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PREFERENSI KONSUMEN TERHADAP PEMBELIAN MANISAN (STUDI KASUS : MANISAN SRI LANGKAT DI KECAMATAN STABAT KABUPATEN LANGKAT PROVINSI SUMATERA UTARA) Utami Aditya; Suryadi Suryadi; Irada Sinta
Jurnal Mahasiswa Agribisnis Vol. 1 No. 2 (2023): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v1i2.10299

Abstract

Langkat Regency is a center for selling sweets. Sri Langkat Sweets Business is one of theconfectionery businesses located in Stabat District. Sri Langkat Sweets Business wasfounded by Mrs. Salamiah since 2010. At the Sri Langkat Sweets Business, it has 3 typesof packaging, namely clear plastic, standing pouch, and small cup, with types of sweets,namely gelugur, mango and snakefruit, and has 2 flavor variants, namely sweet and sour.The purpose of this study is to determine which attributes are the most dominantconsidered by consumers in purchasing decisions of Sri Langkat Sweets in Stabat Districtand to determine the combination of Sri Langkat Manisan attributes that are consumerpreferences. This study uses conjoint analysis and qualitative descriptive methods. Theresults of this study indicate that the order of attributes that are most considered byconsumers in purchasing Sri Langkat sweets are packaging, type and taste. This can beseen from the respective NPR values, namely packaging (40,155), type (38,119), and taste (21,726). The combination of the Sri Langkat Manisan order which is a consumerpreference with small cup packaging, types of gelugur and sour taste.
FACTORS AFFECTING FARMERS' RESPONSES TO THE USE OF COMBINE HARVESTERS IN VILLAGE MATANG PUNTONG, SEUNUDDON DISTRICT Ulvia Fadilah; Suryadi Suryadi; Irada Sinta
Jurnal Mahasiswa Agribisnis Vol. 1 No. 2 (2023): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v1i2.10387

Abstract

This research was conducted in Village Matang Puntong, Seunuddon District, North Aceh Regency. This study aims to determine wheter the factors of land area, level of education, labor skills and loss of yields can affect farmers responses to the use of rice harvesting machines (Combine harvester) in Gampong Matang Puntong, Seunuddon District. The research methoud used is a survey method with a questionnaire as a tool. Sampling using simple random sampling with a total sample of 50 respondents. Data analysis using Likert scale and Multiple Linear Regression using SPSS software. the results of this study indicate that simultaneously (F test) shows that the factorsofland area, education level, Experience, labor expertise and crop loss have a significant effect on farmers responses. The results of partial test analysis (t test) showed that the factors of land area, experience and yield loss had a significant effect on farmers responses, while the level of education and labor expertise had no significant effect on farmers responses to the use of rice harvesting (Combine harvester) in Village Matang Puntong, Seunuddon District.
FACTORS AFFECTING FARMERS' DECISIONS IN TRANSFER OF SIAM ORANGE LAND FUNCTIONS TO ARABICA COFFEE IN PARBULUAN DISTRICT, DAIRI REGENCY, NORTH SUMATRA PROVINCE Juliana Juliana; Suryadi Suryadi; Irada Sinta
Jurnal Mahasiswa Agribisnis Vol. 1 No. 2 (2023): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v1i2.10388

Abstract

The research was carried out in Parbuluan IV Village, Parbuluan District, Dairi Regency, North Sumatra Province from March 2022 to May 2022. The research method used was a survey method with a questionnaire as a tool. Sampling used the saturated sample method so that the number of samples obtained was 82 respondents. Data were analyzed using farm profit analysis and logistic regression analysis using SPSS software. The results showed that farming profits had a significant effect on farmers' decisions to change land functions and the variables of experience, age, education, land area, and fruit fly pests on Siamese oranges simultaneously had a significant effect on farmers' decisions in the conversion of Siamese orange land to Arabica coffee in Parbuluan District, Dairi Regency, North Sumatra Province. Variables of age, education.
FINANCIAL FEASIBILITY ANALYSIS OF BOILER CHICKEN (Gallus domesticus) BUSINESS IN GAMPONG SEUMIRAH NISAM DISTRICT BETWEEN ACEH UTARA DISTRICT (Case Study: Business Entity Owned by Gampong Seumirah) Muhammad Alfaris; Jamilah Jamilah; Irada Sinta
Jurnal Mahasiswa Agribisnis Vol. 2 No. 1 (2023): July
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v2i1.12278

