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Lingga Yuliana
Universitas Paramadina
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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PENGEMBANGAN DIGITAL MARKETING MELALUI MEDIA SOSIAL PADA UMKM HAWARY KOST Habibie, Ahmad; Yuliana, Lingga
SUBSERVE: Community Service and Empowerment Journal Vol. 3 No. 1 (2025): Januari 2025
Publisher : Prime Identity Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/scsej.v3i1.78

Abstract

Kegiatan pengabdian ini bertujuan untuk mengimplementasikan Pengembangan Digital Marketing Melalui Media Sosial Pada UMKM Hawary Kost. Diharapkan kegiatan pengabdian ini dapat membantu perekonomian pengusaha kost untuk mampu memanfaatkan digital marketing secara optimal. Pelatihan digital marketing diberikan penulis kepada pengusaha kost Hawary pada bulan Oktober-November 2024. Pelatihan diberikan secara daring sesuai dengan kesepakatan penulis dengan pemilik kost Hawary. Dengan mengoptimalkan digital marketing, hal ini dapat memaksimalkan potensi yang dimiliki Hawary Kost untuk banyak dikenal banyak kalangan. pemanfaatan digital marketing memiliki kelebihan dan dapat mempermudah proses peluncuran produk serta meminimalkan biaya pemasaran. Digital marketing juga dapat digunakan sebagai alat untuk memantau perilaku konsumen mengenai keinginan, kebutuhan, dan tren konsumen. Menggabungkan digital marketing ke dalam praktik bisnis dapat menjadi media komunikasi yang ditujukan untuk pengembangan bisnis dalam berbagai aspek, seperti meningkatkan kehadiran bisnis dan penjualan.
The Influence of Brand Signature and Brand Reputation on Brand Performance Simbolon, Hartobela; Pratama, Raka Rizki; Yuliana, Lingga
Journal of Applied Business Administration Vol 8 No 2 (2024): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v8i2.8652

Abstract

This study uses the Kopi Kenangan brand as a case study to examine how brand signature and reputation affect brand performance. The study used a quantitative research design. Purposive sampling was the method of sampling. This survey comprised 214 respondents in total. Respondents are Indonesian-domiciled men and women between 17 and 55 who drink Kopi Kenangan and adhere to our criteria of following the most recent coffee news. Using Google Forms to distribute questionnaires, the data source employs primary data. This study uses closed-ended questions with a Likert scale with response categories of strongly disagree, disagree, agree, and highly agree. Partial Least Square is the data analysis method that makes use of the SmartPLS tool version 4.1.0.0. The study's findings support the first hypothesis, which states that brand signature influences brand performance. Conversely, the second hypothesis demonstrates that brand reputation influences brand performance.
Langkah Unggul Ke Arah Digital: Studi Kasus Kantin Kalibata Sebagai Pelatihan UMKM di Era Digital Wahdi Fauzan Nugroho; Lingga Yuliana; Rendi Alfian; Didin Hikmah Perkasa
Jurnal Pelayanan Masyarakat Vol. 1 No. 3 (2024): Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v1i3.717

Abstract

The primary objective of training is allowing MSMEs to gain advantages from technology through providing businesses access to QR code viewers for electronic payment transactions. Personal guidance is provided in the Kalibata Canteen. The training program has been set for April 21, 2024, Sunday. MSMEs whose have not yet utilized digital payment media are the target audience for this training program. a review of what was discovered and the discussion before it, MSMEs who view technology as an instrument of expediting transactions need this training. MSMEs ought to comprehend the significance that digitization is to prospering in a disruptive society and ensuring business sustainability in the face of increased rivalry. Offering a supplementary payment option, such as scanning QRIS, is one way MSMEs utilize technology. Through implementation of technology, MSMEs may lead the way. In order encouraging MSMEs to be more widely accepted and for consumers to prefer shopping at MSMEs, both of these factors are improving.
Analysis of Brand Credibility to Brand Reputation in Indomie Case Study Rafdi, Abi; Irawan, Bangbang; Yuliana, Lingga
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 9 No 3 (2024): September
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v9i3.6108

