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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen Bisnis Jurnal Akuntansi dan Pajak JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan International Journal of Agricultural Sciences Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Ilmiah Edunomika (JIE) JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Agriuma International Journal of Engineering, Science and Information Technology Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) AJAD : Jurnal Pengabdian kepada Masyarakat Management Research and Behavior Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal Mahasiswa Agribisnis International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) International Journal of Business, Economics & Financial Studies Agrifo: Jurnal Agribisnis Universitas Malikussaleh
Irada Sinta
Faculty Of Agriculture Universitas Malikussaleh
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Journal : Jurnal Mahasiswa Agribisnis

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PREFERENSI KONSUMEN TERHADAP PEMBELIAN MANISAN (STUDI KASUS : MANISAN SRI LANGKAT DI KECAMATAN STABAT KABUPATEN LANGKAT PROVINSI SUMATERA UTARA) Utami Aditya; Suryadi Suryadi; Irada Sinta
Jurnal Mahasiswa Agribisnis Vol 1, No 2 (2023): Januari
Publisher : LPPM Universitas Malikussaleh – Indonesia

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Abstract

Langkat Regency is a center for selling sweets. Sri Langkat Sweets Business is one of theconfectionery businesses located in Stabat District. Sri Langkat Sweets Business wasfounded by Mrs. Salamiah since 2010. At the Sri Langkat Sweets Business, it has 3 typesof packaging, namely clear plastic, standing pouch, and small cup, with types of sweets,namely gelugur, mango and snakefruit, and has 2 flavor variants, namely sweet and sour.The purpose of this study is to determine which attributes are the most dominantconsidered by consumers in purchasing decisions of Sri Langkat Sweets in Stabat Districtand to determine the combination of Sri Langkat Manisan attributes that are consumerpreferences. This study uses conjoint analysis and qualitative descriptive methods. Theresults of this study indicate that the order of attributes that are most considered byconsumers in purchasing Sri Langkat sweets are packaging, type and taste. This can beseen from the respective NPR values, namely packaging (40,155), type (38,119), and taste (21,726). The combination of the Sri Langkat Manisan order which is a consumerpreference with small cup packaging, types of gelugur and sour taste.
PROFITABILITY ANALYSIS OF PEPPER BREEDING BUSINESS CV. ENDATU MULYA IN GAMPONG BLANG PANYANG, MUARA ONE DISTRICT, LHOKSEUMAWE CITY Latiful Rahmi; Riani Riani; Irada Sinta
Jurnal Mahasiswa Agribisnis Vol 1, No 1 (2022): Juli
Publisher : LPPM Universitas Malikussaleh – Indonesia

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Abstract

The prospect of pepper commodities in Indonesia can be seen from the potential of the large domestic market. Indonesia is one of the largest pepper exporter countries. Pepper is one of the plants that breed with seeds, but many farmers prefer to stem cutting to develop it because it is more effective and afficient in the cultivation of pepper plants. Increasing of pepper with cuttings is more profitable because it produced a homogeneous plant population and has the same characteristics as the earlier seed, but it is difficult to abtain high quantities of quality plant material which causes the price of pepper seeds to be expensive because seedlings is still small scale, farmers do not pruning que to prefers to produce fruit and the age of plant material that is not appropriate. This study aims to determine how the level of profitability faced by Mr. Yusuf as the owner of the pepper nursery business. The research was conducted in Gampong Blang Panyang,, Muara Satu sub-district, Lhokseumawe City from Oktober  2018 until November 2018. Data analysis method used descriptive quantitative analysis to analize income, profit, break event point and profitability. The results showed the number of production in the last harvest  reached 102.000 pepper seeds. With total production cost of 201.060.580 IDR, in production process and total revenue of 714.000.000 IDR, in production process and profit of 512.939.420 IDR in production process. Pepper nursery farming business in Gampong Blang Panyang able to produce profitability level of 71,7%.
FACTORS AFFECTING FARMERS' RESPONSES TO THE USE OF COMBINE HARVESTERS IN VILLAGE MATANG PUNTONG, SEUNUDDON DISTRICT Ulvia Fadilah; Suryadi Suryadi; Irada Sinta
Jurnal Mahasiswa Agribisnis Vol 1, No 2 (2023): Januari
Publisher : LPPM Universitas Malikussaleh – Indonesia

