Article Per Year (5 Year)
p-Index From 2021 - 2026
17.243
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Bisnis (Performa) Al-Qanun: Jurnal Pemikiran dan Pembaharuan Hukum Islam Jurnal Pendidikan Ekonomi (JUPE) Ulul Albab: Jurnal Studi Islam IQTISHODUNA ASAS : Jurnal Hukum Ekonomi Syariah Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan EKSYAR: Jurnal Ekonomi Syari'ah & Bisnis Islam An-Nisbah: Jurnal Ekonomi Syariah Jurnal Mirai Management Jurnal Akuntansi dan Pajak Perisai : Islamic Banking and Finance Journal Jurnal Dinamika Ekonomi dan Bisnis al-Uqud : Journal of Islamic Economics Journal of Economic, Bussines and Accounting (COSTING) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan At-Tawassuth: Jurnal Ekonomi Islam JURNAL PENDIDIKAN TAMBUSAI MALIA YUME : Journal of Management Journal of Institution And Sharia Finance Economic and Education Journal (Ecoducation) El-Barka: Journal of Islamic Economics and Business International Journal of Economics, Business and Accounting Research (IJEBAR) BISEI: Jurnal Bisnis dan Ekonomi Islam J-ADIMAS (Jurnal Pengabdian kepada Masyarakat) IMARA : Jurnal Riset Ekonomi Islam Pekobis : Jurnal Pendidikan, Ekonomi, dan Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal EK dan BI Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Multidisiplin Jurnal Syntax Transformation MALIA: Journal of Islamic Banking and Finance El-Qist : Journal of Islamic Economics and Business (JIEB) Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Jurnal Ekuilnomi Asy Syar'iyyah: Jurnal Ilmu Syari'ah dan Perbankan Islam Airlangga International Journal of Islamic Economics and Finance EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Ekonomica Sharia: Jurnal Pemikiran dan Pengembangan Ekonomi Syariah ISTIKHLAF: Jurnal Ekonomi, Perbankan & Manajemen Syariah Jumat Ekonomi: Jurnal Pengabdian Masyarakat International Journal of Engagement and Empowerment (IJE2) juremi: jurnal riset ekonomi Al-Qashdu: Jurnal Ekonomi dan Keuangan Syariah Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Balance: Journal of Islamic Accounting Al-Muamalat : Jurnal Ekonomi Syariah Jurnal Iqtisaduna Share: Jurnal Ekonomi dan Keuangan Islam El-Qish: Journal of Islamic Economics Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Jurnal Ekonomi Syariah dan Bisnis Economic Reviews Journal Journal of Social And Economics Research Journal of International Conference Proceedings Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pengabdian Pancasila (JPP) Al Basirah Jurnal Ekbis (Ekonomi & Bisnis) Jurnal Penelitian Ekonomi Manajemen dan Bisnis Sharing: Journal Of Islamic Economics, Management And Business Trending: Jurnal Manajemen dan Ekonomi Jurnal Manajemen Dan Bisnis Ekonomi Amal: Jurnal Ekonomi Syariah Jurnal Hukum Ekonomi Syariah Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Imara: Jurnal Riset Ekonomi Islam Jurnal Manajemen Bisnis Syariah Indonesian Economic Review Journal of Community Service and Society Empowerment Nusantara Journal of Multidisciplinary Science Reinforce: Journal of Sharia Management Neraca Manajemen, Akuntansi, dan Ekonomi Majapahit Journal of Islamic Finance dan Management Jurnal Ekonomi Bisnis Manajemen dan Akuntansi (Jebisma) Iltizamat : Journal Of Economic Sharia Law and Business Studies Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam West Science Islamic Studies Al-Muhasib: Journal of Islamic Accounting and Finance Majapahit Journal of Islamic Finance dan Management International Journal of Islamic Economics (IJIE) Kajian Ekonomi dan Akuntansi Terapan An-Nisbah: Jurnal Ekonomi Syariah Jurnal Keadaban: Jurnal Sosial dan Humaniora Economic and Education Journal (Ecoducation) Iqtishadia: Jurnal Ekonomi dan Perbankan Syariah Balance: Journal of Islamic Accounting Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Amwaluna: Jurnal Ekonomi dan Keuangan Syariah journal of social and economic research Journal of Ekonomics, Finance, and Management Studies Jurnal Ilmu Multidisiplin Business, Entrepreneurship, and Management Journal Ecoducation Joong-Ki Jurnal Indonesia Mengabdi Taawun: Jurnal Pengabdian kepada Masyarakat Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Islam KREATIF: Jurnal Pengabdian Masyarakat Nusantara Aktsar: Jurnal Akuntansi Syariah Journal of Islamic Banking MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis BISNIS : Jurnal Bisnis dan Manajemen Islam Al-Amwal: Jurnal Ekonomi dan Perbankan Syariah
Binti Nur Asiyah
Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 144 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 144 Documents
Search