Abstract

Broiler farming business is one of the businesses that has the potential to produce meat and increase protein consumption for the community. Broiler chickens are fast-growing chickens and can be harvested in a short time. However, in this boiler chicken farm business, it requires large costs for the manufacture of cages and operational costs. The research was conducted in Seumirah, Nisam Antara District, North Aceh Regency. The aim of this research is to analyze the financial feasibility of boiler chicken farming business. The data analysis method used in this research is quantitative descriptive analysis. The results of the study showed that BUMG Seumirah's boiler chicken farm located in Gampong Seumirah, Nisam Antara District, North Aceh Regency was feasible. This can be seen from the NPV value of Rp. 13,136,583,520. The Net B/C value is 14.1 > 1 IRR value obtained is 73.63% > the current interest rate (6%) BEP is obtained at 11 years 8 months 12 days.Keywords: a boiler chicken farming business, financial feasibility.
FACTORS AFFECTING THE TRANSFER OF FUNCTION OF PEOPLE'S RUBBER PLANT TO OIL PALM PLANT IN HARUM SARI VILLAGE TAMIANG HULU DISTRICT ACEH TAMIANG DISTRICT Fadilah Nurjanah; Riani Riani; Irada Sinta
Jurnal Mahasiswa Agribisnis Vol. 2 No. 1 (2023): July
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v2i1.12280

Abstract

Crops that are currently in great demand by the community are rubber and oil palm plantation plants. The imbalance of rubber production and the price of rubber sales with maintenance costs for the management of rubber plantations caused farmers to start changing the function of their agricultural land. This research was carried out on the conversion of people's rubber plants in Harum Sari Village, Tamiang Hulu District, Aceh Tamiang Regency in September 2022. This study aims to analyze the influence of the conversion of the people's rubber plant into an oil palm plant in Harum Sari Village, Tamiang Hulu District, Aceh Tamiang Regency. In this study, it used a quantitative method in the form of multiple linear regression analysis using SPSS software version 22. Sampling was carried out using the purvosive method of samples taken in the study as many as 50. The results of this study simultaneously the price of rubber as much as land conversion, farm costs, rubber production, total rubber land area before land conversion, education has a significant effect on the area of rubber land converted. Partially the price of rubber, the cost of farming, rubber production, the total land area and education have a significant effect on land conversion. Keywords: land conversion, rubber farming and oil palm farming.
KELAYAKAN USAHA DARK CHOCOLATE DI GAMPONG ULEE NYEUE KECAMATAN BANDA BARO KABUPATEN ACEH UTARA Suji Pradana; Jamilah Jamilah; Irada Sinta
Jurnal Mahasiswa Agribisnis Vol. 3 No. 1 (2024): July
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v3i1.17991

