Article Per Year (5 Year)
p-Index From 2020 - 2025
6.288
P-Index
This Author published in this journals
All Journal SulukIndo Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Journal of Economic, Management, Accounting and Technology (JEMATech) JOURNAL OF SCIENCE AND SOCIAL RESEARCH Magisma: Jurnal Ilmiah Ekonomi dan Bisnis EconBank : Journal Economics and Banking International Journal of Economics, Business and Accounting Research (IJEBAR) JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Medikonis Jurnal Bingkai Ekonomi (JBE) Jurnal Minfo Polgan (JMP) Hakam : Jurnal Kajian Hukum Islam dan Hukum Ekonomi Islam Jurnal Andaliman: Jurnal Gizi Pangan, Klinik dan Masyarakat Asian Journal of Management Analytics Jurnal Pengabdian Masyarakat Bhinneka Medika Respati : Jurnal Ilmiah Kesehatan Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Magna: Journal of Aconomics, Management, and Business Jurnal Akuntansi, Manajemen dan Perbankan Syariah DFAME Digital Financial Accounting Management Economics Journal JEPEmas: Jurnal Pengabdian Masyarakat (Bidang Ekonomi)
Bahtiar Efendi
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 52 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 52 Documents
Search

 2   3   4   5   6 
Stepping Forward in the Digital Era: The Contribution of Business Information Systems in Responding to Global Entrepreneurship Challenges Dhanias, Fitriana Rakhma; Kusumastuti, Dinda Amelia; Sylvatri, Hapsari Dian; Darmawan, Zakaria Satrio; Efendi, Bahtiar
Jurnal Minfo Polgan Vol. 13 No. 1 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i1.13668

Abstract

The digital era has brought about fundamental changes in the way businesses are conducted worldwide. Entrepreneurship in the global context demands adaptability and rapid innovation in facing increasingly fierce competition. This research aims to examine the contribution of business information systems in addressing the challenges of global entrepreneurship in the digital era. The research method employed is a literature review with a qualitative approach and descriptive analysis. In this context, descriptive analysis will be used to depict the findings from selected articles from Google Scholar for the period 2004-2024. The study results indicate that in this dynamic and complex digital era, Business Information Systems (BIS) have proven to be key in addressing the challenges of global entrepreneurship. Through the integration of information technology and business processes, BIS enables companies to enhance operational efficiency, respond quickly to market changes, and create innovative products and services that differentiate them from competitors. However, the adoption of BIS is not without challenges. Companies need to pay attention to data security aspects, ensure sustainability in technology usage, and overcome organizational and cultural barriers.
Analysis of the Influence of Digital Marketing Strategies in Increasing the Accessibility and Attractiveness of Online Education Programmes: A Business and Information Technology Perspective Furbani, Widiastuti; Subekti, Rino; Bachtiar, Alfan; Kristantini, Rr. Aryanti; Efendi, Bahtiar
Jurnal Minfo Polgan Vol. 13 No. 1 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i1.13682

Abstract

The digital age has significantly changed the education paradigm. Online education is becoming increasingly popular as an effective and flexible alternative for individuals who want to improve their skills without being bound by geographical and time constraints. However, the success of online education relies heavily on effective digital marketing strategies to increase its accessibility and appeal. The main objective of this study is to analyse the impact and effectiveness of digital marketing strategies in increasing the accessibility and attractiveness of online education programs, focusing on business and information technology perspectives. The research method used in this study is a literature review with a qualitative approach and descriptive analysis. In this context, the literature review will be conducted with a focus on collecting, reviewing and analysing relevant literature from 1981 to 2024. The study results show that digital marketing strategies have a very important role in increasing the accessibility and attractiveness of online education programmes. In particular, the integration between business aspects and information technology is the key to success in optimising marketing performance and achieving business goals of online education institutions.
Pengaruh Viral Marketing Store Atmosphere Dan Brand Trust Terhadap Keputusan Pembelian Pamungkas, Alfin Setia; Efendi, Bahtiar
Journal of Economics, Management, and Business Vol 4 No 2 (2025): Juli 2025
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/magna.v4i2.9979

