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Pola Saluran Pemasaran Agroindustri Kopi Bubuk Di Desa Muara Madras Kecamatan Jangkat Kabupaten Merangin Kurniasih, Siti; Effran, Endy
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 7 No. 2 (2023)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2023.007.02.22

Abstract

This study aims 1) To describe the marketing location of coffee powder in Muara Madras Village in Merangin Regency and outside Merangin Regency. 2) To find out the pattern of marketing channels for ground coffee agroindustry in Muara Madras Village, Jangkat District, Merangin Regency. 3) To find out the marketing efficiency channel for coffee powder in Muara Madras Village, Jangkat District, Merangin Regency. This research was conducted from 21 June 2021 to 02 July 2021 with primary and secondary data sources. The analytical method used in this research is descriptive qualitative and quantitative analysis with a sample of 3 agroindustry 19 traders. The results showed that 1) The distribution of marketing locations for ground coffee in Muara Madras Village from the total distribution of 70 percent of ground coffee marketing was in Merangin Regency, namely Bangko District and sales out of Merangin Regency, 2) Marketing of ground coffee in Muara Madras Village consisted of 3 marketing channel patterns, namely: (I) agroindustry - final consumers, (II) agroindustry - sub-district retailers - final consumers, (III) agroindustry - village retailers - final consumers. 3) Based on the marketing efficiency indicators with the marketing margin approach, the technical marketing efficiency index (IET), and the economic efficiency index (IEE) it has been explained that of the three marketing channel patterns, agro-industry I (agro-industry – end consumer) is more efficient in terms of the margin of the marketing pattern. I am more efficient because there is no price difference between agro-industry and end consumers and based on marketing efficiency, technical efficiency index (IET), and economic efficiency index (IEE) my marketing channel pattern is more efficient than other marketing channel patterns.Keywords: Marketing Distribution, Marketing Channel Pattern, Marketing Efficiency, Ground Coffee
STRATEGI KOMUNIKASI DALAM MENINGKATKAN DAYA SAING KELEMBAGAAN USAHATANI PADI SAWAH DI KABUPATEN BATANG HARI Muchlis, Fuad; Jamaluddin; Kurniasih, Siti
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 22 No 2 (2019): Jurnal Ilmiah Sosio-Ekonomika Bisnis
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (637.037 KB) | DOI: 10.22437/jiseb.v22i2.8709

Abstract

Kumpeh Ulu subdistrict is one of the centers of rice production in Muaro Jambi district that follows the Upsus Pajale program. This research aims to (1) determine the effect of land area, seeds, fertilizers, pesticides and labor on the production of Upsus program and Non Upsus rice field in Kumpeh Ulu subdistrict (2) knowing the effect of Upsus Pajale on increasing rice production in the Kumpeh Ulu subdistrict. The research location was chosen intentionally (purposive) in the village of Pudak and Teluk Raya village. The number of samples was calculated by Slovin method and obtained as many as 76 farmers of paddy rice consisting of 38 program Upsus farmers and 38 non Upsus farmers. Selecting the sample was used by simple random sampling method. The analysis in this research used Cobb-Douglas analysis and Chow test
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENERIMAAN USAHATANI CABAI MERAH KERITING DI KECAMATAN GUNUNG TUJUH KABUPATEN KERINCI Effran, Endy; Kurniasih, Siti; Zakiah, Zakiah
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 24 No 02 (2021): Jurnal Ilmiah Sosio-Ekonomika Bisnis
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiseb.v24i02.15402

