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Analysis of The Influence of Logistics Performance, Tax Structure, Technology Adoption on Value Chain Performance of Commodity Product Judijanto, Loso; Efendi, Bahtiar; Alam, Nur; Kespandiar, Tengku; Dharmawan, Donny
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11131

Abstract

Penelitian ini bertujuan untuk menganalisis permasalahan yang dihadapi perusahaan komoditas dalam hal perdagangan. Penelitian ini menggunakan analisis komprehensif. Sumber data primer diperoleh melalui indepth interview. Pengembangan klaster produk dapat memberikan nilai tambah yang signifikan bagi perekonomian negara secara keseluruhan. Integrasi seluruh pelaku di sektor ini, termasuk perusahaan rintisan, Usaha Kecil Menengah, dan perusahaan yang lebih stabil dapat menciptakan keseimbangan berkelanjutan dalam rantai nilai, sehingga meningkatkan ekspor secara signifikan. Dukungan kebijakan negara, kolaborasi antar pihak, dan pengembangan teknologi diperlukan untuk meningkatkan nilai dan daya saing cluster produk komoditas di pasar global.
Analysis of The Influence of Digital Promotion, Use of Social Media and Competitive Advantages on Marketing Performance of Travel Agencies Setiawan Jodi, I Wayan Gede Antok; Efendi, Bahtiar; Feriyadin, Feriyadin; Ekasari, Silvia; Munizu, Musran
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11288

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui tingkat penerapan media sosial sebagai alat promosi yang dilakukan agen perjalanan wisata. Penelitian ini bersifat non-eksperimental, kualitatif, transaksional, deskriptif, dan menggunakan sampel non-probabilitas. Peneliti mengumpulkan data melalui observasi dan wawancara. Hasil analisis mengungkapkan pentingnya peran jejaring sosial dalam strategi pemasaran saat ini. Meskipun banyak departemen pemasaran yang memiliki akun media sosial, tingkat keterlibatan atau interaksi pengguna dengan konten yang dipublikasikan masih rendah, yang menunjukkan perlunya meningkatkan kualitas konten dan strategi yang dapat melibatkan lebih aktif lagi antara pelanggan dan produk yang dipasarkan. Selain itu, pemantauan dan analisis aktivitas media sosial yang baik diperlukan untuk meningkatkan kinerja dan efektivitas strategi pemasaran.
Analysis of The Influence of Electronic Customer Satisfaction, Application Perceived Value and Electronic Service Quality on Electronic Customer Loyalty of Ruang Guru Application Users Ekasari, Silvia; Dewi, Luh Komang Candra; Efendi, Bahtiar; Sulistiarini, Emma Budi; Jodi, I Wayan Gede Antok Setiawan
MALCOM: Indonesian Journal of Machine Learning and Computer Science Vol. 4 No. 1 (2024): MALCOM January 2024
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/malcom.v4i1.1028

Abstract

The purpose of this study is to determine whether the perceived value and quality of e-services impact  e-customer loyalty and satisfaction. All users of the educational platform constitute the population studied. In this survey, non-probability sampling technique was used. 100 samples were used in this investigation. Questionnaire was the method used in this study to collect data. Quantitative method was used in this study. Partial least squares (PLS) is a statistical method used with the support of SmartPLS. Several conclusions are drawn from this study, including: Customer satisfaction is directly affected by e-service quality. Electronic customer satisfaction is directly affected by perceived value. E-customer loyalty is directly affected by e-service quality. Electronic customer loyalty is directly influenced by perceived value. Customer loyalty is directly affected by electronic customer satisfaction. Through e-customer satisfaction, e-service quality indirectly affects e-customer loyalty. Thanks to e-customer satisfaction, perceived value indirectly affects e-customer loyalty. Research results show that customer satisfaction and loyalty  are influenced by the extent to which they perceive  positive value when using educational platform services to meet their  learning needs. their.
Pengaruh Variasi Produk, Harga, Kualitas Pelayanan dan Kepercayaan terhadap Loyalitas Pelanggan Koperasi Serba Usaha Ngebrak Store Ma’ruf Amri1; Bahtiar Efendi; Muhamad Asif Maulana Akbar
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 1 (2025): Januari 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i1.504