Abstract

This study aims to analyze the relationship between brand credibility and brand reputation in the Indomie case study. The research method chosen by the author is a type of quantitative research. The sampling technique uses purposive sampling. A total of 130 respondents were involved in this study. The respondents were men and with an age range of 17-57 years and domiciled in Greater Jakarta and consumers of Indomie products. The data source uses primary data by distributing questionnaires through the intermediary of Google Forms. Closed questions were used in this study. The data analysis technique uses Partial Least Square using the SmartPLS tool version 4.1.0.0. The first hypothesis suggests that brand credibility has a positive effect on brand reputation. The management implications of this research include the need for the Indomie brand to be able to respond to customers promptly. The answer manifests itself in product concerns addressed and in innovations produced by firms that keep up with consumer preferences. It will give brand owners excellent reputation to be eaten for a long time if they respond to the current response. In order to prevent customers from considering trying other products because well-known brands consistently cater to their needs.
Hyper-Personalization For Customer Innovativeness, Customer Involvement and Adoption Intention Alfian, Rendi; Yuliana, Lingga; Perkasa, Didin Hikmah; Putra, Muhammad Farrel Risyawal
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 9, No 1 (2025): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i1.22881

Abstract

In the context of smartphone product uptake, this study attempts to investigate how hyper-personalization can affect customer innovativeness and customer involvement. Businesses can offer features and information that are customized to each customer's tastes by using a hyper-personalization strategy, which can raise customer engagement and interest in using the product. Taking samples with 100 responders is possible using the purposeful sampling technique. Smartphone users in South Jakarta between the ages of 17 and 50 met the requirements to participate in this study. July 5–6, 2024, was the date of data gathering. Primary data sources are the source of the data. Google Form serves as an intermediary in the distribution of primary data in the form of a questionnaire. Smart PLS version 4.1.0.0 is a data processing program that may be used to analyze data using the partial least squares technique. The outcomes of the research support the first hypothesis, which holds that adopt intention is influenced by consumer innovation. The impact of consumer innovativeness on customer involvement is demonstrated by the second hypothesis. The research's managerial implications include the possibility for businesses in the smartphone sector to keep introducing innovative items to market as a result of the public's approval of new products. Consumers anticipate new products since they are accustomed to using smartphones.
Predicting Impulsive Buying Influenced by Hedonic Motivation and Socialization Motivation Sugiono, Burhan Prakoso; Yuliana, Lingga; Larasati, Nike; Febrian, Wenny Desty
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 23, No 1 (2025): Bulan Maret 2025
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v23i1.24879

Abstract

The purpose of this study is to determine how socialization and hedonic motivation affect impulsive purchasing. The sampling method is called purposeful sampling. One hundred respondents, ages twelve to fourteen, participated in the survey. Partial Least Squares is one of the data analysis techniques used in this study's quantitative approach. As a data analysis tool, SmartPLS version 4 is used to process data. Primary data from Google Forms used to distribute questionnaires is used in the data source. The study's findings suggest that impulsive purchasing is influenced by hedonic motivation. The second hypothesis, however, demonstrates that impulsive purchasing is unaffected by socialization motivation. According to the management implications of this study, businesses who provide goods and services to teenagers should think about the advantages, quality, and selling price. Teenagers are a tech-savvy generation, thus all decisions are based on user feedback and considerations. If the selling price is too expensive for the teenagers, they will abandon their plan to purchase
The Impact of Work Stress and Job Burnout on Turnover Intention among Indonesia-China Integrated Industrial Employees Yuliana, Lingga; Azmy, Ahmad; Nurwardana, Johan Ramadhan; Perkasa, Didin Hikmah; Alfian, Rendi; Aisah, Nur; Putra, Muhammad Farrel Risyawal
Journal of Applied Business Administration Vol 9 No 1 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v9i1.8108

Abstract

This research aims to analyze the impact of work stress and job burnout on Turnover Intention in companies located in the Indonesia-China Integrated Industrial Zone. A quantitative research method is used. Purposive sampling was a sampling technique involving 107 respondents. Data sources come from primary and secondary data. Primary data is distributed in the form of a questionnaire via Google Forms as an intermediary. Meanwhile, secondary data comes from internal case study companies. Closed statements were submitted in this study, and a Likert scale was used to indicate strongly disagree, disagree, agree, and strongly agree. Partial Least Square is a technique for data analysis using Smart PLS version 4.1.0.0 as a data processing tool. the first hypothesis indicates a relationship between work stress and turnover intention. Turnover intention and job burnout are unaffected by each other, as the second hypothesis demonstrates. Workers need to be able to handle a lot of work. This is due to work culture factors applied by Chinese migrant workers. Where workers are accustomed to uncertain work situations and work under pressure.
Brand Credibility and Brand Reputation on Brand Performance Poetry, Keyka; Ardiani, Nadia Rizky; Yuliana, Lingga
Journal of Applied Business Administration Vol 9 No 1 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v9i1.9078

