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All Journal Jurnal Ilmiah Poli Rekayasa Jurnal Inovasi Teknologi Pendidikan VANOS Journal of Mechanical Engineering Education JOIV : International Journal on Informatics Visualization INVOTEK: Jurnal Inovasi Vokasional dan Teknologi Jurnal Ilmiah Pendidikan dan Pembelajaran Ensiklopedia of Journal Edumaspul: Jurnal Pendidikan Jurnal EDUCATIO: Jurnal Pendidikan Indonesia Jurnal Mekanova : Mekanikal, Inovasi dan Teknologi MOTIVECTION : Journal of Mechanical, Electrical and Industrial Engineering PAKAR Pendidikan Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Target : Jurnal Manajemen Bisnis Community Empowerment JPTE: Jurnal Pendidikan Teknik Elektro MSI Transaction on Education AEEJ : Journal of Automotive Engineering and Vocational Education International Journal of Community Service Indonesian Journal Of Educational Research and Review Ranah Research : Journal of Multidisciplinary Research and Development JTPVI: Jurnal Teknologi dan Pendidikan Vokasi Indonesia J-CoSE: Journal of Community Service & Empowerment
Nuzul Hidayat, Nuzul
Departemen Teknik Otomotif, Fakultas Teknik Universitas Negeri Padang
Religion Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Journal : Target : Jurnal Manajemen Bisnis

 1 
Pengaruh Potongan Harga dan Tampilan dalam Toko terhadap Pembelian Impulsif Nuzul Hidayat; Sulhaini Sulhaini
Target : Jurnal Manajemen Bisnis Vol 5 No 2 (2023): Target : Jurnal Manajemen Bisnis
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v5i2.3412

Abstract

Salah satu bisnis modern yang semakin marak sekarang ini adalah bisnis ritel dan salah satu perilaku belanja konsumen yang marak terjadi adalah pembelian impulsif. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh potongan harga dan tampilan dalam toko terhadap pembelian impulsif. Sampel dalam penelitian ini berjumlah 75 sampel dengan pengambilan sampel menggunakan teknik non-probability sampling dengan metode purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah metode analisis regresi linear berganda dengan menggunakan bantuan program statistik. Hasil penelitian ini menunjukkan bahwa kedua variabel bebas yakni potongan harga dan tampilan dalam toko mempunyai pengaruh yang positif dan signifikan terhadap variabel terikat yakni pembelian impulsif. Artinya semakin tinggi potongan harga atau semakin baik tampilan dalam suatu toko, maka kemungkinan terjadinya pembelian impulsive oleh konsumen juga akan semakin meningkat. Hasil penelitian ini dapat digunakan sebagai acuan pengambilan kebijakan oleh perusahaan dalam merangsang pembelian impulsif.
Resource Based View (RBV) Analysis in Building Competitive Advantage in the SME Sector Hidayat, Nuzul; Rahayu, Baiq Novrinda Dwi
Target : Jurnal Manajemen Bisnis Vol 6 No 2 (2024): Target : Jurnal Manajemen Bisnis
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v6i2.4502

Abstract

In an era of globalization characterized by rapid technological developments and rapid changesin consumer preferences, achieving and maintaining competitive advantage is a major challenge forcompanies. The highly competitive business world requires every organization, both large and small, tocontinue to adapt and design the right strategies to stay ahead in the market. The purpose of this studyis to analyze resources that have the potential to generate sustainable competitive advantage throughthe Resource-based View approach to find out what resources Inifood has to get core competencies as asource of Competitive Advantage. The method used in this research is descriptive qualitative with a casestudy approach. The analytical tool in this study uses the Valuable, Rarity, Imitability, and OrganizationFramework (VRIO) to achieve Sustainable Competitive Advantage. The results of this study found thatInifood has four resources and one capability at the temporary competitive advantage level. Then, there isone resource at the Unused Competitive Advantage level (unused/too expensive competitive advantage).Finally, three resources and three capabilities are at the Sustainable Competitive Advantage level. Thisresearch contributes to ensuring that this competitive advantage is important to maintain. This also canbe an implication for businesses that must manage, develop, and evaluate the 6 main advantages well andmake them the main focus.
Pengaruh Potongan Harga dan Tampilan dalam Toko terhadap Pembelian Impulsif Hidayat, Nuzul; Sulhaini, Sulhaini
Target : Jurnal Manajemen Bisnis Vol. 5 No. 2 (2023): Target : Jurnal Manajemen Bisnis
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v5i2.3412

