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Wahyu Budi Priatna
Program Studi Komunikasi Digital Dan Media, Sekolah Vokasi, IPB University, Jalan Raya Dramaga, Bogor, Jawa Barat 16680, Indonesia
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Efektivitas Akun X @infoBMKG dalam Penyebaran Informasi Gempa terhadap Mahasiswa Komunikasi Digital dan Media IPB University Fitria Rahma Cahyani; Wahyu Budi Priatna; Rici Tri Harpin Pranata; Sutisna Riyanto
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 3: April 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/j-ceki.v5i3.14504

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas akun X @infoBMKG dalam penyebaran informasi gempa bumi terhadap mahasiswa Program Studi Komunikasi Digital dan Media IPB University. Latar belakang penelitian ini didasarkan pada tingginya tingkat kerawanan gempa bumi di Indonesia serta semakin pentingnya peran media sosial sebagai saluran penyebaran informasi kebencanaan yang cepat, akurat, dan real-time. Akun X @infoBMKG sebagai kanal resmi Badan Meteorologi, Klimatologi, dan Geofisika (BMKG) menjadi salah satu sumber utama informasi gempa bagi masyarakat, khususnya kelompok digital native yang aktif menggunakan media sosial. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 76 mahasiswa semester lima yang dipilih melalui teknik purposive sampling. Pengumpulan data dilakukan menggunakan kuesioner skala Likert untuk mengukur aspek keakuratan waktu, kelengkapan, dan relevansi informasi, serta persepsi mahasiswa terhadap kejelasan, kredibilitas, dan manfaat informasi. Analisis data dilakukan melalui analisis deskriptif, uji normalitas Kolmogorov–Smirnov, dan uji korelasi Spearman. Hasil penelitian menunjukkan bahwa akun X @infoBMKG dinilai cukup efektif dalam menyampaikan informasi gempa. Namun, ditemukan hubungan negatif yang signifikan dengan kekuatan lemah-sedang antara efektivitas akun dan persepsi mahasiswa. Temuan ini menegaskan bahwa komunikasi risiko bencana tidak hanya bergantung pada kecepatan dan akurasi informasi, tetapi juga pada strategi penyampaian pesan yang mampu membangun rasa aman dan kesiapsiagaan audiens.
STRATEGI SUTRADARA DALAM PENGELOLAAN PRODUKSI WEB SERIES COMPANY PROFILE SEBAGAI MEDIA KOMUNIKASI BRAND HALAMAN OMAH Maharani, Regita Aura; Priatna, Wahyu Budi
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.49576

Abstract

The growing dominance of short-form video content on social media has encouraged brand communication practitioners to develop more strategic approaches to audiovisual production. This study investigates the director’s role and strategies in producing a company profile web series for Halaman Omah Coffee Shop, Bogor, which was distributed through Instagram Reels as a brand communication channel. A qualitative descriptive approach with project-based documentation was employed, with the researcher acting simultaneously as the director and researcher throughout the pre-production, production, and post-production processes. Data collection was conducted through direct observation, production records, stakeholder feedback, and limited audience testing. To ensure the trustworthiness of the findings, source triangulation and member checking techniques were applied.The results indicate that the director’s strategic involvement played a crucial role in aligning brand communication goals with narrative development and audiovisual execution. During the pre-production phase, a storytelling concept was developed through a brand discovery process and translated into four interconnected episodes, each carrying a distinct thematic focus. In the production stage, decisions related to framing, talent direction, cinematographic treatment, and crew management were consistently guided by the intention to portray Halaman Omah as a warm, welcoming, and family-oriented café. Meanwhile, post-production activities, including footage selection, editing structure, color grading, and sound design, were carefully managed to maintain visual consistency and strengthen the overall brand identity.Furthermore, the findings suggest that the web series format provides an effective mechanism for gradually building audience engagement through continuous storytelling across episodes. This study contributes academically by offering a director-oriented perspective on audiovisual brand communication within Indonesia’s short-form video environment. From a practical standpoint, it presents a production model that can be adapted by small and medium-sized enterprises seeking to utilize Instagram Reels as a strategic platform for brand development and audience engagement.
PERAN SCRIPTWRITER PADA PEMBUATAN VIDEO COMPANY PROFILE WEB SERIES CAFÉ HALAMAN OMAH Aryani, Indah; Budi Priatna, Wahyu
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.50211