 8   9   10   11   12 
Why Halal Awareness Matters in Supporting Sustainable Halal Cosmetics? Asiyah, Binti Nur; Adlan, Muhamad Aqim; Mashudi, Mashudi; Huda, Qomarul; Hidayat, Muhammad Syahrul; Holle, Moh. H.; Wahyudi, Amin; Kinanti, Karunia
IQTISHODUNA IQTISHODUNA (Vol. 21, No. 1, 2025)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/iq.v21i1.32588

Abstract

This study aims to analyze the role of awareness of halal products as a factor influencing consumer decisions to buy halal products, in order to support the sustainability of the halal cosmetics industry, especially the Wardah brand. The halal industry not only sells value branding but also ensures the availability of a sustainable supply of halal products. This paper was studied using a quantitative approach, with a causal associative method. Data analysis techniques include validity, reliability, classical assumption tests, and hypothesis testing using multiple regression and path analysis. The research results show that product knowledge and religiosity positively affect halal product purchases; product knowledge alone has no significant impact. Religiosity negatively affects purchasing decisions; product knowledge boosts halal awareness; religiosity negatively impacts halal awareness. Simultaneously, product knowledge, religiosity, and halal awareness significantly influence purchases; product knowledge has a positive but insignificant effect on purchases via halal awareness, and religiosity significantly negatively affects purchases through halal awareness. The halal industry should focus on enhancing consumer halal awareness to influence purchasing decisions among Muslims and non-Muslims, aiming to improve supply chain productivity for sustainability
Market Share Factors of Sharia Banks in Indonesia and Malaysia Gazani, Hawa; Asiyah, Binti Nur; Hidayah, Nurul
Al-Muamalat: Jurnal Ekonomi Syariah Vol. 11 No. 1 (2024): January
Publisher : Department of Sharia Economic Law, Faculty Sharia and Law, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/am.v11i1.33550

Abstract

This research aims to examine the relationship between the market share of sharia banks in Malaysia and Indonesia simultaneously as a function of profit sharing, number of offices, and Third-Party Funds (TPF), with Return on Assets (ROA) as an intermediary variable. Both countries have similarities in being a country with a Muslim majority population and implementing a dual banking system. The annual financial reports of Sharia banks in Indonesia and Malaysia from 2016-2021 are the secondary data source for this quantitative research. A technique called path analysis is used. According to research, there is no statistically significant relationship between TPF and market share. The market share of Sharia banks is strongly influenced by profit sharing. Market share is strongly influenced by the number of offices. The impact of TPF on ROA-based market share is not significant. ROA is the main mechanism by which profit sharing affects market share. Through the ROA of Sharia banks, the number of offices influences market share. If Sharia banks want to maximize income, grow their overall assets, and increase their market share, then Sharia banks must think about how to manage TPF more effectively and efficiently, based on the conclusions of this research.
Determinants of Bank Mu'amalat Indonesia's Non-Performing Financing: Internal and External Reviews Asiyah, Binti Nur; Septiana , Ayuk; Wahyudi, Amin
El-Qish: Journal of Islamic Economics Vol. 2 No. 2 (2022): El-Qish: Journal of Islamic Economics
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/elqish.v2i2.4157.2022

