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THE INFLUENCE OF SOCIAL MEDIA MARKETING ON REPURCHASE INTENTION THROUGH BRAND AWARENESS AND PERCEIVED VALUE IN HAUS PRODUCT Kaiwa, Ogan; Yuliati, Lilik Noor; Nurhayati, Popong
ASEAN Marketing Journal Vol. 16, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manuscript type: Research article Research Aims: This research aims to analyze the influence of social media marketing on repurchase intention through brand awareness and perceived value of Haus products Design/methodology/approach: Data collection was carried out by distributing questionnaires online using Google Forms. This research method uses quantitative with a total of 200 respondents who are at least 17 years old, have purchased Haus products, are Instagram users, and know or have visited the Haus Instagram social media account. Sampling was carried out using the voluntary sampling method. Research Findings: The result shows that social media marketing has a positive and significant effect on brand awareness, repurchase intention and perceived value. Brand awareness has a positive and significant effect on repurchase intention. Perceived value has a positive and significant effect on repurchase intention. Social media marketing has a positive and significant effect on repurchase intention through the mediating variable of brand awareness. Also, Social media marketing has a positive and significant effect on repurchase intention through the mediating variable of perceived value. Theoretical Contribution/Originality: Provide insight regarding value that drive in repurchase intention on Haus product by using social media marketing. Practitioner/Policy Implication: Provide insight to improve Haus’s social media marketing through brand awareness and perceived value. Research limitation/Implication: This research only focuses on Instagram social media.
The Influence of Social Media Marketing on Purchase Decision through Brand Image and Brand Trust on Larutan Penyegar Cap Badak Krisnandiva, Radya Ayu; Nurhayati, Popong; Yuliati, Lilik Noor
ASEAN Marketing Journal Vol. 16, No. 1
Publisher : UI Scholars Hub

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Abstract

Manuscript type: Research article Research Aims: To investigate the influence of social media marketing on purchase decisions through brand image and trust focusing on Larutan Penyegar Cap Badak. Design/methodology/approach: Data was collected from December 2023 to January 2024 using Google Forms in Indonesia. The respondents of this study are Instagram users aged over 17 years who have purchased Larutan Penyegar Cap Badak. This study used SEM-PLS analysis with a total of 205 respondents. Research Findings: The result shows that social media marketing has a positive and significant effect on brand image, brand trust, and purchase decisions. Brand image has a positive and significant impact on brand trust. Brand trust has a positive and significant effect on purchase decisions. Also, social media marketing has a positive and significant impact on purchase decisions through the mediating variable of brand trust. Meanwhile, brand image does not have a significant impact on purchase decisions. Social media marketing does not have a significant effect on purchase decisions through the mediating variable brand image. Theoretical Contribution/Originality: Provide insight regarding the value that drives purchase intention on Larutan Penyegar Cap Badak using social media marketing. Practitioner/Policy Implication: Provide insight to improve Larutan Penyegar Cap Badak’s social media marketing and contribute to consumer behavior understanding of health products. Research limitation/Implication: Only limited to the usage of one social media platform which is Instagram. Future studies could investigate other social media platforms to find preponderant findings.
The Construction of Santri's Self-Control and Religiosity: The Role of Parents, Kiai, and Peers Maulana Achsan Al Farisi; Riany, Yulina Eva; Yuliati, Lilik Noor
Journal of Educational, Health and Community Psychology Vol 14 No 2 June 2025
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jehcp.vi.30851

Abstract

The dynamics of life in Islamic boarding schools (pesantren), particularly concerning self-control and religiosity, are increasingly relevant amid evolving educational and social contexts. As santri (students) navigate a blend of religious discipline and modern influences, understanding the factors that shape their character becomes essential. This study investigates the roles of parental interaction, kiai (religious leader) communication, and peer attachment in influencing santri’s self-control and religiosity. Using a quantitative approach, data were collected from diploma- to bachelor-level santri aged 18–23 through Cluster Random Sampling and Purposive Sampling techniques. A total of 24 indicators were employed across validated instruments: Adolescent-Reported Parenting Items (α = 0.85), Interpersonal Communication Motives (α = 0.92), Inventory of Parent and Peer Attachment (α = 0.81), Self-Control Scale (α = 0.85), and the Religiosity Among Muslims scale (α = 0.98). Results show that strong parental interaction significantly enhances both self-control and religiosity, highlighting the critical role of family involvement in santri character formation. Communication with kiai also positively affects religiosity, reinforcing the value of spiritual guidance. These findings offer important implications for educators, parents, and pesantren leaders in developing strategies to support santri character development amidst shifting social landscapes.
Hubungan gejala stres, religiusitas, dan strategi koping dengan kesejahteraan subjektif keluarga pada kehamilan tidak diinginkan Reviani, Nia; Sumarwan, Ujang; Herawati, Tin; Yuliati, Lilik Noor
Jurnal Konseling dan Pendidikan Vol. 13 No. 1 (2025): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1141600