Abstract

Tujuan - Tujuan peneletian ini adalah untuk mengetahui pengaruh viral marketing store atmosphere dan brand terust terhadap keputusan pembelian pada kedai kopi Bahagia kalibeber. Metodologi - Penelian ini merupakan penelitian kauntitaf dengan popusali sebanyak 104 orang dengan mungunakan Teknik analisis data kuantitatif pengumpulan data mengunakan kuesioner.analis data statistic mengunakan Teknik analisis regresi berganda uji hipostesis mengunakan uji f dan uji t. Hasil - hasil penelitian ini 1. Viral marketing berpengaruh signifikan terhadap keputusan pembelian di kedai kopi Bahagia Kalibeber. 2 Store atmosphere berpengaruh signifikan terhadap keputusan penbelian pada kedai kopi Bahagia Kalibeber. 3 Brand trust berpengaruh signifikan terhadap keputusan penbelian pada kedai kopi Bahagia Kalibeber.
Pengaruh Brand Image, Harga Dan Store Atmosphere Terhadap Minat Beli Prakarsa, Bagus; Efendi, Bahtiar
Jurnal Akuntansi, Manajemen dan Perbankan Syariah Vol 5 No 3 (2025): Juni 2025
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/jamasy.v5i3.9984

Abstract

Tujuan - Penelitian ini dilakukan karena adanya penurunan minat beli di toko arena vapor wonosobo sehingga tujuan penelitian ini untuk mengetahuhi pengaruh brand image,harga store atmosphere terhadap minat beli pada toko arena vapor. Metode - Dalam penelitian ini, peneliti menggunakan jenis penelitian kuantitatif yang kemudian dibuatkan sejumlah kuesioner lalu dibagikan pada pengunjung toko arena vapor. Hasil - Hasil dari penelitian yang menguji pengaruh brand image,harga dan store atmosphere terhdap minat beli menunjukkan hasil H1 diterima dan H2 diterima sehingga dapat dikatakan bahwa minat beli brand image,harga dan store atmosphere berpengaruh positif terhadap minat beli . variable brand image,harga dan store atmosphere secara parsial berpengaruh positif trhadap minat beli (H1 diterima). Artinya Semakin bagus brand image yang di gunakan maka akan berpengaruh terhadap kesesuaian harga dan dan semakin efektifitas store atmosphere penjualan yang di berikan maka akan membubuhkan rasa puas yang akan menimbulkan minat beli konsumen.
Pengaruh Kualitas Produk, Lokasi, Promosi, Kepuasan Pelanggan, Dan Kualitas Pelayanan, Terhadap Keputusan Pembelian Lini, Nahdia; Efendi, Bahtiar; Purwanto, Heri; Yudianto, Agus
Magna: Journal of Economics, Management, and Business Vol 3 No 2 (2024): Juli 2024
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/magna.v3i2.7884

Abstract

Tujuan - Penelitian ini bertujan untuk membuktikan pengaruh kualitas produk, lokasi, promosi, kepuasan pelanggan dan kualitas pelayanan terhadap keputusan pembelian pada pelanggan jipang di Besani, Wonosobo. Metodologi - Sampel dalm penelitian ini sebanyak 170 orng responden. Data dikumpulkan dengn kuesioner yng telah diuji Valditas dan Uji ReliabiIlitas, Uji F, pengujian asumsIi klasik, uji normalitas, multikoliniaritas, Uji heterokedastisitas, uji hipotesis, Uji t dan R square. Hasil penelitian ini dianalisis dengan analisis regresi linier berganda. Hasil - Hasil penelitian ini menunjukan bahwa kualitas produk, lokasi, promosi, kepuasan pelanggan dan kualitas pelayanan berpengaruh positif terhadap keputusan pembelian pada pelanggan jipang di Besani, Wonosobo, kualitas produk memiliki nilai signifikan 0000 < 0,05 dan memiliki nilai thitung sebesar = 5,640 > ttabel sebesar = 1,97445 pada tingkat signifikan 0,05. Lokasi memiliki nilai signifikan 0,006 < 0,05 dan memiliki nilai thitung = 2,776 > ttabel = 1,97445 pada tingkat signifikan 0,05. Promosi memiliki nilai signifiIkan 0,007 < 0,05 dan memiliki nilai thitung sebesar = 2,720 > ttabel sebesar = 1,97445 tingkat signifikan 0,05. Kepuasan pelanggan memiliki nilai signifikan 0,046 < 0,05 dan memiliki nilai thitung sebesar = 2,008 > ttabel sebesar = 1,97445 tingkat signifikan 0,05. Kualitas pelayanan memiliki nilaiI signifikan 0,045 < 0,05 dan memiliki nilai thitung sebesar = 2,017 > ttabel sebesar = 1,97445 tingkat signifikan 0,05.
Pengaruh Pengembangan Karir, Kompensasi, Budaya Organisasi, dan Work Environment Terhadap Loyalitas Karyawan Anggraeni, Diana; Kaukab, M. Elfan; Efendi, Bahtiar
Magna: Journal of Economics, Management, and Business Vol 3 No 2 (2024): Juli 2024
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/magna.v3i2.7891

