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Agung Wahyu Handaru
Universitas Negeri Jakarta
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Journal : Journal of Applied Data Sciences

 1 
Analyzing the Impact of Publicity and e-WOM on Indonesian Tourists’ Visit Intention to Seoul through Destination Awareness and Preference: A Structural Equation Modeling Approach Herstanti, Ghassani; Suhud, Usep; Handaru, Agung Wahyu
Journal of Applied Data Sciences Vol 5, No 4: DECEMBER 2024
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v5i4.531

Abstract

This research explores the role of digital publicity and electronic word of mouth (E-WOM) in shaping Indonesian tourists' intentions to visit Seoul. By integrating destination awareness and preference as mediating variables, the study provides a holistic view of how publicity and EWOM interact to influence visit intentions. Digital publicity, including news coverage and promotional content on social media, raises initial awareness of Seoul by highlighting its attractions, culture, and experiences. E-WOM, expressed through online reviews, travel blogs, and social media shares, further enhances the perception of Seoul by providing authentic, peer-driven narratives. These user-generated insights are particularly impactful, as they foster trust and add an emotional dimension to tourists’ perception of the destination. Using a structural equation modeling approach, the study analyzes survey responses from Indonesian tourists to validate six core hypotheses, examining the direct and indirect effects of publicity and E-WOM on destination awareness, preference, and visit intention. Results indicate that both digital publicity and E-WOM significantly contribute to tourists' awareness and preference for Seoul, with preference being a particularly strong predictor of visit intention. The findings underscore the importance of aligning digital publicity efforts with targeted E-WOM strategies, enabling tourism marketers to build both cognitive awareness and emotional appeal, which ultimately drive visit intention. These insights are valuable for tourism stakeholders aiming to enhance destination marketing strategies, as they suggest that a combined approach—leveraging both structured publicity and organic E-WOM—can effectively increase a destination’s appeal. By focusing on creating authentic, accessible content and fostering positive online word of mouth, tourism authorities can better attract tourists and establish Seoul as a top choice for Indonesian travelers.
Assessing Consumer Perception in Muslim-made Cosmetics: A Relationship Quality Perspective Scorita, Kurnia Budhy; Handaru, Agung Wahyu; Wibowo, Setyo Ferry
Journal of Applied Data Sciences Vol 7, No 1: January 2026
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v7i1.1016

