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Nur Rahmah
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Journal : Robust: Research of Business and Economics Studies

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INTEGRASI NILAI-NILAI SYARIAH DALAM MODEL PERCEIVED VALUE: KERANGKA KONSEPTUAL UNTUK PEMASARAN PRODUK HALAL Rahmah, Nur
Robust: Research of Business and Economics Studies Vol 4, No 2 (2024): Volume 4, Nomor 2: Oktober 2024
Publisher : IAIN Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/robust.v4i2.10476

Abstract

In an increasingly competitive era, companies must integrate Islamic values into the perceived value model to provide added value to customers through quality services, thereby winning the competition in the halal product market. This study aims to analyze the integration of Islamic values into perceived value in halal product marketing. The research focuses on conceptual analysis using qualitative research methods and secondary data sources by reviewing relevant literature on the main topic of the study. The findings indicate that the application of perceived value to halal products can enhance trust and purchase intention among Muslim consumers, where the halal label serves as an extrinsic information cue that improves the shopping experience and provides a competitive advantage for companies in building loyalty and long-term relationships with Muslim customers, while ensuring product compliance with Islamic principles. The implication is that the integration of Islamic values into the perceived value model enhances the trust and purchase intention of Muslim consumers, as well as provides a competitive advantage for companies in building customer loyalty in the halal product market.
INTEGRASI NILAI-NILAI SYARIAH DALAM MODEL PERCEIVED VALUE: KERANGKA KONSEPTUAL UNTUK PEMASARAN PRODUK HALAL Rahmah, Nur
Robust: Research of Business and Economics Studies Vol. 4 No. 2 (2024): Oktober 2024
Publisher : IAIN Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/robust.v4i2.10476

Abstract

In an increasingly competitive era, companies must integrate Islamic values into the perceived value model to provide added value to customers through quality services, thereby winning the competition in the halal product market. This study aims to analyze the integration of Islamic values into perceived value in halal product marketing. The research focuses on conceptual analysis using qualitative research methods and secondary data sources by reviewing relevant literature on the main topic of the study. The findings indicate that the application of perceived value to halal products can enhance trust and purchase intention among Muslim consumers, where the halal label serves as an extrinsic information cue that improves the shopping experience and provides a competitive advantage for companies in building loyalty and long-term relationships with Muslim customers, while ensuring product compliance with Islamic principles. The implication is that the integration of Islamic values into the perceived value model enhances the trust and purchase intention of Muslim consumers, as well as provides a competitive advantage for companies in building customer loyalty in the halal product market.
Co-Authors A Halim Abd. Majid HR Lagu Abdul Hafid Abdul Rahman Adnan, Abdullah Ulil Ilmi Adrinata, Yoksa Agliana, Delvin Agustina Ahmad Fauzan Ahmad Fauzi Furqon Alam, Samsu Alfina Baharuddin Ali Djamhuri Alia Lestari Amir, Winarsi Amrullah, Akbar Taufik Andi Sukainah Andini Puteri Anisa Aprilia Anisa, Darania ARDIANSYAH ARDIANSYAH Ardika, Dwiki Jaya Arranury, Zilfadhilah Arya Abdul Bari Aryanti, Sahda Asnidar Asnidar Asriani Asriani, Asriani Aswadi Aswadi Aulia Rahmadhani Azizah Azizah Bahtiar Bahtiar Basti Basti Busri Endang Christo, Jendri Dewi Puspitasari Dulyapit, Apit Fadel Muhammad, Fadel Fadilah, Arsanda Rizkia Farhan, Muh Fauziah Febriayu, Dwi Gagaramusu, Yusdin Bin.M. Haeruddin Haeruddin Haifaturrahmah, Haifaturrahmah Hamdany, Muhammad Zuljalal Al Hartina Batoa Hayatulloh, Imam Hidayah, Farida Nur Hidayah, Suci Wahyuni Nur Hidayat, Annisa Aulia Ramadhani Indrayani INDRAYANI INDRAYANI Irham Wibowo Irwansyah Irwansyah JUMARDI Jumriani Jumriani, Jumriani Jusmiati Jusmiati Kadek Hariana Kahfi, Muh Kasmiati Kasmiati Khoirunisa, Alifah khusnul khotimah Kiling, Yohanes Indra Lahming, Lahming Lale Novi Laela Purnama M. Syukri M. Wahyuddin Abdullah, M. Wahyuddin M.Rais Marsudi Marsudi Maryam,M, St. Meili Yanti Meliyanti, Nur Misbah, Irwan Muchdar Muchdar Muhammad Aswar Limi Muhammad Irfan Muhammad Kahfi, Muhammad Muhammad Ridwan MUHAMMAD RIZAL Muhammad Wiharto Mujahidah Mujahidah Mukhlis, Andi Muhammad Akram Mukhtar Mukhtar Munawwarah Munawwarah, Munawwarah Muslim AR., Muslim AR. Nahda, Afiah Tul Niska, Niska Nita, Ayu Nor Indriyanti Nur Ilmi Nur, Fakhriyah Nuradillah, Ainun Nuraini Nuraini Nurman Nurman Pahriadi, Pahriadi Patang Patang, Patang Patigu, Yuyun Putri Wahyuni Pinem, Alessandro Benaya Purnawansyah Purnawansyah Putra, Reski Praja Putu Arimbawa, Putu QUDRATUDDARSI, HILMAN Rabiatul Adwiya, Rabiatul Ridwang Ridwang, Ridwang Rini Jusriani Rizal Rizal Safitri, Sindi Safruddin Salmah Said, Salmah Sembiring, Rinawati Seniwati, Tuti Septaningsih, Andi Citra Sri Utami Sudirman Sudirman Sulfasyah Sulfasyah, Sulfasyah Surahman Wilade Suriansyah, Suriansyah Suryadi, Iwan Syahrul Munir syamsidar syamsidar Syamsul Alam, Syamsul Syarfaini Syarfaini, Syarfaini Syukur, Muh Syarif S Abd Taslim, A. Mutmainnah Umar, Fitriyani Wati, Erni Yanto, Subari Zulnuraini