Abstract

Non-Performing Financing (NPF) in the management of Islamic Banks Financing needs to be controlled, although it is difficult to avoid it. This review can be observed from various internal and external variables of Islamic banks. This paper intends to analysis the determinants of Bank Muamalat's NPF, in terms of internal variables, namely Capital Adequacy Ratio (CAR), Operational Income to Operating Costs (BOPO), and Financing To Deposit Ratio (FDR), while external reviews include inflation and the Rupiah Exchange Rate. Writing method with a quantitative approach, the type of associative research. The population is taken from the financial statements of PT. Bank Muamalat Indonesia for the 2013-2021 period as many as 35 data. The sampling technique used is saturated sampling. The analysis uses multiple linear regression through normality test, classic assumption test, t test, F test and coefficient of determination test. Findings showed that CAR had a significant negative effect on NPF, BOPO had a significant positive effect on NPF, FDR had no significant effect on NPF, Inflation had no significant effect on NPF, Rupiah exchange rate had no significant effect on NPF, while CAR, BOPO, FDR, inflation, and The Rupiah exchange rate simultaneously has a significant effect on the NPF of 41%, while the rest is influenced by other indicators. Internally, CAR and BOPO have a significant effect while external reviews have no significant effect. The practical implication of this paper is that Islamic banks need to pay attention to internal conditions so that NPF can be controlled
Pengaruh Digital Payment, Religiositas, dan Literasi Zakat terhadap Keputusan Membayar Zakat dengan Kualitas Layanan sebagai Intervening Slamet Budi Hariyanto; Agus Eko Sujianto; Binti Nur Asiyah
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.5002

Abstract

This research is based on the fact that digital zakat payments are increasingly popular with the wider community. This is evidenced by the increasing number of digital zakat payments from year to year, so that digital zakat payments contribute to increasing zakat payments. This study uses a quantitative approach. The type of data used is primary data using questionnaires. In this study, the sample used was a total of 98 muzakki at the Amil Zakat Institute in Tulungagung Regency, but for reasons of suitability for filling out a complete questionnaire filled out a questionnaire of 80 respondents, so in this study the sample was taken by 80 respondents. The data analysis technique used is Multiple Linear Regression Analysis using SPSS. The results of his research show that there is a significant influence between digital payments on people's decisions in paying zakat at the Amil Zakat Institution of Tulungagung Regency; There is a significant influence between religiosity on people's decisions in paying zakat at the Amil Zakat Institution of Tulungagung Regency; There is a significant influence between zakat literacy on people's decisions to pay zakat at the Amil Zakat Institution of Tulungagung Regency; service quality can mediate between digital payments and community decisions; the quality of service can mediate between religiosity and community decisions; service quality cannot mediate between zakat literacy and community decisions; The quality of services of the Amil Zakat Institute in Tulungagung Regency affects the community's decision to pay zakat at the Amil Zakat Institute of Tulungagung Regency.
ANALISIS PERBANDINGAN KINERJA KEUANGAN BANK BNI SYARIAH DAN BANK SYARIAH MANDIRI DI MASA PANDEMI COVID-19 Surya, Yoga Adi; Asiyah, Binti Nur
IQTISHADIA Jurnal Ekonomi & Perbankan Syariah Vol. 7 No. 2 (2020)
Publisher : Institut Agama Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/iqtishadia.v7i2.3672

