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All Journal Jurnal Ekonomi dan Pendidikan Jurnal Ilmiah Telaah Manajemen Jurnal Bisnis dan Ekonomi Fokus Ekonomi Jurnal Siasat Bisnis SEGMEN Jurnal Manajemen dan Bisnis Proceeding Fakultas Ekonomi Jurnal Keuangan dan Perbankan JDM (Jurnal Dinamika Manajemen) Abdimas Jurnal Mahasiswa Pasca Sarjana Students´ Journal of Economic and Management Among Makarti Journal of Indonesian Economy and Business Jurnal Manajemen Teori dan Terapan Proceeding SENDI_U Benefit: Jurnal Manajemen dan Bisnis Jurnal Mirai Management Jurnal Ilmiah Ekonomi Islam Jurnal Manajemen dan Bisnis Indonesia Al Tijarah Jurnal Bisnis dan Manajemen Jurnal Dinamika Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jurnal Istiqro' Fokus Ekonomi DIJB (Diponegoro International Journal of Business) SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Performance JBIMA (Jurnal Bisnis dan Manajemen) JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Manajemen Jurnal Litbang Polri Indicators : Journal of Economic and Business Jurnal Darma Agung Cakrawala Repositori Imwi Journal of Management and Bussines (JOMB) Jurnal Ekonomika dan Bisnis Journal of Management and Business Environment (JMBE) Economics and Digital Business Review Jurnal Ilmiah ASET International Journal of Social and Management Studies (IJOSMAS) PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Didaktis: Proseding Seminar Nasional Pendidikan Dasar Journal of Marketing Innovation JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Manajemen dan Pemasaran Jasa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Southeast Asian Business Review Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Pendidikan Indonesia Jurnal Ekonomika dan Bisnis Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Dinamika Manajemen
Euis Soliha
Fakultas Ekonomika Dan Bisnis Universitas Stikubank
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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PENGARUH KETIDAKPUASAN KONSUMEN, CITRA MEREK DAN PERSEPSI HARGA TERHADAP PERPINDAHAN MEREK SEPEDA MOTOR YAMAHA KE HONDA Nuromavita, Inka; Soliha, Euis
Proceeding SENDI_U 2016: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

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Abstract

So many automotive companies in Indonesia, then consumers will be more selective about which brand ofmotorcycles that will be used as mean of transportation. The problem in this research is “ Whether a variableconsumer dissatisfaction, brand image, and perception of price influence on the brand switching from Yamaha toHonda in semarang.The purpose of this research is to analize the variabels consumer dissatisfaction, brand image,and perception of price influence on the brand switching from Yamaha to Honda in Semarang. The samples in thisresearch is 100 respondents, and the methodology used is purposive sampling where the respondent used isconsumers who have switched from a user Yamaha to Honda. The data was collected using a questionnaire. Theresearch showed that the variables of consumer dissatisfaction have positive and significant effect on brandswitching, brand image have positive and significant effect on brand switching and perception of price have positiveand significant effect on brand switching from Yamaha to Honda in Semarang.Kata Kunci: Cunsumer Dissatisfaction, Brand Image, Perseption of Price and Brand Switching
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN LOKASI TERHADAP KEPUASAN PELANGGAN (STUDI PADA WARUNK UPNORMAL SEMARANG) Sumiyati, Sumiyati; Soliha, Euis
Proceeding SENDI_U 2020: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

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Abstract

This study aims to discuss and analyze product quality, price and location perceptions of customersatisfaction in Semarang Upnormal Warunk. The population in this study is Semarang Upnormal Warunkcustomers. The research method used is purposive sampling. The sample used was taken by 100 respondentswith a primary data collection method using a questionnaire. Data were analyzed using instrument tests,multiple linear analyzes and model tests.The results of the study prove the positive and significant product quality on customer satisfaction,positive and significant price perceptions on customer satisfaction, positive and significant location on customersatisfaction. The better the quality of the product, the more customer satisfaction increases. The better the priceperception the more customer satisfaction increases. The better the location, the more customer satisfactionincreases.
EMOSI POSITIF DAN ATRIBUT LAYANAN SEBAGAI ANTESEDEN KEPUASAN KONSUMEN Hayuningtias, Kristina Anindita; Soliha, Euis; Aquinia, Ajeng
Proceeding SENDI_U 2021: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

