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All Journal Jurnal Ekonomi dan Pendidikan Jurnal Ilmiah Telaah Manajemen Jurnal Bisnis dan Ekonomi Fokus Ekonomi Jurnal Siasat Bisnis SEGMEN Jurnal Manajemen dan Bisnis Proceeding Fakultas Ekonomi Jurnal Keuangan dan Perbankan JDM (Jurnal Dinamika Manajemen) Abdimas Jurnal Mahasiswa Pasca Sarjana Students´ Journal of Economic and Management Among Makarti Journal of Indonesian Economy and Business Jurnal Manajemen Teori dan Terapan Proceeding SENDI_U Benefit: Jurnal Manajemen dan Bisnis Jurnal Mirai Management Jurnal Ilmiah Ekonomi Islam Jurnal Manajemen dan Bisnis Indonesia Al Tijarah Jurnal Bisnis dan Manajemen Jurnal Dinamika Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jurnal Istiqro' Fokus Ekonomi DIJB (Diponegoro International Journal of Business) SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Performance JBIMA (Jurnal Bisnis dan Manajemen) JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Manajemen Jurnal Litbang Polri Indicators : Journal of Economic and Business Jurnal Darma Agung Cakrawala Repositori Imwi Journal of Management and Bussines (JOMB) Jurnal Ekonomika dan Bisnis Journal of Management and Business Environment (JMBE) Economics and Digital Business Review Jurnal Ilmiah ASET International Journal of Social and Management Studies (IJOSMAS) PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Didaktis: Proseding Seminar Nasional Pendidikan Dasar Journal of Marketing Innovation JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Manajemen dan Pemasaran Jasa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Southeast Asian Business Review Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia Jurnal Ekonomika dan Bisnis Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Dinamika Manajemen

Euis Soliha

Fakultas Ekonomika Dan Bisnis Universitas Stikubank

Author-ID : 384795

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Pengaruh Self-Acceptance Importance, Affiliation Importance, dan Community Feeling Importance terhadap Compulsive Buying Euis Soliha
Jurnal Siasat Bisnis Vol. 14 No. 1 (2010)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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This study focused on phenomenon behavior of compulsive buying. The study examined how Self-Acceptance Importance, Affiliation Importance, and Community Feeling Importance influenced on Compulsive Buying. Population in this research was students in Kota Semarang, and 104 students become samples. To answer problem that is accurate, researcher applies econometrics Logit model. Result of research indicates that there were negativity influence Self-Acceptance Importance, Affiliation Importance and Community Feeling to Compulsive Buying. Result of this supports all hypothesis and consistent with theory.Keywords: compulsive buying, self-acceptance Importance, affiliation Importance, community feeling Importance, Logit Model

Pengaruh Pererangkaan Pesan pada Persepsi Risiko Konsumen dengan Motivasi sebagai Variabel Pemoderasi Euis Soliha; BM. Purwanto
Jurnal Siasat Bisnis Vol. 16 No. 1 (2012)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Penelitian ini bertujuan menguji pengaruh pererangkaan pesan dalam iklan pada persepsi risiko konsumen yang dimoderasi oleh motivasi konsumen. Untuk menguji hipotesis, penelitian ini menggunakan eksperimen dengan desain faktorial 2x2. Pererangkaan pesan merupakan variabel independen yang dimanipulasi ke dalam pererangkaan pesan positif dan pererangkaan pesan negatif. Persepsi risiko konsumen merupakan variabel dependen. Sedangkan motivasi konsumen merupakan variabel moderasi yang diukur menjadi dua kategori, yaitu motivasi rasional dan motivasi emosional. Hasil penelitian menunjukkan bahwa terdapat perbedaan yang signifikan antara persepsi risiko konsumen dengan pererangkaan pesan positif dan persepsi risiko konsumen dengan pererangkaan pesan negatif dan motivasi konsumen memoderasi pengaruh pererangkaan pesan pada persepsi risiko konsumen.Kata kunci: pererangkaan pesan, motivasi, motif rasional, motif emosional, persepsi risiko konsumen.

