediately make purchases right away even if they are not planned
PENGARUH BRAND SIGNATURE DAN BRAND LOGO TERHADAP BRAND REPUTATION Afifatul Khoiroh; Dea Elvira; Lingga Yuliana
Jurnal Bina Bangsa Ekonomika Vol. 16 No. 2 (2023): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v16i2.422

Abstract

This study aims to analyze brand signature and brand logo affect brand reputation. This research provides novelty because there has not been found before a correlation between brand signature and brand logo on brand reputation either simultaneously or partially. Purposive sampling is the sampling method used in this study, using quantitative descriptive methodology. Participants in this study used Ms Glow skincare products to become respondents spread across Indonesia. Respondents in this survey are men and women aged 15-55 years. Information with primary data as many as 106 respondents who used the Ms Glow brand and received questionnaires distributed using Google Form. The data analysis technique used in this test is Partial Least Square (PLS). This study used SmartPLS tool version 3.3.9. The results showed that there is an influence between brand signature on brand reputation as the first hypothesis. The second hypothesis suggests that brand logos influence brand reputation.
Manajemen Rantai Pasok Produksi Rak Piring Aluminium di Depok (Studi Kasus pada PD. Sumber Jaya Aluminium) Lingga Yuliana
JRB-Jurnal Riset Bisnis Vol 3 No 2 (2020): April
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v3i2.789

Abstract

The purpose of this research is to find out the product flow, financial flow and information flow in the management of the supply chain plate rack based on the existing supply chain so that the company can produce effectively and efficiently. The research method used is a qualitative method using a survey method that is to explain, describe and interpret a phenomenon that occurs in an object and qualitative data with the support of quantitative data. The results showed the company combining assembly material team, glass assembly team and final completion teams could accelerate production and limit cooperation with independent marketing to summarize the supply chain and prevent company losses.
Dampak Kondisi Pandemi di Indonesia Terhadap Trend Penjualan (Studi Kasus pada PD. Sumber Jaya Aluminium) Lingga Yuliana
JRB-Jurnal Riset Bisnis Vol 4 No 1 (2020): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v4i1.1480

Abstract

The purpose of this study was to analyze the sales conditions at PD. Sumber Jaya Alunimium, through the sales data pattern, identified the relationship between PSBB and the sales impact of PD. Sumber Jaya Aluminum, as well as factors from the decline in sales due to the Pandemic conditions. The research method used is descriptive quantitative analysis through purposive sampling technique with Analytic Network Process (ANP). The results showed that the sales data pattern of PD. Sumber Jaya Aluminum during the period December 2019 to April 2020 has a sales trend that tends to decline. Based on processing with the Analytic Network Process (ANP), Large-Scale Social Restrictions (PSBB) are a problem with the decline in company sales which causes the company's operations to stop. This is followed by the unavailability of raw materials, decreased demand and the effect of panic buying.
PERAN KEY OPINION LEADER TERHADAP KEPUTUSAN PEMBELIAN Lingga Yuliana
Jurnal Bisnis Terapan Vol. 7 No. 2 (2023): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v7i2.5686

Abstract

In general, consumers will decide to purchase goods and services due to low pricing and in conjunction with their earnings level. However at the moment, consumers rely their decision to purchase a piece of apparel on the branded product and the personality who represents the brand. The intention of this study is to use case studies that involve actual consumers to evaluate how customers' decisions to make purchases under the Clarin The Label brand are influenced by key opinion leaders. Similar studies regarding Key Opinion Leaders on Consumer Purchase Decisions have not been found by researchers regarding their partial and simultaneous correlations. So with this it can be novelty in research so that it becomes new knowledge for consumers. This research used a descriptive qualitative methodology. In this study, three respondents were selected using the purposive sample method. The Visibility, Credibility, Attraction, and Power components have been appropriately applied in Rini Florencia's illustration based on the VisCAP model. With this, the Claryn The Label Key Opinion Leader encourages consumers' decision-making over their purchases.
PENGARUH BRAND SIGNATURE TERHADAP BRAND PERFORMANCE Yuliani Sherlyta; Selli Prisilia Putri; Lingga Yuliana
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i1.481

