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Sugeng Riyadi
Penulis adalah dosen Fakultas Ekonomi dan Bisnis Islam IAIN Sultan Thaha Syaifuddin Jambi
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Physics Social Sciences Transportation Other

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Journal : JURNAL ILMIAH GLOBAL EDUCATION

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Kepercayaan Produk Halal Mempengaruhi Minat Beli Yang Berdampak Pada Keputusan Pembelian Riyadi, Sugeng; Yuniarso, Yudi Budi; Mansur, Mansur; Sari, Yuli Indah; Bahrudin, Bahrudin
Jurnal Ilmiah Global Education Vol. 6 No. 2 (2025): JURNAL ILMIAH GLOBAL EDUCATION, Volume 6 Nomor 2
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i2.3776

Abstract

This study aims to examine the influence of knowledge about halal products, religiosity, and halal labels on purchasing decisions, with purchase intention as a mediating variable. The research focuses on Muslim consumers from Generation Z and involves 450 respondents. A descriptive quantitative approach was employed, with data analysis processed using Smart PLS. The findings indicate that knowledge of halal products and religiosity have a positive and significant impact on purchase intention, while the halal label has no effect. Purchase intention was found to have a positive and significant impact on purchasing decisions, whereas knowledge of halal products and religiosity do not have a direct influence. Conversely, the halal label has a positive and significant effect on purchasing decisions. Additionally, purchase intention mediates the relationship between knowledge of halal products and religiosity on purchasing decisions but does not mediate the relationship between the halal label and purchasing decisions. These findings provide insights for producers to enhance the appeal of halal products among Muslim Generation Z consumers.
Co-Authors 'Aini, Nancy Mursalati Abdur Rahim, Abdur Ade Susanti Adeng Hudaya Aditya, Gebyar Cahya Afzal, Ridha Akmal, Najmuddin Ali Fathoni Andini, Prita Anggiana Rinjani, Audra ansori ansori Aprianto, Iwan Arief, Dharmawan Arif Rachman Putra Asep Budiman Asrin Awatif, Awatif Badaruddin Badaruddin Bahrudin Bahrudin Bakti, Ilham Teruna Banac, John Paul Bongsoikrama, Justin Bratasena, I Gede Nyoman Brillianto, Ananta Giga Carkid, Carkid Chamim, Mochammad Daniel, Irwan Dewanti, Tri Mustika Dewi Leisnoor S, Dewi Leisnoor Didit Darmawan Dwi Widayanti, Esti Eni Yulianti Evan Kolef Manulang, Daniel Fadhila Muhammad Libasut Taqwa Fahmi, Faisal Fajar Triasih Firdaus, Ahmad Sofwan Fuad, Raja Nasrul Giftia, Shofa Hilwa Haetami , Ahmad Haetami, Ahmad Hamdan Hamdan Hanissa, Nevifah Bella Hapsari, Vinandri Hardy, Syaifoel Harun, Hariwiyawan Herry Prasetyo Hilyatin, Dewi Laela Ichsan, Aulia Idamatussilmi, Idamatussilmi Iis Susiawati Ikhlash, Muhammad Indah Sari, Yuli Indra Raya, Lanang Isnandi, Yedi Isu, Mutimah Nursabilah Jannah, Roikhatul Khayru, Rafadi Khan Khoirun Nisa Komala, Oktia Tri Krisna Wicaksana, Muhammad Kurniawan, Ervin La Jumu, La Laela Kurniawati, Laela Lestari, Fitha Dieni Puja Lukman Hakim Mahdayeni, Mahdayeni Mahmudah, Sofia Maqom Al Manlian Ronald A. Mansur Mansur Margolang, Khairul Fadhli Maskhur Dwi Saputra Mufidah, Salsabila Muhammad Fauzan Muhammad Jainuri Muhammad Rasyid, Muhammad Muhammad Yusup Muhammad Zaenuddin Mujiarto, Mujiarto Mukhtar Latif Munawar, Kholil Al Mursalati 'Aini, Nancy Nanik Lestari, Nanik Nasution, Iqbal Reza Nisrina, Risa Nur Syamsiah, Nur Nursida Arif Otistaviany, Heluny Padri Achyarsyah Pakpahan, Novritsar Hasitongan Pamekas, Hansyah Faisal Pardede, Doughlas Pramestia , Selpia Pudjileksani, Tri Mulatsih Puji Hastuti Putri Junisya, Bania Rasiban Ratnawati, Elfrida Reza Setiawan Rijal, Ahlan Khoir Syah Rika Rosnelly, Rika Riri Zelmiyanti, Riri Ritonga, Nurhayani Rizal Aziz, Rizal Rochani Istiawan Rommy Hardyansah Sabillah, Miftah Safi'i, Imam Salam, Shoffan Abdus Samsul Arifin Sandy Mulya, Ali Sari, Yuli Indah Serlinika, Cipi Seroja, Dienni Ratna Setaji, Yogi Shofi, Ahmad Sinaga, Novendra Adisaputra Sinarti, Sinarti Siti Khoirunnisa, Siti Siti Mulidah Sohardono, Herry Sri Suci Suryawati Subandiyo Subandiyo, Subandiyo Sugino Sugino Sukatemin, Sukatemin Sukrilah, Ulfah Agus Suwardi, Arif Darmawan Teruna Bakti, Ilham Triswantoro, Fery Tuti Haryanti, Tuti Udjari, Hendrianto ulfah agus sukrillah Utama, Doni Putra Wahyuni , Sri Walin Walin, Walin Wanayumini Widodo, Kusno Wijaya, Kurnia Wiwin Wulandari, Army Ardiani Wulandari, Eko Yennizar.N, Yennizar.N Yuniarso, Yudi Budi Zahra, Fathima Zahrani Alaya, Yovita