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All Journal Sodality: Jurnal Sosiologi Pedesaan DiH : Jurnal Ilmu Hukum Agro Ekonomi Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) JURNAL MANAJEMEN (EDISI ELEKTRONIK) Journal of Integrated Agribusiness Coverage: Journal of Strategic Communication Jurnal Agriovet Community Development Journal: Jurnal Pengabdian Masyarakat ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Wanamukti : Jurnal Penelitian Kehutanan Jurnal Sains Teknologi dan Sistem Informasi Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Jurnal Gizi dan Kuliner Jurnal Ekonomi, Bisnis dan Manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Jurnal Teknologi Pangan dan Ilmu Pertanian Neraca Manajemen, Akuntansi, dan Ekonomi Ebisnis Manajemen Jurnal Bisnis Kreatif dan Inovatif JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Ilmiah Nusantara Journal of Economics, Bussiness and Management Issues Jurnal Transformasi Bisnis Digital Jurnal Ekonomi Bisnis dan Kewirausahaan Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika Venus: Jurnal Publikasi Rumpun Ilmu Teknik Switch: Jurnal Sains dan Teknologi Informasi Botani: Publikasi Ilmu Tanaman dan Agribisnis Mars: Jurnal Teknik Mesin, Industri, Elektro dan Ilmu Komputer International Journal of Computer Technology and Science International Journal of Information Engineering and Science Jurnal Manajemen Bisnis dan Terapan JURNAL SOSIAL TERAPAN (JSTR) Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Jurnal Riset dan Inovasi Manajemen
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Pengembangan Sistem Informasi Keterbukaan Desa (SiKD) Menggunakan Metode Spiral Berbasis Website Bayu Widodo; Uding Sastrawan; Gema Parasti Mindara; Wien Kuntari; Budi, Budi
SATESI: Jurnal Sains Teknologi dan Sistem Informasi Vol. 4 No. 2 (2024): Oktober 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian ALGERO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/satesi.v4i2.3056

Abstract

The development of the Village Openness Information System (SiKD) aims to encourage transparency and community participation in managing village government. This research highlights the importance of using information technology in improving the performance of village governments, especially in Mekarsari Village (Sukabumi), Garumukti Village (Garut), and Bantar Kulon Village (Pekalongan). These three villages have mountainous geographical characteristics and limited transportation access, but have great potential in the agricultural sector. The research methodology uses the Spiral Model which involves the stages of problem identification, planning, risk analysis, engineering, construction and release, and user evaluation. Data collection was carried out through observation and interviews with village officials and community leaders. The research results show that the development of SiKD with the Spiral Model allows the preparation of detailed and systematic digital data, which is presented in the form of a dashboard. The SiKD dashboard facilitates measurable and sustainable village development planning, focuses on utilizing village funds according to residents' needs, and accelerates the achievement of Sustainable Development Goals (SDGs). The implementation of SiKD is expected to increase information transparency and the performance of village government services effectively and efficiently.
The Impact of Foot and Mouth Disease on Cow Milk Supply Chain in Bogor Tanjung, Dahri; Ristianingrum, Anita; Dewi, Intani; Firhani, Liisa; Sayekti, Ayutyas; Lidya, Leni; Machmuddin, Nurlela; Purnamadewi, Yeti Lis; Sebayang, Veralianta; Kuntari, Wien
Agro Ekonomi Vol 36, No 2 (2025): DECEMBER 2025
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ae.100427

Abstract

Foot and Mouth Disease (FMD) outbreak in 2022 reportedly led to a significant decrease in cow milk production, resulting in major changes to supply chain. Therefore, this study aims to determine the current supply chain performance of dairy milk at Bogor Dairy Farm Cooperative (BDFC) using Supply Chain Operation Reference (SCOR) metric. A quantitative descriptive method was used, and data were collected through field observation, interviews, and Focus Group Discussions (FGDs). Furthermore, the data were analyzed using SCOR metric. The results showed that the currentsupply chain performance comprised several entities, including cow milk suppliers (152 dairy farmers),cooperative, 3 manufacturers (milk processing industries), and end consumers. The time required by BDFC to distribute cow milk to processing industries was relatively fast (around 2 hours) due to the perishable nature. The calculation of supply chain performance yielded positive results, with SCOR metric achieving perfect order-fulfillment (POF) value of 86.9% andorder fulfillment cycle time (OFCT) of 2 days.Meanwhile, the cost of goods sold (COGS) value was 42.3%, with cash-to-cash cycle time (CTCCT) of 2 days.
Pengembangan Potensi UMKM Sandal & Sepatu: Keterlibatan Produsen, Agen, dan Konsumen di Kelurahan Mulyaharja Kuntari, Wien; Sastrawan, Uding; Manalu, Doni Sahat Tua; Sebayang, Veralianta br; Lidya, Leni; Ristianingrum, Anita; Warcito, Warcito; Nurlela, Nurlela; Dewi, Intani; Rahmasari, Liisa Firhani
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 4, No 6 (2024): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v4i6.975