Abstract

Telkomsel is an Indonesian corporation with an enormous position in the market in the cellular telecommunications sector. The intention of this study is to examine the impact of Brand Signature on Brand Performance using a case study of the Telkomsel brand. Using quantitative tools and a descriptive approach, conduct research. Individuals who have previously used the Telkomsel brand in Jakarta were the subjects of this study. Purposive sample was utilized with the criteria of those utilizing Telkomsel providers, and the respondents in this study were Telkomsel consumers ranging in age from 15 to 55 years. Partial Least Squares is the analysis technique applied. SmartPLS 3.3.9 analysis tool was utilized. There were 89 participants in the study. The research used primary data as its source. A Likert scale with a range of 1-4 is used in this investigation. The study's findings indicate that Brand Signature has an impact on Brand Performance. The management implication of this research is that the name Telkomsel, with just one word, can convey that the company is a telecommunications provider and is well-known in Indonesia. Telkomsel suppliers who are deeply embedded in the minds of their customers can propel the company to the forefront of their thinking
The Impact of Brand Credibility and Brand Reputation on Brand Performance: An Empirical Analysis Lingga Yuliana; Handika Arif Setiawan; Sasmiatin Irawan
Jurnal Bisnis dan Manajemen Vol 10, No 2 (2023): Jurnal Bisnis dan Manajemen Volume 10 Nomor 1 Tahun 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v10i2.11743

Abstract

Contemporary lifestyles have witnessed significant shifts due to the rapid pace of societal development. One notable change is the growing preference for instant noodles as a practical, tasty, and cost-effective food option. This research examines the interplay between key brand constructs: the influence of Brand Reputation on Brand Performance, the impact of Brand Credibility on Brand Reputation, and the influence of Brand Performance on Brand Credibility. Employing purposive sampling and a quantitative descriptive approach, this study surveyed 124 Indomie brand customers, aged 17 to 55. Primary data was collected via Google Form questionnaires and analyzed using Partial Least Squares (PLS) methodology with a five-point Likert scale for measurement. Results affirm all hypotheses. The first hypothesis regarding the positive link between brand credibility and brand performance is supported. Similarly, the second hypothesis reveals a positive connection between brand reputation and brand performance. Notably, the third hypothesis introduces a fresh perspective, demonstrating a positive correlation between brand credibility and brand reputation. In summary, this research unveils the complex dynamics in brand management. It highlights the critical roles of Brand Reputation, Brand Performance, and Brand Credibility in shaping consumer preferences and brand success. These insights hold significance for brand strategy and competitiveness in the marketplace.Top of Form
PENGARUH VIRAL MARKETING TERHADAP MINAT BELI PRODUK MOTHER OF PEARL Silvia Justiana; Lingga Yuliana
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i1.447

