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All Journal INOTEKS : Jurnal Inovasi Ilmu Pengetahuan, Teknologi, dan Seni J@TI (TEKNIK INDUSTRI) Journal of Education and Learning (EduLearn) Jurnal Filsafat Industrial and Systems Engineering Assessment Journal (INASEA) Al-Ulum Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Jurnal technoscientia Jurnal Teknologi Jurnal Promosi Pendidikan Ekonomi REKAYASA Semesta Teknika Jurnal Ilmiah Teknik Industri MODUS-Jurnal Ekonomi dan Bisnis Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri International Humanities and Applied Science Journal Jurnal SOLMA BENTANG : Jurnal Teoritis dan Terapan Bidang Rekayasa Sipil JEM17: Jurnal Ekonomi Manajemen NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JOURNAL OF SCIENCE AND SOCIAL RESEARCH Warta Penelitian Perhubungan International Journal of Science, Engineering and Information Technology Biofarm : Jurnal Ilmiah Pertanian Indonesian Journal of Law and Economics Review JURNAL TEKNOLOGI TECHNOSCIENTIA The World of Public Administration Journal Didaktika: Jurnal Kependidikan International Journal of Business, Law, and Education Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) Bulletin of Community Engagement PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat AKM: Aksi Kepada Masyarakat Review of Multidisciplinary Education, Culture and Pedagogy (ROMEO) Indonesian Journal of Health Information Management (IJHIM) Jurnal Pendidikan Administrasi Perkantoran (JPAP) JUSTER: Jurnal Sains dan Terapan Makara Human Behavior Studies in Asia Journal of Educational Analytics Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi Makara Journal of Technology Jurnal Pengabdian Masyarakat Bhinneka International Education Trend Issues Jurnal Pengabdian West Science Jurnal Pengabdian Masyarakat Bangsa Metris: Jurnal Sains dan Teknologi Riwayat: Educational Journal of History and Humanities Synergy : Jurnal Ilmiah Multidisiplin Nusantara Journal of Multidisciplinary Science ENTRIES Majapahit Journal of Islamic Finance dan Management VISA: Journal of Vision and Ideas Majapahit Journal of Islamic Finance dan Management Jurnal Ar Ro'is Mandalika (Armada) Journal of Innovation and Teacher Professionalism Nusantara Economics and Entrepreneurships Journals International Journal of Technology and Education Research International Journal of Social Science and Community Service Global Educational Research Review Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Warta Penelitian Perhubungan JURNAL MANAJEMEN DAN BISNIS INDONESIA
Rachmad Hidayat
Jurusan Teknik Industri, Universitas Trunojoyo, PO BOX 2 Kamal Bangkalan, Madura 16912, Indonesia
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Journal : Jurnal SOLMA

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Utilizing Search Engine Optimization (SEO) through SEO-Friendly Websites as a Digital Transformation of Online Marketing Strategies for MSMEs Abdul Fattah, Fuad; Rusmana, Dede; Hidayat, Rachmad; Khoiril Mala, Iva
Jurnal SOLMA Vol. 14 No. 3 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i3.20435

Abstract

Backround: The digital era has had a disruptive impact on various sectors, including the industrial sector. The industrial sector must be able to adapt to market its products using digital media in order to capture a wider market. The purpose of this community service is to provide assistance to MSMEs and equip them with the knowledge to implement digital marketing. Method: A workshop on creating and maintaining SEO-based websites was used to provide assistance to MSMEs so that they could gain more comprehensive knowledge accompanied by practical experience. Result: The use of SEO-based websites has successfully increased the visibility of MSMEs and MSME products to national and international audiences. Before the website existed, MSMEs had no visibility at all, but after the website was created, they were able to reach 1,274 views with 4 product posts. Conclusion: Community service activities can improve the capabilities of MSMEs in transforming traditional marketing to more modern marketing by using digital media such as SEO-friendly websites, thereby improving the performance of MSMEs.
Peningkatan Kapasitas Kewirausahaan Organisasional Anggota Menuju karangtaruna Mandiri Rusmana, Dede; Fattah, Fuad Abdul; Hidayat, Rachmad
Jurnal SOLMA Vol. 14 No. 3 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i3.20511