Abstract

Financial performance as a measurement to determine the process of implementing financial resources owned by the company. Covid-19 pandemic has an impact on the banking sector, resulting in non-performing financing due to debtor arrears as a result of many people losing their jobs and difficulties in paying credit. This study has the objective of analyzing the comparative financial performance between Mandiri Shariah Bank and BNI Shariah Bank during the Covid-19 pandemic, using quarterly financial statements 1, 2, 3 and 4 for 2019 and quarter 1 for 2020 and through Independent testing T-Test sample. There are financial performance differences between BNI Shariah Bank and Mandiri Shariah Bank from ROA, NPF and BOPO aspects, whereas in terms of CAR and ROE aspects show significantly there are no differences performances between BNI Shariah Bank dan Mandiri Shariah Bank. This paper recommends that BNI Syariah pay attention to the ROE and NPF ratio, while to Bank Syariah Mandiri to pay attention to the CAR, ROA and BOPO ratios. Kinerja keuangan sebagai alat ukur untuk mengetahui proses melaksanakan sumberdaya keuangan yang dipunyai oleh perusahaan. Pandemi Covid-19 berdampak pada sektor perbankan sehingga mengakibatkan pembiayaan tidak lancar karena penunggakan debitur sebagai akibat dari banyaknya masyarakat kehilangan pekerjaan dan kesulitan untuk pembayaran pembiayaan. Penelitian ini mempunyai tujuan yakni melakukan analisis perbandingan kinerja keuangan antara Bank Syariah Mandiri dengan Bank BNI Syariah selama pandemi Covid-19, dengan menggunakan catatan laporan keuangan triwulan 1, 2, 3 dan 4 untuk tahun 2019, triwulan 1 untuk tahun 2020 dengan melalui pengujian Independen Sampel T-Test. Terdapat perbedaan antara kinerja keuangan Bank BNI Syariah dan Bank Syariah Mandiri dari aspek ROA, NPF dan BOPO, dan sedangkan dari segi aspek CAR dan ROE menunjukkan bahwa secara signifikan tidak ada perbedaan antara kinerja keuangan Bank Syariah Mandiri dan Bank BNI Syariah. Paper ini merekomendasikan kepada BNI Syariah agar memperhatikan rasio ROE dan NPF, sedangkan kepada Bank Syariah Mandiri agar memperhatikan rasio CAR, ROA dan BOPO.
Implementation Of Financial Module And Cost Control Management In Syariah Erp To Improve Company Profitability Dewi, Arlinta Prasetian; Asyarie, Adimas Agus; Anis, Muhammad; Asiyah, Binti Nur; Subagyo, Rohmat
West Science Islamic Studies Vol. 3 No. 03 (2025): West Science Islamic Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsiss.v3i03.2029

Abstract

This study aims to evaluate the implementation of Financial and Cost Control Management modules in a sharia-based Enterprise Resource Planning (ERP) system and analyze its impact on the company's profitability level. In a Sharia ERP system, financial management and cost control must be in accordance with the principles of transparency, efficiency, and compliance with sharia rules. This study was conducted through a literature study approach, by collecting and reviewing various relevant literature on Sharia Enterprise Resource Planning (ERP), financial management, and cost control strategies in companies based on sharia principles. The results of the study indicate that the implementation of the Financial and Cost Control Management modules in Sharia ERP can improve the efficiency of transaction recording, financial transparency, and budget and operational cost control, thus having an impact on increasing the company's profitability. The implementation of this system also supports the company's compliance with sharia-based financial regulations, which in turn contributes to increasing investor confidence and strengthening the company's competitiveness in the halal industry ecosystem. Thus, the implementation of Sharia ERP integrated with the Financial and Cost Control Management modules can be an effective strategy in improving the financial performance of sharia companies
The Influence of Distribution, Utilization of Zakat, Infaq, and Sadaqah (ZIS), and Religiosity on the Behavior of Mustahiq and Transparency as an Intervening Variable in Zakat Management Institutions in Tulungagung Regency Agung Budiman; Akhyak Akhyak; Binti Nur Asiyah
Indonesian Economic Review Vol. 5 No. 2 (2025): August : Indonesian Economic Review
Publisher : Cahaya Abadi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53787/iconev.v5i2.68