Abstract

This study aims to analyze the effect of viral marketing on buying interest in mother of pearl product on the Tik Tok application. Novelty in this research where case studies used have not been found in partial and simultaneous correlations. The method applied in this study is a quantitative descriptive method.  Research data comes from primary data. Taking. Sampling is taken by purposive sampling with the criteria that the respondent has never bought a mother of pearl product.  Male and Female respondents were involved in this study with an age range of 17-55 years.Determination of the number of samples using the slovin sampling formula. Respondents involved in the study were 100. The data testing uses multiple linear regression analysis with SPSS version 25. The Likert scale is used to determine the answers by respondents. Based on the research results, it showed viral marketing variable have a positive and significant effect partially on the purchase intention variable. If Viral Marketing increased then purchase intention buy interest in mother of pearl products.
Co-Authors Abdullah, Muhammad Al Faruq Abi Rafdi Abrar, Fairuz Ikram Achmad Tarmizi Achmad Tarmizi Aditya Rian Ramadhan Aditya, Mauly Adrian A. Wijanarko Adrian A. Wijanarko Afifatul Khoiroh Agung Surya Dwianto Ahmad Azmy Ahmad Habibie, Ahmad Ahmad Yusuf Abdi Firdaus Al-‘Aafiyah, Syakira Alamsyah, Fadli Alfian, Rendi Alfiansyah, Aan Alim Kramo Masyuhur Alisia Putri Bestari Amanta, Najwa Az-Zahra Ananda Rizkyllah Andri Mat Raharjo Anis Kristia Astri Apriyana, Nurliya Ardani, Rayhan Arya Ardi Wiranata Ardiani, Nadia Rizky Arhaj, Muhammad Fathir Arie Mulyati Arifianza, Ahmad Raihan Arini Ramadhani Athaullah, Fathin Abrar Aulia , Naila Najmi Bambang Purwoko Bangbang Irawan Basuki , Chusnul Sabrina Cindi Wardani Clara, Virjinia Clarichie, Clavin Dea Elvira Delia, Refa Dias I Denudin Sobari Derriawan Derriawan Desty Febrian, Wenny Dewi Jayanti Nazara Diah Angguningtiyas Diandra, Didip Didin Hikmah Perkasa Didip Diandra Dinul Ambiyah Diyanti, Indira Nada Eko Bima Sutopo, Israel Elsa Melani Elyas Satria Ervan, Bonfilio Fadhila, Naufal Fadhila, Nayla Fitri Fadhlurrahman, Muhammad Rifqy Fadillah, Muhammad Adam Fadzillah, Malika Radian Fany Safriyanti Fathiana, Faliha Ersa Fauzan, Ray Febrian, Wenny Desty Firanti, Firanti Firdaus, Hendy Yusman Gray Nindyan Pradipta Mitya Utoyo Hafsah Adha Diana Hamdani, Rezki Handayani, Senia Lestari Handika Arif Setiawan Hardi Yakup Hasti, Bayu Hidayat, Djibran Nova Humaira, Aliffia Ida Trigani Iin Mayasari Irawan, Bangbang Israel Eko Bima Sutopo Iyus Wiadi Janni Beatrix Mandowally Janni Beatrix Mandowally Jasmine, Catherine Putri Angelica Johan Ramadhan Nurwardana Kafiyan, Vio Salman Kamaliyah, Levi Raica Karina, Yohana Mounthema Keke Tarisca Kharisma Candra Utama Khoirudzaki, Saskia Kholis Azmi Mustofa Klara Bali Kurniawan, Anarta Abimanyu Larasati, Nike Lestari Widiah Ningsih Livani Yanuari Ludfiah Zahrah LUJENG LUTHFIYAH Lutfi Alhazami Luthfi Akbar Ryan M. Ghofur Riyanto Mabil, Syahrul Putra Magito Magito Maliana, Rahma Manalu, Christopher Ferdinand Darren Maria, Nadiya Tristi Martin Krisna Priyatno Masnia Masnia, Masnia Masnia, Masnia Maulana, Fadli Mughni Maya Firdiana Megawati Sihite Meilan Mustikasari Meilani, Ajeng Melati Indriati Putri Muhamad, Firza Destrian Muhammad Naufal Muhammad Rizky Naomi Saptorinie Natalia, Riska Navita, Puti Azzahra Nike Larasati Niko Ariza Ramadhanu Nisrina Alya Fatharani Nopriadi, Sendi Novyta, Novyta Nur Aisah Nur Ramadhan Setyabudi Nur Vitriani Nur Vitriani Nurfathriah, Intan Nurliya Apriyana Nurliya Apriyana Nurul Azmi, Nurul Nuryanto, Athaya Salsabila Poetry, Keyka Pradana, Deni Bagas Pranata, Dedy Prasetya, Kartika Febrianti Pratama, Aldiwa Pratama, Raka Rizki Primayudha, Alvin Dito Purwoko, Bambang Putra, Muhammad Farrel Risyawal Putra, Muhammad Rasya Kurniawan Putri , Aurellia Nadira Putri, Bilqis Saphira Putri, Reysha Naindra Qilbaaini Effendi Muftikhali Raditya, Ananda Alif Rafa Fitria Rafdi, Abi Rahmatika, Aulia Rahmi, Ratu Naila Ray Fauzan Ray Fauzan Rendi Alfian Rendi Alfian Revaldito, Sayyidina Adha Rhamdany, Fathya Talitha Rizkiyanty, Fiona Rosinta Rosinta Rosyad, Abdul Ghani Ryani Dhyan Parashakti Ryani Dhyan Parashakti Sabani , Qalam Raydathul Sabilla, Edelwiss Fahmi Nur Safira, Erliza Sajili , Mohamad Saksono, Alvino Saka Salsabila, Resya Zalfa Sam Oudom Serick Saputra, Muhammad Ragaswara Saputri, Kurnia Dwi Saputri, Rara Zulia Sarah Rusfianti Sasmaya, Elsadian Hana Sasmiatin Irawan Sativa, Shafira Oryza Satria, Elyas Satrio , Hendri Budi Selli Prisilia Putri Sena , Afif Nur Seri Marianti Setiyo Purwanto Setyawan, Lingga Adi Shafwan, Muhammad Silfia, Vivi Silvia Justiana Simbolon, Hartobela Siti Annisa Wahdiniawati Siti Nur Amanah Siti Nurjanah Slamet, Frima Agustian Sri Harnanih Suci Ramadhani, Suci Sudradjat, Fauziah Wulandari Sugiono, Burhan Prakoso Suhisman, Niken Citra Tantio Dipo Priantono Tantio Dipo Priantono Tito Adi Dharma Tito Iswanto Trigani, Ida Tsabita, Malika Khansa Tutut Ratna Wana Setya Ningsih Utsman, Muhammad Vanessa, Lidya Wahdi Fauzan Nugroho Wahdi Fauzan Nugroho Wati, Pera Waty, Sully Sia Wenny Desty Febrian Willyansyah, Willyansyah Winsi, Delinta Melati Putri Wirayudha, Raditya WS, Antonius Wulan Aditya Putri Yosya, Syepria Bilqiis Yuliani Sherlyta Zacky Aditiaga Zulfa, Ghefira Zahira