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Journal : PERSPEKTIF

Analisa Strategi E-Marketing Dinas Koperasi UKM Kota Medan terhadap UKM Binaan di Tengah Pandemi Covid-19 Tahun 2020 Ida Lindiawati; R. Hamdani Harahap; Siti Mardiana
PERSPEKTIF Vol. 11 No. 1 (2022): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i1.5365

Abstract

The objectives of this study are to: 1) Analyze and explain the effectiveness of internet-based online marketing strategies for SME products, 2) Analyze and explain the implementation of internet-based online marketing strategies for SME products, 3) Analyze and describe the supporting factors for the success of internet-based online marketing strategies for SME products, and 4) Analyze and describe the factors inhibiting the success of the internet-based online marketing strategy for SME products. The results showed that the effectiveness of the internet-based online marketing strategy of the SME products assisted by the Medan City Cooperative Office was still not optimal. The causative factor for this is due to the limited promotional budget owned by the Medan City UKM Cooperative Office in 2020 as well as the refocusing policy. The implementation of an internet-based online marketing strategy for SME products guided by the Medan City UKM Cooperative Office in 2020 in the midst of the Covid-19 pandemic was implemented and complied with the principles of coordination, the idea of cooperation through BRI banks to open easy access to credit, cooperation with online businesses to build digital market place with Grabfood, providing a market place at Bukalapak. Barriers to training distance and high interest in participating in training were seen to be quite dominant.
Strategi Bisnis Business Model Canvas pada Bumdes-Mart Berkah Agung Prawijaya; R. Hamdani Harahap; Erika Revida
PERSPEKTIF Vol. 11 No. 1 (2022): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i1.5371

Abstract

The purpose of this study was to see modern market development with the Franchise concept and in collaboration with third parties opens a partnership space in the management of Village Business Stores carried out by BUMDes managers. This study aims to analyze the implementation of the business strategy developed by BUMDes-Mart Berkah Jatimulyo Village, Pegajahan District, Serdang Bedagai Regency, using the business model canvas as a tool to identify existing business models. This research uses descriptive qualitative research methods, data collection techniques by conducting literature studies and research in the field. Data analysis was carried out by collecting data, reducing data, presenting data and drawing conclusions. The results obtained are in the form of a description of the nine elements in the business model consisting of customer segments, value proposition, customer relationships, customer segments, channels, revenue streams, cost structure, key activities, key resources, key partners. This business model will find out the weaknesses and strengths of a business that is being run and to find out what strategies can be implemented in the future. In addition to these aspects, the findings in this study are that there are factors that influence the business model canvas on BUMDes-Mart, namely in terms of market and financial segments.
Analisis Proses Politik Uji Mampu Baca Al-Qur’an Calon Anggota DPRA Dan DPRK Bagi Partai Politik Nasional Di Provinsi Aceh Nana Nana; R. Hamdani Harahap; Heri Kusmanto
PERSPEKTIF Vol. 11 No. 1 (2022): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i1.5504

Abstract

This study aims to identify and analyze the political process for the implementation of the Al-Qur'an Reading Ability Test for National Political Parties participating in the 2019 General Election in Aceh Province. Based on the problem, the author chose to use qualitative research in this study, where the author can explain how the political process towards the implementation of the Qur'anic reading test and the reasons for the national party in accepting and taking the test of being able to read the Qur'an for legislative candidates in the 2019 election. General Simultaneous 2019, which incidentally did not regulate the implementation of the Qur'an reading test for prospective legislative candidates from national parties, but in Aceh requires this rule. The results of this study are not far from the author's initial assumptions where the results of the study show that the political process of being able to read the Qur'an for national political parties is not only to maintain Islamic law as an important part of the specificity of Aceh contained in the UUPA, but also as an effort to fulfill the party's interests. politics so that their existence and electability will continue to increase in every stage of the legislative general election in Aceh. And this is relevant to the theory of political actors mentioned by Mosca that actors are the holders of strategic positions or positions in the executive, namely in KIP Aceh and have the influence to add policies in the legislative elections in Aceh for the sake of Aceh as an Islamic Shari'a area.
Pengembangan Sumber Daya Manusia dalam Meningkatkan Kinerja Anggota Badan Permusyawaratan Desa di Desa Mananti Sosa Jae Mora Rizki Hasibuan; R. Hamdani Harahap; Humaizi Humaizi
PERSPEKTIF Vol. 11 No. 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.6084