Abstract

Tujuan - Penelitian ini bertujuan untuk mengetahui Pengaruh Pengembangan Karir, Kompensasi, Budaya Organisasi, Work Environment berpengaruh terhadap Loyalitas Karyawan pada PT. Tunas Madukara Indah 2 Wonosobo. Metodologi – Penelitian ini merupakan penelitian kuantitatif deskriptif. Populasi dalam penelitian ini adalah karyawan PT. Tunas Madukara Indah 2 Wonosobo dengan jumlah 553 dan sampel dalam penelitian ini sebanyak 232 sampel diambil dengan menggunakan rumus slovin. Analisis data dalam penelitian ini menggunakan analisis statistik deskriptif, uji kualitas data, uji f, uji asumsi klasik, uji hipotesis dengan metode regresi linier berganda, dan uji determinasi. Hasil - Penelitian ini menunjukkan bahwa variabel Pengembangan Karir, Kompensasi, Budaya Organisasi, Work Environment berpengaruh positif terhadap Loyalitas Karyawan pada PT. Tunas Madukara Indah 2 Wonosobo. Keterbatasan – Pengumpulan data dalam penelitian ini menggunakan kuesioner, sehingga dimungkinkan jawaban responden sesuai dengan pemahaman responden dan bersifat subjektif Implikasi – Diharapkan dapat bermanfaat bagi PT. Tunas Madukara Indah Wonosobo dalam bidang Sumber Daya Manusia dan dapat meningkatkan dan membantu perusahaan dalam menciptakan lingkungan kerja yang lebih produktif, berkelanjutan dan menumbuhkan rasa loyalitas/setia terhadap perusahaannya.
Pengaruh Destination Image, Memorable Tourist Experience, Dan Green Value Co – Creation Terhadap Revisit Intention Gen Z (Studi Pada Objek Wisata Bukit Skoter Dieng Banjarnegara) Azzahra, Septiana; Efendi, Bahtiar
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v13i2.601

Abstract

This study aims to analyze the influence of destination image, memorable tourist experience, and green value co-creation on tourist’s revisit intention at Skoter Hill, Dieng Banjarnegara. The destination image plays a key role in shaping tourist’s parceptions of a destination, while memorable experiences contribute to their intention to return. Additionally, tourist’s involvement in green value co-creation, which focuses on creating environmentally sustainable practices, is predicted to strengthen revisit intention. The research methodology uses a survey with questionnaires distributed to tourist’s who have previously visited Skoter Hill. The collected data is analyzed using multiple regression analysis to examine the relationships between the variables. The results of this study are expected to provide insights for destination managers in enhancing tourist attraction and loyalty through strengthening destination image, offering memorable tourist experiences, improving accessibility, and involving tourists in creating sustainable values.
PENGARUH KUALITAS PRODUK, GAYA HIDUP DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI Efendi, Bahtiar; Ashshiddiqy, Muhammad Zain
DFAME Digital Financial Accounting Management Economics Journal Vol 1 No 1 (2023): AGUSTUS
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v1i1.81

Abstract

The study aims to find out the impact of product quality, lifestyle, and brand image on Xiaomi smartphone purchasing decisions in FEB students. Data analysis method using double linear regression analysis. Sampling methods use non-probability sampling with purposive samplings. The sample was obtained from the Hair formula of 180 respondents who were FEB Unzil students. The results of this study showed that: (1) Product quality has a positive influence on the purchase decision with thitung value (7,908) > tables (1,973) and significance value (0,000) < (0,05). (2) Lifestyle has a positively influenced on the purchasing decision by thitung (4,832) > ttables (1,973), and significant value (0.000)< (0.05). (0,05).
PENGARUH KUALITAS LAYANAN, KEPERCAYAAN MEREK DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN PAKET DATA INTERNET KARTU XL PRABAYAR Efendi, Bahtiar; Kholunnafiah, Ulya
DFAME Digital Financial Accounting Management Economics Journal Vol 1 No 2 (2023): NOVEMBER
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v1i2.116

Abstract

This research aims to investigate the influence of service quality, brand trust, and customer satisfaction on customer loyalty in the context of XL Prepaid Internet Data package users. The study involved a sample of 105 respondents, and data were collected through questionnaires that underwent validity and reliability testing, as well as various statistical analyses including F-test, classical assumption testing, normality test, multicollinearity test, heteroskedasticity test, hypothesis testing, t-test, and R-squared analysis. The findings revealed that service quality did not have a significant impact on customer loyalty, whereas brand trust and customer satisfaction had a positive and significant influence on customer loyalty. This research was conducted among XL Prepaid Internet Data package customers in Wonosobo City, contributing to a better understanding of the factors affecting customer loyalty in this industry. The study is relevant in the context of enhancing customer satisfaction and brand development in a competitive market.
Analisis Pengaruh Kualitas Pelayanan, Store Atmosphere, Promosi Word Of Mouth, Dan Lokasi Terhadap Minat Beli Konsumen Rumah Makan Pororojo Pangestuti, Anni Enggal; Efendi, Bahtiar; Purwanto, Heri
Jurnal Akuntansi, Manajemen dan Perbankan Syariah Vol 5 No 4 (2025): Agustus 2025
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/jamasy.v5i4.10280