Abstract

This research was motivated by the many problems regarding transparency, service and religiosity that occurred in the National Zakat Agency Tulungagung Regency, such as the management of the Tulungagung National Zakat Agency experienced a vacuum in management and in conducting its audits it was not consistent every quarter but only at the end of each year.  This study uses a quantitative approach. The type of research used in this study is associative research. The data collection technique used in this study uses a questionnaire. The population in this study were all Mustahiq at the Tulungagung Zakat Collection Institution, totaling 2166 Mustahiq. Based on the determination of the number of Isaac and Michael samples from a population of 2166, the research sample was 241 respondents, but due to reasons of the suitability of filling out the complete questionnaire, 185 respondents filled out the questionnaire, so that in this study the sample taken was 185 respondents. So the sample in this study was 185 Mustahiq. The results of the study indicate that there is a significant influence of the distribution of Zakat, Infaq and Alms Funds on the behavior of Mustahiq at the Zakat Amil Institution in Tulungagung Regency; There is a significant influence of the utilization of Zakat, Infaq and Alms Funds on the behavior of Mustahiq at the Amil Zakat Institution in Tulungagung Regency; There is a significant influence of religiosity on the behavior of Mustahiq at the Amil Zakat Institution in Tulungagung Regency; There is a significant influence of transparency on the behavior of Mustahiq at the Amil Zakat Institution in Tulungagung Regency; There is no significant influence of the distribution of Zakat, Infaq and Alms Funds on the behavior of Mustahiq through transparency at the Amil Zakat Institution in Tulungagung Regency; There is an influence of the utilization of Zakat, Infaq and Alms Funds on the behavior of Mustahiq through transparency at the Amil Zakat Institution in Tulungagung Regency; There is an influence of religiosity on the behavior of Mustahiq through transparency at the Amil Zakat Institution in Tulungagung Regency.
ISLAMIC CAPITAL MARKET VOLATILITY: RESILIENCE OF SHARIA STOCK INDEX AMID RISING GLOBAL UNCERTAINTY Sutikno, Johan Dwi; Rizkyaningrum, Adinda Agustinayu; Asiyah, Binti Nur
ASY SYAR'IYYAH: JURNAL ILMU SYARI'AH DAN PERBANKAN ISLAM Vol. 10 No. 1 (2025): Asy Syar’iyyah, Vol. 10, No.1, Juni 2025
Publisher : FAKULTAS SYARIAH DAN EKONOMI ISLAM IAIN SYAIKH ABDURRAHMAN SIDDIK BANGKA BELITUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32923/asy.v10i1.5736

Abstract

This study examines stock price dynamics amid increasing global economic uncertainty, compounded by geopolitical conflicts, bank interest rate policies, the pandemic, and financial crises, which have had a serious impact on the stability of a country's economy. In this context, the Islamic capital market has emerged as an alternative investment offering a safe haven amid global economic uncertainty. This study aims to analyze how global economic uncertainty affects stock price fluctuations in the Islamic capital market in ASEAN countries, as seen from the growth of the Islamic stock index. This study uses a qualitative approach based on a review of literature and empirical data. The results indicate that Islamic stocks can be affected by global economic uncertainty but are more resilient to external or internal factors related to usury, gambling, and uncertainty. Despite facing pressure from global market fluctuations, Islamic stocks still demonstrate growth potential, particularly in ASEAN countries with majority Muslim populations. The results of this study are expected to provide investors with insights for planning investment strategies as hedging instruments in accordance with sharia principles, while considering global economic conditions and a country's macroeconomy.
Upaya Peningkatan Literasi Keuangan Pelaku Usaha Mikro Melalui Pelatihan Pembukuan Dasar Dengan Metode Service Learning Irtifa Umi Azizah; Hania Nuril Aida Rochmah; Muchammad Ilham Syarifudin; Ahmad Fauzi Asshidqi; Johan Dwi Sutikno; Binti Nur Asiyah
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 5 No. 1: November 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v5i1.10597