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Abstract

This research was conducted in Village Matang Puntong, Seunuddon District, North Aceh Regency. This study aims to determine wheter the factors of land area, level of education, labor skills and loss of yields can affect farmers responses to the use of rice harvesting machines (Combine harvester) in Gampong Matang Puntong, Seunuddon District. The research methoud used is a survey method with a questionnaire as a tool. Sampling using simple random sampling with a total sample of 50 respondents. Data analysis using Likert scale and Multiple Linear Regression using SPSS software. the results of this study indicate that simultaneously (F test) shows that the factorsofland area, education level, Experience, labor expertise and crop loss have a significant effect on farmers responses. The results of partial test analysis (t test) showed that the factors of land area, experience and yield loss had a significant effect on farmers responses, while the level of education and labor expertise had no significant effect on farmers responses to the use of rice harvesting (Combine harvester) in Village Matang Puntong, Seunuddon District.
FACTORS AFFECTING FARMERS' DECISIONS IN TRANSFER OF SIAM ORANGE LAND FUNCTIONS TO ARABICA COFFEE IN PARBULUAN DISTRICT, DAIRI REGENCY, NORTH SUMATRA PROVINCE Juliana Juliana; Suryadi Suryadi; Irada Sinta
Jurnal Mahasiswa Agribisnis Vol 1, No 2 (2023): Januari
Publisher : LPPM Universitas Malikussaleh – Indonesia

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Abstract

The research was carried out in Parbuluan IV Village, Parbuluan District, Dairi Regency, North Sumatra Province from March 2022 to May 2022. The research method used was a survey method with a questionnaire as a tool. Sampling used the saturated sample method so that the number of samples obtained was 82 respondents. Data were analyzed using farm profit analysis and logistic regression analysis using SPSS software. The results showed that farming profits had a significant effect on farmers' decisions to change land functions and the variables of experience, age, education, land area, and fruit fly pests on Siamese oranges simultaneously had a significant effect on farmers' decisions in the conversion of Siamese orange land to Arabica coffee in Parbuluan District, Dairi Regency, North Sumatra Province. Variables of age, education.
ANALYSIS OF FACTORS INFLUENCING CONSUMERS IN PURCHASE DECISIONS OF LOCAL FRUITS IN BIREUEN DISTRICT (Case Study of Bireuen Traditional Market Consumers) Gina Silmi; Mawardati Mawardati; Irada Sinta
Jurnal Mahasiswa Agribisnis Vol 1, No 2 (2023): Januari
Publisher : LPPM Universitas Malikussaleh – Indonesia

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Abstract

Local fruits are fruits that are cultivated by farmers in each region in Indonesia. Consumption of local fruit in Indonesia is still relatively low. This condition is due to the lack of public interest in consuming local fruit. The level of community consumption of local fruit is influenced by consumer behavior in making decisions to buy local fruit. This research aims to analyze the factors that influence consumers in purchasing decisions of local fruit in the traditional market of Bireuen Regency. The results of this research using multiple linear regression analysis model obtained the equation Y = -2.101 + 0.297X1 + 0.429X2 + 0.364X3. The value of the coefficient of determination (Adjust R2) is 0.704 or equal to 70.4%. The percentage influence of individual factors, environmental influences, and marketing strategies can explain local fruit purchasing decisions of 70.4%, the remaining 29.6% is influenced by other variables outside the model that are not included in this study. The result of the F-test and t-test simultaneously and partially aspects of individual factors, environmental influences, and marketing strategies have a significant effect on local fruit purchasing decisions at the Bireuen Regency Traditional Market
FARMERS' PERCEPTIONS OF SMALLHOLDER OIL PALM REPLANTING IN SIMPANG KANAN DISTRICT, ACEH SINGKIL REGENCY (Case Study of Oil Palm Farmer In Lipat Kajang Village) Ridani Ridani; Setia Budi; Irada Sinta
Jurnal Mahasiswa Agribisnis Vol 1, No 2 (2023): Januari
Publisher : LPPM Universitas Malikussaleh – Indonesia