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Abstract

Penelitian ini bertujuan menganalisis pengaruh emosi positif dan atribut layanan terhadap kepuasan konsumen. Emosi positif yang dirasakan konsumen selama proses layanan jasa menjadi salah satu penentu kepuasan konsumen. Emosi positif konsumen akan membentuk kepuasan konsumen. Di sisi lain, Lingkungan fisik dan suasana yang dibangun penyedia jasa menjadi stimulus yang dapat mempengaruhi sikap dan perilaku konsumen. Lebih lanjut, sikap dan perilaku karyawan dalam melayani akan menentukan apakah konsumen merasa puas atau tidak selama proses pelayanan jasa. Data yang digunakan adalah data primer dengan menggunakan kuesioner yang disebarkan ke konsumen Larissa Aesthetic Center sebanyak 100 responden. Teknik Analisis data menggunakan regresi linier berganda dengan program SPSS 20.0. Hasil penelitian menyatakan bahwa emosi positif, suasana dan sikap karyawan berpengaruh positif dan signifikan terhadap kepuasan konsumen. Berdasarkan hasil penelitian tersebut, dapat disimpulkan bahwa emosi positif dan atribut layanan memiliki peran penting dalam meningkatkan kepuasan konsumen.
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP PROSES KEPUTUSAN PEMBELIAN E-COMMERCE TOKOPEDIA DI KOTA SEMARANG Sari, Dila Purnama; Soliha, Euis
Proceeding SENDI_U 2021: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

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Abstract

This study aims to discuss and analyze the effect of product quality, price perception and promotion on the Tokopedia e-commerce purchasing decision process in Semarang City. The population in this study are consumers who have bought goods or products in Tokopedia, Semarang City. The research method used was purposive sampling. The sample used was taken as many as 100 respondents with the data collection method using a questionnaire.The results of the study prove that product quality is positive for the purchasing decision process.price perception has no effect on the purchasing decision process and promotion has a positive effect on the purchasing decision process.
KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS NASABAH Kharisma Nawang Sigit; Euis Soliha
Jurnal Keuangan dan Perbankan Vol 21, No 1 (2017): January 2017
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (701.642 KB) | DOI: 10.26905/jkdp.v21i1.1236

Abstract

This study described the effect of product quality and service quality on customer satisfaction and loyalty. The population in this study was the customers of Kredit Usaha Rakyat at BRI Warungasem. The sampling method used in this research was purposive sampling. The samples in this study were 100 customers in People's Business Credit (Kredit Usaha Rakyat) BRI Batang Branch Unit Warungasem who had already taken at least two-time KUR credits. The instrument of answers measurement used was a Likert scale 1-7 alternative answers. The testing instrument used was validity and reliability, and testing the model used was the coefficient of determination and F test (goodness of fit). Testing the hypothesis in this study used t-test. Variables used in the study were product quality, service quality, customer satisfaction, and loyalty. The results showed that there was an effect on product quality and customer satisfaction. Service quality affected customer satisfaction. Product quality affects customer loyalty. The quality of service had an effect on customer loyalty. Customer satisfaction had an effect on customer loyalty.JEL Classification: G21, M21, M31
PENGARUH CITRA MEREK, PERSEPSI HARGA DAN IKLAN TERHADAP PROSES KEPUTUSAN PEMBELIAN KONSUMEN LAPTOP MEREK ASUS Finna Azhara Jelita; Euis Soliha; Rokh Eddy Prabowo
SEGMEN: Jurnal Manajemen dan Bisnis Vol 18, No 1 (2022): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v18i1.7304

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek, persepsi harga dan iklan terhadap proses keputusan pembelian laptop merek Asus di Kota Kendal. Populasi dalam penelitian ini adalah masyarakat di Kota Kendal sebagai konsumen produk laptop merek Asus. Penelitian ini menggunakan sampel sebanyak 100 orang. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada konsumen dengan menggunakan laptop merek Asus dan menggunakan teknik purposive sampling. Alat analisis yang digunakan adalah uji validitas, uji reliabilitas, uji koefisien determinasi (R2), regresi linier berganda, uji F dan uji t yang kemudian diolah menggunakan SPSS versi 26. Hasil penelitian menunjukkan bahwa citra merek berpengaruh positif terhadap proses keputusan pembelian, persepsi harga berpengaruh positif terhadap proses keputusan pembelian dan periklanan berpengaruh positif terhadap proses keputusan pembelian.Kata kunci: citra merek; persepsi harga; iklan; proses keputusan pembelian
PENGARUH KUALITAS LAYANAN DAN REPUTASI SEKOLAH TERHADAP WOM (WORD OF MOUTH) PERAN MEDIASI KEPERCAYAAN Diah Kartika Sari; Euis Soliha
Jurnal Ekonomi dan Pendidikan Vol 18, No 2 (2021)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jep.v18i2.47960