Abstract

This study investigates the drivers of repurchase intention in the Muslim-made cosmetics market by examining the mediating roles of trust and satisfaction within a relationship quality framework. Grounded in Relationship Quality Theory and the Stereotype Content Model, the research integrates perceived product quality, brand image, and perceived AI warmth as key antecedents influencing consumer loyalty. A comparative analysis of two structural models (Model 1 and Model 2) is conducted to explore the directionality of the mutually reinforcing relationship between trust and satisfaction. Data were collected via structured online surveys from 439 Muslim consumers in Jakarta, Indonesia, and analyzed using PLS-SEM. Findings reveal that perceived AI warmth is the strongest predictor of both trust (t=7.587, p0.001) and satisfaction (t=8.874, p0.001). In Model 1, trust significantly precedes satisfaction (t=4.869, p0.001); conversely, in Model 2, satisfaction reciprocally enhances trust (t=5.280, p0.001), supporting a dynamic, co-evolutionary process. Perceived product quality significantly impacts trust (t=3.780, p0.001) but only affects satisfaction when satisfaction is modeled as an antecedent to trust (Model 2: t=1.984, p=0.048). Brand image exerts a strong effect on satisfaction (Model 1: t=4.235, p0.001; Model 2: t=4.855, p0.001) but loses its direct path to trust in Model 2. Both trust and satisfaction have significant direct effects on repurchase intention (Model 1, Trust t=4.577, p0.001, Satisfaction t=8.538, p0.001; Model 2, Trust: t=4.630, p0.001; Satisfaction t=8.130, p0.001). The study validates the dual mediating roles of trust and satisfaction in translating perceptions of product quality, brand symbolism, and AI-induced warmth into behavioral loyalty. Theoretically, it advances a reciprocal, experience-driven model of relationship quality, extending prior discussions of reciprocity beyond traditional unidirectional frameworks. Practically, it offers actionable insights for marketers seeking to leverage AI personalization and identity-based branding to cultivate long-term loyalty in culturally sensitive, value-driven markets.
Co-Authors Abdillah, Shalahudin Achmad, Ken Daniswara Adhitya Syahputra Aeni Agung AWS Waspodo, Agung Ahmad Miptahul Fadli Ajiningtyasasih, Natalia Amirah, Aisyah Anandra Monica Poetrie Andrian Haro Annisa Salsabila Anti Purnamasari Arenal Arenal Ariya, Sipta Ati Sumiati ATI SUMIATI, ATI Augustriandi Azzahra, Anindita Bahtar, Azlin Zanariah Baqi, Fikri Haikal Berlianto, Wawan Rudi Bintang Adi Putra Budi Priyono Budi Santoso Capestrano Dionisius, Ignatius Christian Wiradendi Christian Wiradendi Wolor Conoras, Sagita Noviyandini Daffa Zahran Hidayat Dalimunthe, Sholatia Danendra Daniswara Despinur Dara Destria Kurnianti Destyana Rahmah, Anggi Dewi Susita Dharmawan, Rio Diani, Rinny Dharma Dinar Agus Sara Dlis, Rizky Fazri Dwi Budi Santoso Eko Tama Putra Saratian Erfan Kurniawan Evi Permata Sari Lase Evi Permata Sari Lase, Evi Permata Sari Faiz Arkaan Attawab Fajar Taufik Putranto Farah Chalida Hanoum Filea Ananda Filea Ananda Gatot Nazir Ahmad Gera Dhea Guniyati Geraldina Aprilia Sanda Hamidah, Hamidah Hana Meilinda Helmi Adam Hendrian Hendrian, Hendrian Hermawan, Herman Herstanti, Ghassani I Gusti Ketut Agung Ulupui I Ketut R. Sudiarditha Ibrahim, Syufriadi Ika Febrilia Indra Pahala Inka Winarni Mufdhalifah Iryani, Novi Iskhak, Iskhak Jasmine Adinda Bawana Jatmiko Murdiono Jessica Tania Putri Juniarti, Yohana Yohana Kamil, Upik Sitti Aslia Karnia Lakamudi, Rahma Ken Daniswara Achmad Khoirunnisa, Dyani Kosasih, Fajar Gumilang Krissanya, Nofriska Kuntadi Adi Setyawan Kurniaty, Kurniaty Larasati, Dianty Latifah Khalisyah Ichwan Lisnawaty, Siska Maharani, Diva Mahfirah, Titis Fatarina Maulidya, Siti Mayar Soeryo Prayogo Miftachuljana Mochamad Rafli Adilah Septiyan Mohamad Rizan Mohammad Rizan, Mohammad Monica Poetrie, Anandra Mufida Ahmad, Alfi Mufidah, Chusnanik Muhammad Akbar Rausyan Fikri Muhammad Alvin Rahadiyansyah Muhammad Rizki Muna, Nailul Munara, Kasra Jaru Murtopo, Purno Mutiara Rizky Febriani Nadira Fasya Herliana Nara, Despinur Nugie Fathur Rahman Nurdin Hidayat Nurhidayah, Irma Nurrohmatuloh, Aan NURUL ANNISA Oki Rinaldi Olivia, Putri Sarah Osly Usman Ovi Levia Arista Ovi Pagita, Magdalena Prita Pangeran, Andi Pangesti Lestari, Surya Murni Prayuda, Wendi Hadi Puji Wahono Purwana E.S., Dedi Putri Rizki Ananda Putri, Jessica Tania Putrida, Asel Rahadiyansyah, Muhammad Alvin Rangga Putra Firdaus Ratna Anggraini Ratna Anggraini Ratna Tri Hari Safariningsih Rd. Tuty Sariwulan Rendy Ardiansyah Rian Hermawan Rida Prihatni Rifa Aulia Zahira Ristiani, Rista Rizky Fazri Dlis Rizky Ramadhiansyah Rohadatul Aisy Safariningsih, Ratna Tri Hari SALSABILA, ANNISA Salsabila, Khairunnisa Santika, Vireja Sari Lase, Evi Permata Scorita, Kurnia Budhy Setyo Ferry Wibowo Shandy Aditya Shandy Aditya, Shandy Shinutama, Betha Pramesthi Sholikhah, Sholikhah Sholikhah, Sholikhah Sidiq, Ihsan Dwirahman Sifa Apriliana Siti Khoiriyah Solikhah Solikhah Sopacua, Yanes Heykel Sri Indah Nikensari Sri Mulyati Suci Nurhidayah Suherdi Suhud , Usep Suparno Suparno Suprihatin, Erni Syafiah, Nida Hanan syahla Yulfiantie Hartono Syalsabila, Anis Toni Eka Putra Try Indah Wahyuni Tubagus Hkualizaman Umi Mardiyati Usep Suhud Utomo, Try Vivi Irma Safitri Wahda, Laysa Aneu Afrilla Wahono, Puji Waspodo, ag AWS Waspodo, Agung AWS Widagdo, Hasbi Widya Paramita Widya Parimita Widya Parimita, Widya Wolor , Christian Wiradendi Yulianto, Imam Dwi Yusuf Ardi Nugroho Zakaria, Adam Zauki, Imaduddin