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All Journal Warta Rimba el-hikmah El-QUDWAH Nurani: Jurnal Kajian Syariah dan Masyarakat Madrasah: Jurnal Pendidikan dan Pembelajaran Dasar J-PAI: Jurnal Pendidikan Agama Islam Jurnal Rekayasa Mesin Palapa: Jurnal Study Keislaman dan Ilmu Pendidikan Turbo : Jurnal Program Studi Teknik Mesin Syntax Literate: Jurnal Ilmiah Indonesia JURNAL SERAMBI ILMU Kuttab: Jurnal Ilmu Pendidikan Islam KABILAH : Journal of Social Community Al-Madrasah: Jurnal Ilmiah Pendidikan Madrasah Ibtidaiyah At-Ta'dib: Jurnal Ilmiah Prodi Pendidikan Agama Islam J-MPI (Jurnal Manajemen Pendidikan Islam) AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM DAYAH: Journal of Islamic Education EDUKATIF : JURNAL ILMU PENDIDIKAN Murobbi: Jurnal Ilmu Pendidikan Islamika: Jurnal Keislaman dan Ilmu Pendidikan EDUTEC : Journal of Education And Technology JIIP (Jurnal Ilmiah Ilmu Pendidikan) Journal of Research and Thought on Islamic Education (JRTIE) Jurnal Pendidikan Akademika: Jurnal Manajemen Pendidikan Islam An-natiq Jurnal Kajian Islam Interdisipliner Ensiklopedia: Jurnal Pendidikan dan Inovasi Pembelajaran Saburai at-Tarbiyah al-Mustamirrah: Jurnal Pendidikan Islam Blend Sains Jurnal Teknik Jurnal Lektur Keagamaan Journal of Education Technology Information Social Sciences and Health Journal of Islamic Education Studies Innovative: Journal Of Social Science Research Ranah Research : Journal of Multidisciplinary Research and Development Journal of Educational Management Research Enrichment: Journal of Multidisciplinary Research and Development Journal of Islamic Education at-Tarbiyah al-Mustamirrah: Jurnal Pendidikan Islam Jurnal Manajemen Pendidikan Islam Attaqwa:Jurnal Ilmu Pendidikan Islam Jurnal Polimesin Muta'allim: Jurnal Pendidikan Agama Islam IBTIDAIYYAH : Jurnal Pendidikan Guru Madrasah Ibtidaiyah Seminar Nasional Riset dan Teknologi (SEMNAS RISTEK) Intelektual: Jurnal Pendidikan dan Studi Keislaman
Marno Marno
Fak. Tarbiyah UIN Malang
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Journal : Journal of Educational Management Research

 1 
Public Relations Management in an Effort to Improve School Branding Through the “Program Gerbang” Fazriyati, Maswanda; Marno, Marno; Kawakip, Akhmad Nurul
Journal of Educational Management Research Vol. 3 No. 2 (2024)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v3i2.832

Abstract

Public relations management in schools must work actively in efforts to improve school branding. Moreover, the current conditions of the development of the era of globalization and increasingly tight school competition. Schools must also innovate in creating their school's characteristics. Madrasas has a unique school program, namely the Gerbang program (enthusiasm for foreign languages). This program not only improves foreign language skills but also contributes to forming the school's identity or brand. Therefore, it is necessary to improve public relations through this Gerbang program to improve school branding. The purpose of the study was to determine, the public relations management process in an effort to improve school branding through the Gerbang program. Public relations model of madrasas in efforts to improve school branding in the implementation of the Gerbang program. Implications of the Gerbang program in efforts to improve school branding. The type of research in this study is a case study with a qualitative approach. The impact is increasing the attractiveness of prospective students, increasing achievement, increasing the reputation of the sekolah, increasing student confidence, increasing social media followers.
Co-Authors Abd Haris, Abd Abdul Fattah Abdul Haris Agus Maimun Ahmad Barizi Alfiana Yuli Efiyanti Ali Nasith Anggraini, Selvia Anjani, Ratna Dewi Aripin Balya Ziaulhaq Achmadin Basuki Wibawa Choironi, Mohammad Afif Deni Kurnia Ema Rizky Ananda Fahmi Fahmi Fahyuna, Ina Fakhrurroja, Hanif Fathalloh Fazriyati, Maswanda Ferliana Maysaroh Firdaus, Muhammad Akmal Al Firmansyah, Muchammad Iqbal Riza Ghoffar, Muhammad Abdul H. Nur Ali Haj, Habil Syahril Hanifah, Khusnul Hariyanto, Stefhant Hasanah, Siti Muawanatul Hasanah, Siti Mu’awanatul Hendra Jaya Hidayatullah, Achmad Diny Hidayatulloh, Muhammad Syarif Hidayatussaliki, Hidayatussaliki Imam Sucahyo Indah Aminatuz Zuhriyah Indriani, Sri Murni Iqbal Wahyudi Irwan Setia Budi Ismail, Adawiyah binti Isna Nurul Inayati, Isna Nurul Joniko, Joniko Karengga, Fakhintan Ilza KAWAKIP, Akhmad Nurul Khoirudin, Moch. Alfin Khoirun Nisa Latif, Muhammad Sabri Maharani, Tiyas Nastiti Maskanah, Ulfa Masruroh Masruroh Muhammad Amin Nur Muhammad Fahim Tharaba Muhammad Zaironi Mulyadi Mulyadi Munirul Abidin Muqoffi, Muqoffi Noor Amirudin Noor Ilma Fadhila Nur ‘Azah Nurlaeli Fitriah Nuzula, Jannatul Firdausi Oleh, Oleh Pradine Lorent Edwar Raihan Farandy, Muhammad Reza Setiawan Rizko, Ulfatur Rosdiana Rosdiana Rosyida, Fatia Ainur Sa'adah, Umi Zahrotus Sena, Boni Sonia, Nur Rahmi Suci Hidayati Sumarjo, Jojo Sutiah Sutiah Syari'ah, Atiris Tausih, Tsania Utsma Triyo Supriyatno Tyas, Qonitah Cahyaning Ulifah Azwarani Rochmah Ulil Fauziyah Ulum, Mohammad Samsul Umam, Rizal Khoirul Valentino, V.H Wahab, Rio Rizal Maulana Yaqin, Firdaus Ainul Yusran Yusran Zahra, Inas Afifah