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Marketing Strategy for Domestic and International Tour Packages at PT. Yuk Kita Tour Siregar, Ahmad Jailani; Ginting, Paham; Harahap, R.Hamdani
Formosa Journal of Multidisciplinary Research Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i7.10158

Abstract

This research discusses Tourism, one of the largest industries in the world and is a sector that many countries rely on. This study aims to find out the marketing strategy of tour packages in PT. Yuk Kita Tour on Domestic and International Tour Packages. This research method was carried out to consumers of PT. Yuk Kita Tour, The reason for choosing this location is because PT. Yuk Kita Tour is a travel agency that is different from other travel agencies. The types and sources of data in this study use qualitative data types, such as: the results of descriptive interviews, the potential attraction of tourists of PT. Yuk Kita Tour and two data sources, namely primary data sources and secondary data sources. In collecting data using three techniques, namely: observation where this research is carried out by direct observation of PT. Yuk Kita Tour. To determine the informants using the purposive sampling technique, the researcher determines in advance who is the sample, and mentions the status of each according to the researcher's wishes and objectives. Research Results of PT. Yuk Kita Tour Implement the SO strategy by increasing sales promotion to the target market, increasing cooperation with hotels and travel agents and maintaining diversity and innovation in product and service quality.
The Development of Hapanasan Hot Spring Nature Tourism in Rokan Hulu, Riau, Using the Analysis Hierarchy Process (AHP) Rahmawaty; Kholizah, Siti; Harahap, Hamdani; Ismail, Mohd Hasmadi
Journal of Environmental and Development Studies Vol. 4 No. 2 (2023): Journal of Environmental and Development Studies
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jeds.v4i2.12548

Abstract

Hapanasan hot spring, located in Rokan Hulu Regency, Riau Province, is a natural tourist destination with high potential. Despite its potential, the resource utilization carried out by the community and local government is not yet fully developed. This study aims to analyze the priority factors for developing Hapanasan hot spring. This study collects primary data by observing the area and conducting Forum Group Discussions (FGD). Secondary data was obtained from document studies applied to various data sources such as the Tourism Office, Regional Development Planning Agency, and Non-Governmental Organizations. The method used in this study is the Analytical Hierarchy Process (AHP), and the data is processed with expert choice software. Based on the results of the AHP and the software analysis, the priority for developing natural hot spring tourism in Hapanasanis in the criteria for aspects of tourist objects and attractions with a value of 0.438, while the sub-criteria for the structure of natural tourism is improving facilities and infrastructure with a value of 0.869, and there is an alternative in the form of increasing the capacity of elements of facilities and infrastructure with a value of 0.290.
Pengendalian Perubahan Iklim Desa Pasar Rawa Kabupaten Langkat Melalui Program Kampung Iklim Dianingrum, Tengku; Harahap, R. Hamdani; Delvian, Delvian
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dampak perubahan iklim seperti perubahan frekuensi curah hujan, pergeseran musim, suhu udara serta pengaruh pasang surut air laut dirasakan oleh masyarakat Desa Pasar Rawa Kecamatan Gebang Kabupaten Langkat, sehingga memacu Kelompok Tani Hutan Pasar Rawa untuk melakukan aksi Bersama masyarakat bersamaan dengan program kerjanya pemulihan lahan mangrove, perlindungan dan konservasi sumber daya alam, padat karya, serta rehabilitasi hutan dan lahan bersama BPDAS Wampu -Sei Ular. Tingkat kerentanan perubahan iklim, Indeks Kapasitas Adaptasi serta Indeks Keterpaparan dan Sensitifitas desa bernilai sedang sehingga direkomendasikan untuk melakukan tindakan antisipasi dalam mendukung pengendalian perubahan iklim. Penelitian ini dimaksudkan untuk mengevaluasi aksi yang telah dilakukan melalui metode deskriptif kualitatif yang didasari oleh data pengamatan dan wawancara dengan beberapa key informant sehingga diperoleh informasi bahwa masyarakat desa Pasar Rawa telah melaksanakan aksi perubahan iklim berupa adaptasi, mitigasi dan kelembagaan dan mendapatkan pengakuan melalui Program Kampung Iklim (Proklim). Hal ini dibuktikan dengan adanya kelompok masyarakat yang memiliki ijin perhutanan sosial, penggiat lingkungan peraih Kalpataru, kemandirian kelompok yang sudah terbangun, kerjasama dengan instansi terkait serta dukungan masyarakat serta kelembagaan yang membawa Desa meraih peringkat Proklim Kategori Utama dengan nilai 84,42. Namun berdasarkan hasil evaluasi aksi yang dilakukan masyarakat beberapa hal masih perlu dibenahi untuk pengembangan program selanjutnya.
The Role of North Sumatra NasDem Youth Guard (GPND Sumut) in the 2024 NasDem Party Political Contest in Medan City Pasaribu, Defri Noval; Harahap, R Hamdani; Kusmanto, Heri
Riwayat: Educational Journal of History and Humanities Vol 8, No 1 (2025): Januari, Special Issue on "Educational design research for human beings learning
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i1.44284

