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All Journal DIKSI Jurnal Manajemen Pendidikan LingTera Dusturiah : Jurnal Hukum Islam, Perundang-undangan dan Pranata Sosial Jurnal Penelitian Pendidikan IPA (JPPIPA) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Perspektif Ilmu Pendidikan VISI : Jurnal Ilmiah Pendidik dan Tenaga Kependidikan Pendidikan Non Formal Martabe : Jurnal Pengabdian Kepada Masyarakat Lectura : Jurnal Pendidikan Journal of Educational Research and Evaluation Jurnal Ilmiah Pendidikan Profesi Guru JUARA : Jurnal Olahraga JURNAL KESEHATAN INDRA HUSADA IMPROVEMENT: Jurnal Ilmiah untuk peningkatan mutu manajemen pendidikan Jurnal Simbur Cahaya SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Edunesia : jurnal Ilmiah Pendidikan JURNAL LITERASI OLAHRAGA Ainara Journal (Jurnal Penelitian dan PKM Bidang Ilmu Pendidikan) Journal for Lesson and Learning Studies Journal of Educational Management and Instruction (JEMIn) Transformasi dan Inovasi : Jurnal Pengabdian Masyarakat JANITA Indonesian Journal of Economics and Management Journal of Student Development Informatics Management (JoSDIM) Journal of Educational Sciences International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) PERDULI: Jurnal Pengabdian kepada Masyarakat ITQAN: Journal of Islamic Economics, Management, and Finance Jurnal Pendidikan Islam Journal Research of Social Science, Economics, and Management International Education Trend Issues Nanggroe: Journal Of Scholarly Service Jurnal Pengabdian Masyarakat Bangsa Jurnal Kajian dan Penelitian Umum International Journal of Economics, Management and Accounting Beginner: Journal of Teaching and Education Management Nanggroe: Journal of Scholarly Service Jurnal Media Akademik (JMA) Moneter : Jurnal Ekonomi dan Keuangan GENIUS: Indonesian Journal of Early Childhood Education Journal Boas : Business, Economics, Accounting And Management Medical Sains : Jurnal Ilmiah Kefarmasian Nusantara Mengabdi kepada Negeri International Journal of Business and Quality Research Jurnal Riset Multidisiplin Edukasi Jurnal Ilmiah Manuntung: Sains Farmasi dan Kesehatan Business, Entrepreneurship, and Management Journal JUARA
Desi Rahmawati
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Journal : Journal of Student Development Informatics Management (JoSDIM)

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Pengaruh Iklan dan Influencer di Aplikasi Tiktok Terhadap Minat Beli Konsumen (Studi Kasus Pada Mahasiswa STIS Al-Wafa Bogor) Salsabila, Syauqiah; Rahmawati, Desi; Wibowo, Finantyo Eddy
Journal of Student Development Informatics Management (JoSDIM) Vol 3, No 2: JoSDIM | Desember 2023
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/josdim.v3i2.5162

