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All Journal SulukIndo Jurnal Pemberdayaan Masyarakat: Media Pemikiran dan Dakwah Pembangunan Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Journal of Economic, Management, Accounting and Technology (JEMATech) JOURNAL OF SCIENCE AND SOCIAL RESEARCH Magisma: Jurnal Ilmiah Ekonomi dan Bisnis EconBank : Journal Economics and Banking International Journal of Economics, Business and Accounting Research (IJEBAR) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Edunomika (JIE) JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) SINTA Journal (Science, Technology, and Agricultural) Medikonis Jurnal Bingkai Ekonomi (JBE) Hakam : Jurnal Kajian Hukum Islam dan Hukum Ekonomi Islam Cendekia: Jurnal Kependidikan dan Kemasyarakatan Jurnal Andaliman: Jurnal Gizi Pangan, Klinik dan Masyarakat Asian Journal of Management Analytics Jurnal Pengabdian Masyarakat Bhinneka Malcom: Indonesian Journal of Machine Learning and Computer Science Medika Respati : Jurnal Ilmiah Kesehatan Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Magna: Journal of Aconomics, Management, and Business Jurnal Akuntansi, Manajemen dan Perbankan Syariah Journal of Islamic Economics Lariba Innovative: Journal Of Social Science Research DFAME Digital Financial Accounting Management Economics Journal Jurnal Akademik Pengabdian Masyarakat JEPEmas: Jurnal Pengabdian Masyarakat (Bidang Ekonomi)
Bahtiar Efendi
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PENGARUH KUALITAS PRODUK, GAYA HIDUP DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI Efendi, Bahtiar; Ashshiddiqy, Muhammad Zain
DFAME Digital Financial Accounting Management Economics Journal Vol 1 No 1 (2023): AGUSTUS
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v1i1.81

Abstract

The study aims to find out the impact of product quality, lifestyle, and brand image on Xiaomi smartphone purchasing decisions in FEB students. Data analysis method using double linear regression analysis. Sampling methods use non-probability sampling with purposive samplings. The sample was obtained from the Hair formula of 180 respondents who were FEB Unzil students. The results of this study showed that: (1) Product quality has a positive influence on the purchase decision with thitung value (7,908) > tables (1,973) and significance value (0,000) < (0,05). (2) Lifestyle has a positively influenced on the purchasing decision by thitung (4,832) > ttables (1,973), and significant value (0.000)< (0.05). (0,05).
PENGARUH KUALITAS LAYANAN, KEPERCAYAAN MEREK DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN PAKET DATA INTERNET KARTU XL PRABAYAR Efendi, Bahtiar; Kholunnafiah, Ulya
DFAME Digital Financial Accounting Management Economics Journal Vol 1 No 2 (2023): NOVEMBER
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v1i2.116

Abstract

This research aims to investigate the influence of service quality, brand trust, and customer satisfaction on customer loyalty in the context of XL Prepaid Internet Data package users. The study involved a sample of 105 respondents, and data were collected through questionnaires that underwent validity and reliability testing, as well as various statistical analyses including F-test, classical assumption testing, normality test, multicollinearity test, heteroskedasticity test, hypothesis testing, t-test, and R-squared analysis. The findings revealed that service quality did not have a significant impact on customer loyalty, whereas brand trust and customer satisfaction had a positive and significant influence on customer loyalty. This research was conducted among XL Prepaid Internet Data package customers in Wonosobo City, contributing to a better understanding of the factors affecting customer loyalty in this industry. The study is relevant in the context of enhancing customer satisfaction and brand development in a competitive market.
Analisis Pengaruh Kualitas Pelayanan, Store Atmosphere, Promosi Word Of Mouth, Dan Lokasi Terhadap Minat Beli Konsumen Rumah Makan Pororojo Pangestuti, Anni Enggal; Efendi, Bahtiar; Purwanto, Heri
Jurnal Akuntansi, Manajemen dan Perbankan Syariah Vol 5 No 4 (2025): Agustus 2025
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/jamasy.v5i4.10280

