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All Journal Maneggio: Jurnal Ilmiah Magister Manajemen Majalah Ekonomi Sosio e-kons NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Ilmu Manajemen (JIMMU) JOURNAL OF SCIENCE AND SOCIAL RESEARCH JABE (Journal of Applied Business and Economic) JCRS (Journal of Community Research and Service) Journal Of Management Science (JMAS) Jurnal Abdi Ilmu JUMAN Tools (Jurnal Manajemen Tools) REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Indonesia Berdaya Economics and Digital Business Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Simki Economic Journal of Social Responsibility Projects by Higher Education Forum Proceeding International Seminar of Islamic Studies Journal Of Business, Finance, and Economics (JBFE) Jurnal PKM Manajemen Bisnis Indonesian Journal of Innovation Studies International Journal of Social Science, Education, Communication and Economics Jurnal Ilman: Jurnal Ilmu Manajemen Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Gici Jurnal Keuangan dan Bisnis International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Paradoks : Jurnal Ilmu Ekonomi International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Jurnal Kajian Dan Penalaran Ilmu Manajemen Research Horizon International Journal of Economic, Technology and Social Sciences (Injects) Journal of International Multidisciplinary Research Advances in Management & Financial Reporting JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Proceeding of International Conference on Humanity Education and Society International Journal of Society and Law International Journal of Management, Economic and Accounting Jurnal Pengabdian Masyarakat (Jubdimas) conomics Learning Experience & Social Thinking Education Journal
M. Chaerul Rizky
Universitas Pembangunan Panca Budi, Medan
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Journal : Research Horizon

 1 
The Role of Policy and Regional Leadership in Job Motivation Among Generation Z Awareness Fadillah, Hafiz; Rizky, M. Chaerul; Setiawati, Andini; Yana, Melody Try; Sandrinaya, Cinta Maulida
Research Horizon Vol. 5 No. 3 (2025): Research Horizon - June 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.3.2025.609

Abstract

The high unemployment rate among Generation Z Awareness shows the need for adaptive regional policies and leadership in shaping the work motivation of the younger generation. This study aims to analyze the influence of the role of policy, regional head leadership, and motivation on the character and work readiness of Generation Z. The method used is quantitative with a survey design of 44 Gen Z respondents, who were selected purposively. The research instrument in the form of a questionnaire was tested for validity and reliability, with a Cronbach's Alpha value of 0.895. Data analysis was carried out using multiple linear regression and Pearson correlation through SPSS version 22. The results of the study show that the three variables the role of policy, regional head leadership, and motivation have a positive and significant effect on Generation Z Awareness. The role of inclusive and participatory policies forms a conducive work ecosystem, while the transformational leadership style of regional heads is proven to be a dominant factor in encouraging the enthusiasm and loyalty of Gen Z. On the other hand, intrinsic motivation supported by a work environment that is responsive to basic psychological needs also enhances the productive and adaptive work character of Gen Z. These findings underscore the importance of synergy between policy, leadership, and motivation in developing the younger generation.
The Role of Management and Industry 5.0 Technology on Generation Z Productivity in Medan City Safira, Alya Diva; Rizky, M. Chaerul; Muftiha, Keisa Adisti; Tambunan, Lufthi Nanda Syahputra; Safina, Putri
Research Horizon Vol. 5 No. 3 (2025): Research Horizon - June 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.3.2025.612

Abstract

The rapid digital transformation ushered in by Industry 5.0 has redefined human-technology interactions, emphasizing collaboration between artificial intelligence and human capabilities, particularly among Generation Z, who are digital natives with advanced technological proficiency and expectations for personalized services. This study aims to examine the influence of digital-based management and Industry 5.0 technology on the characteristics and productivity of Generation Z in Medan, a key economic hub in North Sumatra. A quantitative approach was employed, involving questionnaires distributed to 44 respondents aged 18–24 years, with data analyzed through Pearson correlation, reliability testing, coefficient of determination, and hypothesis testing. The findings reveal that Industry 5.0 technology exerts a dominant influence on Generation Z, with a strong correlation of 0.775 and a high significance level, while management also has a significant positive effect, with a correlation of 0.622. Approximately 63.5% of the variation in Generation Z’s characteristics is explained by these variables. The study concludes that integrating adaptive management with Industry 5.0 technologies is essential to optimize Generation Z’s potential, enabling organizations to foster innovation and productivity in a digital era.
The Impact of Education and Motivation on the Capacity and Development of Generation Z Sasmita, Vina; Rizky, M. Chaerul; Ramadiah, Aisyah; Juanda, Amar Firdaus; Putri, Artika
Research Horizon Vol. 5 No. 3 (2025): Research Horizon - June 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.3.2025.613