Pengaruh Kredibilitas Sumber Dan Rerangka Pesan Pada Persepsi Risiko Konsumen Euis Soliha
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 4 No. 3 (2011): Jurnal Manajemen Teori dan Terapan - Desember 2011
Publisher : Universitas Airlangga

Marketing communication is defined as an attempt by companies to inform, persuade, and remind consumers both directly and indirectly about the products and brands that are sold (Kotler and Keller, 2009: 510). Marketers need to pay attention to the importance of the sender/source/sender/source/endorser is used in advertising. Sender/source/endorser will convey information, persuade or remind consumers about a product or service. Process with celebrity and expert endorsements influence change consumer attitudes and beliefs may be different (Freiden, 1984 as quoted by Biswas et al, 2006). Soliha and Zulfa (2009) suggests there are differences in risk perception of consumers on advertising by using celebrity endorser and expert endorser. Consumers feel the perception of lower risk with expert endorser than celebrity endorser. This indicates that the presences of the use of expert endorsers are more effective than celebrity endorsers in advertising.

Pembingkaian Pesan Dan Persepsi Risiko Psikologis Pada Isu Konsumen Hijau Euis Soliha; H. Sophiyanto Wuryan
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 6 No. 2 (2013)
Publisher : Universitas Airlangga

The purpose of this research is to analyze the effect of the message framing on the perceived psychological risk on green environmental issues. Consumers nowadays have become more critical about issues on green consumer due to the increasing levels of consumers’ knowledge. Government and marketers also should perform active movement to increase consumers’ awareness of their environment. Those include giving a message to the consumers. When marketers deliver the message, they need to concern about message framing. Message framing is likely to influence the consumer's perception. Research design used in this study is design experiments. In this case the message was manipulated by message framing: positive and negative. The hypothesis of this study, H1: There are differences in perceived psychological risk perception on advertising by using positive and negative message framing, H2: There are differences in perceived psychological risk of consumers on advertising by using positive and negative framing that is reinforced with consumer knowledge. The analysis results of hypothesis 1 showed that there are significant differences in perceived psychological risk on advertising by using positive and negative message framing. Consumers feel that perceived psychological risk is lower in the ad with a positive message framing. Therefore, on advertising products related to green consumer issues, using positive message framing will be more effective. The analysis result of hypothesis 2 showed that there are no significant difference in perceived psychological risk on advertising by using positive and negative message framing that is reinforced by consumer knowledge. Consumer knowledge did not moderate the effect of message framing on perceived psychological risk.

Kualitas Produk, Citra Merek dan Persepsi Harga Terhadap Proses Keputusan Pembelian Konsumen Sepeda Motor Matic “Honda” Nurul Fatmawati; Euis Soliha
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 10 No. 1 (2017)
Publisher : Universitas Airlangga

The purpose of this study was to analyze the effect of product quality, brand image and perception of the price of the consumer buying decision process matic Honda motorcycles. The population in this study were matic Honda motorcycle users. The samples in this study using purposive sampling, which means that sample based on specific criteria, namely: those who are older and those who use and have matic Honda motorcycles. The analytical tool used is multiple linear regression analysis. The results of the analysis can be concluded that: product quality, positive influence on consumer buying decision process matic Honda motorcycles. Brand image positive influence on consumer buying decision process matic Honda motorcycles. Perception price positive influence on consumer buying decision process matic Honda motorcycles.

ORGANISASI DAN LINGKUNGANNYA Euis Soliha; Kurnia Maharani
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 15 No 1 Juni 2011
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v15i1.1329

In this time every organizations challenge ever greater in developing its capacities. Organizations will do not want to deal with environment which always change. Only organizations fit with the environment, they will survive. The way of to increase power with acquition resources and copying uncertainty

THE DIFFERENCE IN CONSUMER RISK PERCEPTION BETWEEN CELEBRITY ENDORSER AND EXPERT ENDORSER IN COLLEGE ADVERTISEMENTS Euis Soliha; Naila Zulfa
Journal of Indonesian Economy and Business (JIEB) Vol 24, No 1 (2009): January
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

