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All Journal Sodality: Jurnal Sosiologi Pedesaan DiH : Jurnal Ilmu Hukum Agro Ekonomi Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) JURNAL MANAJEMEN (EDISI ELEKTRONIK) Journal of Integrated Agribusiness Coverage: Journal of Strategic Communication Jurnal Agriovet Community Development Journal: Jurnal Pengabdian Masyarakat MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Wanamukti : Jurnal Penelitian Kehutanan Jurnal Sains Teknologi dan Sistem Informasi Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Jurnal Gizi dan Kuliner Jurnal Ekonomi, Bisnis dan Manajemen Populer: Jurnal Penelitian Mahasiswa Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Jurnal Teknologi Pangan dan Ilmu Pertanian Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Neraca Manajemen, Akuntansi, dan Ekonomi Ebisnis Manajemen Jurnal Bisnis Kreatif dan Inovatif JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Ilmiah Nusantara Journal of Economics, Bussiness and Management Issues Jurnal Transformasi Bisnis Digital Jurnal Ekonomi Bisnis dan Kewirausahaan Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika Venus: Jurnal Publikasi Rumpun Ilmu Teknik Switch: Jurnal Sains dan Teknologi Informasi Botani: Publikasi Ilmu Tanaman dan Agribisnis Mars: Jurnal Teknik Mesin, Industri, Elektro dan Ilmu Komputer International Journal of Computer Technology and Science International Journal of Information Engineering and Science Jurnal Manajemen Bisnis dan Terapan JURNAL SOSIAL TERAPAN (JSTR)
Kuntari, Wien
Program Studi Manajemen Agribisnis, Sekolah Vokasi, IPB University, Jl Kumbang No. 14 Cilibende, Kecamatan Bogor Tengah, Kota Bogor
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Pengaruh Penambahan Ceker Ayam Terhadap Kandungan Gizi Dan Mutu Sensorichiffon Cake Ani Nuraeni; Wien Kuntari; Faranita Ratih L
Jurnal Gizi dan Kuliner Vol 4 No 2 (2023): Jurnal Gizi dan Kuliner
Publisher : Program Studi Gizi UNSIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/giziku.v4i2.10899

Abstract

Chiffon cake claw is a chiffon cake product with chicken feet added for its nutritional value, health benefits, and economic value. A study aimed to investigate the impact of adding chicken feet on the nutritional content and sensory quality of chiffon cake. The research involved four stages: preparation, experimentation, laboratory tests, and preference tests. The findings showed that adding claw flour to chiffon cake products increased protein and calcium content by 1081g and 70 mg, respectively. Specuk spices were preferred for taste and scent, while curry spices were preferred for color and texture. The chicken claw chiffon cake is expected to have economic value and competitiveness in the market. Key words: Chiffon cake, chicken claw, nutritional and sensory evaluations
Strategi Pengelolaan Budidaya dalam Industri Udang: Tinjauan Produktivitas Budidaya Udang Ayu Sahira Ramadhani; Nova Pebi Rachmawati br. Sembiring; Wien Kuntari
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 2 (2024): Juni : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i2.994