Abstract

This study aims to determine the effect of product variety, price, service quality, and trust on customer loyalty at the Ngebrak Store Multipurpose Cooperative (KSU) in the Pondok Pesantren Tahfidzul Qur’an Baitul Abidin Darussalam, Kalibeber, Mojotengah District, Wonosobo Regency. This research employs a quantitative approach, using multiple linear regression analysis for data analysis. The sampling method applied is non-probability sampling with purposive sampling technique. The sample size was determined using the Hair formula, which resulted in 126 respondents who are customers of the Ngebrak Store Multipurpose Cooperative. The findings of this study are as follows: (1) Product variety has no positive effect on customer loyalty, with a t-value (0.141) < t-table (1.980), a significance level of (0.888), and a regression coefficient of 0.007. (2) Price has a positive effect on customer loyalty, with a t-value (2.680) > t-table (1.980), a significance level of (0.008), and a regression coefficient of 0.202. (3) Service quality has a positive effect on customer loyalty, with a t-value (1.594) > t-table (1.980), a significance level of (0.001), and a regression coefficient of 0.276. (4) Trust has no positive effect on customer loyalty, with a t-value (3.278) > t-table (1.980), a significance level of (0.114), and a regression coefficient of 0.161.
Peningkatan Kesadaran Pelajar dengan Edukasi Konservasi Lingkungan Hidup di Sekolah Menengah Kejuruan Kesehatan Kharisma Efendi, Bahtiar
Jurnal Pemberdayaan Masyarakat: Media Pemikiran dan Dakwah Pembangunan Vol. 3 No. 2 (2019): Jurnal Pemberdayaan Masyarakat
Publisher : UIN Sunan Kalijaga, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jpm.2019.032-04

Abstract

This article try to testing the education of conservation living environment program to increase students’ awareness in the Kharisma vocational high school, Tanggerang. The research uses a quantitative-experiment method with the analysis of pre-test, post-test, and follow-up. The result is showing the Chi-square score 74,171 (p<0,0001), the context is identification that the education of environmental conservation program for sustainable livelihood can be increasingly of students’ awareness. It was observed with the students’ concern might influenced by awareness factors from early to treat the living environment. The participation in the conservation of environment program has implemented in the school, it is the urgency for sustainability who useful for students’ skills in the job area for the future. The student of participation can be important factors to grow an empathy of the environment. This condition of environment more awful has influenced exploitation activity conducted by factories.Tulisan ini berusaha menguji edukasi program konservasi lingkungan hidup dalam meningatkan kesadaran siswa di Sekolah Menengah Kejuruan Kesehatan Kharisma Tanggerang. Penelitian ini menggunakan metode kuantitatif-eksperimen dengan menguji pretest, posttest, dan follow up. Hasil analisis menunjukkan skor Chi-square sebesar 74,171 (p<.0001) mengindikasikan bahwa edukasi program konservasi lingkungan hidup terbukti dapat meningkatkan kesadaran siswa. Hal ini terpantau dengan kepedulian siswa dapat dipengaruhi oleh faktor kesadaran sejak dini untuk merawat lingkungan sekitar. Partisipasi dalam konservasi lingkungan yang diimplementasikan di lingkungan sekolah merupakan urgensi kelestarian yang berguna bagi siswa di dunia pekerjaan. Partisipasi siswa dalam hal tersebut menjadi faktor terpenting untuk menumbuhkan rasa empati terhadap lingkungan. Kondisi lingkungan saat ini semakin memburuk akibat kegiatan eksploitasi yang dilakukan oleh banyak perusahaan.
THE EFFECT OF MOTIVATIONAL MEDIATION ON THE INFLUENCE OF LEARNING ORGANIZATIONS ON EMPLOYEE PERFORMANCE IN THE VUCA ERA Hakim, Alif Lukmanul; Kapisa, Redi Yana; Supriatna, Metha Djuwita; Efendi, Bahtiar
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11066

Abstract

This research is motivated by the importance of improving employee performance. This research aims to determine and analyze the mediating effect of motivation on the influence of learning organizations on employee performance in the VUCA era. This research method is a descriptive research method with a quantitative approach. The population in this study were employees of state-owned banks in Indonesia. The sample in this research was 100 employees with purpose sampling. The data collection technique is by distributing questionnaires using Google Form. The instruments used have been tested for validity and reliability. The collected data was analyzed using the classic assumption test and path test to see the influence and the Sobel test to see which variables were successful as mediators. The results of this research show that 1) Learning organizations influence Employee Performance in the Vuca Era and 2) Motivation mediates the influence of learning organizations on Employee Performance in the Vuca Era. The results of this research indicate that if companies want to improve employee performance, they must also improve organizational learning and employee motivation.
PENINGKATAN LOYALITAS PELANGGAN MELALUI PERCEIVED VALUE DENGAN SWITCHING COSTS SEBAGAI VARIABEL MODERASI Saehu, Muh. Syaiful; Suhendar, Suhendar; Efendi, Bahtiar; Sucandrawati, Ni Luh Ketut Ayu Sudha; Maulana, Ayi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11333