Abstract

Digital media has driven the use of company profile videos as a branding tool capable of building an emotional connection with the audience. This study aims to analyze the role of the scriptwriter in the production of the company profile video series Café Halaman Omah by applying Syd Field’s Three-Act Structure theory. The method used is qualitative descriptive, employing data collection techniques such as observation, interviews, documentation, literature review, and active participation in the production process. The output consists of four episodes of the web series published via Instagram Reels. The results indicate that the application of the setup, confrontation, and resolution structure successfully builds a coherent, emotional, and effective narrative in conveying the brand identity of Café Halaman Omah. The scriptwriter’s role is also crucial in maintaining narrative consistency throughout the pre-production, production, and post-production stages. Thus, the storytelling approach based on the three-act structure is deemed effective in producing an informative company profile video that simultaneously fosters an emotional connection with the audience.
TEKNIK PENGAMBILAN GAMBAR SINEMATOGRAFI 5C PADA VIDEO COMPANY PROFILE WEB SERIES CAFÉ HALAMAN OMAH Syahputra, Arief Kurniawan; Budi Priatna, Wahyu
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.50212

Abstract

The growth of social media has encouraged SMEs to utilize company profile videos as a visual promotional medium capable of increasing brand awareness and audience engagement. This study aims to analyze the application of filming techniques by the cameraman in the production of the Café Halaman Omah web series company profile video using Joseph V. Mascelli’s 5C theory of cinematography: camera angle, close-up, composition, continuity, and cutting. The method used is qualitative descriptive, employing data collection techniques such as observation, interviews, documentation, literature review, and the author’s active participation as a cameraman in the production process. The output consists of four episodes of the web series published via Instagram Reels in a 9:16 vertical format. The results indicate that the application of the 5C cinematography techniques produces visuals that are aesthetically pleasing, communicative, and support the conveyance of Café Halaman Omah’s identity as a warm, comfortable, and community-oriented space. The use of eye-level angles helps create a natural feel, close-ups enhance the conveyance of emotions and product details, composition builds visual balance, continuity maintains the flow of the narrative, and editing helps create a dynamic visual rhythm. Thus, the application of appropriate filming techniques is deemed effective in enhancing the visual quality of the company profile video while supporting Café Halaman Omah’s branding process through Instagram.
STRATEGI DIGITAL BRANDING PADA MEDIA SOSIAL INSTAGRAM DIREKTORAT JENDERAL INFRASTRUKTUR DIGITAL Nayyara Alya Fazila; Wahyu Budi Priatna
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.50733

Abstract

Instagram has become one of the communication channels increasingly utilized by government institutions to distribute information and strengthen institutional presence in digital spaces. This study examines the digital branding strategy implemented through the Instagram account of the Directorate General of Digital Infrastructure (@infrastrukturdigital). A qualitative descriptive approach was applied using observation, interviews, and documentation as data collection techniques. The findings indicate that Instagram is managed through a variety of content formats, including educational posts, public awareness content, institutional activity documentation, and information regarding programs and regulations related to digital infrastructure. The account also demonstrates efforts to maintain a consistent visual identity through the use of infographics, reels, and carousel posts to make information more accessible and easier for audiences to understand. The study highlights that Instagram serves not only as an information-sharing platform but also as a communication medium that supports institutional identity, public understanding, and a more adaptive form of digital engagement.
PENGARUH TERPAAN KONTEN BROKEN STRINGS DI TIKTOK TERHADAP SIKAP GENERASI Z MENGENAI CHILD GROOMING Berlian Rahmah Dewanto; Wahyu Budi Priatna
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.51645