Abstract

This study aims to identify and analyze human resource development efforts in improving performance, obstacles and improving the performance of BPD members in Mananti Sosa Jae Village. This study uses a qualitative research method with a descriptive approach, and uses primary data collection techniques (observations, interviews) and secondary data (documentation studies). The results of this study are the development of human resources in improving the performance of members of the BPD Desa Mananti Sosa Jae carried out through planned activities, namely carrying out technical guidance activities. The obstacles to development come from the members of the BPD themselves, this is because each member of the BPD has activities outside of their work as members of the BPD, their free time is very limited in carrying out various development activities. The improvement in the performance of the members of the institution is still very low, the weakness can be seen in their ability and timeliness in completing tasks. The conclusion of this research is that although development efforts have been made, the performance improvement of BPD members is still very weak, this is caused by various obstacles in the implementation of development. human Resources.
Penggunaan Media Sosial Sebagai Upaya Pemberdayaan Usaha Mikro Kecil dan Menengah Andre Dwiparma; R. Hamdani Harahap; Heri Kusmanto
PERSPEKTIF Vol. 11 No. 4 (2022): PERSPEKTIF, October
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i4.7479

Abstract

The purpose of this study is to examine the empowerment of Micro, Small and Medium Enterprises (MSMEs) which is one of the driving forces of Indonesia's economic growth, especially in the Workshop Market, Perbaungan District, Serdang Bedagai Regency. This is because MSMEs can create the most employment opportunities so that they are able to make a major contribution to employment. The type of research used in this research is qualitative research with descriptive analysis approach. Primary data collection techniques are observation and interviews, and secondary data collection techniques are carried out by means of library research, and documentation. The results of the study state that social media platforms play an important role in marketing MSME products at the Workshop Market during the COVID-19 pandemic. The trial of optimizing the use of social media as a good product marketing tool for MSME actors in the Workshop Market can increase sales of MSME products, and reach consumers on a scale throughout Serdang Bedagai Regency and outside the Serdang Bedagai Regency area. Utilization of social media as an effective supporting tool for MSMEs to run during the COVID-19 pandemic because MSME actors in the Workshop Market can still carry out their business activities while still complying with and implementing health protocols.
Strategy for the Development of Tangkahan Tourism Objects in Gunung Leuser National Park as a Tourist Destination for Langkat Regency Yesy Beby Emelya Siregar; R. Hamdani Harahap; Heri Kusmanto
PERSPEKTIF Vol. 12 No. 1 (2023): PERSPEKTIF, January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v12i1.7676

Abstract

This study aims to determine and explain the strategy for developing the Tangkahan tourist attraction in Gunung Leuser National Park as a tourist destination in Langkat Regency using SWOT analysis. The type of research used is qualitative-descriptive, while data collection techniques use three methods, namely observation, interviews, and documentation. The data analysis technique used is to reduce data, present data, and draw conclusions. Data validation techniques in this study used two types of triangulation, namely technical triangulation and source triangulation. The research results obtained SO strategies: (1) Promote natural potential and various flora and fauna in Langkat Regency by using the development of information technology and social media; (2) Improving the quality of Gunung Leuser National Park as a natural school. WO strategies: (1) improve facilities and infrastructure in the Tangkahan area; (2) Improving the quality of human resources; (3) Educating the public in terms of preserving historical heritage and regional cultural customs. ST strategy: (1) Utilizing and developing natural potential which is still large and beautiful in Tangkahan; (2) Providing Tourism Awareness education and training (DARWIS) and SAR training. WT strategy: (1) Conduct mediation and negotiation (cooperation and partnership) between tourism stakeholders and PTPN; (2) Compile a mapping of historical and archaeological preservation in Langkat Regency.
Analisis Integritas Petugas Pemutakhiran Data Pemilih dalam Pendataan Pemilih pada Pemilihan Walikota dan Wakil Walikota Medan Tahun 2020 di Kecamatan Medan Polonia Dwi Gustia Ningsih; R. Hamdani Harahap; Heri Kusmanto
PERSPEKTIF Vol. 12 No. 1 (2023): PERSPEKTIF, January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v12i1.7740