Abstract

With regard to the Wardah brand, this study intends to examine how brand credibility and reputation affect brand performance. In this work, quantitative research methodologies are applied. Purposive sampling is used in the sampling method. This survey included 201 respondents in total. Respondents are Indonesian-born women between the ages of 17 and 55 who use skincare and makeup items under the Wardah brand. Through the use of Google Forms, the data source distributes questionnaires that collect primary data. In this study, closed questions with response options of strongly disagree, disagree, agree, and strongly agree were employed on a Likert scale. Version 4.1.0.0 of the SmartPLS tool is used in the partial least squares data analysis method. According to the study's findings, there is a relationship between brand performance and credibility. A relationship between brand reputation and brand performance is evident from the second hypothesis
Analisis Perilaku dan Perlindungan Konsumen terhadap Kelangkaan Minyak Goreng Di Pasar Domestik Nurliya Apriyana; Lingga Yuliana; Iin Mayasari
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Maret : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i1.66

Abstract

Tingginya permintaan dan turunnya penawaran minyak goreng mengakibatkan kelangkaan dan kenaikan harga minyak goreng di sebagian besar daerah di Indonesia. Tujuan penelitian adalah untuk menganalisis perilaku serta perlindungan konsumen terhadap kelangkaan minyak goreng dipasar domestik. Kegiatan dilaksanakan dalam bentuk focus group discussion melalui media zoom. Hasil dari kegiatan menyatakan bahwa masyarakat juga harus turut kooperatif dalam melaksanakan kebijakan pemerintah dan diharapkan dapat menakar kebutuhan masing-masing demi kepentingan bersama. Edukasi terhadap diri sendiri sangatlah penting untuk menambah kepekaan terhadap kondisi perekonomian di dunia. Adanya entry barrier bagi pelaku usaha pasar untuk dapat memperoleh minyak goreng satu harga sehingga konsumen kelas menengah ke bawah dapat membeli minyak goreng kemasan dengan harga yang terjangkau. Dengan kelangkaan yang terjadi, pemerintah seharusnya mampu membatasi ekspor demi mencukupi kebutuhan domestik.
Efektivitas Strategi Pengadaan Barang Impor dalam Industri Energi Luthfi Akbar Ryan; Lingga Yuliana
Jurnal Semesta Ilmu Manajemen dan Ekonomi Vol. 1 No. 4 (2025): Edisi Juni
Publisher : PT PUSTAKA CENDEKIA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71417/j-sime.v1i4.377