Abstract

Era perkembangan zaman begitu kompleks dan semakin kuatnya dunia bisnis membuat setiap perusahaan harus mampu mengelola hubungan dengan pelanggan dan meningkatkan daya saing perusahaan di pasar yang kompetitif melalui hubungan antara perceived value dan loyalitas pelanggan, dengan mempertimbangkan peran switching costs sebagai variabel moderasi. Penelitian ini bertujuan untuk mengkaji hubungan antara perceived value dan loyalitas pelanggan, dengan mempertimbangkan peran switching costs sebagai variabel moderasi. Metode penelitian ini adalah kuantitatif dengan sampel penelitian sebanyak 100 pelanggan dengan teknik pengumpul data dengan kuesioner melalui google form. Kuesioner yang digunakan sudah dilakukan uji validitas dan reliabilitas. Data yang terkumpul di analisis dengan uji asumsi klsik dan uji regresi dan uji sobel dengan microsoft excel dan SPSS versi. 26. Hasil penelitian ini menunjukan bahwa 1) Perceived value memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan dan 2) Switching Costs memoderasi pengaruh Perceived Value terhadap loyalitas pelanggan.
PENINGKATAN KINERJA KEUANGAN UMKM DI INDONESIA MELALUI LITERASI KEUANGAN DAN INKLUSI KEUANGAN Putri, Desyana; Harahap, Ida; Sugiarti, Sri; Efendi, Bahtiar
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11334

Abstract

Penelitian ini dilatarbelakangi oleh pentingnya meningkatkan kinerja keuangan Usaha Mikro Kecil dan Menengah (UMKM). Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh literasi keuangan dan inklusi keuangan terhadap peningkatan kinerja keuangan UMKM. Metode penelitian ini merupakan metode penelitian deskriptif dengan pendekatan kuantitatif. Sampel penelitian merupakan pemilik dan pengelola UMKM di Indonesia. Metode pengumpulan data menggunakan teknik non-probability sampling dengan menggunakan kuesioner menggunakna google form. Instrumen yang digunakan telah diuji validitas dan reliabilitasnya. Data yang terkumpul dianalisis dengan menggunakan uji asumsi klasik dan regresi. Hasil penelitian menunjukkan bahwa 1) Literasi keuangan berpengaruh positif dan signifikan terhadap kinerja keuangan UMKM dan 2) Inklusi keuangan berpengaruh positif dan signifikan terhadap kinerja keuangan UMKM, dan 3) Literasi keuangan dan inklusi keuangan berpengaruh positif dan signifikan terhadap kinerja keuangan UMKM. Hasil penelitian ini mengisyaratkan bahwa jika UMKM ingin meningkatkan kinerja keuangan maka harus meningkatkan literasi keuangan dan inklusi keuangan.
Pendampingan Manajemen Pemasaran Dalam Peningkatan Pelatihan Digital Marketing Dan Optimalisasi Media Sosial Batik Dan Tas Anyaman Talunombo Leni Nur Khofifah; Trihudiyatmanto, M.; Efendi, Bahtiar
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i6.7156

Abstract

Talunombo Village products, such as batik and woven bags, have enormous potential but face challenges in terms of low competitiveness due to inadequate promotion through traditional methods and limited market reach. Previous approaches, such as direct marketing at local markets and exhibitions, failed to significantly increase sales due to limited customer access. To address this weakness, marketing management support was provided through innovative digital marketing training and social media optimization as a broader and more effective promotional tool. This article will explain the mentoring process and how it helped local businesses improve their promotional capabilities. The method used was a participatory strategy that included workshops, group discussions, and practical experience in producing digital materials. The program's results showed an 80% increase in business owners' understanding of digital marketing tactics, social media management skills, and ability to create content relevant to their target market. Furthermore, batik and woven bags expanded their promotional reach through digital channels, creating new marketing opportunities. Therefore, this assistance proved beneficial for the development of local creative businesses while supporting the economic independence of the Talunombo Village residents.
DIGITAL MARKETING AS A MARKETING SOLUTION FOR RUMAH JAMU MIRASA, SAWANGAN VILLAGE, LEKSONO, WONOSOBO Maulana Akbar, Muhamad Asif; Kaukab, M. Elfan; Efendi, Bahtiar; Jannati, Nur Baiti; Azka, Muhammad Gilang Maulana
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 4 (2025): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i4.3137