Abstract

The purpose of this study was to determine the integrity of the PPDP in terms of aspects of honest behavior, commitment to vision and mission, acting wisely, being disciplined and responsible, and behaving nobly in acting towards voter data collection in the 2020 Medan mayoral and deputy mayoral elections in Medan Polonia subdistrict. In addition, it is also to find out the standard operating procedure that lies behind the integrity of the PPDP in collecting voter data for the 2020 Medan Mayor and Deputy Mayor elections in the Medan Polonia sub-district. The DPT problem started with the data collection process carried out by PPDP by visiting voters directly to match voter data. The research method used is qualitative-descriptive, while the data analysis technique consists of data reduction, data presentation and drawing conclusions. The research results obtained were (1) the integrity of the Medan Polonia District PPDP as a whole could be questioned because there were PPDP elements who did not submit proof of voter registration to residents who had been recorded. PPDP elements also do not cross out voters who no longer meet the requirements and are not registered on the DPT.
The Role of Democracy Volunteers in Increasing Voter Participation in the Year of 2019 General Election at Samosir Regency Bonita Carolina Iriany Sitompul; R. Hamdani Harahap; Heri Kusmanto
PERSPEKTIF Vol. 12 No. 1 (2023): PERSPEKTIF, January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v12i1.7761

Abstract

The purpose of this study was to find out the role of democracy volunteers in increasing participation in the 2019 general election in Samosir Regency. Apart from that, to find out how democracy volunteers socialize more massively and intensively to voters is also needed to reduce the number of invalid votes or invalid votes in elections. This research method is descriptive qualitative, namely by presenting the facts found comprehensively through in-depth analysis. Data analysis techniques consist of data reduction, data presentation and drawing conclusions. The research results obtained showed that the Democracy Volunteers for the Samosir Regency had carried out their role in the 2019 Election, namely conducting outreach and voter education, including by providing information about the implementation of elections and inviting people to become smart voters. The pattern of socialization carried out by the Democracy Volunteers is classified as different, this is based on the segmentation of community groups. In addition, there are several Democratic Volunteer Bases that have similarities or similarities in carrying out socialization patterns
Analisis Implementasi Permendagri No. 19 Tahun 2016 di Provinsi Sumatera Utara Ranto Mahmuda Perdana Aritonang; Badaruddin; R. Hamdani Harahap
PERSPEKTIF Vol. 12 No. 1 (2023): PERSPEKTIF, January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v12i1.7848

Abstract

The purpose of this research is to analyze the implementation and obstacles of Permendagri No. 19 of 2016 concerning the management of regional assets at the Regional Tax and Levy Management Agency of North Sumatra Province. The research method used in this research is field research with a qualitative research approach, with a descriptive type of research. The results of the study show that from communication, it needs to be improved. Resources, Placement of human resources for goods management through the appointment and proposal by the Head of the Agency and then determined through a Governor's Decree. disposition. It's good enough even though it must always be fostered and reminded of its main duties, especially the Goods Management team, Bureaucratic Structure (Fragmentation and SOP), Although the number of Goods Managers is quite large but not yet fully effective, where there are still some goods managers both in the Agency and in the UPT are still working on things -Things that are outside of their main function.  
Pemberdayaan Masyarakat Dalam Pengembangan Wisata Desa Kuta Jungak Kecamatan Siempat Rube Kabupaten Pakpak Bharat Provinsi Sumatera Utara Mayolita Panjaitan; R. Hamdani Harahap; Hadriana Marhaeni Munthe
PERSPEKTIF Vol. 12 No. 1 (2023): PERSPEKTIF, January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v12i1.8108