This research aims to examine the difference in consumer risk perception between celebrity and expert endorser in advertisement. We proposed two hypothesis, H1: There is a difference in consumer risk perception between an expert endorser and celebrityendorser in college advertisement. H2: There is a difference in consumer risk perception between an expert endorser and a celebrity endorser in college advertisement, which is moderated by the consumer product knowledge.Experimental design was employed in this study with Statistical Experimental-Completely Randomized Design. This was conducted on three groups to test H1 and six groups to test H2. To test H1, the participant of each group was given full color print ads using celebrity endorser, expert endorser and nonendorser in advertisement. We gofurther splitting each group with high and low consumer product knowledge to test H2.The participants of this research are 200 students of SMA 7 Semarang. We use One Way Anova to test H1 and two ways Anova to test H2. Our findings showed that there is a difference in consumer risk perception between an expert endorser and celebrity endorser in college advertisement. We also found that there is no differencein consumer risk perception between an expert endorser and a celebrity endorser in college’s advertisement, which is moderated by the consumer product knowledge. We also found that there is difference in consumer’s perceived performance risk, consumer’sperceived financial risk and consumer’s social risk between an expert and celebrity endorser in College advertisement. On the other hand, we found there is no difference in consumer perceived psychological risk between an expert and celebrity endorser in College advertisement.Keywords: celebrity endorser, expert endorser, consumer risk perception, consumer product knowledge.

Pengaruh Kualitas Produk, Persepsi Harga dan Promosi Terhadap Keputusan Pembelian Sepeda Motor Vario 150cc di Desa Demaan Kota Jepara Muhamad Arief Ardiansyah; Euis Soliha
YUME : Journal of Management Vol 5, No 1 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i1.1483

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh Kualitas Produk, Persepsi Harga dan Promosi terhadap Keputusan Pembelian sepeda motor vario 150cc di Desa Demaan Kota Jepara. Penelitian ini menggunkan metode kuantitatif yang dibantu dengan aplikasi SPSS 23. Sampel penelitian ini berjumlah 100 responden yang terdiri dari masyarakat Desa Demaan Kota Jeparadengan menggunakan teknik simplerandom sampling. Teknik pengumpulan datanya menggunakan kuesioner. Penelitian ini menggunakan uji instrumen, uji regresi linear berganda, uji model penelitian, dan uji hipotesis. Hasil penelitian ini menunjukan bahwa Kualitas Produk(X1) berpengaruh positif terhadap Keputusan Pembelian (Y), Persepsi Harga (X2) berpengaruh positif terhadap Keputusan Pembelian (Y) dan Promosi (X3) berpengaruh positif terhadap Keputusan Pembelian (Y).Kata Kunci: Kualitas Produk, Persepsi Harga, Promosi dan keputusan pembelian AbstractThis study aims to determine the effect of Product Quality, Price Perception and Promotion on Purchase Decisions for 150cc Vario Motorcycles in Demaan Village, Jepara City. This study uses a quantitative method assisted by the SPSS 23 application. The sample of this study amounted to 100 respondents consisting of the people of Demaan Village, Jepara City using simple random sampling technique. The data collection technique used a questionnaire. This research uses instrument test, multiple linear regression test, research model test, and hypothesis test. The results of this study indicate that Product Quality (X1) has a positive effect on Purchase Decisions (Y), Price Perception (X2) has a positive effect on Purchase Decisions (Y) and Promotion (X3) has a positive effect on Purchase Decisions (Y). Keywords: Product Quality, Price Perception, Promotion and Purchase Decision

Pengaruh Kualitas Pelayanan, Fasilitas Dan Lokasi Terhadap Kepuasan Pelanggan pada My Kopi O Semarang Dimas Dwi Kurniawan; Euis Soliha
YUME : Journal of Management Vol 5, No 1 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i1.1492

Abstrak Penelitian ini menjelaskan pengaruh kualitas layanan, fasilitas dan lokasi terhadap kepuasan pelanggan. Populasi dalam penelitian ini adalah seluruh konsumen yang melakukan pembelian pada My Kopi O Semarang. Sampel dalam penelitian ini adalah 100 responden dengan metode probability sampling. Teknik analisis menggunakan analisis regresi berganda. Teknik analisis menggunakan analisis regresi berganda. Kualitas layanan berpengaruh positif terhadap kepuasan pelanggan dan dapat diartikan bahwa semakin baik kualitas layanan maka semakin meningkatkan kepuasan pelanggan My Kopi O Semarang. Fasilitas berpengaruh positif terhadap kepuasan pelanggan dan dapat diartinkan semakin baik fasilitas yang disediakan maka semakin baik kepuasan pelanggan pada My Kopi O Semarang. Lokasi berpengaruh positif terhadap kepuasan pelanggan dan dapat diartkan semakin strategis lokasi maka semakin meningkat kepuasan pelanggan pada My Kopi O Semarang.Kata Kunci : Kualitas layanan, fasilitas, lokasi dan kepuasan pelangganAbstractThis study explains the effect of service quality, facilities and location on customer satisfaction. The population in this study were all consumers who made purchases at My Kopi O Semarang. The sample in this study was 100 respondents with probability sampling method. The analysis technique uses multiple regression analysis. The analysis technique uses multiple regression analysis. Service quality has a positive effect on customer satisfaction and it can be interpreted that the better the service quality, the more customer satisfaction My Kopi O Semarang increases. Facilities have a positive effect on customer satisfaction and it can be interpreted that the better the facilities provided, the better customer satisfaction at My Kopi O Semarang. Location has a positive effect on customer satisfaction and it can be interpreted that the more strategic the location, the higher customer satisfaction at My Kopi O Semarang.Keywords : Quality of service, facilities, location and customer satisfaction