Abstract

Kehamilan yang tidak diinginkan merupakan permasalahan kependudukan yang dapat berdampak negatif terhadap kesejahteraan keluarga, baik secara psikologis, sosial, maupun ekonomi. Penelitian ini bertujuan untuk menganalisis hubungan antara gejala stres, religiusitas, strategi koping, dan kesejahteraan subjektif keluarga dalam konteks kehamilan tidak diinginkan. Menggunakan desain cross-sectional study, penelitian dilakukan di Kota dan Kabupaten Bekasi, Jawa Barat, yang dipilih berdasarkan tingginya angka kehamilan tidak diinginkan. Hasil penelitian menunjukkan bahwa gejala stres berpengaruh positif terhadap peningkatan religiusitas dan strategi koping, yang menunjukkan bahwa individu cenderung mencari makna spiritual dan mengembangkan mekanisme pertahanan diri saat menghadapi tekanan. Religiusitas juga ditemukan berkontribusi positif terhadap strategi koping dan kesejahteraan subjektif keluarga. Namun, faktor eksternal seperti stigma sosial dan kondisi ekonomi tetap memengaruhi kesejahteraan secara keseluruhan. Temuan ini menggarisbawahi pentingnya intervensi berbasis komunitas yang mengintegrasikan aspek religius dan strategi koping adaptif untuk mendukung keluarga dalam mengatasi dampak kehamilan tidak diinginkan. Selain itu, kebijakan yang memperluas akses terhadap layanan kesehatan mental dan edukasi reproduksi menjadi krusial dalam upaya meningkatkan kesejahteraan keluarga.
The Effect of Service Quality, Marketing Mix, Customer Satisfaction, and Customer Trust on Customer Loyalty at Buley Steak Adiputra, Henry Jonathan; Hartoyo, Hartoyo; Yuliati, Lilik Noor
Dinasti International Journal of Management Science Vol. 7 No. 1 (2025): Dinasti International Journal of Management Science (September - October 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v7i1.5374

Abstract

This study aims to examine perceptions and analyze the effect of service quality and marketing mix on customer satisfaction, trust, and loyalty toward Buley Steak. A quantitative research method was applied through a survey conducted with end customers who have consumed Buley Steak products for at least in the past year. A total of 280 respondents completed the questionnaire distributed online. The independent variables in this study are service quality and marketing mix, while the dependent variables include satisfaction, trust, and customer loyalty. Data were analyzed using descriptive statistical techniques. The findings reveal that service quality significantly affects both customer satisfaction and trust. Similarly, the marketing mix also has a significant impact on satisfaction and trust. Furthermore, customer satisfaction strengthens trust, which in turn significantly affects loyalty. Based on these findings, managerial implications suggest that Buley Steak should enhance service quality and marketing strategies to foster customer satisfaction, build trust, and achieve long-term customer loyalty.
Sekolah Keluarga Berkualitas: Pencegahan Stunting di Kabupaten Sukabumi Herawati, Tin; Hastuti, Dwi; Yuliati, Lilik Noor; Ryadi, Yusuf; Asikin, Munawar
Jurnal Pengabdian Inovasi Masyarakat Indonesia Vol. 4 No. 2 (2025): Edisi Agustus
Publisher : Program Studi Pendidikan Kimia FKIP Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpimi.v4i2.6284

