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All Journal E-Journal Perdagangan Industri dan Moneter Kontekstualita: Jurnal Penelitian Sosial Keagamaan JPKMI (Jurnal Publikasi Kesehatan Masyarakat Indonesia) al-Uqud : Journal of Islamic Economics Jurnal An-Nahdhah Journal of Maternal and Child Health JURNAL PENDIDIKAN TAMBUSAI JURNAL SYARIKAH : JURNAL EKONOMI ISLAM Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Jurnal Administrasi dan Manajemen FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Jurnal Bidan Cerdas Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Industri Kreatif dan Kewirausahaan Jurnal Mandala Pengabdian Masyarakat Journal of Economics and Business UBS Jurnal Kesehatan Tambusai Al-Sharf: Jurnal Ekonomi Islam Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian kepada Masyarakat JOSING: Journal of Nursing and Health Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) eCo-Fin Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Bussman Journal : Indonesian Journal of Business and Management Gemakes: Jurnal Pengabdian Kepada Masyarakat Dinamika Kesehatan: Jurnal Kebidanan dan Keperawatan Jurnal Cakrawala Ilmiah PEDAGOGI: Jurnal Ilmiah Pendidikan Jurnal Pengabdian Mandiri Abdimas Polsaka: Jurnal Pengabdian Masyarakat JURNAL SIPISSANGNGI: Jurnal Pengabdian Kepada Masyarakat ALSYS : Jurnal Keislaman dan Ilmu Pendidikan ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar International Journal of Economics (IJEC) International Journal of Community Service (IJCS) El-Hadhanah: Indonesian Journal Of Family Law And Islamic Law MIMBAR INTEGRITAS OMEGA: Jurnal Keilmuan Pendidikan Matematika Jurnal Manajemen Keuangan Syariah Jurnal Rakat Sehat : Pengabdian Kepada Masyarakat Jurnal Abdimas Jatibara Jaliye: Jurnal Abdimas, Loyalitas, dan Edukasi Medic Nutricia : Jurnal Ilmu Kesehatan Sulolipu: Media Komunikasi Sivitas Akademika dan Masyarakat Media Kesehatan Politeknik Kesehatan Makassar SEGANTANG LADA : JURNAL PENGABDIAN KESEHATAN Jurnal Kebidanan Bestari Seroja Husada: Jurnal Kesehatan Masyarakat Jurnal Penelitian Multidisiplin Bangsa Margin : Journal of Islamic Banking Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Media Implementasi Riset Kesehatan
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Journal : eCo-Fin

Strategi Pemasaran Produk Gadai Syariah Dalam Upaya Menarik Minat Nasabah Pada Pegadaian Syariah Ups Simpang Mayang. Firman, Nurul Fu'uda; Rafidah, Rafidah; Agusriadi, Agusriadi
eCo-Fin Vol. 7 No. 1 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i1.1613