Abstract

Tujuan - Penelitian ini bertujuan untuk menganalisis kualitas pelayanan, store atmosphere, promosi word of mouth dan lokasi terhadap minat beli konsumen rumah makan Pororojo pada studi kasus konsumen mahasiswa FEB UNSIQ. Metode – Penelitian ini menggunakan metode penelitian kausal komparatif dimana salah satu metode penelitian kuantitatif ex post facto dilakukan dengan melihat hubungan sebab akibat antara satu perubahan dengan perubahan lainnya berdasarkan data yang ada. Hasil - Hasil penelitian ini menunjukkan bahwa analisis kualitas pelayanan store atmosphere, promosi word of moth dan lokasi memiliki hubungan yang signifikan pada minat beli konsumen rumah makan Pororojo pada studi kasus konsumen mahasiswa FEB UNSIQ. Orisinalitas – penelitian ini membahas tentang analisis kualitas pelayaan promosi terahadap minat konsumen di rumah makan Pororojo.
Co-Authors Aat Ruchiat Nugraha Agus Yudianto Ahadiyah, Latifatul Ahirotunisa, Suci Aini Rahayu Akbar, Muhamad Asif Maulana Alfizi, Alfizi Ali Mutafi Ali Salobar, Aditia Lade Amalia, Ika Asaliatun Amira Arazilla T Anam, Arif Khaerul Anggoro, Retno Anggraeni, Diana Annisa Zanjabila Irsan Arifin, Davit Arsadhana, Muhamad Ashshiddiqy, Muhammad Zain Ayu Wulandari Azka, M. Gilang Maulana Azzahra, Septiana Bachtiar, Alfan Bayu, Rahindra Candra Nurhayati, Eny Cemarawati, Nungki Darmawan, Zakaria Satrio Dhanias, Fitriana Rakhma Ernawati Ernawati Fauziah Ramadhani Firdaus Firdaus Furbani, Widiastuti Hafari, Narulita Hafitzah, Nur Hartiyah, Sri Heri Purwanto Hidayah, Attinia Hidayat, Akhmad Ma’ruf Hidayatullah, Muhammad Fendriansyah Hidayatunni’mah, Khusna Humairo, Calista Jarjayus, Muhammad Karimullah, Suud Sarim Kaukab, M. Elfan Khaeroman, Khaeroman Kholunnafiah, Ulya Kraugusteeliana Kraugusteeliana Kusdayanti, Niken Kusumastuti, Dinda Amelia Lailatul Munawaroh, Lailatul Lestari, Tiyas Puji Lidya Octavia Sitinjak Lini, Nahdia M. Trihudiyatmanto Maula, Muhammad Nafi' Maula, Nur Ishmatul Maulana Akbar, Muhamad Asif Maulana Azka, Muhammad Gilang Ma’ruf Amri Ma’ruf Amri1 Merita Ayu Indrianti Muhamad Asif Maulana Akbar Muslimawati, Naning Nabila, Shofiyyatun Nafitasari, Siti Dia Naifatun Irbah Ningsih, Tri Widyastuti Noor Hikmah, Noor Nugroho Hadi, Sugeng Nur Faizah, Yuniar Laeli Nurhayati, Eni Candra Nuruzzaman, Muhammad Efrizal Zahid Pamungkas, Alfin Setia Pangestuti, Anni Enggal Prakarsa, Bagus Purnama, Satria Sa'ban Purnama, Yayan Yudha Putri Nahdly Purba Putri, Armelia Army Rino Subekti Rizkiyadi, Dicky Romandhon, Romandhon RR. Aryanti Kristantini Sabila, Asfyani Maiza Saehu, Muh. Syaiful Sarrono, Jimi Sattar Sattar, Sattar Sekar Indah Tri Dewi Setiawan, Anggun Siti Nur Aisah Sitorus, Sunday Ade Sofiyanti, Lilis Sri Wulandari Sunday Ade Sitorus Suntiah, Suntiah Suprapti, Fitri Supriyono Supriyono Susanti Susanti Susanti, Maulida Rahma Susanto Susanto Sylvatri, Hapsari Dian Tiyono, Tito Triola Chairunnisa Umami, Siti Fithrotul Utami, Farida Riza Wibowo, Teguh Setiawan Winarni, Endra Zariroh, Fairuzza Arza