Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : Surakarta Management Journal

PEGUKURAN MUTU LAYANAN PERUMAHAN KELAS MENENGAH BERBASIS KONSTRUKSI ECO-GREEN BUILDING: KAJIAN PERILAKU KONSUMEN Suranto, Much; Sri Nugroho, Arif Julianto; Supratikno, Supratikno; Pratomo, Sigit Adhi; Santoso, Agus; Marjukah, Anis; Tasari, Tasari
Surakarta Management Journal VOLUME 5 NO. 2 DESEMBER 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i2.1194

Abstract

This study aimed to test the value of the gap as well as efforts to close the gap through the Servqual test. The population in this study were consumers of Kotabaru Land middle-upper housing through the Taman Anggrek Jogonalan Klaten brand where this housing has implemented the green building concept. Samples were taken in the research by purposive sampling as many as 40 respondents. Attributes in the green building service quality questionnaire include tangibles, reliability, responsiveness, assurance and empathy. Quantitative tests were carried out including item tests of reliability and validity and Servqual confirmation tests. The test results obtained that the confirmation value has a positive value of 58.27 with the lowest positive value on the reliability dimension. Improvement efforts must continue to be carried out by the company with the emphasis on improvement on the value that has the lowest positive dimension followed by the next positive value. The increasing service quality of the housing of Kotabaru Land-Taman Anggrek Klaten applying the green building concept will lead to the increasing of consumer satisfaction and strengthening of company competitiveness
POSISIONING KEUNGGULAN MUTU LAYANAN UNIVERSITAS SWASTA MENGGUNAKAN UJI MULTIDIMENSIONAL SCALLING sri Nugroho, Arif Julianto; Haris, Abdul; Marjukah, Anis; Setyawanti, Dandang; Tukiyo, Tukiyo; Tasari, Tasari
Surakarta Management Journal VOLUME 6 NO. 1 JUNI 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i1.1294

Abstract

This research aims to conduct a perceptual mapping test of private universities in the Soloraya area based on student perceptions of service quality. The research object as samples was students at five universities, namely Unwidha, UMS, Muhammadiyah University of Klaten, Unisri and Unsa with a total of 100 respondents. The sampling technique was non-random purposive sampling. Service quality attributes tested in the research included brand image, quality of education, tuition fees, campus facilities, academic environment, and quality of teaching staff provided by a number of universities. The test activities carried out in the research included testing the validity and reliability of items as well as multidimensional scaling tests. The MDS test is useful in providing exposure to the perception map in the mind map of students at each university that is close to each other or farthest away based on the attribute of service quality excellence. The university position that appears in a perception map will show the excellent quality position of a university compared to other universities. Quantitative test of the perception map used SPSS 21 software. The research results found a map of the position of each university as an effort to develop a strategy to increase competitive excellence. UMS and Unisri are in a relatively excellent quadrant position compared to the other three universities. The beginning of research activities is to propose marketing strategy solutions to win competition among university institutions in the future
PENGUKURAN INTENSI KONSUMEN TERHADAP PRODUK ELEKTRONIKA BERBASIS PEMASARAN HIJAU Pratomo, Sigit Adhi; sri Nugroho, Arif Julianto; Jati, Agung Nugroho; Nugrahani, Cahaya; Tasari, Tasari; Haris, Abdul
Surakarta Management Journal VOLUME 6 NO. 1 JUNI 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i1.1295

Abstract

Electronic waste (e-waste) is currently a global issue which has a negative impact on the environment people and health. The negative impact has begun to spur the electronic industry in the World and in Indonesia to create environmentally friendly products and management of waste arrangement to be recycled. This study aims to analyze the effect of green marketing on intention decisions based on Zam-Zam electronic green product shop in Klaten City Central Java. The sample is 120 respondents of electronic product buyer consumers. The sampling technique is done by non random- purposive sampling. The variables used in the study include green product quality activities and green promotional improvement as an independent variable and green product purchasing intention as the dependent variable. Test of the statistics model done by SPSS 21. Model tests include the validity and reliability of questionnaire items, normality test, correlation coefficient test, multiple linear regression test, partial test (t test), simultaneous test (F test) and determination coefficient test (R2 test). The results of the study prove that the quality of green electronic products and green advertising have a positive and significant effect on the decision to intention electronic products at Zam-Zam shop in Klaten City
PENGUKURAN SURVEY KEPUASAN PEGAWAI PDAM TIRTA MERAPI KABUPATEN KLATEN S, Anna Febrianty; Nugroho, Arif Julianto Sri; Almasitoh, Ummu Hany; Uningowati, Dwi Wahyuni; Pratomo, Sigit Adhi; Tasari, Tasari
Surakarta Management Journal VOLUME 6 NO. 2 DESEMBER 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i2.1343