PENGARUH KOMPETENSI GURU DAN KARAKTERISTIK PEKERJAAN TERHADAP KINERJA DENGAN MEDIASI KOMITMEN ORGANISASIONAL (Studi pada Pendidik Pendidikan Anak Usia Dini di Kecamatan Pati) Rusminingsih Rusminingsih; Euis Soliha
JBIMA (Jurnal Bisnis dan Manajemen) Vol 2 No 1 (2014): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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Teachers as educators is an educational leader, which is crucial in the learning process. Less than optimal performance of early childhood educators in District Pati, is a problem that must be addressed. Early childhood educator competencies and job characteristics in teaching should be improved as well as a strong commitment to be created and to use order to obtain higher performance. This study aims to determine the effect of teacher competence and job characteristics on performance by mediating organizational commitment (studies in early childhood education teachers in the district Pati).The research was conducted on educators of early childhood education in the District of Pati as many 140 people. Sample taking the entire population for the research sample. Data analysis use multiple regression analysis.Results reveal that the competence effect on organizational commitment. Positive effect on the employment characteristics of organizational commitment. Competence has a positive effect on the performance of early childhood educators. Job characteristics affect employee performance early childhood educators. Organizational commitment has a positive effect on the performance of early childhood educators. Organizational commitment did not mediate the effect of competence on the performance of early childhood educators. Organizational commitment did not mediate the effect of job characteristics on the performance of early childhood educators.