Abstract

Vannamei shrimp marketing and cultivation strategies highlight how entrepreneurs can take advantage of existing strengths and opportunities to maximize profits and business growth. Through SWOT analysis, the proposed strategy includes increasing seed production and quality, recruiting experts to increase production and promotion, as well as managing threats and weaknesses with effective strategies. This strategy aims to optimize market segmentation, targeting, positioning and marketing mix, with an emphasis on the importance of adapting to changing business conditions and active support from the government in overcoming regulatory obstacles. This study explores the economic and social impacts of vannamei shrimp farming in Ivory Coast villages, identifying factors that contribute to community well-being, including access to resources, work ethic, and economic motivation, as well as challenges faced, such as lack of financial support from local government . The recommendations given emphasize the importance of government support, improving farmer skills, and further research focusing on the welfare of shrimp farm workers. By implementing effective marketing strategies and paying attention to sustainable development and utilization of coastal and marine resources, this research proposes that vannamei shrimp cultivation can not only develop but also contribute significantly to the economic and social welfare of society.
Strategi Pemasaran Sapi Potong Berdasarkan Tinjauan Studi Literatur Atsiilah Dwi Kurnia P; Mawar Petriani S; Helmi Naufal A; Wien Kuntari
Jurnal Teknologi Pangan dan Ilmu Pertanian Vol. 2 No. 3 (2024): September : Jurnal Teknologi Pangan dan Ilmu Pertanian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing plays a crucial role in the development of beef cattle farming businesses in Indonesia. An effective marketing strategy is the key to ensuring good product acceptance and satisfying consumers. The objectives of this research are: (1) understanding consumer needs and preferences; (2) identifying effective marketing strategies; and (3) using resources more efficiently. In this research, the literature study method is used as the main approach, by analyzing various relevant sources to collect the necessary information. The results of the literature review reveal important findings regarding beef cattle marketing strategies. Market segmentation is an important first step in meeting the needs and desires of the target market segment. After segmentation, determining the target market is the next step to ensure resources can be optimized and marketing strategies can achieve the set goals. Determining product positioning through positioning is the key to differentiating products from competitors by building uniqueness and added value. Overall, marketing plays a central role in maintaining the success and growth of beef cattle farming businesses. By implementing the right marketing strategy, companies can increase product acceptance, satisfy consumers, and strengthen their position in the market. In identifying beef cattle marketing, there are two opportunities that will be presented, including: (1) getting new ideas for marketing, and (2) understanding competitors' strategies to increase the market.
Analisis Saluran Pemasaran Kentang Terhadap Kondisi Pasar yang Mempengaruhi Pendapatan Petani Maulania Rahma Azzahra; Nurul Nur Fadillah; Hasna Nabila Putri; Wien Kuntari
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 1 No. 2 (2024): Juli
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v1i2.252

Abstract

Horticultural agriculture, particularly in potato production, is an important sector in maintaining food security and community welfare. However, challenges in potato marketing, such as the length of distribution chains and price fluctuations, can reduce farmers' income. This study analyzes literature related to potato marketing channels and market conditions to understand their impact on farmers' income. Through a descriptive method, data were collected from national and international journals, with a focus on production factors, marketing, and market conditions. The results show that farmers' income is influenced by the marketing channels used and market conditions such as price fluctuations. The variation in income between regions indicates the importance of further research to develop solutions that can enhance stability and potato farmers' income overall.Keywords: Potato marketing channels; potato market conditions; potato farmers' income
Tinjauan Literatur Tentang Perubahan Saluran Pemasaran Kopi: Tantangan Dan Peluang di Era Digital M. Egitia Zaini; Meodina Syafitri Daulay; Hanivatul Husna; Wien Kuntari
JURNAL ILMIAH NUSANTARA Vol. 1 No. 4 (2024): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v1i4.1746

Abstract

Arabica coffee (coffea arabica) is a type of coffee that is very popular throughout the world and is the basic ingredient for coffee drinks that are widely consumed. To reach consumers, efficient marketing is needed, such as using digital marketing strategies. Arabica coffee through digital marketing helps farmers directly reach end consumers. This journal analysis aims to provide an overview of the opportunities and constraints of coffee marketing channels in the current digital era. The method used is the literature study method or literature study. The analysis stages of this literature study include (1) data collection, (2) data filtering to find relevant journals, (3) understanding and presenting the data in the form of a literature and review. The literature and review results obtained show that the market development strategy for making marketing channels efficient for farmers is carried out online by utilizing digital media through e-commerce and social media such as Instagram, WhatsApp and Facebook so that farmers can have direct contact with end consumers.
Pengukuran Kinerja Rantai Pasok di Industri Susu: Tinjauan Literatur Denisa Sri Wahyuni; Laudza Hilmy Adhani Muharam; Sindy Azizah Seviyanti; Wien Kuntari
JURNAL ILMIAH NUSANTARA Vol. 1 No. 4 (2024): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v1i4.1778