Abstract

Literasi keuangan merupakan aspek penting dalam menunjang keberlangsungan usaha mikro. Namun, rendahnya pemahaman pelaku UMKM terhadap pencatatan kuangan menyebabkan lemahnya penglolaan finansial. Kegiatan pengabdian ini bertujuan mengoptimalkan literasi keuangan pelaku usaha mikro melalui pelatihan pembukuan dasar pada tiga UMKM di wilayah Trenggalek dan Tulungagung. Metode dalam pengabdian ini adalah metode pendekatan sevice learning, pendekatan ini yang menggabungkan pembelajaran akademik dengan pengabdian kepada Masyarakat secara partisipatif. Pengabdian ini terdapat tiga tahapan yaitu wawancara, pelaksanaan dan evaluasi hasil. Hasil kegiatan menunjukkan peningkatan kemampuan peserta dalam memisahkan keuangan pribadi dan usaha serta menyusun laporan keuangan sederhana secara sistematis. Kegiatan ini tidak hanya memberikan manfaat praktis bagi UMKM, tetapi juga memperkuat kompetensi sosial dan akademik mahasiswa. Temuan ini menunjukkan bahwa pendekatan service learning efektif dalam meningkatkan literasi keuangan yang aplikatif dan berkelanjutan bagi UMKM.
Pengaruh Sharia Marketing Mix, Celebrity Endorser dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Azizah, Saila; Mashudi; Asiyah, Binti Nur
Economic and Education Journal (Ecoducation) Vol. 5 No. 2 (2023): Economic and Education Journal (Ecoducation)
Publisher : Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Peningkatan pengguna internet merupakan salah satu pendorong perubahan perilaku konsumen dari belanja offline beralih belanja online, oleh karena itu menyebabkan persaingan antar perusahaan sehingga perusahaan harus memiliki strategi pemasaran yang mempermudah konsumen mengenal produk yang ditawarkan. Tujuan penelitian ini adalah menganalisis faktor- faktor yang mempengaruhi keputusan pembelian (Y) yang terdiri dari Sharia Marketing Mix (X1), Celebrity Endorser (X2) dan Kepercayan Konsumen (X3) pada pengguna Shopee. Sampel yang digunakan sejumlah 85 responden dengan pengambilan teknik Insendental Sampling dan menggunakan analisis regresi berganda dengan hasil Y = 6.708 + 0.308 X¬1 + 0.405 X2 + 0.207 X3. Uji f dan uji t, diperoleh bahwa variabel Sharia Marketing Mix, Celebity Endorser, dan Kepercayaan Konsumen berpengaruh secara positif dan signifikan terhadap Keputusan Pembelian. Serta nilai koefisien determinasi (R2) yang didapatkan sebesar 0.816, yang artinya 81.6% keputusan pembelian konsumen pada pengguna Shopee dipengaruhi ketiga variabel independen yaitu Sharia Marketing Mix, Celebity Endorser, dan Kepercayaan Konsumen. sedangkan sisanya 18.4 % dipengaruhi oleh variabel lain.