Abstract

Human resources are the primary capital in national development and the most important aspect needed to advance a nation. The issue of stunting in Indonesia poses a threat to the development of quality human resources. Families play a crucial role in contributing to societal issues, including stunting. Family empowerment through the Quality Family School aims to provide education to mothers with young children and pregnant women. This program was implemented in two locations: Gede Pangrango Village and Sukamanis Village. A total of 100 participants attended the school. The results of the activity showed an increase in participants' knowledge regarding family resilience, parenting, financial management, child value investment, and family functions.
The Influence of Internal and External Factors on the Purchase Decision of Bagged Cement in Java Island Rahmah, Ayu Annisa; Yuliati, Lilik Noor; Taryana, Asep
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 12 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i12.1189

Abstract

This study aims to analyze the influence of internal and external factors on the purchase decision of bagged cement in Java Island. The research focuses on identifying how consumer characteristics, purchasing power, and brand perception (internal factors) interact with price competition, distribution networks, and promotional strategies (external factors) in shaping purchasing behavior. Using a quantitative approach with survey data collected from cement buyers across several provinces in Java, the study employs multiple regression analysis to examine the relationship between these variables. The results indicate that both internal and external factors significantly affect purchasing decisions, with external factors such as price and distribution showing the strongest influence. Meanwhile, internal factors like brand loyalty and consumer preference also play a substantial role, particularly in urban markets. The findings contribute to a better understanding of consumer behavior in the cement industry and provide practical implications for manufacturers and distributors to optimize their marketing strategies and maintain competitiveness in one of Indonesia’s largest cement markets.
The Influence of Personality, Motivation, Brand Image, and Environment on Students’ Intention in Choosing Bogor Agricultural University (IPB) Solikhah, Aris; Hartoyo, Hartoyo; Yuliati, Lilik Noor
Journal of Consumer Sciences Vol. 1 No. 1 (2016): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.1.1.14-32

Abstract

The research aimed to identify the level of intention and analyze the influence of personality, motivation, brand image, and environment on intention of the top 15 grade of 11 Science students from 14 high schools in Jakarta, Bogor, Depok, Tangerang, and Bekasi to choose IPB and its managerial implications. Questionnaire with Likert scale was used as a method in collecting data. Descriptive and Structural Equation Modeling (SEM) was used in analyzing data. The results showed that one of three students intended to apply to IPB as a sequence of first choice and second choice. Brand image and motivation significantly influenced the students’ intention in choosing IPB. Environment and personality did not influence the intention. Environment significantly influenced brand image and students’ motivation. Personality did not influence the motivation, brand image, and intention. Making marketing strategies related to students’ intention, IPB should consider motivational factors; e.g., students’ preference in science and agricultural technology, brand image (good reputation), and environment (counseling teachers’ advice and access to the internet/website) in choosing a college as a main factor. Keywords: brand image, environment, intention to choose IPB, motivation, personality Penelitian bertujuan mengidentifikasi tingkat niat dan menganalisis pengaruh kepribadian, motivasi, brand image, dan lingkungan  terhadap niat 15 siswa terbaik IPA kelas XI tahun ajaran 2014/2015 di 14 SMA JABODETABEK dalam memilih IPB serta implikasi manajerialnya. Metode pengambilan data menggunakan kuesioner dengan skala likert. Analisis data yang digunakan deskriptif dan Structural Equation Model (SEM). Hasil penelitian ini menunjukkan satu dari tiga siswa berniat mendaftar ke IPB sebagai urutan pilihan pertama dan pilihan kedua. Brand image dan motivasi berpengaruh signifikan terhadap niat siswa memilih IPB. Lingkungan dan kepribadian tidak berpengaruh terhadap niat. Lingkungan berpengaruh signifikan terhadap brand image dan motivasi siswa. Kepribadian tidak berpengaruh terhadap motivasi, brand image, dan niat. IPB dalam membuat strategi pemasaran yang berhubungan minat siswa hendaknya mempertimbangkan faktor motivasi (menyukai bidang sains dan tekologi bidang pertanian), brand image (reputasi baik) dan lingkungan (pertimbangan guru Bimbingan Konseling dan akses internet/website) dalam memilih perguruan tinggi sebagai faktor utama.Kata kunci: brand image, kepribadian, lingkungan, motivasi, niat memilih IPB
The Effect of Unsatisfied Experience, Culture Value, and Value Loss on Complaint Intention of Electronic Devices in Bogor, West Java, Indonesia Putra, Rizky Perdana; Yuliati, Lilik Noor
Journal of Consumer Sciences Vol. 1 No. 1 (2016): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.1.1.47-58