Abstract

The cow's milk supply chain management is one of the vital elements in the agricultural industry, playing an important role in connecting milk producers with end consumers. A systematic literature review of articles indexed in scopus, sinta, elsevier, used to analyze and synthesize findings related to the topic. The review methods used were purposive sampling, Supply Chain Operation Reference (SCOR), Analytical Hierarchy Process (AHP). involved direct interviews with milk producers, wholesalers, distributors and retailers in several representative regions. The purpose of this systematic literatur review is to conduct a systematic review of the literature. The data was analyzed using quantitative and qualitative approaches, considering aspects such as performance, risk, collaboration, integration, food safety, environmental sustainability and supply chain management. The results of the critical review show that effective risk management strategies, efficient supply chain management, and collaboration among supply chain stakeholders can improve supply chain efficiency and sustainability. The findings provide a better understanding of the dynamics of the Indonesian cow's milk supply chain and a basis for policy development that can improve the performance and resilience of the domestic agricultural sector.
STUDI LITERATUR STRATEGI PEMASARAN STRAWBERRY DI PASAR TRADISIONAL DAN PASAR DIGITAL Anggita Ken Muktiari; Intan Pijar Azzahra; Shalu Hedianti Azhara; Wien Kuntari
JURNAL ILMIAH NUSANTARA Vol. 1 No. 4 (2024): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v1i4.1812

Abstract

The purpose of this study is to find out the marketing strategies of strawberry in traditional markets and digital markets. Data retrieval methods use descriptive methods, literature analysis and libraries. The results of this literature discuss strawberry marketing strategies in traditional markets and digital markets. The market potential of horticultural commodities, such as strawberry, is huge in both domestic and international markets. Exploring the potential of the horticultural market, focusing on strawberry production in Indonesia, and analyzing the differences in marketing strategies between traditional markets and digital markets. STP strategies in understanding consumer preferences and positioning products can be carried out effectively. The results of this analysis also note a significant promotional role in influencing the purchase of strawberry seeds, especially in the digital market where attractive promotional strategies can increase consumer involvement and encourage sales. Strawberry production in Indonesia has increased significantly from 2021 to 2022. Effective marketing strategies are needed to increase the diversification of agricultural products and market share. The results of this literature show the difference between traditional markets and digital markets in strawberry marketing, as well as their respective advantages and disadvantages. By understanding market potential, adaptive marketing strategies, and the advantages and weaknesses of traditional markets and digital markets, strawberry producers can optimize their product marketing to achieve success in the digital era. Thus, an in-depth understanding of the market and the proper implementation of marketing strategies can increase the competitiveness of horticultural products in the domestic and international markets.
Praktik Kewirausahaan Sosial Berbasis Pembangkit Listrik Mikrohidro di Perdesaan Jawa Barat (Studi Kasus Desa Cintamekar, Kabupaten Subang) Kuntari, Wien; Sarwoprasodjo, Sarwititi; Nurmalina, Rita; Sarma, Ma’mun
Sodality: Jurnal Sosiologi Pedesaan Vol. 11 No. 2 (2023): Sodality: Jurnal Sosiologi Pedesaan
Publisher : Departement of Communication and Community Development Sciences, Faculty of Human Ecology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22500/11202345076