Abstract

Education and motivation are pivotal in shaping the development of individuals and communities, particularly for Generation Z, who face unique socio-economic challenges in rural settings. This study aims to analyze the influence of education and motivation on the skills, mindset, and future prospects of Generation Z in Kuala Air Hitam Village, Langkat Regency, North Sumatra. A quantitative approach was employed, with data collected through questionnaires distributed to 44 respondents aged 13 to 28 years. The data were analyzed using descriptive statistics, validity tests, reliability tests, normality tests, heteroscedasticity tests, multicollinearity tests, multiple linear regression, F tests, and T-tests. The findings confirm that education and motivation together significantly affect potential of Generation Z, explaining 60.8% of the variation in their outcomes, with motivation having a stronger influence (t = 4.313, significance = 0.000) than education (t = 3.496, significance = 0.001). Both variables independently contribute to enhancing skills and prospects. The study concludes that integrating educational improvements with motivational programs is essential to unlock the potential of Generation Z, enabling them to overcome rural challenges and contribute to sustainable community development. Collaborative efforts among stakeholders are recommended to support these initiatives.
The Role of Creativity, Challenges, and MSME Management Strategies in Empowering Generation Z Situmorang, Anggi Ardani Br; Rizky, M. Chaerul; Adinata, Aqilla Tri; Wulandari, Dwi; Oktavia, Suci
Research Horizon Vol. 5 No. 4 (2025): Research Horizon - August 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.4.2025.610

Abstract

This study investigates the influence of creativity and challenges on the management strategies of Micro, Small, and Medium Enterprises (MSMEs) operated by Generation Z in Medan City. As digital natives, Generation Z is recognized for their innovative mindset, technological adaptability, and potential as future entrepreneurs. Using a quantitative approach with multiple linear regression analysis, data were collected through questionnaires distributed to 36 Gen Z MSME actors. Validity and reliability tests confirmed that all research instruments were both valid and reliable. The findings reveal that creativity and challenges simultaneously have a significant impact on MSME management strategies. Partially, creativity shows a significant influence, highlighting the importance of innovative thinking in product development, marketing, and branding. However, challenges emerge as the more dominant factor, reflecting Gen Z’s resilience and adaptability in navigating market competition, limited capital, and evolving consumer expectations. These results suggest that successful MSME management by Gen Z relies not only on creativity but also on the ability to transform challenges into strategic opportunities. The study concludes by recommending the enhancement of Gen Z’s entrepreneurial competencies through targeted training programs that foster creativity and equip them with tools to respond to dynamic business environments.
The Effect Communication Strategy and Training on Social Awareness of Generation Z Salma, Cantika Dwi; Rizky, M. Chaerul
Research Horizon Vol. 5 No. 4 (2025): Research Horizon - August 2025
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.5.4.2025.710