Abstract

The purpose of this study was to analyze the process and stages of empowerment carried out by the Tourism and Culture Office of Pakpak Bharat Regency to Pokdarwis Mersada Asa Maju in developing Kuta Jungak village tourism. The research method used in this study is a qualitative method with a descriptive approach. The results showed that the concept of community empowerment has been applied in the village of Kuta Jungak. The empowerment program was carried out by the Pakpak Bharat Regency Tourism and Culture Office to the Mersada Asa Maju Pokdarwis. The concept of community empowerment through the awareness stage, capacity stage and empowerment stage. Community empowerment in the development of Kuta Jungak village tourism, is characterized by the existence of supporting factors and inhibiting factors. The supporting factors consist of: the village head, the potential of Kuta Jungak village, local wisdom, institutions, security and order in the village of Kuta Jungak and the BUMDes of Kuta Jungak. While the inhibiting factors include facilities and infrastructure (consisting of access to tourist objects, signs or directions, cleaning facilities), lack of motivation, funds and budget, human resources include knowledge, skills, ethics and community behavior
Co-Authors Abda Abda Abdi Muliawan Harahap Abdul Kadir Abdul Rauf Abdullah Akhyar Nasution Ade Fitria Agung Prawijaya Agus Marwan Aina Zahwa Ali Putra P Harahap Amir Hamzah Amir Purba Amir Purba, Amir Amri Amir Andre Dwiparma Andrei Wibowo Arif Akbar Asbi, Erni Asneli Aththorick, T Alief Aththorick, T. Alief Ayu Sabena Badaruddin & Humaizi Badaruddin & Humaizi Badaruddin Badaruddin Bayu Andrew Tampubolon Beby Karina Fawzeea Sembiring Bengkel Bengkel Bengkel Bengkel Ginting Bengkel, Bengkel Beni Haryanto Tambunan Beny O. Y. Marpaung Beti Nasution Bonita Carolina Iriany Sitompul Bono Yudianto Bono Yudianto, Bono Budi Hartono Dalimunthe, Ritha F. Darmanto Darmanto Darmanto Darmanto Daulay, Harmona Delvian Delvian Diana Rosalina Harahap Dianingrum, Tengku Dinda Udhaty, Kartika Dongoran, Hasrun Syarif Dwi Gustia Ningsih E. Harso Kardhinata Eka Debora Harianja Eko Soaloon Sianipar Endang Sulistya Rini Endang Wastiani Erika Revida Erjan Fikry Antari Fani Agustriani Farid Aulia Farid Aulia Fitra Syawal Harahap Fujiwara, Takahiro Ginting, Bengkel Gracemonn Sitompul Hadi S Alikodra Hadriana Marhaeni Munthe Hajar Ashwad Hanafiah, Ridwan Harahap, Darmadi Erwin Harahap, Yudhi Ramadani Hasrun Syarif Dongoran Heri Kusmanto Heri Kusmanto Heri Kusmanto, Heri Hulu, Yamulia Humaizi Humaizi Humaizi Humaizi, Humaizi Humaizi, Humaizi Ida Lindiawati Ismail, Mohd Hasmadi Ismail, Wan Hamdani Ismi Andari Isnaini, Isnaini Jumadil Saputra Kardhinata, E. Harso Ketike, Remang kholizah, Siti Lily Purnama Lindiawati, Ida M. Luthfi Hidayat M.Arif Nasution Mahyuni, Eka Lestari Marsuyetno Marsuyetno Marsuyetno, Marsuyetno Marwan, Agus Mas Indra Putra Alamsyah Masrizal Saraan Mayolita Panjaitan Melisa Octafany Melisa Octafany Mora Rizki Hasibuan Muhammad Ade Kurnia Harahap Muhammad Arif Nasutian MUHAMMAD YUSUF Muryanto Amin Nana Diana Nana Nana Napitupulu, Fernando Nasutian, Muhammad Arif Nina Siti Salmaniah Siregar Nora Yunita Nurmaini Nurmaini Octafany, Melisa paham ginting Pasaribu, Defri Noval Pasaribu, Sarjani Pawennari Hijjang Prihatin Lumbanraja Purwoko, Agus Rafika Duri Ranto Mahmuda Perdana Aritonang Ridho, Hatta Rifaldi Rifaldi, Rifaldi Ritha F Dalimunte Ritha F. Dalimunthe Ritonga, Muhsin Amal Rizka Khairunnisa Margolang Rizka Rahmah Hidayati Robert Sibarani, Robert Rudi Salam Sinaga Rujiman Rujiman Sabena, Ayu Sabila, Jihan Sari, Elva Citra Sari, Refinda Sebayang, Rebekha Prisilia Shalsabilla Shafira Shofwan Al Faroqy Hasibuan Siahaan, Elisabet Sihombing, Kelvin Sihombing, Marlon Simatupang, Irfan Sinaga, Aprizal Haris Sinambela Marzuki Sinar, Tengku Mira Rozanna Siregar, Ahmad Jailani Siregar, Andi Mario Siregar, Desy Army Lestari Siregar, Wina Arafah Sirojuzilam Hasyim Sismudjito . Sitanggang, Hendrik Siti Mardiana Sitorus, Henry SITUMORANG, TONNY P. Sri Agustina Sembiring Subhilhar, Subhilhar Sumiati Sumiati Suriadi, Agus Suyitman Suyitman Suyono Suyono Syafnela Rahmawaty Syerly Syerly Syerly, Syerly Tarigan, Usman Tedong, Peter Aning Teguh Rahayu Tengku Riza Zarzani N Urip Harahap Usman Tarigan Usman Tarigan Usman Tarigan, Usman Walga, Rikka Pratiwi Wan Hamdani Ismail Wanda Kuswanda Wini Dirgahayu Winnugroho Wiratman, Manfaluthy Hakim, Tiara Aninditha, Aru W. Sudoyo, Joedo Prihartono Yamulia Hulu yeni absah Yeni Absah yeni absah Yesy Beby Emelya Siregar Yohana Mutiara Zulfendri Zulfendri Zulkifli Lubis