Abstract

Penelitian ini bertujuan untuk (1) mengetahui gambaran usahatani cabai merah keriting di Kecamatan Gunung Tujuh Kabupaten Kerinci, (2) mengetahui pengaruh penggunaan faktor-faktor produksi terhadap pendapatan usahatani cabai merah keriting di Kecamatan Gunung Tujuh Kabupaten Kerinci. Penelitian ini di laksanakan di Kecamatan Gunung Tujuh Kabupaten Kerinci. Data di analisis secara deskriptif kuantitatif dan deskriptif kualitatif. Metode analisis untuk menganalisis faktor-faktor yang mempengaruhi pendapatan yaitu Analisis Cobb Douglass. Hasil penelitian menunjukkan bahwa (1) Usahatani cabai merah keriting di Kecamatan Gunung Tujuh umumnya dilakukan oleh petani pada lahan milik mereka sendiri dengan luas lahan rata-rata 0,62 Ha. Pemanenan dapat dilakukan pada saat tanaman berumur 4 hingga 5 bulan dengan frekuensi pemanenan 15 hingga 24 kali dalam satu kali musim tanam dan hanya, (3) Faktor-faktor yang mempengaruhi penerimaan usahatani berpengaruh signifikan terhadap penerimaan usahatani cabai merah keriting seperti biaya benih (BB)), biaya pupuk (BP), biaya obat-obatan (BO), biaya tenaga kerja (BT), dan luas lahan (L) mempengaruhi 86,1% penerimaan usahatani cabai merah keriting yang ditunjukkan oleh koefisien determinasi (R2) dengan nilai sebesar 0,861 sedangkan sisanya 13,9% dipengaruhi oleh faktor lain. Kata Kunci : Usahatani Cabai Merah Keriting, Penerimaan, Faktor Produksi, Gunung Tujuh
ANALISIS PERILAKU PETANI DAN PRODUKTIVITAS USAHATANI PENANGKARAN BENIH PADI SAWAH DI KECAMATAN KUMPEH KABUPATEN MUARO JAMBI PROVINSI JAMBI Lubis, Arsyad; amalia, Dwi Nurul; Kurniasih, Siti
Jurnal Ilmiah Sosio-Ekonomika Bisnis Vol 24 No 02 (2021): Jurnal Ilmiah Sosio-Ekonomika Bisnis
Publisher : Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiseb.v24i02.15999

Abstract

Penelitian ini dilaksanakan di Kecamatan Kumpeh dengan tujuan untuk 1) Mengetahui Perilaku Petani Penangkaran Benih Padi Sawah, 2) Mengetahui Produktivitas usahatani Penangkar Benih Padi Sawah dan 3) Mengetahui hubungan Perilaku Petani dengan Produktivitas usahatani Penangkar Benih Padi sawah. . Upaya peningkatan produksi padi membutuhkan input yang berkualitas, salah satu input yang sangat menentukan peningkatan produksi padi adalah benih bermutu. Permintaan benih padi sawah bermutu semakin meningkat seiring dengan peningkatan luas lahan sawah dan intensitas kegiatan budidaya usahatani padi sawah. Peningkatan permintaan benih bermutu ini diupayakan melalui pembinaan beberapa kelompok tani sebagai penangkar benih, dalam aspek perilaku petani dan aspek pendukung pada kegiatan budidaya penangkaran benih, seperti sertifikasi dan penyediaan benih Induk oleh pihak terkait. . Hasil Penelitian menunjukkan bahwa Perilaku petai berada pada Kategori Tinggi (81 persen) dan Produktivitas berada pada Kategori Tinggi (79 persen). Analisis Uji Chi Square menunjukkan bahwa terdapat hubungan positif anrata perilaku petani dengan produktivitas usahatani penangkar benih padi sawah. Nilai 𝝌2 hitung = 3,45 > 𝝌2 tabel ( α =10% db = 1) = 2,706 maka diputuskan terima H1 artinya hubungan antara perilaku petani dengan Produktivitas usahatani penangkar benih padi sawah signifikan. Melalui Uji Kontengensi diperoleh nilai C =0,25dan Cmaks = 0,707, dikategorikan sebagai hubungan yang kuat. Sementara dari uji keeratan hubungan diketahui nilai r = 0,35 dan uji t menunjukkan keeratan hubungan antara perilaku petani dengan produktivitas usahatani penangkar benih padi sawah significant. Kata Kunci ; Benih, Perilaku, Produktivitas.
KAJIAN EFISIENSI TEKNIS DAN PREFERENSI RISIKO PRODUKSI PETANI DALAM RANGKA PENINGKATAN PRODUKTIVITAS USAHATANI PADI SAWAH DI KABUPATEN BUNGO PROVINSI JAMBI - INDONESIA nainggolan, saidin; Fitri, Yanuar; Kurniasih, Siti
JALOW | Journal of Agribusiness and Local Wisdom Vol. 2 No. 1 (2019): Journal Agribusiness and Local Wisdom
Publisher : Program Studi Agribisnis bekerja sama dengan PERHEPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (58.813 KB) | DOI: 10.22437/jalow.v2i1.7885