Abstract

The role of the North Sumatra NasDem Youth Guard (GPND) as a wing organization of the NasDem Party in the 2024 political contestation in Medan City were examined using qualitative descriptive research. This research aims to identify the role of the North Sumatra GPND in the political contestation of the NasDem Party, analyze the GPND's strategy in supporting candidates from the NasDem Party and determine the contribution of the North Sumatra NasDem Youth Guard in the political interests of the NasDem Party in 2024 in Medan City. The research results show that the North Sumatra GPND carries out three main roles: ideological, strategic and tactical which includes mobilization of young voters, political education, and political socialization of NasDem Party policies. The strategies used include door-to-door campaigns, use of social media, and collaboration with local communities. The contribution of the North Sumatra GPND not only helped win the candidate they were nominated, but also strengthened the NasDem party supporter base through cadre training and network building. This research provides insight into the importance of party wing organizations in supporting the sustainability of democracy and the success of elections in Indonesia
THE INFLUENCE OF WORK EXPERIENCE AND ENVIRONMENTAL UNCERTAINTY ON EMPLOYEE PERFORMANCE MEDIATED BY WORK FLEXIBILITY IN HUMAN RESOURCE PRACTICES IN REGIONAL OFFICE EMPLOYEES OF THE DIRECTORATE GENERAL OF TAXES NORTH SUMATRA I KPP PRATAMA MEDAN POLONIA Gracemonn Sitompul; Yeni Absah; R. Hamdani Harahap
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 2 (2024): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i2.1587

Abstract

The performance of employees at the Medan Polonia KPP Pratama Office is not yet optimal, which is reflected in the level of errors in tasks and non-achievement of targets. Apart from that, low work flexibility can be seen from the difficulty of employees adapting. The experience of working in the office is still not strong, especially in switching from offline to online work after the pandemic. Uncertainty in the work environment also affects employee effectiveness and efficiency. This research aims to test and analyze the impact of various factors such as work flexibility, work experience and environmental uncertainty on employee performance. This research uses quantitative descriptive methods. The research sample was 100 KPP Pratama Medan Polonia employees. Data collection was carried out through distributing questionnaires and data analysis was carried out using the SmartPLS application. The research results show that Work Experience and Work Flexibility have a positive effect on improving employee performance, with Work Flexibility also acting as a mediator in this relationship. In contrast to Environmental Uncertainty, this variable has been proven to have a negative effect on Employee Performance.
EVALUATION OF POLICY TRANSFORMATION IN THE DISRUPTION ERA IN THE EFFORT TO ACHIEVE FINANCIAL MANAGEMENT PERFORMANCE TARGETS BASED ON THE JOB SATISFACTION LEVELS OF EDUCATIONAL FINANCIAL MANAGERS AT NORTH SUMATRA UNIVERSITY Erjan Fikry Antari; Prihatin Lumbanraja; R. Hamdani Harahap
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 1 (2025): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i1.2391

Abstract

This research aims to determine the level of satisfaction and expectations of Financial Management Education Personnel regarding USU's efforts and achievements in the Era of Disruption in adjusting rules/regulations and digital transformation in financial management and in the management of financial management education personnel, as well as to determine the level of satisfaction and expectations regarding efforts and achieving USU's Financial Management Performance Targets in the Era of Disruption. This research uses mixed methods research (MMR), which integrates elements of qualitative and quantitative methods in one study. The population in this study was all financial management educational staff in 48 (forty eight) work units within USU with a total of 124 respondents. The data analysis methods used are the Customer Satisfaction Index (CSI) method, the Importance Performance Analysis (IPA) method and the Gap Analysis Method (GAP). The results obtained in this research show that the level of satisfaction of financial management education staff with the adaptation of rules/regulations and digital transformation in financial management in the era of disruption is 79.8% in the satisfied category, adaptation of financial management rules/regulations is a top priority, but there are no achievements in line with expectations. In the management of educational staff, financial management was 70.14% in the satisfied category with 5 (five) main priority indicators consisting of performance-based remuneration, implementation of a digital performance measurement system, increasing transparency and accessibility of information, use of a digital talent management system and analysis prediction data, as well as objectivity in selection, but there has been no achievement as expected. Meanwhile, the achievement of the Financial Management Performance Target was 76.82% in the satisfied category, with 2 (two) variables being the main priority, namely financial stability and increasing alternative income, but there has been no achievement as expected.
THE INFLUENCE OF WORK-LIFE BALANCE AND ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE MEDIATED BY JOB SATISFACTION IN THE FACULTY OF MEDICINE, UNIVERSITY OF NORTH SUMATERA Rizka Khairunnisa Margolang; Yeni Absah; R. Hamdani Harahap
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 2 (2024): March
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i2.1541