Co-Authors Abidah, Asiska Nur Achmad Luthfi Chamidi Chamidi Adi Basuki Choirul Adinda Mayza Wiby Andira Adinda Putri Yesa Isnawati Adlan, Muhamad Aqim Agung Budiman Agus Eko Sujianto Ahmad Budiman Ahmad Fatan Al Banna Ahmad Fauzi Asshidqi Ahmad Fauzi Asshidqi Ahmad Muhtadi Ahsan, Muhamad Aidiawati, Ria Aini, Indah Nur Ainur Rohmah, Zelyn Faizatul Akhyak Al Satria, Muhammad Idris Alif Ageng Utami Alvera Zahvania Putri Alvina Dwi Nur Dyanti Amanda Laily Yuniawati Amanda Putri Dwi Utami Amelia, Evita Amelia, Evita Amin Wahyudi Amin Wahyudi Amin Wahyudi Amriyah, Yassirly Angel Adilla Ani’fa Dewanti Putri Angelina Kusfita Rossa, Heleny Anggita Della Lestari Anita Febriani Anita Febriani Anjarwati, Ribut Peni Antri Arta Arlinta Prasetian Dewi, Arlinta Prasetian Ashlihah Asyarie, Adimas Agus Asyma Salsabila Atok Syihabuddin Aulia Nur Azizah Ayunda, Sindy Sephya Dwi Azhari, Khairunisa Diva Azis, Ishan Azizah Shodiqoh Azizah Shodiqoh Rafidah Azizah, Saila Bakhrul Huda Balqis Shofa Nabilah Bashiroh, Nila Nafisatul Bhakti, Rezsa Lingga Binti Mutafarida Binzar Wimpi Nugraha Cahyani Islamiah Cahyani Islamiah Cahyaning Puteri, Suci Cahyaningtyas, Ajeng Rizqina Callista Vania Cevira Putri Nabila Christina Ika Ningrum Dadang Heru Jatmiko Dede Nurohman Defa Irfantara Pramudya Deris Lazuardi Dewangga Wibiantoro, Awang Dhea Firnanda Dianita Meirini Dimas Ainur Rochim, Mochamad Dimas Prasetyo Putra Diva Wahyu Tias Saputri Dwi Astuti Wahyu Nurhayati Dyah Wulandari Eka Ristanti, Frida Elok Faiqoh Erina Wiji Lestari Erma Laelatul Zahroq Evita Amelia F, Fransiska Fahmi Alif Aldianto Faisal Muchlis Faiz Syahputra, Kevin Faizal, Muhazzab Alief Faizatul, Zelyn Fauzan Fauzan . Fauzan Fauzan Febrianto, M. Nanang Fifin Nasiroh Finka Aurel Liyani Firas Alyon Saputra Fitriani Eka Hariyati Frida Eka Ristanti Gayuh Kawedar Gazani, Hawa H. Holle, Mohammad Hania Nuril Aida Rochmah Hansen Rusliani Happy Novasila Maharani Hasna Aulia Rahmawati Hawa Gazani Herlina Wati Hidayat, Iqbal Alwi Hikmah, Sayyidah Ulil Hilda Nor Fani Holle, Moh. H. Holle, Mohammad Hanafi Husnul Haq Indah Nur Aini Innes Puspita Maharani Intan Putri Nurkhanifah Intan Qurratulaini Irtifa Umi Azizah Isa, Mohamad Yazid Ishan Azis Islamiah, Cahyani Ismatul Eka Novita Sari Ismawati, Fadila Nur Isnawati, Adinda Putri Yesa Jalilut Jabar Jamaludin, Husna Binti Jamilah, Isnawati Jamilatun Ni’mah Johan Dwi Sutikno Johan Dwi Sutikno Julio Andre Setiawan Jusuf Bachtiar Jusuf Bachtiar Karanelan, Magfirah Kharismatul Ulfiah Khasanah, Miftakhul Fauziyah Khofifah, Laini Khoiriyah, Nadzirotul Fuadatil Kinanti, Karunia Kirana, Silva Puspita Candra Koerniawati, Dwi Kusumaningrum, Budiani Kusumaningtyas, Afifa Kutbuddin Aibak Laili, Lyliya Nurul Laini Khofifah Lantip Susilowati Launiya, Khiyaratul Lella Juniva Sari Lestari, Lisa Yuni Lisa Yuni Lestari Lisa Yuni Lestari Lorenza Putri, Amanda Ika Luknawati, Erra Fitri Lyliya Nurul Laili M Hasby Azril Firmansyah M. Nanang Febrianto M. Nanang Febrianto M. Ridlwan Nasir M. Ridlwan Nasir M. Ridlwan Nasir Mafluhi Ardian Haq Ahlada Magfirah Karanelan Mahardika, Rama Prasetya Malawat, Fadli Fendi Marsheila, Clarisa Devi Mashudi Mashudi Mashudi , Mashudi Mashudi Mashudi Mashudi Mei Anjarwati, Chasa Puput Tri Mey Susanti Mey Susanti Miftakhul Fauziyah Khasanah Moh. Taufiqur Rahman Mohamad Ilham Dede Wijaya