Abstract

This study aims (1) To find out the description of the allocation of the use of inputs, production and the influence of the use of inputs to the production of lowland rice farming (2) To determine the technical efficiency and productivity function of lowland rice farming (3) To determine the risk preferences of paddy rice production farmers. 4) To find out the model for increasing the productivity of lowland rice farming by taking into account the technical efficiency and risk preferences of farmers. The location of the research was Tanah Sepenggal Subdistrict, Bungo.The location was chosen purposively. The data used were primary data. Primary data include production and output inputs, input and output prices, primary data obtained directly from farmers using a questionnaire. The sample size of 70 farmers. The method of sampling is the Simple Random Sampling Method. The data analysis method uses the Kumbhakar Function Model with the Stochastic Frontier approach. The use of production inputs is still not technically efficient because the average technical efficiency is only 0.6235 (MT I) and 0.5647 (MT II). The behavior of rice farmers is risk averter. The risk averse behavior of farmers has consequences for the allocation of inputs used. The more avoiding the risk of productivity, the less input allocation used, this is evident from the use of production inputs below the recommended dosage so that the productivity achieved by farmers is low. The combination of the use of production inputs will affect the level of technical efficiency. Low average technical efficiency indicates that the risk preferences of lowland rice farmers affect the level of technical efficiency. To produce optimal productivity, it must use optimal production inputs. Key word : Technical Efficiency and Risk
KEPUTUSAN PETANI SAWIT DALAM MENGKONVERSI LAHAN KELAPA SAWIT MENJADI LAHAN PADI SAWAH DI KECAMATAN BATANG ASAM KABUPATEN TANJUNG JABUNG BARAT Ompusunggu, Krielson; Lubis, Arsyad; Kurniasih, Siti
JALOW | Journal of Agribusiness and Local Wisdom Vol. 3 No. 1 (2020): Journal Agribusiness and Local Wisdom
Publisher : Program Studi Agribisnis bekerja sama dengan PERHEPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jalow.v3i1.9795

Abstract

Farmers in Batang Asam Subdistrict have two choices, namely to join the Government's Revitalization program by converting their productive age oil palm plantations into paddy fields or exchanging land with other farmers or selling their land and then buying land in different places. The purpose of this study is to determine the factors that influence the decision of farmers to convert their oil palm plantation land into paddy fields. The approach used in this research is a quantitative approach. Primary data is collected through observation, interviews, and special discussions with selected speakers. The sampling method in this study was done by Simple Random Sampling Technique. The analysis tool used is the Godnes Of Fit Test with the same expected frequency. The results of this study indicate that the decision of farmers to convert their oil palm plantation land into lowland rice fields is influenced by psychological factors, the price factor of paddy fields, and the factor of two branches of farming.
Kepuasan Petani Pada Lahan Usahatani Padi Sawah Bekas Peti di Desa Baru Kecamatan Pangkalan Jambu Kabupaten Merangin Lubis, Arsyad; Zakiah, Zakiah; Kurniasih, Siti; Efran, Endy
Jurnal MeA (Media Agribisnis) Vol 9, No 1 (2024): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v9i1.215