Abstract

Cintamekar Village in Subang Regency, West Java, is a peripheral village. One of its characteristics is that residents, especially from the pre-prosperous group, have not been able to enjoy the flow of electricity even though the source of electricity through the PLN is available. To overcome this, on the initiative of the non-governmental organization Initiative of People's Business and Economy (IBEKA), a PLTMH was built in the area. The purpose of this research is to analyze factors affecting social entrepreneurship for community empowerment. The research uses a quantitative approach which is reinforced by qualitative data. The method chosen is the case study. The results showed that overall, the formation of cooperatives was able to build social entrepreneurship by creating social benefits (score 3.6), carrying out social innovation (score above 3), and making the economic activities of citizens more diverse (score 4). The results from the data processed using SEM-PLS show that the development of social entrepreneurship is influenced by the characteristics of technology and innovation by 0.281. The communication channel factor is more dominant in influencing the development of social entrepreneurship, which is equal to 0.487. These two factors explained that there was a change of 33.3 percent in social entrepreneurship. The social entrepreneurship practice of the PLTMH program in Cintamekar Village is built on the characteristics of technology, innovation, and communication channels. The characteristics of technology and innovation as well as communication channels are the driving force for residents to change their social entrepreneurship behavior. This means that the technological and innovation characteristics of the PLTMH development and the communication channels used, through cooperative institutions, have a good impact on the development of social entrepreneurship in Cintamekar Village, and as a whole, they are able to build social entrepreneurship in creating social innovation and economic activities.
Optimalisasi Platform Canva dalam Pembuatan Template Poster dan Infografis pada Bisnis Timut Design Bintang, Denty Nirwana; Riani, Lutfi; Sinaga, Jovanca Blesshery; Kuntari, Wien
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 10 No. 11 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v10i11.7446

Abstract

Salah satu komponen penting dalam komunikasi visual di era bisnis digital adalah desain grafis, termasuk menciptakan konten promosi yang menarik. Namun, di zaman teknologi seperti sekarang pun masih banyak desain yang minim eksplorasi. Canva adalah sarana desain online yang dilengkapi berbagai fitur dan terjangkau yang bisa digunakan semua orang. Penelitian sebelumnya menunjukkan bahwa ada beberapa pengguna yang mengalami hambatan dalam penggunaan Canva, seperti, sulit memahami fitur tertentu, tidak maksimal dalam desain atau tidak nyaman dengan antarmuka. Timut menganalisa permasalahan yang ada dengan metode kualitatif dan pendekatan deskriptif, sehingga memberikan solusi dengan penggunaan empat fase desain. Dengan implementasi keempat fase tersebut, desain diharapkan dapat menjadi lebih profesional dan relevan dengan tren. Hasil penelitian menunjukkan bahwa pengembangan desain grafis dengan Canva dapat memperluas pemasaran digital dan memperkuat daya saing pasar.
Membangun Bisnis Digital melalui Project-Based Learning: Studi Pengembangan Website Pemesanan Online siMenu Syifa Nursaadah; Ferrol Azki Mashudi; Ester Olivia Silalahi; Wien Kuntari
Switch : Jurnal Sains dan Teknologi Informasi Vol. 3 No. 1 (2025): Januari : Switch: Jurnal Sains dan Teknologi Informasi
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/switch.v3i1.327