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in Indonesia’s economy, particularly as major contributors to employment and the Gross Domestic Product (GDP). One of the promising MSMEs is Rumah Jamu Mirasa in Sawangan Village, Wonosobo Regency. However, this business faces challenges in its conventional marketing methods, which result in relatively low income. This community service program aims to enhance the competitiveness of Rumah Jamu Mirasa through the implementation of digital marketing. The method used is Participatory Action Research (PAR), involving MSME actors actively in problem identification, planning, implementation, and evaluation. The results show an increase in MSME actors’ understanding of digital marketing strategies and a rise in sales turnover after utilizing social media and e-commerce. These findings demonstrate that digitalization has a positive impact on MSME development, particularly in expanding market access and increasing sales. This program is expected to serve as a model for empowering local MSMEs to compete in the digital era.
Co-Authors Aat Ruchiat Nugraha Abdurohim Abdurohim, Abdurohim Agus Yudianto Aini Rahayu Alfizi, Alfizi Ali Mutafi Ali Salobar, Aditia Lade Alif Lukmanul Hakim Amalia, Ika Asaliatun Amira Arazilla T Ampri, Faisal Anam, Arif Khaerul Anantadjaya, Samuel PD Anggraeni, Diana Anggraini, Diah Putri Annisa Zanjabila Irsan Apriliani, Aenun Apriliani, RAEP. Ardiyanti, Yunita Arifin, Davit Arsadhana, Muhamad Ashshiddiqy, Muhammad Zain Ayu Wulandari Azka, M. Gilang Maulana Azka, Muhammad Gilang Maulana Azzahra, Septiana Bhakti, Achmad Hasbuka Hudaya Candra Nurhayati, Eny Cemarawati, Nungki Donny Dharmawan Ekasari, Silvia Emma Budi Sulistiarini Ernawati Ernawati Fauziah Ramadhani Feriyadin, Feriyadin Firdaus Firdaus Hafari, Narulita Harahap, Ida Hartiyah, Sri Hendri Hermawan Adinugraha Heri Purwanto Hidayat, Akhmad Ma’ruf Hidayatullah, Muhammad Fendriansyah Hidayatunni’mah, Khusna Hikmah, Ziana Nurul Humairo, Calista Judijanto, Loso Kapisa, Redi Yana Karimullah, Suud Sarim Kartiwa, Kurniawan Kaukab, M. Elfan Kespandiar, Tengku Kholunnafiah, Ulya Kraugusteeliana Kraugusteeliana Kusdayanti, Niken Lailatul Munawaroh, Lailatul Leni Nur Khofifah Lestari, Tiyas Puji Lidya Octavia Sitinjak Lini, Nahdia Luh Komang Candra Dewi Luluk Alawiyah, Luluk M. Trihudiyatmanto Maulana Akbar, Muhamad Asif Maulana Azka, Muhammad Gilang Maulana, Ayi Ma’ruf Amri Ma’ruf Amri1 Merita Ayu Indrianti Muhammad Asif Maulana Akbar Mulya, Adi Tri Musfiroh, Mila Fursiana Salma Muslimawati, Naning Musran Munizu Nabila, Shofiyyatun Naifatun Irbah Nawangwulan, Irma M Ningsih, Tri Widyastuti Noor Hikmah, Noor Nugroho Hadi, Sugeng Nur Alam Nur Baiti Jannati Nur Faizah, Yuniar Laeli Nurhayati, Eni Candra Nurina Nurina Pangestuti, Anni Enggal Prakarsa, Bagus Putri Nahdly Purba Putri, Desyana Rahayu, Anisa Ristanto, Bowo Rizkiyadi, Dicky Rochyani Lestiyanawati, Rochyani Romandhon, Romandhon Saehu, Muh. Syaiful Sangadin, Ahmad Yajid Sarrono, Jimi Sattar Sattar, Sattar Sekar Indah Tri Dewi SETIAWAN JODI, I WAYAN GEDE ANTOK Setiawan, Anggun Sintia Dewi Sofiyanti, Lilis Sri Sugiarti Sri Wahyuni Sri Wulandari Sucandrawati, Ni Luh Ketut Ayu Sudha Suhendar Suhendar, Suhendar Sunday Ade Sitorus Suntiah, Suntiah Supriatna, Metha Djuwita Supriyono Supriyono Susanti Susanti Susanti, Maulida Rahma Tiyono, Tito Triola Chairunnisa Umami, Siti Fithrotul Utami, Farida Riza Wibowo, Teguh Setiawan Yanti, Nyatmi Dwi Zariroh, Fairuzza Arza