Abstract

In the era of globalization and the industrial revolution 4.0, the quality of human resources (HR) is crucial for organizational success, especially in educational environments such as the University of North Sumatra. Effective HR management plays an important role in achieving organizational goals. This research aims to investigate the impact of work-life balance and organizational culture on job satisfaction and employee performance at the Faculty of Medicine, University of North Sumatra, while elucidating the role of job satisfaction as a mediator in this relationship. Quantitative research methods with path analysis techniques were utilized in this study. Data were obtained through questionnaires distributed to 99 employees of the Faculty of Medicine, while interviews were conducted to gain in-depth insight into their perceptions and experiences of the variables studied. Additional information was gleaned through documentation studies related to policies, procedures, and organizational culture at the Faculty of Medicine. The results of the path analysis confirm that work-life balance has a significantly negative effect on job satisfaction, while organizational culture has a significantly positive impact on job satisfaction. Moreover, work-life balance also significantly negatively influences employee performance, while organizational culture has a positive and significant effect on employee performance. These findings affirm that job satisfaction acts as a mediator in the relationship between work-life balance and employee performance, as well as organizational culture and employee performance. Based on the research results, it is recommended that the Faculty of Medicine, University of North Sumatra improve the performance appraisal system, address the imbalance between employees' work and personal lives, strengthen a positive organizational culture, and consider other factors such as the quality of work life in an effort to enhance employee job satisfaction and performance. Future studies are encouraged to broaden the scope of variables and sample population to gain a more comprehensive understanding of the factors influencing employee job satisfaction and performance in educational institutions.
The Dual Role of Women Farm Laborers on Family Welfare in Tigabinanga Village, Tigabinanga Sub-District, Karo District Sebayang, Rebekha Prisilia; Harahap, R. Hamdani; Bengkel, Bengkel
Journal of Social Interactions and Humanities Vol. 3 No. 3 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jsih.v3i3.12190

Abstract

Individuals or groups may satisfy their living requirements in a variety of ways. We refer to these techniques as survival tactics. One demographic with a weak economy is the farm laborers in Tigabinanga Village, Tigabinanga District, Karo Regency. Despite their shortcomings or restrictions, women agricultural workers strive to satisfy their fundamental necessities by working to make a livelihood in order to improve the economy. Despite being employed as agricultural laborers, these ladies are nevertheless capable of doing their jobs. In order to support the welfare of families, this research attempts to learn more about the dual function that female agricultural workers play. Literature reviews, observations, interviews, and documentation are the methods utilized to gather data. To draw conclusions, field data are then subjected to qualitative analysis. The study's findings also demonstrate how farm workers fulfill their dual roles by continuing to perform reproductive duties, such as maintaining Human Resources (HR) and performing household chores like cooking, fetching water, searching for firewood, shopping, ensuring family health and nutrition, and raising and educating children. Work that creates items and services for sale and consumption is referred to as productive roles (farmers, fishers, consultants, services, entrepreneurs and entrepreneurship). Political involvement and service projects are related to social roles. Women often do the majority of volunteer community service projects.
Analyzing the Effect of Transformational Leadership and Self-Efficacy on Employee Performance through Employee Innovativeness among Employees of PERUMDA Tirtanadi Sunggal Medan Sabila, Jihan; Absah, Yeni; Harahap, R. Hamdani
Indonesian Journal of Advanced Research Vol. 4 No. 11 (2025): November 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v4i11.15748