Abstract

Penelitian ini dilakukan pada Usaha Dark Chocolate di Gampong Ulee Nyeue Kecamatan Banda Baro Kabupaten Aceh Utara pada bulan November 2023. Harga bahan baku biji kakao berfluktuasi namun tidak diikuti dengan perubahan kenaikan   harga   produk sehingga  mempengaruhi penerimaan dan keuntungan usaha dark chocolate. Penelitian ini menggunakan analisis kelayakan berdasarkan analisis R/C Ratio dan Net B/C Ratio. Hasil penelitian menunjukkan bahwa Usaha Dark Chocolate memiliki manajemen produksi yang bisa dianggap baik dengan produk coklat yang berkualitas. Meskipun jangkauan pasar masih terbatas namun diprediksi kedepan dapat dikembangkan. Usaha Dark Chocolate apabila dilihat dari segi ekonomi cukup menguntungkan. Hal ini dapat dilihat dari nilai R/C sebesar 2,3 artinya jika setiap biaya yang dikorbankan pelaku usaha sebesar Rp 1 maka pemilik usaha mendapatkan pendapatan sebesar Rp 2,3 dan nilai  Net  B/C  sebesar  1,3  artinya  apabila  pelaku  usaha  mengeluarkan  biaya sebesar Rp.1 maka akan memberikan keuntungan sebesar Rp. 1,3. Kata Kunci: Produk kakao, kelayakan, Usaha Dark Chocolate.
APPLICATION OF BUSINESS MODEL CANVAS (BMC) IN THE DEVELOPMENT OF HOME INDUSTRY RIKA BAKERY DESAMARYKE, KUTAMBARU DISTRICT, LANGKAT REGENCY Rasykah Fakhirah Balqis; Suryadi Suryadi; Irada Sinta
Jurnal Mahasiswa Agribisnis Vol. 3 No. 2 (2025): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v3i2.20791

Abstract

Home industry Rika Bakery is a company engaged in the processing of flour raw materials into products. It was established in 2020 and is based in Maryke Village, Kutambaru District, Langkat Regency. Product sales are still subject to fluctuations because the products are not durable, a clear accounting system is not implemented, and the business strategy for business development is not clear. These are obstacles that homeowners face. This research aims to determine the application of Business Model Canvas (BMC) in the development of Rika Bakery cottage industry in Maryke Village, Kutambaru District, Langkat Regency. This research uses a qualitative research approach using the Business Model Canvas (BMC) as the data analysis method. The results of this research show that the Rika Bakery home industry has implemented the Canvas business model, but it is not optimal because there are segments in the existing key partnership block that use important resources as their own resources and whose main activity is the creation of product value, utilization of fixed costs and variable costs in carrying out business activities, in the value proposition block, lack of diversity to strengthen the value offered to consumers, use of only one marketing channel, namely direct, use of customer relationships as a form of consumer loyalty, potential present to consumers in product sales to generate revenue only from the achieved product sales.
ACEH FRIED SAMBAL BUSINESS DEVELOPMENT STRATEGY DURING THE COVID-19 PANDEMIC IN GAMPONG MEUNASAH LHOK MEUREUDU DISTRICT PIDIE JAYA DISTRICT Ori Damayanti; Setia Budi; Irada Sinta
Jurnal Mahasiswa Agribisnis Vol. 2 No. 2 (2024): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v2i2.21104

Abstract

The development of agricultural-based industries is very strategic to be used as the government of Indonesia. Because this industry generally relies on agricultural resources that are not durable, easy, and seasonal. Agroindustry has a strategic role in efforts to fulfill basic needs, expansion of employment opportunities, domestic production empowerment, foreign exchange acquisition and improvement in the economy of the people in the countryside. This research aims to formulate a development strategy that can be implemented or carried out by Usaha Aceh Sambal Goreng in Meunasah Lhok Village, Meureudu District, Pidie Jaya Regency. Data used in the form of primary data and secondary data. The data analysis method used is a qualitative descriptive method, then the formulation of the strategies using SWOT analysis, the results of the study show that the Usaha Aceh Sambal Goreng has the strength and opportunity to be developed. Based on the results of the SWOT diagram analysis, the value of X > 0 is 1.65 and Y > 0 is 0.78. the position of the business based on the SWOT matrix is in the quadrant 1. The results of the SWOT matrix analysis produce 9 alternative strategies.
ANALYSIS OF ADDED VALUE OF BADA RACKET AGROINDUSTRY IN MATANG KRUET VILLAGE, PANTE BIDARI DISTRICT, KABUPATEN EAST ACEH (Case Study: UD.CITA RASA) Quswarnika Quswarnika; Suryadi Suryadi; Irada Sinta
Jurnal Mahasiswa Agribisnis Vol. 2 No. 2 (2024): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v2i2.21105