Abstract

Tujuan - Penelitian ini bertujuan untuk menganalisis kualitas pelayanan, store atmosphere, promosi word of mouth dan lokasi terhadap minat beli konsumen rumah makan Pororojo pada studi kasus konsumen mahasiswa FEB UNSIQ. Metode – Penelitian ini menggunakan metode penelitian kausal komparatif dimana salah satu metode penelitian kuantitatif ex post facto dilakukan dengan melihat hubungan sebab akibat antara satu perubahan dengan perubahan lainnya berdasarkan data yang ada. Hasil - Hasil penelitian ini menunjukkan bahwa analisis kualitas pelayanan store atmosphere, promosi word of moth dan lokasi memiliki hubungan yang signifikan pada minat beli konsumen rumah makan Pororojo pada studi kasus konsumen mahasiswa FEB UNSIQ. Orisinalitas – penelitian ini membahas tentang analisis kualitas pelayaan promosi terahadap minat konsumen di rumah makan Pororojo.
THE INFLUENCE OF EXPERIENTIAL MARKETING, SATISFACTION ON CUSTOMER LOYALTY: A STUDY ON THE HOTEL INDUSTRY IN INDONESIA Saehu, Muh. Syaiful; Efendi, Bahtiar; Wibowo, Teguh Setiawan; Nugraha, Aat Ruchiat
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11654

Abstract

This quantitative research investigates the relationship between Experiential Marketing (X1), Satisfaction (X2), and Customer Loyalty (Y) in the hotel industry. Data was collected through a questionnaire via goggle form with questions and statements related to the third variable. The research sample was selected based on hotels with a -+ 4 star rating. The data analysis method used multiple linear regression, T test, and F test using SPSS software. The research results revealed: 1). Experiential Marketing (X1) and Satisfaction (X2) have a significant positive influence on Customer Loyalty (Y) in multiple linear regression analysis. 2). The T test shows that both X1 and X2 separately have a significant effect on Customer Loyalty with the appropriate level of significance. 3). The results of the F test state that X1 and X2 together have a significant effect on Customer Loyalty. This research underscores the importance of creating engaging experiences for customers and ensuring their satisfaction to maintain and increase customer loyalty in the hotel industry. The implications of this research strengthen the role of these two variables in competition in the hotel industry and customer retention strategies.
BIG DATA ANALYSIS IN MARKETING DECISION MAKING INDUSTRIAL REVOLUTION ERA 4.0: CASE STUDY ON FASHION INDUSTRY IN INDONESIA Efendi, Bahtiar; Sitorus, Sunday Ade; Firdaus, Firdaus; Indrianti, Merita Ayu; Kraugusteeliana, Kraugusteeliana
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12886

Abstract

The Industrial Revolution 4.0 era has changed the landscape of the world of manufacturing and technology with the integration of digital technology, automation and sophisticated data communications. The fashion industry in Indonesia is also not immune from the major impact of these changes, especially in marketing decision making. Big data analysis is crucial in optimizing marketing strategies by understanding consumer preferences, market trends and competition. However, the use of big data also brings challenges, especially regarding the security and privacy of consumer data. This research adopts a qualitative method with a literature review approach to investigate the use of big data in marketing decision making in the Indonesian fashion industry. The research results show that big data plays an important role in customer segmentation, consumer behavior analysis, trend prediction, and product innovation. The benefits companies gain from implementing big data include deep understanding of consumer behavior, fast decision making, operational efficiency, better risk management, product and service innovation, improved customer experience, and dynamic price adjustments. However, the challenges faced include data security risks, personal identification risks, and compliance with global privacy regulations. Assessment of the readiness of Indonesian fashion industry companies to adopt big data involves evaluating technology infrastructure, data analysis skills, awareness of big data concepts, data security and privacy, understanding customer behavior, technology adoption, ability to process real-time data, budget availability, readiness for innovation, and acceptance of organizational culture. By considering these aspects, companies can evaluate the extent to which they are ready to integrate big data in marketing decision making to achieve success in the Industrial Revolution 4.0 era.
Peran Intelektual Capital dalam Memediasi Pengaruh Inovasi terhadap Kinerja Industri Kecil Menengah (IKM) Kabupaten Wonosobo Muhamad Asif Maulana Akbar; Bahtiar Efendi
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 1 (2025): Januari 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i1.480