Abstract

This community service activity aims to support the development of the potential of Micro, Small, and Medium Enterprises (MSMEs) in the sandal and shoe sector in Mulyaharja Village, Bogor City, through empowering producers, agents, and consumers. Through a participatory approach, this program involves innovative production training, strengthening distribution networks, and increasing consumer understanding of local products. The results of the community service show that the active involvement of producers in improving product quality, agents in expanding market access, and consumers in providing constructive feedback can increase the competitiveness and sustainability of MSMEs. Digital technology support is also implemented to help market and brand products more widely. The collaboration between these three main components shows that the development of MSMEs in Mulyaharja Village not only has an impact on local economic growth, but also on improving the skills and independence of the local community. It is hoped that the results of this activity can continue and become a model for the development of MSMEs in other areas.ABSTRAKKegiatan pengabdian masyarakat ini bertujuan untuk mendukung pengembangan potensi Usaha Mikro, Kecil, dan Menengah (UMKM) di sektor sandal dan sepatu di Kelurahan Mulyaharja, Kota Bogor, melalui pemberdayaan produsen, agen, dan konsumen. Melalui pendekatan partisipatif, program ini melibatkan pelatihan produksi yang inovatif, penguatan jaringan distribusi, dan peningkatan pemahaman konsumen terhadap produk lokal. Hasil pengabdian menunjukkan bahwa keterlibatan aktif produsen dalam peningkatan kualitas produk, agen dalam perluasan akses pasar, serta konsumen dalam memberikan umpan balik yang konstruktif dapat meningkatkan daya saing dan keberlanjutan UMKM. Dukungan teknologi digital juga diimplementasikan untuk membantu pemasaran dan branding produk secara lebih luas. Kolaborasi antara ketiga komponen utama ini menunjukkan bahwa pengembangan UMKM di Kelurahan Mulyaharja tidak hanya berdampak pada pertumbuhan ekonomi lokal, tetapi juga pada peningkatan keterampilan dan kemandirian masyarakat setempat. Diharapkan, hasil dari kegiatan ini dapat terus berlanjut dan menjadi model bagi pengembangan UMKM di wilayah lain.
Penerapan Business Model Canvas (BMC) pada Bisnis Jasa Fotografi Produk Rabbithall Studio Hasna Nabiilah Widiani; Muhammad Fillah Alfatih; Thoriq Muhammad Pasya; Wien Kuntari
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 1 (2025): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i1.1432

Abstract

The growth of digital technology has significantly transformed the marketing strategies employed by micro, small, and medium enterprises. Within an increasingly competitive digital marketing ecosystem, high-quality visual branding serves as a crucial component in capturing consumer attention and enhancing brand awareness. However, the enterprises frequently encounter constraints related to budget, technology, and expertise in producing effective visual content. In response to these challenges, Rabbithall Studio offers a solution by providing affordable, high-quality content, particularly for enterprises that operating in the foods and beverages sector. This research aims to design a Business Model Canvas (BMC) for Rabbithall Studio to effectively support the digital marketing strategy of MSMEs. A descriptive qualitative approach is used to analyze key elements in the BMC, such as customer segments, value propositions, distribution channels, and cost structure. The research findings reveal that Rabbithall Studio has a strategic business model, focusing on providing aesthetic and Instagrammable product photography services, along with copywriting support. This study offers a strategic guide for MSMEs to adopt visual and content-based marketing to enhance their competitiveness in the digital market.
Peningkatan Kapasitas KWT Ciharashas melalui Pelatihan Branding, Keuangan Sederhana, dan Digital Marketing Berbasis Teknologi Digital Sayekti, Ayutyas; Sastrawan, Uding; Kuntari, Wien; Wana, Hermawan; Firhani R, Liisa; Adila, Jihan Zakia
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 9, No 1 (2026): Januari 2026
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/abdimoestopo.v9i1.6287