Abstract

Banana is a fruit plant, a source of vitamins, minerals and carbohydrates. In Indonesia, bananas that are planted either on a household or garden scale are less intensively maintained. Thus, Indonesian banana production is low, and unable to compete in the international market. In Southeast Asia, Indonesia is one of the countries with the largest number of fruit varieties. This research aims to analyze the added value of the banana agroindustry, especially in the UD bada racket agroindustry. TASTE in village Matang Kruet, Pante Bidari District, East Aceh Regency. This research was carried out in Matang Kruet village, Pante Bidari District, East Aceh Regency, namely at the UD racket business. CITA RASA, the determination of the location for this research was carried out deliberately (purposive sampling), with the consideration that the UD racket business. CITA RASA is a more advanced business compared to other bada racket businesses by producing bada rackets in one production producing 300 packs. The types of data in this research include quantitative data and qualitative data using the Hayami method. Based on the results of research that has been carried out, the income from bada racket production is IDR. 507,340/production. The average output (sales volume) is 300 packs/production. The added value of the racket is IDR. 7,675 with a value added ratio of 53.30%.
PROFIT SHARING SYSTEM AND COMPARATIVE INCOME OF RUBBER FARMING BUSINESS IN NURUSSALAM DISTRICT, EAST ACEH REGENCY Deva Septiana Siregar; Mawardati Mawardati; Irada Sinta
Jurnal Mahasiswa Agribisnis Vol. 2 No. 2 (2024): January
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v2i2.21106

