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Budi Purnomo
Sekolah Tinggi Pariwisata Sahid Surakarta
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Local Wisdom and Javanese Politeness in Service Encounters around Central Java Universities Purnomo, Budi
Studies in Language, Education, and Culture (SeLEC) Vol. 1 No. 2 (2025): Studies in Language, Education, and Culture (SeLEC)
Publisher : Media Publikasi Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56303/selec.v1i2.947

Abstract

This study explores how Javanese politeness values, or unggah-ungguh, shape communication between waiters and guests in student cafés around leading universities in Semarang, Salatiga, and Surakarta, Central Java. Despite the increasing recognition of intercultural communication in hospitality studies, little attention has been paid to the role of local politeness systems in shaping service interactions. The study aimed to identify how Javanese politeness values are expressed and negotiated in daily hospitality encounters and how these practices influence customer satisfaction. Participants consisted of twenty-four café waiters and six managers, recruited through purposive sampling based on their fluency in Javanese and direct involvement in customer service. Data were collected through participatory observations, semi-structured interviews, and informal group discussions, and analyzed using a thematic qualitative approach. The analysis focused on six key values of Javanese etiquette: sumanak (friendliness), sabar lan sareh (patience and calmness), tepa slira (empathy), andhap asor (humility), empan papan (situational appropriateness), and nuju prana (pleasing others). The findings reveal that consistent application of these values fosters harmonious interaction, strengthens relational bonds, and creates a culturally distinctive atmosphere in the cafés. The study concludes that Javanese politeness functions as a communicative strategy that integrates professionalism with local wisdom, offering insights for culturally grounded hospitality training and intercultural communication research.
Co-Authors Abdul Aziz Achmad Achmad Adi Saputra, Muhammad Adiningrat, Feru Ahmad Jaeni Ahmad Syarif Amani, Akbar Riskal Amir Syarifuddin Andre Mustofa Meihan Anny Wahyuni Arin Arianti Azizah, Ifah Badriul Hegar Bayu Hendro Wicaksono Betty Gama Buaton, Tiarsen Chandra, Purwanto Diah Arimbi Disvia, Firstika Memoliana Edy Riyanto Fachry Abda El Rahman Faradina, Anggia Giyatmi Giyatmi Hawarulaini, Latifa Heridadi, Heridadi Hermawan , Devi Husain, Bahtiar Ikhwan, Reki Dwi Nur Imas Purnamasari Indrayani, Nelly Indrayani, Nelly - Indri Astuti, Purwani Joko Susilo Junita Yosephine Sinurat Juwita, Rani Karuniasari, Sara Khoiruzzadi, Muhammad Kiswaga, Godlove Elioth Kurniawan, Ratna Dwi Maithryasari, Ni Luh Putu Manullang, Anny Rutmauli Mareta, Yoan MSU Adji, MSU Muhammad Adi Saputra Munifah, Siti Mustofa Meihan, Andre N, Melisa Cefcuty. Nababan, Cendana NR Nagieb, Moch Nainggolan, Melisa Cefcuty Nisa, Nazifatun Nugraha Nugraha Nunun Tri Widarwati Nur Apandi, R Nelly Nurlidianti, Nurlidianti Oktaniati, Ovi Pabidang, Siswanto Pangestu, Juan Felix Purnomo , Budi Purwanto Purwanto Purwanto Purwanto Putri, Cahaya Putri, Viona Audia Rahmanda Putri, Nopella Rahmanda, Teguh Ramadhani, Ingga Cantika Ratih Wijayava Rokhmat, Rokhmat Romaito, Romaito Rosmalinda, Desy - Santi Anggraeni Sari M. Sitinjak, Intan sari, nadia indah Sari, Rika Permata Sigit Widiyarto Sihotang, Susi Masrolika Sijabat, Panderaja Siregar, Isrina Siregar, Isrina - Sireger, Isrina - Sitinjak, Widia Priscila Soraya, Ade Suci Meilany Suetha, Dwi Ayu Sugianto Sugianto Suriani, Titi Susnayanti, Susnayanti Teguh Prasetyo Tri Widarwati, Nunun Unun Pratiwi, Veronika Vigim, Jaqolina Anggraeni Yoga, Muhammad Septian Yollanda Octavitri Yulia Sari Dewi Kusumawati Yulianty, Puspa Dewi yulisa geni, bias Yuris Bahadur Wirawan, Yuris Bahadur Zakaria, Yolanda