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Abstract

Lipat Kajang Village is one of 25 villages in Simpang Kanan District, Aceh Singkil Regency which is the research location. This study aims to analyze farmer perceptions and analyze the relationship between farmer characteristics and farmer perceptions of oil palm rejuvenation in Simpang Kanan District, Aceh Singkil District. Farmers' perception of the source of capital/access to production facilities shows 43% that production facilities are not easy to access, the costs incurred for rejuvenating oil palm are very high showing 95% and technical rejuvenation of oil palm using the method of falling simultaneously is easy to do showing 64%. Furthermore, the relationship between farmer characteristics and farmers' perceptions of oil palm rejuvenation in Simpang Kanan District, Aceh Singkil Regency has a very strong relationship by obtaining a correlation coefficient of 0.008.
FINANCIAL FEASIBILITY ANALYSIS OF BOILER CHICKEN (Gallus domesticus) BUSINESS IN GAMPONG SEUMIRAH NISAM DISTRICT BETWEEN ACEH UTARA DISTRICT (Case Study: Business Entity Owned by Gampong Seumirah) Alfaris, Muhammad; Jamilah, Jamilah; Sinta, Irada
Jurnal Mahasiswa Agribisnis Vol. 2 No. 1 (2023): Juli
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v2i1.12278

Abstract

Broiler farming business is one of the businesses that has the potential to produce meat and increase protein consumption for the community. Broiler chickens are fast-growing chickens and can be harvested in a short time. However, in this boiler chicken farm business, it requires large costs for the manufacture of cages and operational costs. The research was conducted in Seumirah, Nisam Antara District, North Aceh Regency. The aim of this research is to analyze the financial feasibility of boiler chicken farming business. The data analysis method used in this research is quantitative descriptive analysis. The results of the study showed that BUMG Seumirah's boiler chicken farm located in Gampong Seumirah, Nisam Antara District, North Aceh Regency was feasible. This can be seen from the NPV value of Rp. 13,136,583,520. The Net B/C value is 14.1 > 1 IRR value obtained is 73.63% > the current interest rate (6%) BEP is obtained at 11 years 8 months 12 days.Keywords: a boiler chicken farming business, financial feasibility.
FACTORS AFFECTING THE TRANSFER OF FUNCTION OF PEOPLE'S RUBBER PLANT TO OIL PALM PLANT IN HARUM SARI VILLAGE TAMIANG HULU DISTRICT ACEH TAMIANG DISTRICT Nurjanah, Fadilah; Riani, Riani; Sinta, Irada
Jurnal Mahasiswa Agribisnis Vol. 2 No. 1 (2023): Juli
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v2i1.12280

Abstract

Crops that are currently in great demand by the community are rubber and oil palm plantation plants. The imbalance of rubber production and the price of rubber sales with maintenance costs for the management of rubber plantations caused farmers to start changing the function of their agricultural land. This research was carried out on the conversion of people's rubber plants in Harum Sari Village, Tamiang Hulu District, Aceh Tamiang Regency in September 2022. This study aims to analyze the influence of the conversion of the people's rubber plant into an oil palm plant in Harum Sari Village, Tamiang Hulu District, Aceh Tamiang Regency. In this study, it used a quantitative method in the form of multiple linear regression analysis using SPSS software version 22. Sampling was carried out using the purvosive method of samples taken in the study as many as 50. The results of this study simultaneously the price of rubber as much as land conversion, farm costs, rubber production, total rubber land area before land conversion, education has a significant effect on the area of rubber land converted. Partially the price of rubber, the cost of farming, rubber production, the total land area and education have a significant effect on land conversion. Keywords: land conversion, rubber farming and oil palm farming.
KELAYAKAN USAHA DARK CHOCOLATE DI GAMPONG ULEE NYEUE KECAMATAN BANDA BARO KABUPATEN ACEH UTARA Pradana, Suji; Jamilah, Jamilah; Sinta, Irada
Jurnal Mahasiswa Agribisnis Vol. 3 No. 1 (2024): Juli
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v3i1.17991