Abstract

Purchase dissatisfaction on electronic devicescould cause complaint intention.Besides purchase dissatisfaction, culture values included individualism and collectivsm also influenced complaint intention. The aim of this study was to analyze the effect of unsatisfied experience, culture value, and the value loss on complaint  intention of electronic devices. The location of this study was selected  purposivelywhich was Paledang District, Central Bogor Regency, Bogor City. The study involved 100 respondents which were selected purposively. The respondents were a husband or a wife who made a decision on buying and using electronic devices. The data werecollectedwith an interview using questionnaire. The result showed that unsatisfied experience, individualism, and age influenced complaint intention while collectivism, value loss, and family income were the factors which did notinfluence complaint intention.  Keywords: culture values, collectivism, individualism, complaint intention, value loss,unsatisfied experienceKetidakpuasan pembelian barang elektronik dapat menimbulkan adanya niat komplain.Selain ketidakpuasan, culture value juga memengaruhi seseorang berniat untuk melakukan komplain. Culture value  dalam penelitian ini meliputi individualisme dan kolektivisme. Penelitian ini bertujuan untuk menganalisis pengaruh pengalaman ketidakpuasan, culture value, serta nilai kerugian terhadap niat komplain pada barang elektronik. Pemilihan lokasi penelitian dilakukan secara purposif yaitu di Kelurahan Paledang RW 04, Kecamatan Bogor Tengah, Kota Bogor. Penelitian melibatkan 100 orang sebagai sampel yang dipilih secara purposif, yaitu suami atau istri yang mengambil keputusan dalam membeli barang elektronik. Data diperoleh melalui wawancara dengan menggunakan kuesioner. Hasil penelitian menunjukkan bahwa pengalaman ketidakpuasan, individualisme, dan usia memiliki pengaruh terhadap niat komplain sedangkan kolektivisme, nilai kerugian, dan pendapatan keluarga merupakan faktor-faktor yang tidak berpengaruh terhadap niat komplain. Kata kunci: culture values, individualisme, kolektivisme, niat komplain, nilai kerugian, pengalaman ketidakpuasan
The Influence of Motivation, Needs, and Access to Information on Family Financial Planning in Life Insurance Purchasing Istikhamah, Istikhamah -; Yuliati, Lilik Noor
Journal of Consumer Sciences Vol. 1 No. 2 (2016): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.1.2.28-42