Abstract

This study aims to examine the effect of exposure to Broken Strings content on TikTok on Generation Z's attitudes toward child grooming. Broken Strings refers to a wave of content addressing the issue of child grooming that gained significant public attention in Indonesia between January and February 2026. The study employs an explanatory quantitative approach with purposive sampling, collecting data through an online questionnaire administered to 100 respondents aged 18–28 years, representing the Generation Z demographic. The findings indicate a positive and significant effect, with a t-value of 10.114 (sig. 0.000), a regression equation of Y = 18.509 + 0.651X, and an R-square value of 0.511. These results are interpreted through Albert Bandura's Social Learning Theory, which elucidates how exposure to TikTok content may shape audience attitudes through observational learning.
IMPLEMENTASI YOUTUBE SHOPPING DALAM OPTIMALISASI MONETISASI PADA CHANNEL MNCTV OFFICIAL Putri Ananta, Albina Sherly; Priatna, Wahyu Budi
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.51722

Abstract

This study aims to analyze the implementation of YouTube Shopping in optimizing monetization on the MNCTV Official YouTube channel. The research used a quantitative descriptive method by utilizing secondary data obtained from YouTube Studio Analytics and the YouTube Shopping dashboard during the period of March 1–31, 2026. The object of this study consisted of video content integrated with the YouTube Shopping feature through Product Tagging connected to e-commerce platforms. The results showed that the implementation of YouTube Shopping provided additional monetization opportunities through product sales commissions integrated into video content. During the research period, the total product sales reached Rp596,259 with an estimated revenue of Rp32,198. Drama and FTV content demonstrated the highest monetization performance due to high audience engagement and watch time. The contribution of YouTube Shopping to the total channel revenue reached 0.02%, indicating that although the contribution remains relatively small, the feature has potential as an alternative digital monetization strategy based on social commerce. The study concludes that YouTube Shopping can support media companies in diversifying digital revenue streams in the era of digital economy and social commerce development.
STRATEGI KOMUNIKASI PEMASARAN TERPADU DALAM MEMBANGUN BRAND AWARENESS B2B LEVNER CONSULTING PADA CHANNEL INSTAGRAM Shobari, Rino Alfian Muhammad; Priatna, Wahyu Budi
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.54114

Abstract

This study examines the Integrated Marketing Communication (IMC) strategy implemented by PT DGI Levner Consulting in building brand awareness within the business-to-business (B2B) market through the Instagram platform. Consulting service firms face the inherent challenge of service intangibility, making digital communication a critical instrument for constructing perception and credibility among prospective clients. This study aims to describe the marketing communication strategy employed, analyze the role of digital content in shaping the firm's professional image, and identify the planning and implementation dynamics of Instagram content as part of the company's branding strategy. A descriptive qualitative method with an empirical case study approach was employed, conducted within the Marketing and Partnership division of PT DGI Levner Consulting from January to May 2026. Findings suggest that a planned, consistent, and thought leadership-oriented Instagram content strategy holds significant potential for enhancing brand recognition and brand recall of consulting firms in the B2B digital space.
STRATEGI PENGELOLAAN MEDIA SOSIAL DALAM MEMBANGUN BRANDING DAN PORTOFOLIO VISUAL PADA MEDIA SOSIAL IMAGENIC Oktaviany, Shafira; Priatna, Wahyu Budi
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.54126