Mohamad, Syed Ismail Syed Mohammad Anis Sumadi Mohammad Fadhilah Hamzah Mohammad H. Holle Mohammad Ilham Maulana Muchammad Ilham Syarifudin Muhamad Agus Alfiyan Nur Ahmada Muhamad Ahsan Muhamad Fahmi Azizul Farhan Muhammad Anis, Muhammad Muhammad Aswad Muhammad Gading Setiawan Muhammad Husein Maruapey Muhammad Idris Al Satria Muhammad Raffi Wahidin Muhammad Raisa Haqqiquddin Rokhmatulloh Muhammad Syahrul Hidayat Muhammad Vaiz Inda Fajar Muhammad Yoga Aditia Muhammad, Atha Mahdi Muhazzab Alief Faizal Muhazzab Alief Faizal Muhrim, Muhammad Rifai Munna, Nurul Isna Faizatul Mustikaningsih, Emilia Mutafarida, Binti Nadia Lailatul Hanifah Nadia Rakhil Azizah Nadila Desviana Mahardini Nadzirotul Fuadatil Khoiriyah Nahdiya Asna Nana Alfiana Nanda Nur Romadhon Nashrullah, M. Nasiroh, Fifin Nasiroh, Fifin Nasution, Addriana Della Natory, Dimas Asyif Nelly Himmatus Sa’diyah neni utami Neni Utami Ngizatul Milah Khoirun Nisa Ni'mah, Jamilatun Nila Khoirun Na’ili Ning Wijayanti Ningrum, Christina Ika Nita Agustina Nurlaila Eka Erfiana Novi Tri Oktavia Novi Tri Oktavia Novi Tri Oktavia Nur Aziz Muslim Nur Azrin Yuliani Nur Kholis Nurhadi Syaifudin Zuhri Nuroniyyah, Fathiyyatun NURUL HIDAYAH Nurul Hidayah Nurul Isna Faizatul Munna Octafia Ramadhani, Lintang Oftafiana, Triya Oktaviansah, Mohamad Rizqi Pangestu, Nana Pellu, Arifin Pera Wibowo Putro Pranata, Dedy Pratiwi, Putri Hadiyanti Pratiwi, Yanuar Mila Pricilia Putri Salsabila Putri Shinta Dewi Putri, Pinasti Azalia Qomarul Huda Rama Prasetya Mahardika Reni Waningsih Revalinda Clauzhy Anggraini Ria Aidiawati Rida Zahrotul Mufidah Rifa Nur Alifah Rifqi Rama Dhani Rika Rizki Rohmah Rilan Abdul Syarif Rini Fitriani Ririk Damayanti Riris Andani Riska Imsa’ul Febiantoro Ritma Lutviandari Rizka Unia Zatul Umroh rizka_abel_nadila, rizka_abel_nadila Rizkyaningrum, Adinda Agustinayu Rizma Denytasari Rohmah, Hafiza Zaidatur Rokhmat Subagiyo Rosyida, Zulma Aini Ruchmana, Ayu Safitri, Silvi Ayu Safrilia Suganda, Naelly Saila Azizah Saimima, Salma Samsul Bahri Samsul Huda Samsul Huda Sendy Marcello Edy Putra Septi Putri Anggraini Septiana , Ayuk Serli Puspa Andini Setia Rini Sheilla Ayu Amandasari Shenia Erika Maharani Sherly Ulvia Saputri Sindhi Retno Palupi Sistyamurti, Febintha Siti Itsna Syamsiyah Siti Lailatur Rohmah Slamet Budi Hariyanto Sri Eka Astutiningsih Subagyo, Rohmad Subagyo, Rohmat Subagyo, Rokhmat Sujianto , Agus Eko Sukma Aulia Dewi sulistiyah Suminto, Ahmad Surya, Yoga Adi Sutikno, Johan Dwi Syahera Widyaningtyas, Dewi Syahriza Azizan Sayid Syaifudin Alfaisah Tarisa Adelia Chusna Tashya Novita Puji Rahayu Uddin, Mohammad Syifa Ulil Albab Utami, Neni Vina Maratus Salsabila Vina Marotus Salsabila Vina Melinda Vitakhil Ilmiyah wati, Herlina Wiji Astutik Wulandari, Ulfa Dwy Ayu Yeni Yulia Ningsih Yoga Ari Pratama Yuliani, Nur Azrin Yuliani, Nur Azrin Yunia Nur Azizah Yuniawati, Amanda Laily Yunita Dwi Nur Aini Zuha Musnida, Aimma Zulfah Jannatul Karimah Zumaroh Zumaroh, Zumaroh