Abstract

Penelitian ini dilakukan pada Usaha Dark Chocolate di Gampong Ulee Nyeue Kecamatan Banda Baro Kabupaten Aceh Utara pada bulan November 2023. Harga bahan baku biji kakao berfluktuasi namun tidak diikuti dengan perubahan kenaikan   harga   produk sehingga  mempengaruhi penerimaan dan keuntungan usaha dark chocolate. Penelitian ini menggunakan analisis kelayakan berdasarkan analisis R/C Ratio dan Net B/C Ratio. Hasil penelitian menunjukkan bahwa Usaha Dark Chocolate memiliki manajemen produksi yang bisa dianggap baik dengan produk coklat yang berkualitas. Meskipun jangkauan pasar masih terbatas namun diprediksi kedepan dapat dikembangkan. Usaha Dark Chocolate apabila dilihat dari segi ekonomi cukup menguntungkan. Hal ini dapat dilihat dari nilai R/C sebesar 2,3 artinya jika setiap biaya yang dikorbankan pelaku usaha sebesar Rp 1 maka pemilik usaha mendapatkan pendapatan sebesar Rp 2,3 dan nilai  Net  B/C  sebesar  1,3  artinya  apabila  pelaku  usaha  mengeluarkan  biaya sebesar Rp.1 maka akan memberikan keuntungan sebesar Rp. 1,3. Kata Kunci: Produk kakao, kelayakan, Usaha Dark Chocolate.
APPLICATION OF BUSINESS MODEL CANVAS (BMC) IN THE DEVELOPMENT OF HOME INDUSTRY RIKA BAKERY DESAMARYKE, KUTAMBARU DISTRICT, LANGKAT REGENCY Fakhirah Balqis, Rasykah; Suryadi, Suryadi; Sinta, Irada
Jurnal Mahasiswa Agribisnis Vol. 3 No. 2 (2025): Januari
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v3i2.20791

