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Triana Rejekiningsih dkk
Sebelas Maret University
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Journal : Journal of Nonformal Education

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The Use of Mobile-Based Android Media In Digital Marketing Learning To Improve Learning Motivation Muslichun, Achmad; Rejekiningsih, Triana; Ardianto , Deny Tri; Mustagfirin, Mustagfirin; Choube, Pravin R.
Journal of Nonformal Education Vol. 12 No. 1 (2026): Community empowerment and Adult education
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jone.v12i1.3577

Abstract

Background - The development of digital marketing competencies is essential in technology-driven industries. However, learning outcomes and students’ motivation in digital marketing courses at Magistra Utama Surakarta remain suboptimal due to the limited use of interactive and engaging learning media. Conventional teacher-centered instruction has not sufficiently supported students’ active participation in the learning process. Research Urgency - The need for innovative learning media in digital marketing education has become increasingly urgent, particularly in vocational and practice-oriented contexts. Android-based mobile learning offers a promising alternative to improve student engagement, motivation, and instructional effectiveness. However, empirical evidence regarding its effectiveness in digital marketing instruction is still limited. Research Objectives - This study aims to analyze the effect of Android-based mobile learning media, namely EDUMAGI, on improving students’ motivation in learning digital marketing at Magistra Utama Surakarta. Research Method - This study employed a quasi-experimental design with a pretest-posttest control group. Participants were selected using cluster random sampling. The experimental group received instruction using the Android-based mobile learning media EDUMAGI, while the control group was taught through conventional methods. Data were analyzed using an independent samples t-test with SPSS 27. Research Findings - The statistical analysis revealed a significant difference between the experimental and control groups (t = 6.338; p = 0.002 < 0.025), indicating that the implementation of Android-based mobile learning media resulted in higher student motivation scores. These findings demonstrate that EDUMAGI contributes to a more engaging, interactive, and effective learning experience in digital marketing instruction. Research Conclusion - Android-based mobile learning media significantly enhance students’ motivation in learning digital marketing. The use of EDUMAGI supports the integration of mobile learning as an effective alternative to conventional teacher-centered instructional approaches. Research Novelty/Contribution - This study provides empirical evidence of the effectiveness of EDUMAGI as a context-specific Android-based learning medium developed for digital marketing instruction. The findings contribute theoretically to the growing discourse on mobile learning adoption and practically offer an applicable instructional innovation for improving learner motivation and teaching quality in vocational education contexts.  
Co-Authors ,, Winarno Achmad Khusyaini Ahmad Hudori Ahmad Hudori Aisyah Ayu Mustikasari Aisyah Khilawatun Niswah AKHMAD ARIF MUSADAD Akhmad Arif Musadad Ama Farida Sari Anita Winandari Anwar Nababan, Siharta Leman Ardianto , Deny Tri Ariana, Yudi Atin Putri Sanyoto Budiarto, Mochamad Kamil Chatarina Muryani Choube, Pravin R. Cornelius Brilian Boni Nugraha Danan Tricahyono Debby Yuliana Deny Tri Ardianto Deny Tri Ardianto Dessy Wahyuningsih Destiny Devi, Lathifah Sandra Dewi Gunawati Dewi Gunawati Dewi Gunawati Dewi Gunawati Dewi Ika Sari Diana Lukitasari Djono Djono Djono Eka Septi, Lia Erna Yuliandari Ersi Indah Asmari Faizah, Alva Nurul Fatma Sukmawati Fatma Sukmawati, Fatma Fella Farikhatus Sholikhah Fella Farikhatus Sholikhah Gandhi Adidaya Gunarhadi Gunarhadi, Gunarhadi H., Rima Vien Permata Hakimi, Hanan al Hanpalam, Teodorikus Haristya Indah Nur Fatikhah Hassan Suryono Hassan Suryono Hidayatulloh, Muhammad Muslim Inocenty Loe, Yohanes B. Intan Ari Nugroho, Intan Ari Ismawati Kartika, Ringgit Benazir Kurniati, Kiki Kusumarti, Diah Galuh Kusumawati, Niluh Ari Leo Agung Sutimin Leo Agung Sutimin Leo Agung Sutimin Lestyo Mawarti Luhur Budi Sayekti Luturmas, Rianko Machmud Al Rasyid Moh. Muchtarom Muhammad Hendri Nuryadi Muhammad Hendri Nuryadi, Muhammad Hendri Mujiyono Mujiyono Mulyasari, Dini Wahyu Munawir Yusuf Muslichun, Achmad Mustagfirin Mustagfirin Najma, Haya Nuron Nanik Pujihastuti, Nanik Neneng Dhea Fatimah Niswah, Aisyah Khilawatun Noeryanti, Ari Tri Nur Kurniawati, Aprilia Pinilih, Yogi Prasetyani, Nur?aini Dwi Qodr, Taufiq Subhanul Ratih Nur Indah Sari Rendi Setiya Kurniawan Rima Vien P.H Rima Vien Permata Hartanto Rima Vien Permata Hartanto Rini Anggrainingsih Rini Triastuti Robiat Tri Cahyani Roemintoyo Roemintoyo Roemintoyo Roemintoyo Roemintoyo, R Rusnaini Rusnaini Rusnaini Rusnaini Santosa, Eka Budhi Sari, Ama Farida Sari, Ratih Nur Indah Sariyatun Sariyatun Sariyatun Savitri Wanabuliandari Sekar Dwi Ardianti Septi, Lia Eka Siharta Leman Anwar Nababan SRI RAHAYU Sri Sumaryati Sudiyanto Sudiyanto Sudiyanto Sudiyanto Sudiyanto Suharno Sujarwo, Fakhrudin Sukaningtyas, Stefani Murwani Sutimin, Leo Agung Taher, Maram Tatag Fajrin Musthofa Tiarani, Mukhamad Khasan Triyanto Triyanto Triyanto . Umami, Nadila Nisa Al Umaro, Mada Vien Permata H, Rima Warto - Warto Warto Warto Warto Wati, Endang Wibawanto, Hilmawan Widya Noventari noventari Widya Noventari, Widya Winandari, Anita WINARNO Winarno . Winarno Winarno Winarno Winarno Yanti, Indah Warih Yudi Ariana