Co-Authors 04.05.51.0022 Gunung Setyo Drajat, 04.05.51.0022 09.05.51.0056 Kenny Rubiharyanto 10.05.51.0017 Arga Mulya Purwandika 10.05.51.0130 Maya Dewi Utami 11.05.51.0051 M Faisal Safrianto, 11.05.51.0051 11.05.51.0111 Khoirul Khamdi, 11.05.51.0111 12.05.51.0119 Alfiani Hidayat Bakhri, 12.05.51.0119 12.05.51.0154 Ahmad Junaidi, 12.05.51.0154 12.05.51.0188 Fajar Luthfi Maulana, 12.05.51.0188 12.520.20.206 Shinta Ratnawati, 12.520.20.206 13520220066 Dian Mariski, 13520220066 Adi Suliantoro Adi Suliantoro Adji Nugroho Afifah Dwi Septia Rahmawati Aina Uly Fitria Suprapto Ajeng Aquinia Ajeng Aquinia Aji Satriyo Akbar Maulana Setiawan Ali Maskur Ali Maskur Alimuddin Rizal Alvina Rahma Anggraeni Amelia Salsabila Amik Mariana, 15.05.51.0101 Andhi Wijayanto Andrian Kasfari Anita Dyah Wulandari, Anita Dyah Anjani, Ria anjar legowo Aquinia, Ajeng Arif, Shifa Safira Nur Arini, Ratih Dwi Askar Yunianto Ayu Cahyani Putri, 15.05.51.0255 B M Purwanto Bambang Heri Purwanto Bambang Heri Purwanto Basu Swastha Dharmmesta Bayu yudi Oktavian Bela Rani Safitri Belia Mulyaningtyas Bogy Febriatmoko Cahyo Dwi Laksono Cavalera, Niel Dhesta Chamidah Chamidah Damayanti, Lenny Dwi Dea Nursalita Diah Ariefiana Diah Kartika Sari Dian Kris Diyantoro, 13.05.51.0251 Dian Kris Diyantoro, 13.05.51.0251 Dian Suprapti Dimas Dwi Kurniawan Dini Oktaviani, 15.05.51.0304 Dira Puspita Sari, 14.05.51.0008 Dita Adityasto, 14.05.51.0247 Eko Puji Lestari Endang Tjahjaningsih Erlanda Vauzand Erra Noviana, 13.05.51.0156 Erra Noviana, 13.05.51.0156 F.X Sulistiyanto W.S, F.X Sulistiyanto Faisal Bintang, 14.05.51.0096 Fania Mutiara Savitri Farikhan, Muhammad Khoirul Febby Tiara Finna Azhara Jelita Gilang Amar Ramadhan Gilang Dipa R., 12.05.51.0046 H. Sophiyanto Wuryan Hanna, Saskia Nadhila Haryunanto, Antonius Bertiyudho Hasan Abdul Rozak Hasibuan, P Erianto Hayuningtias, Kristina Anindita Helman Aris Rahmana Hendrik Dwi Helichonia, 12.05.51.0064 Hersugondo Hersugondo Hieronimus Wahyu Prapdto Adi Imam Prabowo, Imam Isniyanti Wahyu Lestaria Ningrum Istanti, Fredianaika Iswiarto, Erwin Jannah Puji Astuti Jessica Widyaningrum Jihan Salsabella Ayu Andini Kasiyadi, Agus Kharisma Nawang Sigit Kristianti, Mei Kristina Anindita Hayuningtias Kristina Anindita Hayuningtias Kukuh Adi Sri Satyanto Kurnia Maharani Kurnia Maharani, Kurnia Lenny Dwi Damayanti Mansyur, Anwar Marlien Marlien Marsanta, Viny Mohammad Abdul Ghoni Muchamad Azis Muhamad Arief Ardiansyah Muhammad Fajar Utomo, 13.05.51.0189 Muhammad Fajar Utomo, 13.05.51.0189 Muharam, Wifky Muharam, Wifky Muti Mutia Nafida Alfi Faeruza Naila Zulfa Nanang Handrian Nining Sulastri Nugroho, Gunawan Setio Nur Fadilah Zuniar Nuromavita, Inka Nuromavita, Inka Nursalim Nurul Fatmawati Nurul Khotimah, 15.05.51.0323 Pambudi, Bima Andrianto Pambudi, Triwijayantisekar Prameswara, Agtika Prananta, Widya Pratiwi, Intan Prihandono, Dorojatun Prima Andana Prima Kartika Sari Prima Kartika Sari, Prima Kartika Pudji Utomo Purwanto B.M. Putri, Ariesya Marsha R. Basiyo, R. RA Marlien Rastiavan Waluyo Jati Ratih Dwi Arini Ria Ega Mu’arotun Rifai, Syaiful Rina Widiastuti, 14.05.51.0015 Rizky Syamsidar Rochmani ., Rochmani Rochmani Rochmani Rokh Eddy Prabowo Rusminingsih Rusminingsih Rusyadi Yogo Kusumo, Rusyadi Yogo Salsa Naharani Nurjanah Santoso, Ignatius Hari Sapuan, Mohamad Sari, Dila Purnama Sari, Lidia Kurnia Sari, Lidia Kurnia Sarido, Sarido Sholikha, Mawaddah Umi Siti Munisih Soco Adi Wibowo Solechah ., Solechah Sophiyanto wuryan Sri Mulyani Endrawati, 15.05.51.0215 Sri Wartini Sri Wartini Sukmawati Setyo Putri SUMADI SUMADI SUMIYATI SUMIYATI Sunarto Sunarto Suzy Widyasari Syafrudin Candra Prayikno Teguh Iman Sayekti, Teguh Iman Tristiana Rijanti Ujianto Purwanto Ujianto Purwanto, Ujianto Upik Handayani Wahyu Nugroho Wenny Megawati Wicaksari, Erisa Aprilia Wilujeng Handayani, Wilujeng Yaacob, Zulnaidi Yolanda Novi Dwiyanti Yudita Zafariana Ariani, 14.05.51.0166 Yundari, Yundari Yunita, Ika Yunnan Afgani Yusup Zahro, Fathimatuz Zamroni Yunika Sani Zulfa Naila

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