Abstract

This community service program aims to enhance the capacity of members of the Ciharashas Women Farmers Group (KWT Ciharashas) through integrated training covering branding, basic financial recording, and digital marketing. As a women-led rural business group, KWT Ciharashas produces processed products with high economic potential but faces challenges in business management, particularly in developing brand identity and utilizing digital platforms for marketing. The training employed a participatory approach, ensuring that participants not only understood the theoretical concepts but also acquired practical skills applicable to their business activities. The results indicate significant improvements in participants’ ability to conduct daily financial recording, calculate production costs, and determine selling prices accurately. Additionally, members began using digital platforms such as WhatsApp Business and Instagram to promote their products, resulting in broader market reach. The program also fostered collaboration among participants through the formation of a digital promotion team. Overall, the training successfully strengthened managerial literacy and entrepreneurial capabilities among KWT members, contributing to the group’s competitiveness in a technology-driven market environment. Continued mentoring is recommended to ensure sustainable implementation of the training outcomes in the business activities of KWT Ciharashas.
PERLINDUNGAN INDIKASI GEOGRAFIS UNTUK PENGEMBANGAN PARIWISATA DI INDONESIA Faranita Ratih Listiasari; Wien Kuntari; Dwi Yuni Hastati; Ani Nuraeni
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 4 (2025): APRIL
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol4.2025.425

Abstract

Indikasi Geografis adalah bagian dari kekayaan intelektual yang menjadi penanda bagi produk yang memiliki ciri khas atau karakteristik tertentu yang disebabkan oleh faktor wilayah asal produk tersebut. Produk yang memiliki karakteristik tertentu dari berbagai wilayah Indonesia memiliki potensi untuk mendapatkan nilai tambah melalui perlindungan Indikasi Geografis. Potensi ini turut mendukung pengembangan sektor pariwisata di Indonesia sebagai salah satu penyumbang devisa bagi Indonesia. Penelitian ini termasuk penelitian deskriptif analitis dengan pendekatan hukum normatif dengan menggunakan berbagai dokumen dan data terkait Indikasi Geografis. Kopi Toraja dan kopi Gayo adalah dua dari sekitar 130 produk Indikasi Geografis Indonesia yang terdaftar di Direktorat Jenderal Kekayaan Intelektual Republik Indonesia yang memiliki reputasi hingga manca negara. Reputasi kopi ini menarik wisatawan untuk datang ke wilayah tempat kopi tersebut dibudidayakan ataupun membeli produk tersebut sehingga dapat mengembangkan usaha pariwisata di kedua wilayah. Perlindungan Indikasi Geografis tidak hanya melindungi reputasi produk tetapi juga turut dalam pengembangan kegiatan pariwisata di daerah tempat produk Indikasi Geografis terdaftar sehingga dapat meningkatkan perekonomian lokal ataupun nasional. Selain itu diperlukan kerjasama berbagai pihak untuk meningkatkan kesadaran tentang pentingnya Indikasi Geografis untuk pengembangan pariwisata di daerah yang disertai penegakan hukum untuk melindungi produk Indikasi Geografis terdaftar.
Analisis Usaha Totebag Custom Ramah Lingkungan sebagai Solusi Inovatif untuk Mengurangi Sampah Plastik Ari Dian Prastyo; Glorian Hilarius Kiantin Beda; Fikri Saputra; Wien Kuntari
Jurnal Riset dan Inovasi Manajemen Vol. 3 No. 1 (2025): Februari: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v3i1.4412

Abstract

The issue of plastic waste has become a global environmental challenge, with Indonesia being one of the largest contributors. This study aims to analyze the business opportunity of eco-friendly custom tote bags as an innovative solution to reduce plastic waste in society. The research adopts the Business Model Canvas (BMC) framework to design strategies for a business that encompasses nine key elements. Findings reveal that custom tote bags made from eco-friendly materials such as muslin and canvas offer added value through personalized designs, effective digital marketing, and market segmentation targeting environmentally conscious youth. This study provides guidance for entrepreneurs to capitalize on the market potential of eco-friendly products and suggests optimizing social media for marketing efforts.
Analisis Preferensi Konsumen terhadap Keputusan Pembelian Pie Brownies di Kabupaten Subang Veralianta Br Sebayang; Wien Kuntari; Ani Nuraeni; Faranita Ratih Ratih; Dwi Yuni Hastati; Dedelia
Journal of Integrated Agribusiness Vol 8 No 1 (2026): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Kelautan Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/jia.v8i1.6175

