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All Journal Maksimum : Media Akuntansi Universitas Muhammadiyah Semarang Speed - Sentra Penelitian Engineering dan Edukasi Harmoni Sosial: Jurnal Pendidikan IPS English Review: Journal of English Education JURNAL PENGABDIAN KEPADA MASYARAKAT JURNAL ILMU MANAJEMEN DAN BISNIS KOMUNITAS Proceeding SENDI_U Benefit: Jurnal Manajemen dan Bisnis Script Journal: Journal of Linguistic and English Teaching Langkawi: Journal of The Association for Arabic and English Jurnal ASET (Akuntansi Riset) Jurnal Riset Akuntansi dan Keuangan BASIS (BAHASA DAN SASTRA INGGRIS) English Language and Literature International Conference (ELLiC) Proceedings JURNAL PENDIDIKAN TAMBUSAI JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Meteor STIP Marunda Jurnal Dharma Duta SINDANG: Jurnal Pendidikan Sejarah dan Kajian Sejarah JATI (Jurnal Mahasiswa Teknik Informatika) Jurnal Pajak dan Keuangan Negara (PKN) Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Jurnal Cahaya Mandalika International Journal of English Linguistics, Literature, and Education (IJELLE) International Journal of Business, Law, and Education International Journal of English and Applied Linguistics (IJEAL) Journal of Language Education, Linguistics, and Culture Estoria: Journal of Social Sciences & Humanities Jurnal Teknik Informatika dan Elektro (JURTIE) International Journal of Tourism and Hospitality in Asia Pasific Jurnal Ilmu Multidisplin Jejak: Jurnal Pendidikan Sejarah Universitas Jambi ELITERATE : Journal of English Linguistics and Literature Studies Edu Sosial : Jurnal Pendidikan Ilmu Pengetahuan Sosial Jurnal Marine Inside HISTORIA: Jurnal Program Studi Pendidikan Sejarah JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Indonesian Research Journal on Education Surakarta English and Literature Journal Indonesian Journal of Islamic Elementary Education Journal of Pragmatics Research Journal of Linguistics, Culture and Communication Barista : Jurnal Kajian Bahasa dan Pariwisata Krinok: Jurnal Pendidikan Sejarah dan Sejarah Asskruie Floresiensis Journal : Jurnal Pendidikan Sejarah Journal of Indonesian History ALMUISY: Journal of Al Muslim Information System SeLEC
Budi Purnomo
Sekolah Tinggi Pariwisata Sahid Surakarta
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Local Wisdom and Javanese Politeness in Service Encounters around Central Java Universities Purnomo, Budi
Studies in Language, Education, and Culture (SeLEC) Vol. 1 No. 2 (2025): Studies in Language, Education, and Culture (SeLEC)
Publisher : Media Publikasi Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56303/selec.v1i2.947

Abstract

This study explores how Javanese politeness values, or unggah-ungguh, shape communication between waiters and guests in student cafés around leading universities in Semarang, Salatiga, and Surakarta, Central Java. Despite the increasing recognition of intercultural communication in hospitality studies, little attention has been paid to the role of local politeness systems in shaping service interactions. The study aimed to identify how Javanese politeness values are expressed and negotiated in daily hospitality encounters and how these practices influence customer satisfaction. Participants consisted of twenty-four café waiters and six managers, recruited through purposive sampling based on their fluency in Javanese and direct involvement in customer service. Data were collected through participatory observations, semi-structured interviews, and informal group discussions, and analyzed using a thematic qualitative approach. The analysis focused on six key values of Javanese etiquette: sumanak (friendliness), sabar lan sareh (patience and calmness), tepa slira (empathy), andhap asor (humility), empan papan (situational appropriateness), and nuju prana (pleasing others). The findings reveal that consistent application of these values fosters harmonious interaction, strengthens relational bonds, and creates a culturally distinctive atmosphere in the cafés. The study concludes that Javanese politeness functions as a communicative strategy that integrates professionalism with local wisdom, offering insights for culturally grounded hospitality training and intercultural communication research.
Reading the Campus Through Translation: A Critical Study of Indonesian–English Public Signs in Higher Education Widarwati, Nunun Tri; Gama, Betty; Purnomo, Budi; Arianti, Arin; Giyatmi, Giyatmi
Langkawi: Journal of The Association for Arabic and English Vol. 11 No. 2 (2025)
Publisher : Institut Agama Islam Negeri (IAIN) Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lkw.v11i2.12712