Abstract

Salah satu bisnis modern yang semakin marak sekarang ini adalah bisnis ritel dan salah satu perilaku belanja konsumen yang marak terjadi adalah pembelian impulsif. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh potongan harga dan tampilan dalam toko terhadap pembelian impulsif. Sampel dalam penelitian ini berjumlah 75 sampel dengan pengambilan sampel menggunakan teknik non-probability sampling dengan metode purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah metode analisis regresi linear berganda dengan menggunakan bantuan program statistik. Hasil penelitian ini menunjukkan bahwa kedua variabel bebas yakni potongan harga dan tampilan dalam toko mempunyai pengaruh yang positif dan signifikan terhadap variabel terikat yakni pembelian impulsif. Artinya semakin tinggi potongan harga atau semakin baik tampilan dalam suatu toko, maka kemungkinan terjadinya pembelian impulsive oleh konsumen juga akan semakin meningkat. Hasil penelitian ini dapat digunakan sebagai acuan pengambilan kebijakan oleh perusahaan dalam merangsang pembelian impulsif.
Resource Based View (RBV) Analysis in Building Competitive Advantage in the SME Sector Hidayat, Nuzul; Rahayu, Baiq Novrinda Dwi
Target : Jurnal Manajemen Bisnis Vol. 6 No. 2 (2024): Target : Jurnal Manajemen Bisnis
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v6i2.4502

Abstract

In an era of globalization characterized by rapid technological developments and rapid changesin consumer preferences, achieving and maintaining competitive advantage is a major challenge forcompanies. The highly competitive business world requires every organization, both large and small, tocontinue to adapt and design the right strategies to stay ahead in the market. The purpose of this studyis to analyze resources that have the potential to generate sustainable competitive advantage throughthe Resource-based View approach to find out what resources Inifood has to get core competencies as asource of Competitive Advantage. The method used in this research is descriptive qualitative with a casestudy approach. The analytical tool in this study uses the Valuable, Rarity, Imitability, and OrganizationFramework (VRIO) to achieve Sustainable Competitive Advantage. The results of this study found thatInifood has four resources and one capability at the temporary competitive advantage level. Then, there isone resource at the Unused Competitive Advantage level (unused/too expensive competitive advantage).Finally, three resources and three capabilities are at the Sustainable Competitive Advantage level. Thisresearch contributes to ensuring that this competitive advantage is important to maintain. This also canbe an implication for businesses that must manage, develop, and evaluate the 6 main advantages well andmake them the main focus.
Co-Authors - Primawati Adytio Fran Noveli Afriza, Weny Late Agus Baharudin Agus Bahrudi1 Ahmad Arif Ahmad Arif Akmal Akmal Alda Putri Utami Alfiza Candra Ambiyar, Ambiyar Andrizal Andrizal Andrizal Anuar bin Arshad, Mohd. Arwizet Arwizet, Arwizet Asmar Yulastri asrul, asrullah Baharudin, Agus Bahrul Amin Balisranislam, Balisranislam Bayu, Indra Chatarina Umbul Wahyuni Delsina Fauzia Desra Andra Japutra Dieter Rahmadiawan Donny Fernandez Dori Yuvenda Dwi Sudarno Putra edy susanto Efrizal, Yondri Erawati, Susi Erzeddin Alwi Fadhli Ranuharja Fauziah Salsabil Busro Fauzil, Achmad Fikri Aulia Firman, Agus Fitri Rahmadani Ganefri Ganefri . Gilang Ramadhan Gusroby Solka Hafiz Hidayat Hafizh Ramadhan, Muhammad Hanapi Hasan Handika, Rival Hansi Effendi Hasan Maksum Hendra Dani Saputra Hendra Dani Saputra Herwin Herwin Indra, Daswenda Irma Yulia Basri Ismi, Riwayatul Jufrizan, Al Juli Sardi Lasyatta Syaifullah Lasyatta Syaifullah M Giatman M Nasir M Nasir M Nasir M Nasir M. Furkan, Lalu M. Giatman M. Nasir M. Sadly Firmansyah M. Yasep Setiawan Maiputra, Fikli Restu Maksmum, Hasan Martias Martias Martias Martias Martias Masrial Masykur Masykur Masykur, Masykur Milana Milana Mishbahul Badri Muhammad Kadafi Muhammad Yanda Mukhlidi Muskhir Muslim Muslim Muslim Muslim Muslim Nanda, Iffarial Nanda, Iffarial Nasution, Ichsan Nurhasan Syah Patrisina, Reinny Purwanto, Wawan Putra, Rido R. Chandra Rahayu, Baiq Novrinda Dwi Rahmat Desman Koto Rahmat Hidayat Ramiza Harahap, Aina Randi Purnama Putra Remon Lapisa Remon Lapisa Rifdarmon Rifdarmon, Rifdarmon Rifdarmon, Rifdarmon Rizal, Syafrizal Romansyah Nusi Putra Saleh Hasibuan, Erwin Santy Nururly Saputra, Riko Setiawan, M.Yasep Siman, Siman Suci Suci Sugiarto, Toto Sulaiman, Agung Sulastri, Ayu Sulhaini Sulhaini Suryani, Embun Syafmi Arifan Ma'ruf Syaifullah, Lasyatta Toto Sugiarto Toto Sugiarto Vernando, Rio WAGINO Wagino Wakhinuddin Wakhinuddin S Wakhinuddin S Wakhinuddin Wakhinuddin, Wakhinuddin Wanda Afnison Winny Abdillah Wirdianto, Eri Yanto, Doni Tri Putra Yasep Setiawan, M Yulia Basri, Irma Zefanya Andryan Girsang