Abstract

Home industry Rika Bakery is a company engaged in the processing of flour raw materials into products. It was established in 2020 and is based in Maryke Village, Kutambaru District, Langkat Regency. Product sales are still subject to fluctuations because the products are not durable, a clear accounting system is not implemented, and the business strategy for business development is not clear. These are obstacles that homeowners face. This research aims to determine the application of Business Model Canvas (BMC) in the development of Rika Bakery cottage industry in Maryke Village, Kutambaru District, Langkat Regency. This research uses a qualitative research approach using the Business Model Canvas (BMC) as the data analysis method. The results of this research show that the Rika Bakery home industry has implemented the Canvas business model, but it is not optimal because there are segments in the existing key partnership block that use important resources as their own resources and whose main activity is the creation of product value, utilization of fixed costs and variable costs in carrying out business activities, in the value proposition block, lack of diversity to strengthen the value offered to consumers, use of only one marketing channel, namely direct, use of customer relationships as a form of consumer loyalty, potential present to consumers in product sales to generate revenue only from the achieved product sales.
Co-Authors AA Sudharmawan, AA Ade Ratna Dewi Adelina, Dian Adhiana, Adhiana Adnan Adnan Ahmad, Shabir Ainiya , Nazri Akhyar, Chairil Alfaris, Muhammad Amlys Syahputra Silalahi Amru Usman Andriani, Rika Anissa, Farah Annisa Karim Sinaga Arliansyah Arliansyah, Arliansyah Armanu Thoyib Armanu Thoyib Arnas, Eva Asmaul Husna Asrol Fajri Aulia Ramadhan, Hafidz Aulia, Nurul Authar ND, Muhammad Ayu Anora Ayu, Sari Chairil Akhyar Chalirafi, Chalirafi Cut Afra Humaira Cut Rozana Sari Cut Zira Maulida Damayanti, Ori Dara Latifa Debi Eka Putri Delvia Andriani Dhea Fidela , Cut Dhuhratulliza, Dhuhratulliza Dina Salsabila Dwi Yuzaria Dwiyani, Uci ekamaida, ekamaida EM Yusuf Iis F, Fadli Fadli Fadli Fadli Fajiral, Raihan Fakhirah Balqis, Rasykah Falahuddin fayza, Adinda Feinberg, Bob Frengki Putra Ramansyah Fuadi Fuadi Fuadi Gina Silmi Hafni Zahara Haikal, M. Hamdiah Hamdiah Hamdiah Harley Agustian Hasan, Nadila Hasnah Hasnah Haway , Fitra Heikal, Mohd. Hekdi Theresia Pintubatu Herlina Herlina Iklima , Rina Ikram Intan Aulia Sari Irhamah Isfenti Sadalia Isfenti Sadalia isfenti sadalia Izza, Nurul Jamilah Jamilah Jariah Abu Bakar Juanda, Reza Juliana Juliana Jumadiah Juni Ahyar Kembaren, Emmia Tambarta Khaidir Khaidir, Khaidir Khairani Husna , Fadhila Khairani, Aulia Febri Khairisma Kumala Sari, Dewi Latiful Rahmi Laxmi Jamatia , Purna Lika Andira BR Pinem Likdanawati Liper Siregar Lusi Afriliana M, Mawardati M. Subhan M.Subhan Mangasi Sinurat Mangasi Sinurat Marzuki Marzuki Mawardati Mawardati Merlita, Lala Millisa, Cut Mirna Mohd. Heikal Muammar Khadafi Muammar Khaddafi Muhammad Furqan, Muhammad Muhammad Multazam Mursidah Muttaqien Nadira , Rizki Nadya Jasmine Nailul Ulfah Nasution, Wahyu Isnanda Nisrul Irawati Nofianti, Nofianti Nur Faliza Nurhasanah Nurhasanah Nurjanah, Fadilah NURUL HAYATI nuryana nuryana, nuryana Nurzarina, Maudi O. Brusa, Jorgeo Pradana, Suji Puji Suryani, Suci Puspitaningrum, Rani Putri Pratiwi Quswarnika, Quswarnika Rahmadani, Zuhra Rahmaniar Rahmaniar, Rahmaniar Rahmi, Utia Rais, Rany Gesta Putri Ramansyah, Frengki Putra Rauzi Ramazalena Reza Juanda Riani Riani Riani Riani Riani, Riani Rico Nur Ilham Ridani Ridani Rifaldy Rizky, Muhammad Riska Fazira Riska Yanti Rista Sihombing Rizkina, Fathi Roni Kurniawan Rosmaniar Rosmaniar Rosmaniar, Rosmaniar Rusydi Abubakar S. Sugiharto Safitri , Sekar Safriana Safriana Safriati Safriati salsabilla, Cut Sandi, Heri Saprudin Saprudin Sari Yulis Terfiadi Sarman Sinaga Setia Budi Setia Budi Sinurat, Mangasi Siregar, Deva Septiana Siti Munawiroh Sri Hayu Kartika Subhan Subhan Suci Puji Suryani Suryadi Suryadi Suryadi Suryadi Sutriani Syahputri, Lidia T. Edyansyah, T. Edyansyah Tanjung, Ade Firmansyah Tarmizi Abbas Tripure Maas, Linda Ulfa Yulinazira Ulfia Ulvia Fadilah Utami Aditya Wahyuddin Wahyuddin Wahyuddin Wahyuddin Wahyuni , Yuyun Widodo Endi Prasetia Widya Ramadhani Wooton, Ian YANITA YANITA, YANITA Yulius Dharma Yusnidar Yusril Ramadhan Sembiring Yusuf Iis, Em Zahrul Fuadi, Muhammad Zulfa Riza Zuriaini Zuriani Zysman, John