Abstract

The form of cooperation in farming is a profit-sharing system, namely the cooperation between the owner of the rubber plantation as the owner of the cultivator and the cultivator. In the implementation of this profit sharing, the owner of the rubber plantation as the cultivator and the passive farmer make an agreement in advance. However, in the application of agribusiness farming applied by rubber farmers in Nurussalam District, not all owners carry out all farming activities, among others, on the grounds that they are unable to carry out these activities or want to help workers who do not have business land but have the ability to do farming.This research was conducted in Nurussalam District, East Aceh Regency. The study aims to identify the system to distinguish between the farmers who owned the cultivators and the farmers of disease and the income differences between the cultivators and the diseases in the district of Aceh. The method of data analysis used is qualitative and quantitative descriptive. This study showed that the system for the results done by rubber farmers in the Aceh region was 50:50, which means 50% for garden owners and 50% for disease farmers. The average income produced by the cultivator will grow Rp. 23,083,955.35 /ha and the average profit from the ill farmers Rp. 23,852,354.70 /ha, and the results from the statistical test indicate a significant value (2-tailed) 0.673 > 0.05, which means that the hypothesis is rejected which states that there is no significant difference in income from rubber farming between sharecroppers and smallholders in Nurussalam sub-district, East Aceh district.
Co-Authors AA Sudharmawan, AA Abdul Rahma Ade Ratna Dewi Adelina, Dian Adhiana, Adhiana Adnan Adnan Ahmad, Shabir Ainiya , Nazri Akhyar, Chairil Amlys Syahputra Silalahi Amru Usman Andriani, Rika Anissa, Farah Annisa Karim Sinaga Arliansyah Arliansyah Arliansyah, Arliansyah Armanu Thoyib Armanu Thoyib Arnas, Eva Asmaul Husna Asrol Fajri Aulia Ramadhan, Hafidz Authar ND, Muhammad Ayu Anora Ayu, Sari Azhar Bob Feinberg Chalirafi, Chalirafi Cut Afra Humaira Cut Afra Humaira Cut Rozana Sari Cut Zira Maulida Dara Latifa Debi Eka Putri Delvia Andriani Deva Septiana Siregar Dhea Fidela , Cut Dhuhratulliza Dhuhratulliza Dilla Ramadani Dina Salsabila Dina Salsabila Dwi Yuzaria Dwiyani, Uci Edi Riansyah ekamaida, ekamaida EM Yusuf Iis F, Fadli Fachry Abda El Rahman Fadilah Nurjanah Fadli Fadli Fadli Fadli Fadli Fadli Fajiral, Raihan Falahuddin fayza, Adinda Feinberg, Bob Frengki Putra Ramansyah Fuadi Fuadi Fuadi Gina Silmi Hafni Zahara Haikal, M. Hamdiah Hamdiah Hamdiah Hamdiah Hamdiah Harley Agustian Hasan, Nadila Hasnah Hasnah Haway , Fitra Hekdi Theresia Pintubatu Hendri Sose Fauzi Heri Sandi Herlina Herlina Ian Wooton Iklima , Rina Ikram Intan Aulia Sari Irhamah Irshad Ahmad Reshi Isfenti Sadalia Isfenti Sadalia isfenti sadalia Izza, Nurul Jamilah Jamilah Jamilah Jariah Abu Bakar John Zysman Jorgeo O. Brusa Juliana Juliana Jumadiah Juni Ahyar Kembaren, Emmia Tambarta Khaidir Khaidir, Khaidir Khairani Husna , Fadhila Khairani, Aulia Febri Khairisma, Khairisma Kumala Sari, Dewi Lala Merlita Latiful Rahmi Laxmi Jamatia , Purna Lika Andira BR Pinem Likdanawati Liper Siregar Lusi Afriliana Lusi Afriliana M, Mawardati M. Faddel M. Subhan M.Subhan Mangasi Sinurat Mangasi Sinurat Mangasi Sinurat Marzuki Marzuki Maulana Majied Sumatrani Saragih Mawardati Mawardati Merlita, Lala Millisa, Cut Mirna Mita Darmayanti Mohd. Heikal Mohd. Heikal Mohd. Heikal Muammar Khadafi Muammar Khaddafi Muhammad Alfaris Muhammad Furqan, Muhammad Muhammad Multazam Muhammad Zahrul Fuadi Mursidah Muttaqien Muttaqien Nadira , Rizki Nadya Jasmine Nailul Ulfah Nazri Ainiya Nisrul Irawati Nofianti, Nofianti Nur Faliza Nurhasanah Nurhasanah Nuriana NURUL HAYATI Nurul Hidayati nuryana nuryana, nuryana Nurzarina, Maudi O. Brusa, Jorgeo Ori Damayanti Puji Suryani, Suci Puspitaningrum, Rani Putri Miranda Sembiring Putri Pratiwi Quswarnika Quswarnika Rachmat Al Fadjri Rahmadani, Zuhra Rahmaniar Rahmaniar, Rahmaniar Rahmi, Utia Rais, Rany Gesta Putri Rasykah Fakhirah Balqis Rauzi Ramazalena Razif Reza Juanda Riani Riani Riani Riani Riani Rico Nur Ilham Ridani Ridani Rifaldy Rizky, Muhammad Rina Iklima Riska Fazira Riska Yanti Riska Yanti Rista Sihombing Rizki Nadira Rizkina, Fathi Rosmaniar Rosmaniar Rosmaniar, Rosmaniar Rusydi Abubakar S. Sugiharto Safitri , Sekar Safriana Safriana Safriana Safriana Safriati Safriati salsabilla, Cut Sapna Biby Saprudin Saprudin Sari Yulis Terfiadi Setia Budi Sinaga, Sarman Sinurat, Mangasi Siti Munawiroh Sri Hayu Kartika Subhan Subhan Suci Puji Suryani Suci Puji Suryani Suji Pradana Suryadi Suryadi Suryadi Suryadi Sutriani Syahputri, Lidia T. Edyansyah, T. Edyansyah Tahara Alsura Tanjung, Ade Firmansyah Tarmizi Abbas Taufik Hidayat Tripure Maas, Linda Ulfa Yulinazira Ulfia Ulvia Fadilah Utami Aditya Wahyu Isnanda Nasution Wahyuddin Wahyuddin Wahyuni , Yuyun Widodo Endi Prasetia Widodo Endi Prasetia Widya Ramadhani Wooton, Ian YANITA YANITA, YANITA Yulius Dharma Yusnidar Yusril Ramadhan Sembiring Zahrul Fuadi, Muhammad Zulfa Riza Zulfa Riza Zuriaini Zuriani Zuriani Zysman, John