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PANJAITAN, MUKTAR B
Universitas HKBP Nommensen Pematangsiantar
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Journal : Journal of Computer Science and Technology Application

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Challenges and Opportunities in Implementing Big Data for Small and Medium Enterprises (SMEs) Cahyono, Dwi; Sijabat, Apriani; Panjaitan, Muktar Bahruddin; Julianingsih, Dwi; Lorenzo, Agung
CORISINTA Vol 2 No 1 (2025): February
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/corisinta.v2i1.74

Abstract

Small and Medium Enterprises (SMEs) play a crucial role in the global economy but often face significant challenges when adopting new technologies like Big Data. While Big Data offers opportunities for improving decision-making, operational efficiency, and gaining a competitive edge, many SMEs struggle due to financial constraints, limited technical expertise, and concerns over data security and privacy. This paper explores the challenges SMEs encounter in adopting Big Data and identifies the opportunities it provides for growth and innovation. A mixed-methods approach is employed, combining qualitative interviews with SME managers and quantitative surveys from 150 SMEs to gather comprehensive data. The findings reveal that SMEs face barriers such as high implementation costs and lack of skilled personnel, but they also recognize the potential for Big Data to enhance customer insights, improve business processes, and foster new business models. Recommendations include exploring cost-effective solutions, investing in employee training, strengthening data security, and adopting modular systems that integrate easily with existing operations. This study underscores the importance of overcoming these challenges and leveraging Big Data as a key driver of digital transformation for SMEs, ultimately helping them to compete more effectively in an increasingly data-driven marketplace.
Co-Authors Ady Frenly Simanullang Agnes Manurung Albert Welman Daulat Lumbangaol Andreas Manurung Anton Luvi Siahaan Apriani Sijabat Aprido B. Simamora Aprido Bernando Simamora Arent, Ease Arni Dasmita Saragih Arpita Simanjuntak Arwin Tannuary Asister Fernando Siagian Ayu Wulandari Bangun Munte Batubara, Silviantika Bertaria Sohnata Hutauruk Claudia Sianipar Cristin Veronika Turnip Dionisius Sitinjak Dumaris E Silalahi Dumaris E. Silalahi Dumaris, Atri DWI CAHYONO Eka Sitorus Elisa Hutagaol Emelda Thesalonika Endang Fatmawati Enjelina Siregar Ester Ayu Dewi Sihombing Esti Marlina Sirait Feby Samosir Fransius Jonathan Sitepu Fransius Jonathan Sitepu Frederynne Purba Gaol, Gabe Pangeran Lumban Gultom, Desi Lestari Harefa, Rossa Silvia Hargiani, Fransisca Xaveria Hedty Sitio Hedty Sitio Hematryn Ompusunggu Henni Elprida Saragih Herman Herman . Herman Herman Hotmaida Margaretha Sianipar Hutabalian, Masnaria Hutahaean, David Togi Hutasoit, Anggiat Binsar Indra Teja Kusuma Istas Pratomo Manalu Iwin Sari Siagian Johannes Simorangkir Jon Roi Tua Purba, Jon Roi Tua Julianingsih, Dwi Julyanthry Julyanthry Lasmaida Sitorus Lorenzo, Agung Manalu, Andriono Marnala Pangaribuan Marpaung, Betty Grace Parsaulian MARTIN DAVID SIADARI Martua Ferry Siburian Mashudi Alamsyah Masniawita Gloria Sinaga Melvin M. S Simanjuntak Melvin M. Simanjuntak Meno Karolina Tanjung Mila Kristiani Sitepu Mungkap Mangapul Siahaan Nainggolan, Lonatasya Sevari Natalina Purba NIA T. SILALAHI Nora Melviani Napitupulu Nur Andini Cintana Febyatanri Nurhalimah Nurhalimah Nurhayati Pakpahan Nurmaida Panggabean Oktavia Elfrida Sihite Parlindungan Sitorus Partohap S. R Sihombing, Partohap S. R Pasaribu, Agnes Gracella Pasaribu, Eva Pasaribu, Sunggul Peniel Marasi Hutahaean Pirngadita Purba Pretty Claudia Saragih Purba, Christian Neni PURBA, LYDIA Purba, Moses Novianus Purba, Nancy Angelia Purba, Ridwin Putri Hutabarat Ramauli Sibatuara RAYI D. M. SINAGA Remika Intan Sari Sirait Rick Hunter Simanungkalit, Rick Hunter Ridwin Purba Rio Parsaoran Napitupulu Rio Parsaoran Napitupulu Rio Parsaoran Napitupulu ROITA MEILANI NAIBAHO Ronny Gindo Pakpahan Rosma Simangunsong Roy Magelhaens Purba Sabar Dumayanti Sihombing Saragih, Ria Angelina Saratahoma Sidabutar Selamat Triadil Saragih Selamat Triadil Saragih Selly Opalin Lumban Tobing Sherly Sherly Siagian, Gunaria Siahaan, Fine Eirene Siahaan, Saloom Hilton Siahaan, Shinta Bella Siahaan, Theresia Monika Sianturi, Herman W.P Sidabutar, Yanti Arasi Sihaloho, Damaris Sihombing, Lisbet Sijabat, Desi Sijabat, Osco Parmonangan Silalahi, Juwita Silviana Tampubolon Simamora, Aprido Bernando Simamora, Rianita Simanjuntak, Melvin Simanjuntak, Roy Christopher Simanjuntak, Yeni Simanullang, Ady Frenly Simarmata, Radode K. Simarmata, Radode Kristianto Sinaga, Miranda Sinurat, Bloner Sipahutar, Yulia Stevanni Sirait, Dipa Martina Sirait, Fitri Novita Sari Siregar, Sempria Siti Agustina Manik Siti Nur Cahyani Sitio, Hetdy Sitohang, Sukardo Sonia Raherka Sorta Dewi Marcelina Simbolon Steven Yuki Damanik Sukardo Sitohang Suryanti Tampubolon Tambunan, Janwar Tasya Claudia Siringo ringo Theresya Novaeliza Pardosi Thesalonika, Emelda Tiarma Intan Marpaung Tumpal Manahara Siahaan Uslan Veronika Hasugian Vina Adelia Sinaga Vita Hutabarat Wendaria Haloho Yanta Damanik Yanti Arasi Sidabutar Yanti Kristina Sinaga Yeni Enjela Sianturi Yustina Sihol Marito Primaria Sinaga