Abstract

This research is motivated by the low social awareness among Generation Z which is a serious concern. The lack of effective communication strategies and the lack of relevant training are the main factors that exacerbate this condition. The purpose of this study is to analyze the influence of communication strategies and training on the social awareness of Generation Z. This study uses a quantitative approach with a correlational type. The population of Sei Dendang Village is recorded at 292,951 people, and the sample used in this study is 30 people from Generation Z. Data were collected using a closed questionnaire based on indicators of communication strategies, training, and social awareness. The results show that communication strategies and training simultaneously and partially have a positive and significant effect on the social awareness of Generation Z. Digital and interactive communication strategies can increase social understanding and awareness, while training relevant to social values ​​strengthens empathy and collective responsibility. These findings provide an important basis for youth empowerment program designers to develop technology-based approaches and participatory training to increase their social engagement in the community.
Co-Authors , Wilchan Robain ADELIA, PUTRI Adinata, Aqilla Tri Adni Zalva, Salwa Agustian Pangihutan Manullang Amelia Risa, Tri Andika, Rindi Angelina Br. Capah Annisa Helvira Ardhana, Meia Syahvani Ardian, Noni Ardila, Zulfa Arief, Yusril Bachtiar Arifah, Muna Dilla Astuti, Widya Tri Azhari, Nabila Azzahra, Nabilah Batubara, Eunike Putri Br Bukit, Eka Novita Br Ginting, Elfrika Suka Indah Cantika Dwi Salma Cinta Maulida Sandrinaya Damanik, Fanna Oha Daulay, Soni Rohima Deasy Merry Natalina Deni Andria, Andini Setiawati Devi, Aurea Suspitta Dinda Ananda Nasution Dion Alfa Harefa Dwi Wulandari Enjelina Romauli Br Tambunan Eva Santika, Eva Fadhiilah, Jauzaa Fadillah, Hafiz Fahrul Ramadan Fallah, M. Romzal Farhan Yunanda Surbakti Faried, Annisa Ilmi Febri Ayu Anggraeini Gilang Ramadani, Gilang Ginting, Rizky Sahputra Ginting, Sherly Anesha Br. Gresya, Dearni Gulo, Jeane Seniwan Gulo, Tri Nofita Gunawan, Heru Habibah, Muti Lulu Hafiz Fadillah Hairul Amin Ritonga Hasanah, Mouza I Nyoman Jaya Subrata Ihsan, Ahmad Imamam, T Tawakal Irawan, Irawan Ismayanti, Nurul Jaya Subrata, I Nyoman Jelita, Dewi Juanda, Amar Firdaus Lubis, Miftahul Jannah M. Alfahmi Mandafani, Natasya Manurung, Gerhard Grandnaldy Marcella, Nabila Sahda Mayumi Clodya Saragih Ma’ruf, Hazwa Pradyfta Michael Gunawan Muftiha, Keisa Adisti Muhammad Dharma Tuah Putra Nasution Muhammad Dzaki, Sulthan Muhammad Harry Angga Pratama Sinaga Muhammad Ludfi Muhammad Suliztyanto Mutiari, Riri Nabila, Salsa Nabillah Ega Mavira Nadia Safitri Nasution, Halimah Tusakdiyah Nasution, M Insan Kamal Nazwa Azahra Salsabila Nazwa, Naila Niel, Ela Diovera Nizamuddin Nizamuddin Noni Ardian Nugraha, Fadhlal Nur Rahman Nurhaliza, Ika Nurul Fadilah Nurul Jannah Nuzuliati, Nuzuliati Pane, Alya Rusana Pohan, Hamsa Aulia Prasetio, Bagas Indrianto Pratiwi, Afriana Priatna, Sabillah Prilia Sona Br Ginting Purba, Echa Ferina Br. Purba, Sri Dewi Cristina Putri Putra, Nusa Ekasyah Putri, Artika Rafianti, Fitri Rahmat Kurniawan Raja Prayoga Hasibuan, Muhammad Ramadiah, Aisyah Rangkuti, Fahru Rozy Rangkuti, Fahrurozy Ria Yuriani Rista, Pajar RITONGA, HUSNI MUHARRAM Rizki, Mutiara Sabrina, Dea Safina, Putri Safira, Alya Diva Safitri, Dita Sahrona Salma, Cantika Dwi Salsabila, Nazwa Azahra Sandrinaya, Cinta Maulida Sanjaya sanjaya Sanny, Annisa Sapuri, Adinda Desi Saragih, Khairunisa Sari, Maya Macia Sari, Pipit Buana Saskia, Regita Sasmita, Vina Setiawati, Andini Shintya, Shintya Sihombing, Ayu Juni Silaban, Lastri Simanjuntak, Naomi Syallom Chatrin Simanjuntak, Yunita Sinaga, Elveria Melda Sinaga, M. Hary Angga Pratama Sirait, Ade Anggita Siregar, Lismayana Eryanti Siregar, Reni Astrya Sitanggang, Dora Iccabella Sitepu, Fadia Br. Sitorus, Jevania Marthasya Situmorang, Anggi Ardani Br SRI RAHAYU Suci Oktavia, Suci Syahfitri, Amanda Syahfitri, Sally Syahputra, Kurniawan Syaputra, Dino Syawaldah, Qhayla Fitri Tambunan, Lufthi Nanda Syahputra Tarigan, Jhon Rico Tarigan, Resa Kania Br Teguh Wahyono Thalasagi, Bonita Theresia Sinaga Tiara, Tiara Tias, Nurul Purnaning Tom Kelvin Jose Ginting Tri Amelia Risa Trianto, Agita Utami, Namira Azahra Wahyuni, Nana Windy Yesika Siagian Yana, Melody Try Yasmin, Citra Yohni Anwar Yohny Anwar Yossie Rossanty Zebua, Evi Beatric Dewi Zendrato, Aprilia Zuriana, Khalida Zia