Abstract

This study aims to examine the effect of innovation on intellectual capital, examine the effect of innovation on performance, examine the effect of intellectual capital on performance, and test the effect of innovation on the performance of IKM in Wonosobo Regency which is mediated by intellectual capital. This study uses a quantitative method with two kinds of data used, namely (1) primary data, as main data and (2) secondary data, as supporting data. For this study, the population used as the population was the owners of SMIs in Wonosobo Regency at the end of 2022. The population in this study was 225 SMIs in Wonosobo Regency. The criteria stipulated in the sample selection are IKMs that fulfill a complete business license which includes SIUP, TDP, NPWP. From the existing data as many as 168 samples that have met the criteria to be a sample. The respondents in this study were IKM owners. Based on the results of the analysis and discussion in this study, it was concluded that innovation has an effect on intellectual capital, innovation has an effect on performance, intellectual capital has an effect on the performance of IKM Wonosobo Regency, and intellectual capital mediates the influence of innovation on the performance of IKM Wonosobo Regency.
Analisis Faktor-Faktor Yang Mempengaruhi Penawaran Salak Pondoh Efendi, Bahtiar; Tiyono, Tito; Romandhon, Romandhon; Nurhayati, Eni Candra
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 7 No 1 (2024): Februari
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v7i1.6673

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi penawaran salak pondoh dan tingkat elastisitas penawaran salak pondoh di Kecamatan Sukoharjo Wonosobo. Jenis penelitian ini digolongkan sebagai penelitian kuantitatif. Populasi dalam penelitian ini adalah seluruh petani salak pondoh di Kecamatan Sukoharjo Wonosobo. Pengambilan sampel dalam penelitian menggunakan metode non-probality sampling dengan teknik purposive sampling dimana teknik penentuan sampel dengan pertimbangan atau kriteria tertentu. Data yang digunakan dalam penelitian adalah data primer yang didapat dengan cara membagikan kuesioner kepada responden sebanyak 135 orang dengan teknik pengambilan sampel menggunakan rumus Hair. Alat analisis yang digunakan penelitian ini adalah analisis regresi linier berganda pada fungsi penawaran dengan partial adjustment dari Nerlove dengan menggunakan pendekatan langsung pada variabel bebas. Hasil penelitian ini menunjukkan bahwa faktor-faktor yang mempengaruhi penawaran salak pondoh yaitu harga, luas panen, jumlah produksi, dan jumlah produksi buah salak pondoh berpengaruh positif terhadap penawaran salak pondoh dengan tingkat elastisitas bersifat inelastis (Ep < 1) dan hanya iklim yang berpengaruh negatif dengan tingkat elastisitas inelastis namun dengan nilai negatif (Ep > -1)
Pengaruh Brand Image, Brand Trust Dan Product Quality Terhadap Keputusan Pembelian Ardiyanti, Yunita; Apriliani, RAEP.; Efendi, Bahtiar
Jurnal Akuntansi, Manajemen dan Perbankan Syariah Vol 2 No 2 (2022): April 2022
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/jamasy.v2i2.2700