Abstract

Social media has become an important platform for companies to build branding and showcase their visual portfolios. This study aims to analyze the social media management strategy implemented by Imagenic in building branding and visual portfolios, describe the content planning, production, and distribution process, and examine its contribution to brand awareness and brand image based on Keller’s Customer Based Brand Equity (CBBE) model. The study was conducted during an internship at PT Kisah Tanpa Kata (Imagenic) from January to May 2026 using active participation, observation, interviews, and literature study methods. The findings show that Instagram serves as the primary platform for displaying wedding photography and videography portfolios, while TikTok, Pinterest, YouTube, Threads, and X support content distribution and audience engagement. Content management is carried out through evaluation, content curation, editing, revision, approval, and publication stages. A behind-the-scenes content uploaded on the TikTok account Life at Imagenic reached more than 1.3 million views, indicating strong audience interest in the creative process behind wedding documentation. The results demonstrate that consistent visual identity and structured social media management contribute to strengthening brand awareness, building a positive brand image, and maintaining relationships with audiences.
IMPLEMENTASI TEKNIK PENGEDITAN DALAM PRODUKSI WEB SERIES COMPANY PROFILE UNTUK MENCIPTAKAN EFEK VISUAL YANG IMERSIF Garry Leroy Secunda Neville Siahaan; Priatna, Wahyu Budi
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.54152