Abstract

Consumer preferences form the degree of evaluation of the possibility of making purchasing decisions, while consumers are faced with the diffusion of product and provider decisions with different tendencies. The purpose of the study was to assess consumer preferences for the purchase of brownie pie with a case study on UMKM's souvenirs and souvenirs in Subang city. A total of 76 respondents were selected using a conjoint analysis approach. The results of the analysis show that the flavor attribute is considered the most important or most considered in the decision to purchase brownie pie, with a value of 34.35%. The size attribute ranked second with a value of 18.61%. Followed by the price attribute with a value of 16.15%. And the lowest is the texture attribute with a value of 4.76%. To increase the target market, the strategies needed are (1) focus on developing and highlighting sweetness as the main attraction of the product, (2) offer the product at an affordable price, ideally around Rp20,000, to attract price-sensitive consumers, (3) provide products in large sizes to meet consumer preferences, (4) consider using chocolate aroma as one of the product's attractions, (5) optimize the appearance of the product with a brownish color and crispy texture, (6) take advantage of social media (Instagram and TikTok) for promotion, because it is effective and interactive
A LITERATURE REVIEW OF DIGITAL MARKETING STRATEGIES TO BUILD BRAND AWARENESS FOR CHILDREN'S EDUCATIONAL FLASHCARDS BUSINESS THROUGH INSTAGRAM: A CASE STUDY OF FLASHY Sharfina Andzani Minhalina; Kharisma Nur Devyanti; Wien Kuntari
Jurnal Manajemen Bisnis dan Terapan Vol. 3 No. 1 (2025): MEISTER January 2025
Publisher : This journal is published by the Vocational School of Universitas Sebelas Maret.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/meister.v3i1.1954

Abstract

Flashy is a business that sells educational flashcards for children and utilizes Instagram as the primary platform to reach its target audience and enhance brand awareness. This research aims to analyze Flashy’s digital marketing strategies in building brand awareness through Instagram. The study employs a qualitative approach by conducting content analysis on Flashy's Instagram account (@by.flashy), focusing on the types of content posted, posting frequency, utilization of Instagram features, and audience interaction. The results indicate that promotional content is the most effective in attracting audience attention, while educational content plays a vital role in fostering brand loyalty. Consistent posting frequency is essential in maintaining engagement, and the use of Instagram’s Reels feature has proven to be highly effective in reaching a broader audience. Furthermore, interaction through Direct Messages (DM) helps build stronger connections with the audience, although response speed needs improvement, especially during busy periods. Overall, Flashy’s marketing strategy on Instagram is relatively successful in increasing brand awareness, but there is still room for improvement in terms of consistency and responsiveness. This study provides practical recommendations for small businesses to optimize their digital marketing strategies on social media platforms like Instagram.
Efektivitas Adopsi Inovasi dalam Pembudidayaan Tanaman Melon: Sistematika Review Lasma Rintan Antonia Pasaribu; Almeira Hadiningpraja; Chealse Aulia Puteri; Wien Kuntari
Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika Vol. 3 No. 3 (2025): Mei : Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jupiter.v3i3.877