Abstract

Every human needs safety and security in which one does not feel worried in their life. The same thing happens within family. This entity should be able to manage of its material resources in order to achieve the future goals. One of the managerial tools is financial planning in life insurance purchasing as life insurance is a way to get security in family life. The study aimed to analyze the influence of motivation, needs, and information access on financial planning in life insurance purchasing within family. Participants were 84 family members, either husbands or wives who did family financial planning and were selected using simple random sampling technique. The data were collected by interview using structured questionnaires. The findings indicated that family with motivation and needs of safety and security was more likely to do financial planning in life insurance purchasing.
Co-Authors . Adiyyah Adhiwena, Edwin Adiputra, Henry Jonathan Aditya Primarianto Agus W Soehadi Agus Wijaya Soehadi Ajeng Nugrahaning Dewanti Al Ayyubi, Sholahudin Aditya Alexandrina, Elke Anasuyari, Ni Komang Yastri Andini, Putri Fildzah Andrini, Raissa Fidela Anggi Mayang Sari Anggraini, Zunika Dwi Anjani, Gita Indri Annetta Gunawan Annuridya Rosyidta Pratiwi Octasylva Annuridya Rosyidta Pratiwi Octasylva Annuridya Rosyidta Pratiwi Octasylva Arie Satryo Wibowo Arief Daryanto Arif Imam Suroso Arif Satria Aris Solikhah, Aris Arsyianti, Laily Dwi Asep Rustiawan ASEP SAEFUDDIN Asep Taryana Asikin, Munawar Azizah, Yasmin Bagus Sartono Bobit Kowanus Utomo Bona Tua, Marco Brilliana, Jasmine Chiquita Budi Bagus Prasetyo Budi Setiawan Budi Suharjo Bunasor Sanim Cahayani, Octaria Intan Caselia Ajeng Puspitasari Dania, Dania Darjono, Agus Heru Dedy Wahyudi Denissa Chika Finira, Denissa Chika Derina Maehara Diah Krisnatuti Dian Yunita Sari, Dian Yunita Dieni, Lidya Dika Anggari Dini Aprilia DWI HASTUTI Dwi Hastuti Edza Rinaldi Edza Rinaldi Emma S Wirakusumah Emmy Karsin Enny Kristiani Enny Kristiani Euis Sunarti Evi Sofia Fahrillah, Ahmad Ariq Faisal, Muhammad Ircham Fajriani, Zhalfa Kirana Fandi Yanuar Rahman Farit Afendi Fuadini Therik Fufut Tri Nur Indah Furqan , Muhammad Galih Andihka Hanief Satria Dharmeswara Hari Wijayanto Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo, Hartoyo Hendarsyah, Rachman Heny K Suwarsinah Hera Laxmi Devi Septiani Hera Laxmi Devi Septiani Herien Puspitawati Herlina, Niki Hilaliyah, Bulan Hilda Fauziah, Hilda Hotmauli Adina Riska Hurriyatun Kabbaro, Hurriyatun Hurriyyatun Kabbaro Imania, Hanny Indrawan , Dikky Indri Nurfitriani Inna Kurnia Hidayat Irmayani Nurasrina Irni Rahmayani Johan irwandar, Sapta N Istikhamah - Istikhamah, Istikhamah - Istiqlaliyah Muflikhati Jaelani, Raditya Jihan Apikasari Putri Kaiwa, Ogan Khasanah , Nurul Kinanti Prabandari Kirbrandoko Kirbrandoko Krisnandiva, Radya Ayu Kristiani, Enny Kumalasari, Berti Laili, Mahsiani Mina Laily Dwi Arsyianti Lina Herlina Lina Herlina Lisdiawati, Hartika Lukman M. Baga m, Istiqlaliyah M. Joko Affandi M. Syamsul Maarif Ma'mun Sarma Mahanani, Raditya Kasih Maria Tri Rahayu Maulana Achsan Al Farisi Maulidina, Avia Megawati Simanjuntak Meilani, Lala Melly Latifah Mia Fitriyah Setianingrum, Mia Fitriyah Mila Fauziah Moh. Djemdjem Djamaludin Muhammad Rizky Murpraptomo, Saka Haditya Mutiara Purnamawati, Mutiara Nadia Aulia, Nadia Neni Seliana Ni Komang Yastri Anasuyari Nino Yayah Saad Northa Idaman Novita Kamaruddin Nugroho, Annisa Shabrina Nur Hasanah NUR HASANAH Nurfadillah, Mursidah Nurfitriliani Fitri Nurmalita, Rita Oktriyanto Oktriyanto, Oktriyanto Popong Nurhayati Popy Anggasari Primadona, Fitry Primadona, Fitry Pudji Muljono Pujowati, Penny Putri Fildzah Andini Putri Nadia Esa Putri, Marietta Krisnaya Nandika Rabbani, Muhammad Yazid Ilham Rabilla, Raissa Rahmaditya Rahayu, Ismie Leona Rahmah, Ayu Annisa Rahmaita Rahmaita, Rahmaita Raisa, Siti Editha Rangga Jayanti Rantetoding Rani Maulanasari Ratih Dwi Hastuti Reshwara, Aldo Retnaningsih Retnaningsih Retnaningsih Retnaningsih Reviani, Nia Rika Hardani Rika Hardani, Rika Rini Andriyani Risda Rizkillah, Risda Rita Nurmalina Riza Rahmanu Rizky Perdana Putra, Rizky Perdana Seliana, Neni Setiadi Djohar Setianawati Nora Hijrah Setiawaty, Elika Shalihati, Fithriyyah Sherli Siman juntak Siti Jahroh Sofyan Sjaf Sri Anna Marliyati Stevanus Bayu Satriawan, Stevanus Bayu Syah, Aidha Sylvia Simanjuntak Tevi Karuniawati, Tevi Timoty , Nico Sandre Tio Putra Mahardika Ujang Sumarwan Ujang Sumarwan Wahpiyudin, Cep Abdul Baasith Wahyuni, Hany Dwi Wardhani, Widya Winarni Saftarya Timedina Gultom Yeni Dilla Roza Yulina Eva Riany Yulina Eva Riany Yusuf Ryadi Yuza Anzola Zefanya, Harita Julie Zidane, Ichsan Zikri, Zikri Zuliyanti Shabrina