Abstract

This research aims to determine the influence of work environment, supervision, carrer development, compensation and allowance on employee satisfaction PDAM Tirta Merapi Klaten.The type of this research is Quantitative research with regression analysis. The population in this study as all employees of PDAM Tirta Merapi Kabupaten Klaten amount to 155 people. The multiple regression results show Y = 7.001 + 0.342 X1 + 0.689 X2 + 0.246 X3 + 0.338 X4 with significance p values 0.019, 0.01 0.02 dan 0.001. Regression coefficients of independent variables which are positive means that independent variables has a direct effect on employee job satisfaction and vice versa. It means that the hypothesis proposed in this research as proven to be true, that is, it is assumed that supervision in career has a significant and dominant effect on employee satisfaction in PDAM Tirta Merapai Kabupaten Klaten
Co-Authors Abdul Haris Abdul Haris Abdul Haris Abdul Haris Abdul Haris Abdul Harris Agung Nugroho Jati Agung Nugroho Jati Agung Nugroho Jati Agung Nugroho Jati Agus Santoso Aji, Wisnu Nugroho Almasitoh, Ummu Hany Ana Setyandari Aniek Wulandari Anis Marjukah Anis Marjukah Anita Setiyaningsih Anita Setiyaningsih Anna Febrianty Arif Julianto Sri Nugroho Arif Julianto sri Nugroho Arif Julianto Sri Nugroho Arif Julianto Sri Nugroho Arif Julianto Sri Nugroho Arif Julianto Sri Nugroho Arif Julianto Sri Nugroho Arif Julianto Sri Nugroho, Arif Julianto Sri Dandang Setyawanti Dandang Setyawanti Dandang Setyawanti Dandang Setyawanti Doni Setyawan Dwi Wanito Ambarsari Endang Eko Djati S Endang Eko DS Endang Eko DS Eric Kunto Aribowo Fery Firmansah Fika Aisyah Munif Fika Aisyah Munif FS Anna Gunawan Budi S Gunawan Budi Santoso Gunawan Budi Santoso Haris Abdul Haris, Abdul Hersulastuti Hersulastuti Hersulastuti, Hersulastuti Heru Murjito I Nyoman Adi Putra I Wayan Angga Wijaya Kusuma Ike Anisa Imam Santoso Iswan Riyadi Jarot Prasetyo Jati, Agung Nugroho Joko Sungkono Krisna Pebryawan M Puji Darmo M. Ridlo Yuwono Ridlo M. Wahid Syaifuddin Marjukah Anis Marjukah, Anis Miftacha Febriani Putri Nina Agustyaningrum Nugrahani, Cahaya Nugroho Jati Agung Nugroho, Arif Julianto Sri Paramita Lea Christanti Pratomo, Sigit Adhi Pratomo, Sigit Adhi Purwo Haryono Purwo Haryono Purwo Haryono Purwo Haryono S, Anna Febrianty Santoso, Agus Setyawanti Dandang Setyawanti, Dandang Sigit Adhi Pratomo Sri Nugroho, Arif Julianto Suhendro Suhendro Sukasih Ratna W Sukasih Ratna W. Sukasih Ratna Widayanti Supratikno, Supratikno Supratikno, Supratikno Suranto, Much Suranto, Much Syams Kurniawan Hidayat Triyono Triyono Tukiyo Tukiyo Tukiyo Tukiyo Tukiyo, Tukiyo Ummu Hany Almasitoh Uningowati, Dwi Wahyuni Wijayanti, Septiana Winarno Heru Murjito Yuliana