Abstract

Background: Karang Taruna, as mandated by the Indonesian Ministry of Social Affairs Regulation No. 25/2019, is a village-level youth organization for social empowerment. This study aimed to evaluate the effectiveness of an entrepreneurship training for Karang Taruna members in Sumberjo Hamlet, Wonogiri. Methods: A paired pretest–posttest design was applied to 20 participants. The intervention comprised socialization, business planning, basic bookkeeping, and digital marketing. Entrepreneurial knowledge was measured before and after the training and analyzed using a Paired t-test at α = 0.05. Results: The pretest mean was 77.35 (SD = 5.234) and the posttest mean was 84.35 (SD = 9.287); the mean difference (pre minus post) was −7.00 with t(19) = −3.335; p = 0.003; 95% CI [−11.393; −2.607]. The pre–post correlation was 0.263 (p = 0.263), indicating a weak association. These findings confirm a significant knowledge gain following the training. Conclusions: The entrepreneurship training effectively improved participants’ understanding and merits continuation through monthly business clinics and a supportive village-level ecosystem. Keywords: Community Service; Entrepreneurship; Karang Taruna; Paired t-test; Rural Youth; Training.
Co-Authors A, Prihastya Raehana A.A. Ketut Agung Cahyawan W Abdul Fattah, Fuad Achmad Jauhari, Achmad Agung Firdausi Ahsan Agung Winarno Agus Hery Supadmi Irianti Agustin Ningrum, Linda Ali Imron AMELIA SETYAWATI Anam, Hoirul Andiani, Lia Andreas Triwiyono Andy Prasetyo Wati Anis Arenda Anis Arendra ANNISA RAHMAWATI Ardita, Septia Aruna, Alby Aslamia, Shaudatul Aulia Martha, Jefry Ayu Salsabila, Annisa Azizah, Nofa Nur Budi Wibowotomo Budyi Suswanto Cahya, Dini Aulia Choirunnisa, Salsabila Safitri Dadang Redantan, Dadang Dede Rusmana Dermawan, Heri Dewi Zahro Pertiwi Dewi, Christina Shanti Dewi, Riskha Dora Candra Dewi, Titis Shinta Distina, Cahya Duryah, Hanum Ni’matud Endang Suswati Ernani Hadiyati Fadia Zen Faikul Umam Fajarwati, Ferisia Dwi Fajarwati, Ferisia Dwi Fattah, Fuad Abdul Fitri Agustina Fitrianty, Rifda Fulgentius Danardana Murwani Hairil Budiarto Haryono Haryono Heri Pratikto Husna, Niki Asma’ul Ibadil Maula, Farij Ima Oktavia, Anastasya Putri Imam Mukhlis Imania, Ekklesia Indarwati, Rila Ayu Agnes Ishak Alkadri, Syarif Isramaturrahmi, Isramaturrahmi Iva Khoiril Mala Jenie, Yazdi Ibrahim Khas, As'adi Khisbullah Hudha, Khisbullah Khoiril Mala, Iva Kukuh Winarso Lisa Rokhmani Ludi Wishnu Wardana Machmud Machmud, Machmud Mahfirman, Mahfirman Malikul Adil Marcelliantika, Adinda Martha, Jefry Aulia Masyitah Masyitah Maulana, Sahrul Melany Mohammad Hari Mohammad Hari, Mohammad Mu?alim, Mu?alim Mu’alim Mu’alim, Mu’alim Mufti, Aya Shofia Muslikh Muslikh Muttaqin, Daniel Nachnul Ansori Naswan Suharsono Ningrum, Linda Agustin Normansyah Nugroho, Agung Nupus, Hayatun Nurfitria, Dhea Safira Oktavia Sulistina Pandjaitan, Dewi Erika Prasetyani, Ertha Dwi Pratiwi, Titania Putri Purba, Moden Putri Surya, Eka Qurrotu’ain, Khumairo Rachman, Alfino Rahma, Adelia Rahman, Aryati Binti Abd Rahman, Zeinor RAHMATIKA, FERIZKA Ratna Dewi Sabarudin Akhmad Salsabila, Annisa Ayu Sigit Permansah SRI RAHAYU Studiviani, Pramita Sudarjo Sufi, Lintang Sugiarti Sugiarti Sujito Sujito Sulaeman Rahman Nidar Suprapto Suprapto Surya, Eka Putri Sutantri SUTOMO Syamsiar, Syamsiar Tanggono, Aninda Temesvari, Nauri Anggita Ulum, Achmad Miftachul W, Rayie Tarianie Wening Patmi Rahayu Werdimansyah, Farah Yadi, Muhammad Bahri Yanti, Dewi Yasiin, Falah Yudha Herlambang Yuli Soesetio Yuni Rahmawati Zuhrroh, Ilmiatuz Zuhrroh Zumroh, Siti Zusi, H Zutiasari, Ika