Abstract

This study implements immersive editing techniques using the VividPulse approach in the production of a web series company profile for Halaman Omah (Halom Coffee). The research focuses on synchronizing visual rhythm and atmospheric audio to translate the cafe's physical atmosphere into an authentic digital representation. Findings demonstrate that post-production techniques—including emotion-based footage selection, precise sound design, and consistent color grading—successfully create an immersive sensory experience for social media audiences. This project proves that meticulous visual packaging in a dynamic vertical format effectively enhances the partner's brand identity and digital marketing appeal.
Co-Authors ., Harianto A.A. Ketut Agung Cahyawan W Abd Fajar Abdul Malik Abung Supama Wijaya Adinda, Karina Adzhari, Noor Latifah Ahmad Aulia Arsyad Ahniasari Rosianawati Aida Vitayala S. Hubeis Aisy Andini Savitri Aisyah Rizky Amali Alfaza, Dhafine Hasna Alfi Rahmawati Alvito Haris Amanu, Zhevio Aufa Amirruddin Saleh Amiruddin Saleh Amiruddin Saleh Amzul Rifin Andi Ahmadi Andriyono Kilat Adhi Annisaa Larasati Oetomo Anuar Rasyid Anugerah, Emilia Aprilia Bella R. Rifaini Ariska Rosadi Al Rasyid Shodiq Ariska Rosadi Al Rasyid Shodiq Aryani, Indah Asri, Dian Assyifa, Larasati Myra Asyri Abghi Rahmah Aurelia, Najwa Awinda, Tania Ayu Ardiyati Nuraini Joyo Atmojo Ayu Wulandary Ayumi Fitriani Gunawan Ayurei Nuralfya Azzahra Pramesti Ashari Azzahra Pramesti Ashari Balqis Nabilah Bayu Suriaatmaja Suwanda Bedi Mulyana Berlian Rahmah Dewanto Bulan Sucitra Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Busrol Karim Busrol Karim Candrika Nur Rasuli Ceria Amila Akyas Cinta Ing Larasati Danya Nur Munifah David Rizar Nugroho Desianti, Salsa Dian Asri Difa Nadia Kharisma, Erika Dinda Nur Syafitri Dwi Putriana Nuramanah Kinding Efliani, Novita Elvin Elvin Emilia Anugerah Enden Darjatul Ulya Ester Monica Pakpahan Esterlita Widianingtyas Fadhila Faella Sufa Fadia, Nur Anisah Fadila Fitri Eka Nugraheni Fahmi Fuad Cholagi Fariyanti, Anna Fauzia Ayu Kamila Febrina Mahliza Felicia Nanda Ariesa Felicia Nanda Ariesa Fitria Rahma Cahyani Garry Leroy Secunda Neville Siahaan Guruh Ramdani Gusmia Arianti Gusti Kayleen Nicole Gusti Kayleen Nicole Hafied Cangara Hakim, Baihaqi Hakim, Nisrina Nur Halwa Khairani Hari Otang Sasmita Harries Marithasari Heni K Suwarsinah Heny Kuswanti Suwarsinah Ika Sartika Ika Sartika Ikhsan, Luthfi Ridhatul Inas, Amirah Indi Deraya Ajiba Irenne Grace Sahatmaida Sibatuara January Rizki Joanna Larisa Munthe Kamila, Fauzia Ayu Kania Dafina Karina Adinda Maharani Khalisah, Najmi Lailatul Rahma Lainatussifa Lely Ika Mawarti Leonard Dharmawan Leonard Dharmawan Leonard Dharmawan Leonard Dharmawan Leonard Dharmawan Leonard Dharmawan Leonard Dharmawan Leonardo Dharmawan Lestiani, Novita Lukman M. Baga M Meyzal Kesyahda M. Fadli Magda Aulia Tri Hapsari Maharani, Mezayya Maharani, Regita Aura Manda Nur Iryanti Habibah Marithasari, Harries Michelia Aisha Rangkuti Miqdad Miqdad Mohamad Ghozali Moenawar Muh Faturokhman Muhammad Raynafa Adzani Muhammad Rizqi Mubarok Muhammad Robi Athallah Munifah, Danya Nur Musa Hubeis Nabila Fasya Agustin Nadiyah Sakinah Nafi'ah, Maeva Nafisa Kaila Putri Najla Aulia Anchar Nathaniela Anya Jeconia Manoppo Nathasya, Defallentcya Bianca Naufal Rafi Aqil Putra Naura Kirana Maheswari Nayyara Alya Fazila Nazwa Aurelia Hermansyah Nazwa Aureliahermansyah Netti Tinaprilla Nugraheni, Fadila Fitri Eka Nunung Kusnadi Nur Afni Septiani Nur Afni Septiani Nursyahbani, Muhamad Aditya NURUL HIKMAH Nurulisa Fitri Wahyuni Oktaviana Miftakhuljanah Oktaviana Miftakhuljanah Oktaviany, Shafira Panggabean, Yohanes Tumpak Permana, Muhammad Fakhri Rizqullah Pudji Muljono Pudji Muljono Puji Nurul Hikmah Putri Ananta, Albina Sherly Qashiratuttarafi Qashiratuttarafi Qashiratuttarafi Qashiratuttarafi Raffi Andhika Rahmadani Safitri Rahmasari, Liisa Firhani Rahmat Yanuar Rakyta Azalya Maura Asrie Ramadini, Khairunnisa Ramdani Ramdani, Guruh Rangkuti, Michelia Aisha Rasuli, Candrika Nur Ratna Winandi Revalina Amalia Mahdi Reza Mardhiyah Amir Rici Tri Harpin Pranata Rici Tri Harpin Pranata Rici Tri Harpin Pranata Rici Tri Harpin Pranata Rici Tri Harpin Pranata Rici Tri Harpin Pranata Rini Untari Rita Nurmalina Rosiana, Nia Sakinah, Nadiyah Salsabila Fathifalah Salsabila Maharani Samsul Huda Samsul Huda Santoso, Hudi Saputra, Redho Septiani, Nur Afni Shabila, Ailsha Shadavah, Malechha Mutyoro Ichanti Shafina Maharani Shapta Maulana Febriansyah Sherly Puja Tania Shobari, Rino Alfian Muhammad Silvia Sari Sinta Marito Siti Hardiyanti Syam Soedono Sasmoyo Jana Priya, Teuku Sufyan , Ahmad Baihaqi Sugara Mursid Suharno Supama Wijaya, Abung Suparman Suparman Suparman Suriaatmaja, Bayu Sutisna Riyanto Sutisna Riyanto Sutisna Riyanto Sutisna Riyanto Sutisna Riyanto Sutisna Riyanto Sutisna Riyanto Syafitri, Dinda Nur Syahputra, Arief Kurniawan Syahroni Tania Awinda Tasya Kamila Hamdani Tenri Fahira Larasati Isma Tojaya, Shintata Trisna Demiyati Trisna Demiyati Wanda Fithriana Widianingtyas, Esterlita wulandary, ayu Yanuar, Rahmat Yustika Muharastri Yustika Muharastri, Yustika Zikra Fernando