Abstract

Tujuan – penelitian ini bertujuan untuk mengetahui pengaruh Pengaruh Brand Image, Brand Trust, dan Product Quality terhadap Keputusan Pembelian (studi pada pembeli Kopi Bowongso di Kabupaten Wonosobo). Metode – yang menjadi sampel pada penelitian ini yakni konsumen Kopi Bowongso di Kabupaten Wonosobo. Penelitian ini dilakukan dengan metode kuantitatif. Teknik pengumpulan data menggunakan kuesioner. Penelitian ini menggunakan data primer dan teknik analisis data yang digunakan pada penelitian ini adalah regresi linier berganda dengan menggunakan program SPSS versi 25 for windows. Hasil – dengan hasil penelitian menunjukkan bahwa (1) Terdapat pengaruh positif brand image terhadap keputusan pembelian dengan nilai thitung sebesar 2,172 dan nilai signifikansi 0,032. (2) Terdapat pengaruh brand trust terhadap keputusan pembelian dengan nilai thitung sebesar 3,181 dan nilai signifikansi 0,002. (3) Terdapat pengaruh product quality terhadap keputusan pembelian dengan nilai thitung sebesar 2,366 dan nilai signifikansi 0,020. Implikasi – bermanfaat sebagai panduan untuk menentukan stategi pemasaran yang berkaitan dengan meningkatkan keputusan pembelian.
Pengaruh Kualitas Produk, Harga Produk, Kualitas Pelayanan, Dan Lokasi Terhadap Kepuasan Konsumen Di Griya Sehat Hudaya Bhakti Bhakti, Achmad Hasbuka Hudaya; Efendi, Bahtiar
Jurnal Akuntansi, Manajemen dan Perbankan Syariah Vol 3 No 6 (2023): Desember 2023
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/jamasy.v3i6.6712

Abstract

Tujuan - Penelitian ini bertujuan untuk melihat bagaimana pengaruh kualitas produk, harga produk, kualitas pelayanan, dan lokasi terhadap kepuasan konsumen. Penelitian ini dilakukan terhadap usaha Griya Sehat Hudaya Bhakti di dusun Sarijoyo, desa Sariyoso, Kecamatan Wonosobo, Kabupaten Wonosobo. Metode – Metode analisis yang digunakan dalam penelitian ini adalah uji kualitas data yang meliputi uji validasi dan uji reabilitas dan analisis regresi berganda, kemudian menggunakan uji F, uji normalitas, uji heteroskedastisitas, uji multikolinieritas, dan pengujian hipotesis meliputi uji t dan uji R menggunakan bantuan spss 23. Hasil - Berdasarkan hasil penelitian menunjukkan bahwa : Kualitas produk ,harga produk, kualitas pelayanan dan lokasi berpengaruh positif terhadap kepuasan konsumen. Selain itu, diketahui nilai koefisien determinasi (adjust R2) adalah 63,9 %. Hal ini menunjukkan bahwa variabel kepuasan konsumen dapat dijelaskan oleh variabel kualitas produk, harga produk, kualitas pelayanan, dan lokasi, sedangkan sisanya 36,1% di sebabkan oleh faktor-faktor lain yang tidak di teliti dalam penelitian ini.
Analisis Pengaruh Kualitas Produk, Service, Lifestyle Dan Beauty Advisor Terhadap Keputusan Pembelian Produk Personal Care Unilever Ristanto, Bowo; Nurhayati, Eni Candra; Efendi, Bahtiar
Jurnal Akuntansi, Manajemen dan Perbankan Syariah Vol 3 No 6 (2023): Desember 2023
Publisher : UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/jamasy.v3i6.6713