Abstract

This research was carried out in Baru Village, Pangkalan Jambu District Merangin Regency with the aim of 1) Finding out the productivity of rice farming on reused land used by PETI, 2) Knowing farmers' satisfaction with rice farming on used PETI lowland and 3) Analyzing the relationship between productivity and farmer satisfaction. The activity of utilizing former PETI land by farmers in Baru Village, Pangkalan Jambu District is a breakthrough that must receive serious attention from all parties who feel they have an interest and concern for this effort to provide rice production as the main consumption material for the population. The total population in this study was 58 farmers, and all populations were used as samples. The research results show that the productivity of lowland rice farming on former PETI rice fields is 6.4 tons/ha, farmers are satisfied with lowland rice farming on former PETI fields. Chi Square Test analysis shows that there is a positive relationship between farmer satisfaction and the productivity of lowland rice farming on former PETI land. The calculated value of 𝝌2 = 6.71 > 𝝌2 table ( α =5 % db = 1) = 3.84 then it was decided to accept H1, meaning that the relationship between farmer satisfaction and the productivity of lowland rice farming on former PETI land is significant. Through the Contentency Test, the values C = 0.45 and Cmax = 0.707 are obtained, categorized as a strong relationship.categorized as a strong relationship.Kata Kunci ; Kepuasan, usahatani, sawah, PETI, Produktivitas.
Persepsi Pekebun Swadaya Terhadap Penerapan Indonesian Sustainabel Palm Oil (ISPO) di Kabupaten Muaro Jambi Muchlis, Fuad; Farida, Aulia; Kurniasih, Siti
AGRINUS : Jurnal Agro Marin Nusantara Vol. 1 No. 1 (2024): AGRINUS: JURNAL AGRO MARIN NUSANTARA
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/0253sz69

Abstract

Indonesia Sustainable Palm Oil (ISPO) exists as a response to the negative impact on the environment caused by the expansion of palm oil production in Indonesia. ISPO creates standards to accelerate the adoption of better practices in sustainable palm oil plantations. However, the level of adoption by independent smallholders of ISPO recommended practices is still low. The research aims to describe the perceptions of independent smallholders regarding the implementation of ISPO.  The research was conducted purposively in Sungai Bahar District, Muaro Jambi Regency and analyzed descriptive qualitative. The research results show that the majority of independent smallholders have low knowledge of ISPO implementation; Even though independent smallholders' knowledge of ISPO is relatively low, their perception is positive towards ISPO principles and criteria, both in the aspects of legality and plantation management, smallholder organization and management of independent smallholders' plantations, environmental management and monitoring, and sustainable business improvement. This positive perception is a good indication for the implementation of ISPO in independent oil palm plantations in the future. Keywords: ISPO, palm oil, smalhoders
Implementation of the National Song in the Forming of Religious Character and Nationalism in Class IV Students in SD Negeri Cilame Kurniasih, Siti
Proceedings International Conference on Education Innovation and Social Science 2022: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Planting a National Song in the Formation of Religious Character and Nationalism in Grade IV Students at SD Negeri Cilame, aims to shape the character of students, especially in religious and nationalist characters through national songs, therefore in shaping the character of students can be done in various ways, one of which is by getting used to sing the national anthem to students, so that little by little students will apply the moral messages contained in the song to everyday life, so that students become better individuals and have character. This study used a qualitative descriptive method, data collection techniques were carried out by observation, interviews, and documentation studies. The results showed that the fourth grade students of SD Negeri Cilame carried out the planting of the national song in character building in learning. Like before and after learning all students sing the compulsory song.
Public Perception and Language Use in BBC Crisis News: A Pragmatic Study Kurniasih, Siti; Fitri Humairah, Siti Farihah; Rohbiah, Tatu Siti
British (Jurnal Bahasa dan Sastra Inggris) Vol 14, No 2 (2025): SEPTEMBER
Publisher : Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/british.14.2.%p.2025

Abstract

This study investigates how pragmatic strategies in BBC News construct public perceptions of the global economic crisis through a single case analysis of the video “How Will the Global Economy Fare in 2025?” Employing a qualitative approach within the framework of Critical Discourse Analysis (CDA), the study examines three units of analysis—headline/thumbnail, narration, and captions—to identify pragmatic features including implicature, presupposition, deixis, and metaphor. The analysis focuses on how these linguistic elements contribute to the framing of economic uncertainty and ideological positioning. Rather than generalizing across multiple reports, this research provides a focused interpretation of one representative case to reveal how media language subtly guides interpretation and emotional response. The findings indicate that the BBC’s lexical and discursive strategies construct narratives of uncertainty and global imbalance through evaluative and speculative expressions. However, the study does not claim direct causality between linguistic form and public emotion, acknowledging that interpretation is mediated by individual and sociocultural factors. The contribution of this study lies in clarifying how pragmatic and discourse devices operate within a single-item media text to shape meaning in times of economic instability, while its limitation is the narrow data scope that precludes broad generalization.