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All Journal Kalimah Jurnal Studi Agama dan Pemikiran Islam Jurnal Al-Tadzkiyyah DIRASAT Jurnal Manajemen & Pendidikan Islam JURNAL KEPEMIMPINAN DAN PENGURUSAN SEKOLAH Jurnal Pendidikan Agama Islam Al-Thariqah Jurnal Administrasi dan Manajemen Pendidikan Pendas : Jurnah Ilmiah Pendidikan Dasar Martabe : Jurnal Pengabdian Kepada Masyarakat PARAMUROBI AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM EDUKATIF : JURNAL ILMU PENDIDIKAN Jurnal Isema : Islamic Educational Management Bahasa Indonesia Prima Pioneer: Journal of Language and Literature Jurnal Paedagogy Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian UNDIKMA Jurnal Manajemen Pendidikan Dasar, Menengah dan Tinggi [JMP-DMT] re-JIEM (Research Journal of Islamic Education Management) Jurnal Ilmiah Ilmu Terapan Universitas Jambi Ad-Dhuha: Jurnal Pendidikan Bahasa Arab dan Budaya Islam ISLAMIC PEDAGOGY: Journal of Islamic Education Al-Marsus : Jurnal Manajemen Pendidikan Islam
Fransisko Chaniago
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Transportation Other

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Journal : PARAMUROBI

 1 
STRATEGI PEMASARAN JASA PENDIDIKAN DALAM MENINGKATKAN CITRA SEKOLAH Mahmud MY; Najmul Hayat; Fransisko Chaniago; Mentari Erlianto
PARAMUROBI: JURNAL PENDIDIKAN AGAMA ISLAM Vol 5 No 1 (2022): Paramurobi: Jurnal Pendidikan Agama Islam
Publisher : Program Studi Pendidikan Agama Islam Fakultas Ilmu Tarbiyah dan Keguruan UNSIQ Jawa Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/paramurobi.v5i1.2717

Abstract

The purpose of this study was to find out how the marketing strategy of education in Al-Arief Islamic Private High School. This type of research is descriptive qualitative research. The method used in data collection is observation, interviews and documentation. Meanwhile, in analyzing the data, the researcher used several steps, namely by reducing, presenting and verifying the data. The results of the study have shown that overall the Al-Arief Islamic Private High School has implemented a marketing strategy for educational services that is quite good in improving the school's image. This can be seen from the existing education service marketing mix. This school has offered a product that is in accordance with the needs of the community, the fees charged by the Al-Arief Islamic Private High School are still very affordable when compared to established private schools in general, and this school is in a strategic place to carry out educational activities. The marketing strategy carried out by the Al-Arief Islamic Private High School is by carrying out promotions through student guardians, print media, social media and school output.
Co-Authors Afifah, Yuliana Ahmad Ansori Ahmad Ansori Ahmad Muridan Ahmad Mustaniruddin Ajuzar Fiqhi Badriyah, Fina Bangsawan, Indra Boby Syefrinando Chaniago, Fransisko Dahlia Fadhlilah Fadhlilah Fadlilah Fadlilah Fadlilah Fadlillah, Fadlillah Farwati, Sizka Febriyana, Nurul Habibi, M Fadly Habibi, M. Fadly Hamdan Hamdan Hamdan Hamdan Hamdan Hamdan Hamdan Hamdan Hamdan Heroza Firdaus Hery Widijanto Hilmi Hilmi Hilmi Hilmi Hilmi Husarida Husarida Indah Nurul Hazairin Iranto, Ari Jamaluddin Jamaluddin Jamaluddin Jamaluddin Khalifa, Atila Kharis Khoirun Nizam Maharani, Bintang Mahmud Mahmud Mahmud MY Mahmud MY Mahmud MY Mahmud MY Mar Atun Saadah Megariani Melia Jesica Mentari Erlianto Mohd. Norma Sampoerna Mustar Mustar, Mustar Nabila Najmul Hayat Nur Islamiah Nuzli, Muhammad Piola, Hermia Pranata, Yudi Agung Purnama, Boby Yasman Rahmadani, Hamidah Suci Ramli, Michrun Nisa Rheza Ramadhan Rizky Takriyanti Rosalina, Des Winanda Rusmini Rusmini Sakunti, Sri Ramdayeni Salahuddin Salahuddin Salahuddin Sampoerno, Mohd. Norma Sanjaya, Budi Shaudah, Shaudah Sisi Martalia Siti Raudhatul Jannah Sitti Rahma Sri Ramdayeni Sakunti Sri Ramdayeni Sakunti Suci Fitriani Suci Fitriani Suci Fitriani Suci Fitriani, Suci Summiyani Summiyani Summiyani Summiyani Summiyani Summiyani, Summiyani Takriyanti, Rizky Thontawi, Muhammad Tuti Indriyani Utama, Gusneli Wahyu Pebrian Wijayadi, Linda Julianti Wini Widia Ningsih Yudi Agung Pranata Yulia Oktarina Yuliana Afifah Yuliana Afifah Yuliana Afifah Zuhri Triansyah