Abstract

Tujuan : Penelitian ini ditujukan guna menganalisis pengaruh kualitas produk, service, lifestyle dan beauty advisor terhadap keputusan pembelian produk personal care Unilever di toko Qween Cosmetics Wonosobo. Metode : Populasi dalam penelitian ini adalah customer dari toko Qween Cosmetics Wonosobo. Pengambilan sampel menggunakan teknik non probability sampling yang berjumlah 130 responden. Data yang diperoleh dianalisis menggunakan teknik analisis regresi linier berganda. Hasil : Penelitian analisis regresi linier berganda menunjukkan bahwa kualitas produk, service, lifestyle dan beauty advisor masing- masing berpengaruh positif terhadap keputusan pembelian. Selain itu diketahui nilai koefisien determinasi (adjusted R square) adalah 61,6%. Hal ini menunjukkan bahwa variabel keputusan pembelian dapat dijelaskan oleh variabel kualitas produk, service, lifestyle dan beauty advisor sedangkan sisanya 38,4% disebabkan oleh faktor-faktor lain yang tidak diteliti dalam penelitian ini.
Co-Authors Aat Ruchiat Nugraha Abdurohim Abdurohim, Abdurohim Agus Yudianto Aini Rahayu Alfizi, Alfizi Ali Mutafi Ali Salobar, Aditia Lade Alif Lukmanul Hakim Amalia, Ika Asaliatun Amira Arazilla T Ampri, Faisal Anam, Arif Khaerul Anantadjaya, Samuel PD Anggraeni, Diana Anggraini, Diah Putri Annisa Zanjabila Irsan Apriliani, Aenun Apriliani, RAEP. Ardiyanti, Yunita Arifin, Davit Arsadhana, Muhamad Ashshiddiqy, Muhammad Zain Ayu Wulandari Azka, M. Gilang Maulana Azka, Muhammad Gilang Maulana Azzahra, Septiana Bhakti, Achmad Hasbuka Hudaya Candra Nurhayati, Eny Cemarawati, Nungki Donny Dharmawan Ekasari, Silvia Emma Budi Sulistiarini Ernawati Ernawati Fauziah Ramadhani Feriyadin, Feriyadin Firdaus Firdaus Hafari, Narulita Harahap, Ida Hartiyah, Sri Hendri Hermawan Adinugraha Heri Purwanto Hidayat, Akhmad Ma’ruf Hidayatullah, Muhammad Fendriansyah Hidayatunni’mah, Khusna Hikmah, Ziana Nurul Humairo, Calista Judijanto, Loso Kapisa, Redi Yana Karimullah, Suud Sarim Kartiwa, Kurniawan Kaukab, M. Elfan Kespandiar, Tengku Kholunnafiah, Ulya Kraugusteeliana Kraugusteeliana Kusdayanti, Niken Lailatul Munawaroh, Lailatul Leni Nur Khofifah Lestari, Tiyas Puji Lidya Octavia Sitinjak Lini, Nahdia Luh Komang Candra Dewi Luluk Alawiyah, Luluk M. Trihudiyatmanto Maulana Akbar, Muhamad Asif Maulana Azka, Muhammad Gilang Maulana, Ayi Ma’ruf Amri Ma’ruf Amri1 Merita Ayu Indrianti Muhammad Asif Maulana Akbar Mulya, Adi Tri Musfiroh, Mila Fursiana Salma Muslimawati, Naning Musran Munizu Nabila, Shofiyyatun Naifatun Irbah Nawangwulan, Irma M Ningsih, Tri Widyastuti Noor Hikmah, Noor Nugroho Hadi, Sugeng Nur Alam Nur Baiti Jannati Nur Faizah, Yuniar Laeli Nurhayati, Eni Candra Nurina Nurina Pangestuti, Anni Enggal Prakarsa, Bagus Putri Nahdly Purba Putri, Desyana Rahayu, Anisa Ristanto, Bowo Rizkiyadi, Dicky Rochyani Lestiyanawati, Rochyani Romandhon, Romandhon Saehu, Muh. Syaiful Sangadin, Ahmad Yajid Sarrono, Jimi Sattar Sattar, Sattar Sekar Indah Tri Dewi SETIAWAN JODI, I WAYAN GEDE ANTOK Setiawan, Anggun Sintia Dewi Sofiyanti, Lilis Sri Sugiarti Sri Wahyuni Sri Wulandari Sucandrawati, Ni Luh Ketut Ayu Sudha Suhendar Suhendar, Suhendar Sunday Ade Sitorus Suntiah, Suntiah Supriatna, Metha Djuwita Supriyono Supriyono Susanti Susanti Susanti, Maulida Rahma Tiyono, Tito Triola Chairunnisa Umami, Siti Fithrotul Utami, Farida Riza Wibowo, Teguh Setiawan Yanti, Nyatmi Dwi Zariroh, Fairuzza Arza