Abstract

The strategic establishment of an internationalized status has led many Indonesian universities to implement bilingual policies on campus public signage. However, a significant research gap exists regarding a systematic analysis of the translation quality in this domain, despite its crucial role in projecting the institution's global image. This study aims to investigate the phenomenon of Indonesian-English translation in the public signage at a state university in Surakarta. Employing qualitative research grounded in critical content analysis, data were collected through photographic documentation of 32 public signs. The analysis was framed within the theoretical lens of translation techniques and methods to assess the correspondence between source and target texts. The findings reveal the use of four translation methods: word-for-word, literal, adaptation, and free translation, with the literal method being the most predominant. In terms of translation techniques, adaptation was the most frequently employed, alongside linguistic compression, literal translation, and established equivalence. This indicates a concurrent tendency to retain source-language structures while modifying cultural elements, occasionally leading to inconsistency. The implication is that the university must employ a more considered approach, potentially involving linguistic experts, to ensure the signage achieves clarity, accuracy, and cultural appropriateness for an international audience
Speech Acts and Politeness in Political Campaigns: An Applied Linguistics Study Purnomo, Budi
International Journal of English and Applied Linguistics (IJEAL) Vol. 5 No. 3 (2025): Volume 5 Nomor 3 Desember 2025
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examined the use of speech acts and politeness strategies in political campaign billboards from an applied linguistics perspective. It aimed to reveal how linguistic choices in political messages reflected persuasive and culturally appropriate communication during the 2025–2030 gubernatorial election in Central Java, Indonesia. A total of 200 billboard texts representing two candidate pairs were collected and analyzed using a qualitative descriptive approach. The analysis applied speech act theory to identify locutionary, illocutionary, and perlocutionary acts, as well as politeness maxims to explore social values embedded in the language use. The findings showed that directive and expressive acts were dominant, functioning to attract public sympathy and reinforce candidate credibility. Positive politeness strategies were frequently employed to maintain social harmony and align with Javanese cultural norms of respect and humility. The study contributes to applied linguistics by demonstrating how pragmatic competence operates in real-life persuasive discourse and offers pedagogical insights for teaching pragmatic awareness in political and professional communication contexts.  
Co-Authors Abdul Aziz Achmad Achmad Adi Saputra, Muhammad Adiningrat, Feru Ahmad Jaeni Ahmad Syarif Amani, Akbar Riskal Amir Syarifuddin Andre Mustofa Meihan Anny Wahyuni Arin Arianti Azizah, Ifah Badriul Hegar Bayu Hendro Wicaksono Betty Gama Buaton, Tiarsen Chandra, Purwanto Diah Arimbi Disvia, Firstika Memoliana Edy Riyanto Fachry Abda El Rahman Faradina, Anggia Giyatmi Giyatmi Hawarulaini, Latifa Heridadi, Heridadi Hermawan , Devi Husain, Bahtiar Ikhwan, Reki Dwi Nur Imas Purnamasari Indrayani, Nelly Indrayani, Nelly - Indri Astuti, Purwani Joko Susilo Junita Yosephine Sinurat Juwita, Rani Karuniasari, Sara Khoiruzzadi, Muhammad Kiswaga, Godlove Elioth Kurniawan, Ratna Dwi Maithryasari, Ni Luh Putu Manullang, Anny Rutmauli Mareta, Yoan MSU Adji, MSU Muhammad Adi Saputra Munifah, Siti Mustofa Meihan, Andre N, Melisa Cefcuty. Nababan, Cendana NR Nagieb, Moch Nainggolan, Melisa Cefcuty Nisa, Nazifatun Nugraha Nugraha Nunun Tri Widarwati Nur Apandi, R Nelly Nurlidianti, Nurlidianti Oktaniati, Ovi Pabidang, Siswanto Pangestu, Juan Felix Purnomo , Budi Purwanto Purwanto Purwanto Purwanto Putri, Cahaya Putri, Viona Audia Rahmanda Putri, Nopella Rahmanda, Teguh Ramadhani, Ingga Cantika Ratih Wijayava Rokhmat, Rokhmat Romaito, Romaito Rosmalinda, Desy - Santi Anggraeni Sari M. Sitinjak, Intan sari, nadia indah Sari, Rika Permata Sigit Widiyarto Sihotang, Susi Masrolika Sijabat, Panderaja Siregar, Isrina Siregar, Isrina - Sireger, Isrina - Sitinjak, Widia Priscila Soraya, Ade Suci Meilany Suetha, Dwi Ayu Sugianto Sugianto Suriani, Titi Susnayanti, Susnayanti Teguh Prasetyo Tri Widarwati, Nunun Unun Pratiwi, Veronika Vigim, Jaqolina Anggraeni Yoga, Muhammad Septian Yollanda Octavitri Yulia Sari Dewi Kusumawati Yulianty, Puspa Dewi yulisa geni, bias Yuris Bahadur Wirawan, Yuris Bahadur Zakaria, Yolanda