Abstract

Adoption of melon (Cucumis Melo L.) cultivation innovation plays an important role in increasing productivity and efficiency. This study discusses the application of innovation adoption in melon plants with greenhouse technology, hydroponics, modern irrigation technology, post-harvest processing mechanisms for breeding. This literature review uses the Systematic Literature Review (SLR) method to compare National Journals and International Journals that are relevant to Innovation Adoption. The use of the Internet of Things (IoT) allows automatic monitoring of environmental conditions. Technology in melon cultivation has a significant impact on agricultural productivity and efficiency. In the hydroponic system of soilless cultivation in limited land conditions, each innovation has challenges in its implementation, such as high investment costs, the need for training for farmers, and limited access to certain technologies
Co-Authors . Dahri Adli Farizi Afnan Zahra Agief Julio Pratama Aisya Tyanafisya Aji, Wahyu Mustika Algyon Faras Ali Imron , Muhamad Almeira Hadiningpraja Anatasya Wenita Putri Anggita Ken Muktiari Ani Nuraeni Ani Nuraeni Ani Nuraeni Annaufal, Azhar Nadhif Apriliyanti Pratiwi Ari Dian Prastyo Arya Dimas Wicaksana Asa Yuaziva Atsiilah Dwi Kurnia P Aulia Anggraeni Ayu Sahira Ramadhani Azizah Nur Fitriani Bagus Hardika BAYU WIDODO Bintang, Denty Nirwana Bintang, Syah Budi Budi Budy Santoso Cahya Rudiansah Chasanah, Nur Indah Chealse Aulia Puteri Cindy Valencia Dana Amalia Dedelia Denisa Sri Wahyuni Destriapani, Elsa Dewi, Intani Dimas Akbar Tama Dini Nurul Azizah Dwi Yuni Hastati Dwi Yuni Hastati Ekky Mulia Lasardi Ester Olivia Silalahi Fadlurohman, Rizky Faranita Ratih Ratih Fatih Kawakib Kartono Ferrol Azki Mashudi Fikri Saputra Firhani R, Liisa Firhani, Liisa Gema Parasti Mindara Glorian Hilarius Kiantin Beda Hafiz Fadli Faylasuf Hakim, Ghaeril Juniawan Parel Hanifah, Nurrizkyta Aulia Hanivatul Husna Harahap, Hamida Syari Hasna Nabiilah Widiani Hasna Nabila Putri Hastati, Dwi Yuni Helena Dewi Hapsari Helianthi Dewi Helmi Naufal A Icha Maulidya Ihsan Lana Valenza Intan Pijar Azzahra Jasmine Aulia Mumtaz Jauza Nadhifah Jihan Zakia Adila Jonser Steven Kanaya Sabila Azzahra Keysha Maulina Halimi Kharisma Nur Devyanti Kinaya Khairunnisa Komariansyah Lasma Rintan Antonia Pasaribu Laudza Hilmy Adhani Muharam Lidya, Leni Listiasari, Faranita Ratih Luthfi Dika Chandra M. Egitia Zaini M. Isnaini machmuddin, nurlela Mahardhika, Bima Julian Mahayu Mawar Kalista Mahendar, Ibnu Aqil Mahesa Dzikri Kurniawan Manalu, Doni Sahat Tua Martini, Rina Maryadi, Muhammad Rahmat Matouq, Hassan Nasrallah Maulania Rahma Azzahra Mawar Petriani S Meliala, Rajhaga Jevanya Meodina Syafitri Daulay Mindara, Gema Parasti Muhammad Al Amin Muhammad Alwan Ataya Muhammad Dicky S Muhammad Farhan Fahrezy Muhammad Fillah Alfatih Muhammad Galuh Gumelar Muhammad Ilham Nufajri Muhammad Raf'i Rusafni Mulya, Muhammad Arif Muthia Nurul Sa'adah Muzaqi, Anggito Rangkuti Bagas Nakula Bintang Nashwandra Ningrat, Rangga Wasita Nova Pebi Rachmawati br. Sembiring Nur Iman Nugraha Nurbadillah Nurbadillah, Nurbadillah Nurlela Nurlela Nurul Nur Fadillah Rabika, Jonathan Cristiano Rachman, Muhammad Aqil Musthafa Ar Rachman Rafi Hilal Zahir Rahmasari, Liisa Firhani Raihan Yuanda Raisa Mutia Thahir Ramdani, Anka Luffi Ramdhana, Muhammad Fathi Ratih, Faranita Rayhan Ananta Riani, Lutfi Ristianingrum, Anita Rita Nurmalina Rivanka Marsha Adzani Rizki Juliansyah Salsabila, Nasywa Shafa Saniyyah Wafa Nurjihan Sarma, Ma’mun sayekti, ayutyas Sebayang, Veralianta Sebayang, Veralianta Br Setiady Ibrahim Anwar Shalu Hedianti Azhara Sharfina Andzani Minhalina Simangunsong, Gandi Abetnego Sinaga, Jovanca Blesshery Sindy Azizah Seviyanti Sinta Aditia Rasid Siti Farah Fakhirah Susanto, Capriandika Putra Syifa Nursaadah Tambajong, Daisy Thoriq Muhammad Pasya Tiara Ariyanto Putri Uding Sastrawan Wana, Hermawan Warcito Warcito Widhiwipati, David Reza Wiguna, Indra Maki Wildan Holik Yeti Lis Purnamadewi Yuhdi Fahrimal Zaqia Yuliana Pratiwi