Abstract

This study analyzes how transformational leadership and self-efficacy influence employee performance at Perumda Tirtanadi KC Sunggal Medan, with employee innovativeness as a mediating variable. Using a quantitative approach with PLS-SEM on census data from 50 employees, the research evaluates both direct and indirect relationships. The results show that transformational leadership does not significantly affect employee innovativeness or performance, likely due to a highly structured, SOP-driven public sector environment. In contrast, self-efficacy has a positive and significant impact on both innovativeness and performance. Employee innovativeness also significantly improves performance and mediates the effect of self-efficacy on performance, but not the effect of transformational leadership. The study concludes that psychological factors—especially self-efficacy and innovative behavior—are more influential than leadership style in enhancing performance within regulated public utility organizations.
Co-Authors Abdi Muliawan Harahap Abdul Kadir Abdul Rauf Abdullah Akhyar Nasution Ade Fitria Agung Prawijaya Agus Marwan Aina Zahwa Ali Putra P Harahap Amir Hamzah Amir Purba Amir Purba, Amir Amri Amir Andre Dwiparma Andrei Wibowo Arif Akbar Asbi, Erni Asneli Aththorick, T Alief Aththorick, T. Alief Ayu Sabena Badaruddin & Humaizi Badaruddin & Humaizi Badaruddin Badaruddin Bayu Andrew Tampubolon Beby Karina Fawzeea Sembiring Bengkel Bengkel Bengkel Ginting Bengkel, Bengkel Beni Haryanto Tambunan Beny O. Y. Marpaung Beti Nasution Bonita Carolina Iriany Sitompul Bono Yudianto Bono Yudianto, Bono Budi Hartono Dalimunthe, Ritha F. Darmanto Darmanto Darmanto Darmanto Daulay, Harmona Delvian Delvian Diana Rosalina Harahap Dianingrum, Tengku Dinda Udhaty, Kartika Dongoran, Hasrun Syarif Dwi Gustia Ningsih E. Harso Kardhinata Eka Debora Harianja Eko Soaloon Sianipar Endang Sulistya Rini Endang Wastiani Erika Revida Erjan Fikry Antari Fani Agustriani Farid Aulia Farid Aulia Fitra Syawal Harahap Fujiwara, Takahiro Ginting, Bengkel Gracemonn Sitompul Hadi S Alikodra Hadriana Marhaeni Munthe Hajar Ashwad Hanafiah, Ridwan Harahap, Darmadi Erwin Hasrun Syarif Dongoran Heri Kusmanto Heri Kusmanto Heri Kusmanto, Heri Hulu, Yamulia Humaizi Humaizi Humaizi Humaizi, Humaizi Humaizi, Humaizi Ida Lindiawati Ismail, Mohd Hasmadi Ismail, Wan Hamdani Ismi Andari Isnaini Isnaini Isnaini Isnaini Jumadil Saputra Kardhinata, E. Harso Ketike, Remang kholizah, Siti Lily Purnama Lindiawati, Ida M. Luthfi Hidayat M.Arif Nasution Mahyuni, Eka Lestari Marsuyetno Marsuyetno Marsuyetno, Marsuyetno Marwan, Agus Mas Indra Putra Alamsyah Masrizal Saraan Mayolita Panjaitan Melisa Octafany Melisa Octafany Mora Rizki Hasibuan Muhammad Ade Kurnia Harahap Muhammad Arif Nasutian MUHAMMAD YUSUF Muryanto Amin Nana Diana Nana Nana Napitupulu, Fernando Nasutian, Muhammad Arif Nina Siti Salmaniah Siregar Nora Yunita Nurmaini Nurmaini Octafany, Melisa paham ginting Pasaribu, Defri Noval Pasaribu, Sarjani Pawennari Hijjang Prihatin Lumbanraja Purwoko, Agus Rafika Duri Rahmawaty Ranto Mahmuda Perdana Aritonang Ridho, Hatta Rifaldi Rifaldi, Rifaldi Ritha F Dalimunte Ritha F. Dalimunthe Ritonga, Muhsin Amal Rizka Khairunnisa Margolang Rizka Rahmah Hidayati Robert Sibarani, Robert Rudi Salam Sinaga Rujiman Rujiman Sabena, Ayu Sabila, Jihan Sari, Elva Citra Sari, Refinda Sebayang, Rebekha Prisilia Shalsabilla Shafira Shofwan Al Faroqy Hasibuan Siahaan, Elisabet Sihombing, Kelvin Sihombing, Marlon Sinaga, Aprizal Haris Sinambela Marzuki Sinar, Tengku Mira Rozanna Siregar, Ahmad Jailani Siregar, Andi Mario Sirojuzilam Hasyim Sismudjito . Sitanggang, Hendrik Siti Mardiana Sitorus, Henry SITUMORANG, TONNY P. Sri Agustina Sembiring Subhilhar, Subhilhar Sumiati Sumiati Suriadi, Agus Suyitman Suyitman Suyono Suyono Syafnela Rahmawaty Syerly Syerly Syerly, Syerly Tarigan, Usman Tedong, Peter Aning Teguh Rahayu Tengku Riza Zarzani N Urip Harahap Usman Tarigan Usman Tarigan Usman Tarigan, Usman Walga, Rikka Pratiwi Wan Hamdani Ismail Wanda Kuswanda Wini Dirgahayu Winnugroho Wiratman, Manfaluthy Hakim, Tiara Aninditha, Aru W. Sudoyo, Joedo Prihartono Yamulia Hulu yeni absah yeni absah Yeni Absah Yesy Beby Emelya Siregar Yohana Mutiara Zulfendri Zulfendri Zulkifli Lubis