Abstract

The increasingly widespread use of Tiktok social media in adolescents in Indonesia will certainly greatly affect one of the stages of adolescent development, namely self-confidence. Having self-confidence is very important because a teenager will be able to assess himself and do a job effectively in his life. This study aims to determine the influence of pleasure perception, benefit perception, and ease of use perception on the intention to use the tiktok application This study used a quantitative approach with data collection methods through online questionnaires and was determined using non-probability purposive sampling methods. The data was obtained by distributing online questionnaires to 100 STIS Al Wafa students who used the Tiktok application. The results of this study will later show how much influence advertisements and influencers on the Tiktok application have on the buying interest of people who use the application. however, the perception of pleasure of Tiktok content has a positive and significant effect on the perception of benefits, perception of ease of use and intention to use the Tiktok application. The results of these findings can be used as a reference for future research. The main theory in this study uses the Technology Acceptance Model (TAM) which is used to explain the relationship between perception of pleasure, perception of benefits, perception of ease of use and intention to use. A limitation of this study is the intention variable to use the Tiktok application which shows that the R-Square score is 0.488 or 48.8% so that the variable is still not explained well and adequately by the antecedent variable. This study contributes to the literature on the topic of social media use by considering the variables of pleasure perception, benefit perception and ease in influencing the intention to use Tiktok.`
Co-Authors A Halim Abbas, Dirvi Surya Afifah, Rizqi Afriani Afriani Agusmal Aisah, Novi Akbar Nur Azmi Al Afik Albert Efendi Pohan Alfiatunnimah, Vivi Alianur, Mudfar Alpino Susanto Angel Zeiromardalina Ghahar Anggraeni, Relita Ani Purwati Anindhyta, Chyta Anita Agustina Anwari, Irma Apreriri Cahyani Aprilia Dian Evasari Ariyanti, Putri Novira Aroningtias, Yulia Asriani Bakar, Noor Raudhiah Binti Abu Bawor, Edmundus Bondan Subagyo Choiruddin Choirunnisa, Nadia Lutfi Cipto Wahyuning Utama Dian Respati Rindang DIRGANTARA WICAKSONO Djenny Sasmita Dwiyanto Djoko Pranowo Eis Naeni Eko Santoso Eko Santoso EKO SANTOSO Eni Widhajati Fadhilah, Harum Fanisyah, Elsah Fata, Abiyu Fathurrahaman, Iqbal Febriani Dwi Sari Firman Muntaqo Giantama, M Shepna Heru Santosa Hustia, Anggreany Isnaini Asiati, Diah Isro'iyah, Latifatul Jalaludin Muhammad Akbar Jayawarsa, A.A. Ketut Karnati, Neti Kayen, Hazrat Shah Kurniawaty Fitri Kurniawaty Kurniawaty Latifatul Isroiyah Layla, Sheffany Nur Lestari, Fauziah Dwi Lona Chinsia Alfattama Mahendra Putra, Bagoes Mardiyanti, Fitri Marlena Marlena Marlena Masduki Masduki Ahmad Masduki Masduki Matin Matin, Matin Mokhamad Eldon Mubik Ihtajuddin Hammas Muhammad Al Mighwar Muhammad Fadholi Muhammad Faizal Abd. Ghani Muhammad Ikhsan Muhammad Syaifuddin Muhammad ‘Afif Nibros Qolbi Muharsono Mulyani Mulyani Nabah Lestari, Winda Najamudin Najamudin Netti Karnati Nurani Nurani Nurani Nurbela, Intan Nurdiani, Tina Nurhattati Nurlaila Nurlaila Pogo, Tajuddin Pratiwi, Iqmatul Purwana E.S., Dedi R. Madhakomala Rahelli, Yeti Rahma, Fatia Rahmad Khodari Rahmah Novianti Rahmayanti, Dwi Reny Trisusanti Reza Ardianto Riana Mashar Rifai, Aldi Bagus Risdayanti, Fani Risky Al Ahli Rizfi, Muhammad Robby, Dimas Kurnia Rugaiyah Sadri, Nove Salsabila, Syauqiah Samsuddin Siregar Sanola, Maria Sawal Sartono, Sawal Shalehah, Nur Azizatun Shofiyulloh, Mohammad Siti Nurjannah Siti Zulaikha Sri Sutrismi Sugara, Zidni Sundari Sundari Supadi SURYANTI syafrizal Syifauzzuhrah, Nabillah Tabitha, Daffa Tanti Azizah Sujono Tarmidzi Teguh Trianung Djoko Susanto Tubagus Pamungkas Tuti Nurhaningsih Umar Umar Wahyuningrum, Dewi Ariyani Wardani, Ratih Kusuma Weny Wibowo, Finantyo Eddy Widhajati, Eni wijayanti, octy Wiyarti, Sekar Yanti, Darma Yulistia Devi Zainal Maarif