Abstract

This research is based on the fact that the number of customers for gold pawn products is not as many as other products issued by the sharia pawnshop UPS Simpang Mayang. There were very few customers who used this product at the start of the interview. The problem in this research is what obstacles are faced by the sharia pawn shop UPS Simpang Mayang Jambi in marketing gold pawn products and what is the marketing strategy for gold pawn products in increasing the number of customers. This research is field research which is descriptive qualitative in nature with primary data sources and secondary data. In collecting research data using observation and documentation interview techniques. The marketing strategy at the Sharia pawnshop ups Simpang Mayang Jambi applies a marketing mix, namely product strategy, price strategy, place strategy and promotion strategy. The price strategy and location strategy are good because the prices given by Pegadaian have been determined by the head office, whereas for the location strategy before Pegadaian Syariah ups Simpang Wayang Jambi was established, a survey was carried out first but the product survey and promotional survey were not good because Pegadaian Syariah ups Simpang Mayang Jambi has not been optimal and introducing the product as well as the marketing strategy needs to improve promotional strategies to increase the number of customers, for example conducting outreach to the public
Co-Authors Abdul Latif Achyat Budianto Agusriadi, Agusriadi Agustina Mutia Ahmad Rizani, Ahmad Ahmad Syahrizal Alawiyah, Rabiyatul Alwi, Ahmad Afwan Alwi, Ardan Ambar wati, Wilis Amien, Fiqih Fauziyah Ananda, Gusnita Putri Anita, Efni Anjani, Sonali Dwi Sari Annisa Rahmawati Annisa, Aulia Anugrah, Idza Sri Apriani, Alfia Apriliyanti, Ayu Apriyanti, Dina Aprizal Wahyudi Diprata Ardana, Rizki Amalia HM Ardilah, Nurul Arfan Arfan Armaz, Eja Auliah, Umi Aurellia, Clarine AYU LESTARI Ayu Purnamasari Azizah, Nurfitriani Azzahra, Khalisa Azzahrah, Chalina Diza Bangun, Vebry Erika Yanti Budirman, Budirman Chaerunnimah . Chika Lestari Daiyah, Isrowiyatun Darmayanti Darmayanti Dayyesi, Hermika Dewi Ayu Aprilianty Dewi Lestari Dewi, Vonny Kheresna Dewi, Vonny Khresna Diwantara, Victor Efi Kristiana Eja Armaz Hardi Elyanti Rosmanidar, Elyanti Erliyana, Nova Erni Setiawati Erni Yuliastuti Erni Yuliastuti Erwin Saputra Siregar Fadillah Nasution, Rizky Febriyanti, Sindy Firman, Nurul Fu'uda Fitria Jannatul Laili Flora, Madya Fusfita, Nurlia Haderiah Haerani Haerani Hafiz, Ahsan Putra Haidah, Nur Hamzah, M. Maulana Hapisah, Hapisah Hapisah, Hapisah Harahap, Annisa Fitriana Hardianti, Khustiah Hareastoma, Hareastoma Herlina Ahmad, Herlina Hidayat Hidayat Hidayat Husen, Muhamad Husin Abdul Wahab Illy Yanti Ilmiah, Muhibbatul INDRIANI, NOVI Islamiati, Wahyuni Isnaniah, Isnaniah Israq Maharani Isrowiyatun Daiyah Januarsih, Januarsih juherah, juherah Julianti, Ayu Juntika, Lisa Puda Kamila, Reygina Tasya Kanahaya, Shofy Nindia Khairir Rizani Khiki Purnawati Kasim, Khiki Purnawati Kristiana, Efi Kurniyati Kurniyati Laili , Fitria Jannatul Lapik, Arnita Resty Latifah, Nurkhatimah Lubis, Atipah Lubis, Princess Anggi Lubis, Puteri Anggi Lubis, Ulfa Annisa M. Nazori M. Salman Alfarisi, M. Salman M. Subhan Madinah, Hijrahtulk Maemunah Maemunah Mahpolah Mahpolah, Mahpolah Manullang, Zuly Nanda Marowiyah, Siti Martina, Rizqina Masdayanti, Masdayanti Masruroh, Khayatul Maulana, Akbar Mawarni, Siti Megawati - Mellya Embun Baining Mubarak, Fadhlul Mubyarto, Novi Mulianingtias, Retno Muliyana Muliyana, Muliyana Mursidah Mursidah, Mursidah Mustasya, Anida Muthmainnah Muthmainnah Naidah, Naidah Nasaiy Aziz Nazori, Nazori Ningsih, Nurul Widhiya Nofriza, Eri Noor Adha Aprilea Noorhayati Maslani Noorwahyuni, Henni Nur Fatimah Nur Rohmah Nur Rohmah Prihatanti Nurilmi, Besse Oktaliana, Tiara Oktapian, Frengki Osa, Afrilia Paramitha Paramitha Pramesti, Ranti Prihatanti, Nur Rohmah Putri, Faradilla Alisa Putriana, Marissa Rabiyatul Adawiyah Rahma, Sri Rahmayanti Rahmayanti Raihana, Raihana Rakhmah, Isyatur Ramadhan, Argianov Ramadhani, Puteri Ahyana Rasjid, Ashari Ratini Ratini, Ratini Rismawati Rismawati Rivai, Abdur Rostina Rostina Rubiati Hipni Rubiati Hipni, Rubiati Rusmia Azizah Rusmilawaty Safitri, Puja Samad, Khairunnisa Abd. Saputra, Apriyan Saputriani, Ita Rahmi Sari, Mutyara Sari, Nuni Puspita Selmaida, Cici Selviana, Noor Fitri Setiarama, Dani SHOLIHA, RAHMA LILI ERFIDA Sindy Febriyanti Siregar, Fitri Ana Siti Nurhaliza Sofia, Norlaila Sugeng Santoso suhrawardi, suhrawardi Sumariati, Sumariati Suryanti Susanti, Delia Susila Wati, Putri Indah Syahrani, Aprilia Tabroni, Muhammad Tanjung, Ferri Saputra Tanjung, Fina Melini Panduwinata Tri Tunggal, Tri Tumanggor, Siti Halimah Usdeldi, Usdeldi vonny khresna dewi Wafa, Wafa Wahyuni, Elina Decelita Wardana, M. Rizky Cahya Wati, Wilis Ambar Wicaksono, Tri Windasari, Hutriana Wulandari, Monica Yanti, Novita Damai Yumira Simamora Yuniarti Yuniarti Zaenab Zaenab Zakiah Zakiah