Abstract

In the current digital era, SMEs in the culinary sector face challenges in adopting technology to improve operational efficiency. One solution to address this issue is the use of a simple and cost-effective QR Code-based application. This study aims to develop and implement siMenu, an application that provides table, order, and product management solutions without integrating complex digital payment systems. The method used is Project-Based Learning (PBL), which allows the development of technical skills while designing a sustainable business model through Business Model Canvas (BMC). The results show that siMenu successfully improved operational efficiency for SMEs, reduced ordering errors, and provided an easy-to-adopt solution with low implementation costs. However, challenges in application development and building user trust remain obstacles. The conclusion of this study is that simple digital solutions like siMenu can help SMEs in the culinary sector digitally transform and stay competitive in an increasingly evolving market.
Co-Authors . Dahri Adli Farizi Afnan Zahra Agief Julio Pratama Aisya Tyanafisya Aji, Wahyu Mustika Al Hapid, Nabil Malik Algyon Faras Ali Imron , Muhamad Almeira Hadiningpraja Alya Putri Salsabila Anatasya Wenita Putri Andisa, Gany Andzani Minhalina, Sharfina Anggita Ken Muktiari Ani Nuraeni Ani Nuraeni Ani Nuraeni Annaufal, Azhar Nadhif Apriliyanti Pratiwi Arya Dimas Wicaksana Asa Yuaziva Atsiilah Dwi Kurnia P Aulia Anggraeni Ayu Sahira Ramadhani Azizah Nur Fitriani Bagus Hardika Banyubasa, Apik BAYU WIDODO Bintang, Denty Nirwana Bintang, Syah Budi Budi Budy Santoso Cahya Rudiansah Chasanah, Nur Indah Chealse Aulia Puteri Cindy Valencia Daffarizqy Prastowiyono Dana Amalia Denisa Sri Wahyuni Destriapani, Elsa Dewi, Intani Dimas Akbar Tama Dini Nurul Azizah Dwi Yuni Hastati Ekky Mulia Lasardi Ester Olivia Silalahi Fadhlan Zaki Darmansah Fadlurohman, Rizky Fatih Kawakib Kartono Ferrol Azki Mashudi Firhani, Liisa Gema Parasti Mindara Hafiz Fadli Faylasuf Hakim, Ghaeril Juniawan Parel Hanifah, Nurrizkyta Aulia Hanivatul Husna Harahap, Hamida Syari Hasna Nabiilah Widiani Hasna Nabila Putri Hastati, Dwi Yuni Helena Dewi Hapsari Helianthi Dewi Helmi Naufal A Icha Maulidya Ihsan Lana Valenza Intan Pijar Azzahra Jasmine Aulia Mumtaz Jauza Nadhifah Jonser Steven Kanaya Sabila Azzahra Keysha Maulina Halimi Kinaya Khairunnisa Komariansyah Lasma Rintan Antonia Pasaribu Laudza Hilmy Adhani Muharam Lidya, Leni Listiasari, Faranita Ratih Lubis, Muhammad Anggi Luthfi Dika Chandra M. Egitia Zaini M. Isnaini machmuddin, nurlela Mahardhika, Bima Julian Mahayu Mawar Kalista Mahendar, Ibnu Aqil Mahesa Dzikri Kurniawan Manalu, Doni Sahat Tua Martini, Rina Maryadi, Muhammad Rahmat Matouq, Hassan Nasrallah Maulania Rahma Azzahra Mawar Petriani S Meliala, Rajhaga Jevanya Meodina Syafitri Daulay Mindara, Gema Parasti Muhammad Adzka Muhammad Al Amin Muhammad Alwan Ataya Muhammad Dicky S Muhammad Farhan Fahrezy Muhammad Fillah Alfatih Muhammad Galuh Gumelar Muhammad Ilham Nufajri Muhammad Raf'i Rusafni Muhammad Yordi Septian Mulya, Muhammad Arif Muthia Nurul Sa'adah Muzaqi, Anggito Rangkuti Bagas Nakula Bintang Nashwandra Ningrat, Rangga Wasita Nova Pebi Rachmawati br. Sembiring Nur Devyanti, Kharisma Nur Iman Nugraha Nurbadillah Nurbadillah, Nurbadillah Nurlela Nurlela Nurul Nur Fadillah R. Bramaditya Ario Wirawisesa Rabika, Jonathan Cristiano Rachman, Muhammad Aqil Musthafa Ar Rachman Rafi Hilal Zahir Rahmasari, Liisa Firhani Raihan Yuanda Raisa Mutia Thahir Ramdani, Anka Luffi Ramdhana, Muhammad Fathi Ratih, Faranita Rayhan Ananta Riani, Lutfi Ristianingrum, Anita Rita Nurmalina Rivanka Marsha Adzani Rizki Juliansyah Salsabila, Nasywa Shafa Saniyyah Wafa Nurjihan Sarma, Ma’mun Sastrawan, Uding sayekti, ayutyas Sebayang, Veralianta Sebayang, Veralianta Br Setiady Ibrahim Anwar Shalu Hedianti Azhara Simangunsong, Gandi Abetnego Sinaga, Jovanca Blesshery Sindy Azizah Seviyanti Sinta Aditia Rasid Siti Farah Fakhirah Susanto, Capriandika Putra Syifa Nursaadah Tambajong, Daisy Thoriq Muhammad Pasya Tiara Ariyanto Putri Uding Sastrawan Uding Sastrawan Warcito Warcito Widhiwipati, David Reza Wiguna, Indra Maki Wildan Holik Yeti Lis Purnamadewi Yuhdi Fahrimal Zaqia Yuliana Pratiwi