Abstract

Industri energi sangat bergantung pada peralatan dan komponen teknis impor, menjadikan pengadaan sebagai proses krusial untuk keberlanjutan operasional. Namun, pengadaan lintas negara menghadapi tantangan seperti regulasi bea cukai, risiko logistik, fluktuasi nilai tukar, dan keterbatasan vendor, yang dapat menyebabkan keterlambatan dan pembengkakan biaya. Studi ini menganalisis efektivitas strategi pengadaan impor di sektor energi melalui tinjauan literatur. Temuan utama menunjukkan bahwa efektivitas diukur melalui kecepatan proses, efisiensi biaya, kepatuhan teknis, dan hubungan dengan vendor. Strategi seperti e-procurement, integrasi ERP, evaluasi vendor berbasis kinerja, dan kontrak mitigasi risiko meningkatkan ketahanan dan efisiensi. Studi ini memberikan panduan praktis untuk pengembangan strategi pengadaan yang tangguh.
Co-Authors Abdullah, Muhammad Al Faruq Abi Rafdi Achmad Tarmizi Aditya Rian Ramadhan Adrian A. Wijanarko Adrian A. Wijanarko Afifatul Khoiroh Agung Surya Dwianto Ahmad Azmy Ahmad Habibie, Ahmad Ahmad Yusuf Abdi Firdaus Alamsyah, Fadli Alfian, Rendi Alfiansyah, Aan Alim Kramo Masyuhur Alisia Putri Bestari Amanta, Najwa Az-Zahra Ananda Rizkyllah Andri Mat Raharjo Anis Kristia Astri Apriyana, Nurliya Ardani, Rayhan Arya Ardi Wiranata Ardiani, Nadia Rizky Arie Mulyati Athaullah, Fathin Abrar Aulia , Naila Najmi Bambang Purwoko Bangbang Irawan Basuki , Clara, Virjinia Clarichie, Clavin Dea Elvira Delia, Refa Dias I Denudin Sobari Derriawan Derriawan Desty Febrian, Wenny Dewi Jayanti Nazara Diah Angguningtiyas Diana, Hafsah Adha Diandra, Didip Didin Hikmah Perkasa Dinul Ambiyah Diyanti, Indira Nada Eko Bima Sutopo, Israel Elsa Melani Ervan, Bonfilio Fadhila, Naufal Fadillah, Muhammad Adam Fany Safriyanti Fathiana, Faliha Ersa Fauzan, Ray Febrian, Wenny Desty Firdaus, Hendy Yusman Gray Nindyan Pradipta Mitya Utoyo Hamdani, Rezki Handayani, Senia Lestari Handika Arif Setiawan Hardi Yakup Hidayat, Djibran Nova Humaira, Aliffia Ida Trigani Iin Mayasari Irawan, Bangbang Israel Eko Bima Sutopo Iyus Wiadi Janni Beatrix Mandowally Janni Beatrix Mandowally Jasmine, Catherine Putri Angelica Johan Ramadhan Nurwardana Kafiyan, Vio Salman Kamaliyah, Levi Raica Keke Tarisca Kharisma Candra Utama Khoirudzaki, Saskia Kholis Azmi Mustofa Klara Bali Kurniawan, Anarta Abimanyu Larasati, Nike Lestari Widiah Ningsih Livani Yanuari Ludfiah Zahrah LUJENG LUTHFIYAH Lutfi Alhazami Luthfi Akbar Ryan M. Ghofur Riyanto Mabil, Syahrul Putra Magito Magito Maliana, Rahma Manalu, Christopher Ferdinand Darren Maria, Nadiya Tristi Martin Krisna Priyatno Masnia Masnia, Masnia Masnia, Masnia Maulana, Fadli Mughni Maya Firdiana Megawati Sihite Meilan Mustikasari Meilani, Ajeng Melati Indriati Putri Muhammad Naufal Muhammad Rizky Naomi Saptorinie Natalia, Riska Navita, Puti Azzahra Nike Larasati Niko Ariza Ramadhanu Nisrina Alya Fatharani Novyta, Novyta Nur Aisah Nur Ramadhan Setyabudi Nur Vitriani Nur Vitriani Nurliya Apriyana Nurliya Apriyana Nurul Azmi, Nurul Poetry, Keyka Pranata, Dedy Prasetya, Kartika Febrianti Pratama, Aldiwa Pratama, Raka Rizki Primayudha, Alvin Dito Purwoko, Bambang Putra, Muhammad Farrel Risyawal Putra, Muhammad Rasya Kurniawan Putri , Aurellia Nadira Putri, Bilqis Saphira Qilbaaini Effendi Muftikhali Raditya, Ananda Alif Rafa Fitria Rafdi, Abi Rahmatika, Aulia Rahmi, Ratu Naila Ray Fauzan Ray Fauzan Rendi Alfian Rendi Alfian Revaldito, Sayyidina Adha Rhamdany, Fathya Talitha Rosinta Rosinta Rosyad, Abdul Ghani Ryani Dhyan Parashakti Sabani , Qalam Raydathul Sabilla, Edelwiss Fahmi Nur Safira, Erliza Saksono, Alvino Saka Salsabila, Resya Zalfa Sam Oudom Serick Saputri, Kurnia Dwi Saputri, Rara Zulia Sarah Rusfianti Sasmaya, Elsadian Hana Sasmiatin Irawan Sativa, Shafira Oryza Satria, Elyas Selli Prisilia Putri Sena , Afif Nur Seri Marianti Setiyo Purwanto Shafwan, Muhammad Silfia, Vivi Silvia Justiana Simbolon, Hartobela Siti Annisa Wahdiniawati Siti Nur Amanah Siti Nurjanah Slamet, Frima Agustian Sri Harnanih Suci Ramadhani, Suci Sugiono, Burhan Prakoso Suhisman, Niken Citra Tantio Dipo Priantono Tantio Dipo Priantono Tito Adi Dharma Tito Iswanto Trigani, Ida Tsabita, Malika Khansa Tutut Ratna Wana Setya Ningsih Wahdi Fauzan Nugroho Wahdi Fauzan Nugroho Wati, Pera Waty, Sully Sia Willyansyah, Willyansyah Wirayudha, Raditya WS, Antonius Wulan Aditya Putri Yosya, Syepria Bilqiis Yuliani Sherlyta Zacky Aditiaga Zulfa, Ghefira Zahira