Abstract

Abstrak : Salah satu Sekolah Dasar Islam Terpadu di kota Semarang yang menjadi objek penelitian, selama masa pandemic covid-19 mengalami penurunan dalam jumlah penerimaan siswa dibandingkan tahun sebelumnya. Maka dilakukanlah penelitian yang bertujuan untuk mengetahui seberapa besar pengaruh kualitas layanan dan reputasi sekolah tersebut baik secara langsung ataupun tidak langsung dengan peran mediasi kepercayaan dari orang tua siswa yang berdampak terhadap efektifitas penggunaan komunikasi WOM (Word of Mouth) pada orang tua siswa. Penelitian menggunakan pendekatan kuantitatif dengan populasi orang tua siswa kelas 2 sampai kelas 6 yang telah merasakan kualitas layanan selama satu tahun. Teknik pengambilan sampel menggunakan proportionate stratified random sampling dengan jumlah sampel 179 orang. Metode analisis data menggunakan regresi linier berganda dan uji sobel. Hasil penelitian menunjukkan bahwa kesediaan orang tua siswa menyebarkan informasi melalui WOM (Word of Mouth) dipengaruhi mediasi kepercayaan dari orang tua siswa dan secara langsung dengan reputasi sekolah. Kualitas layanan belum mampu mempengaruhi secara langsung WOM, sehingga dalam penelitian ini peran kepercayaan orang tua siswa sangatlah penting dalam mempengaruhi jumlah penerimaan siswa di sekolah tersebut.Abstract: One of the Integrated Islamic Elementary Schools in the city of  Semarang which became the object of research, during the covid-19 pandemic, there was a decrease in the number of student admissions compared to the previous year. So a study was conducted that aims to determine how much influence the quality of service and the reputation of the school, either directly or indirectly, with the mediating role of trust from parents of students which has an impact on the effectiveness of using WOM (Word of Mouth) communication on parents. The study used a quantitative approach with a population of parents of grade 2 to grade 6 students who had experienced the quality of service for one year. The sampling technique used is proportionate stratified random sampling with a sample size of 179 people. Methods of data analysis using multiple linear regression and sobel test. The results showed that the willingness of parents to disseminate information through WOM (Word of Mouth) was influenced by the mediation of trust from students' parents and directly with the school's reputation. Service quality has not been able to directly affect WOM, so in this study the role of parents' trust is very important in influencing the number of student admissions in the school.
PERBEDAAN PENGARUH ENDORSER PADA PERSEPSI RISIKO KONSUMEN Euis Soliha
Jurnal Bisnis dan Ekonomi Vol 14 No 2: Vol. 14 No. 2 September 2007
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

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Abstract

This paper examines the differential effects of celebrity and expert endorsements on consumer risk perceptions. There are two hypothesis: (1) Consumers perceived risk will be lower when an expert endorsements rather than a celebrity endorsements in college advertising. (2) Consumers perceived risk will be lower when an expert endorsements rather than a celebrity endorsements in college advertising and this effect will be further magnified for consumer product knowledge. The participant of this research is 102 student (three group:group 1 with the expert endorser advertising, group 2 with the celebrity endorser advertising, and group 3 with the non expert non celebrity endorser advertising). The result of the research are the first hypothesis is supported and the second hypothesis isn’t supported.   Keywords:  endorser,  financial risk,  performance risk
E-Banking, Kualitas Layanan dan Kepercayaan terhadap Kepuasan Nasabah Tabungan ( Studi pada Nasabah Bank Sinarmas KCP Sultan Agung Semarang) Wahyu Nugroho; Euis Soliha
Jurnal Bisnis dan Ekonomi Vol 25 No 2 (2018): VOL. 25 NO. 2 EDISI SEPTEMBER 2018
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

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Abstract

This study aims to examine and analyze the effect of E-Banking, Quality of service, and belief on customer satisfaction. Analyzer used multiple regression, as for to test hypothesis using t test. Data collection through questionnaires with measurements using Likert scale 5 (five) alternative answers. The object of research is the customer of Bank Sinarmas Kcp Sultan Agung Semarang. The number of samples in this study is 100 respondents. Sampling technique using total sample. The result of the research shows that (1) E-Banking has positive and significant effect on customer satisfaction (2) Quality of service has no effect and not significant to customer satisfaction, (3) Trust has positive and significant impact to customer's satisfaction.
Kualitas Produk, Persepsi Harga, Citra Merek dan Promosi terhadap Proses Keputusan Pembelian (Studi Pada Banaran 9 Coffee and Tea di Gemawang, Kabupaten Semarang) Rizky Syamsidar; Euis Soliha
Jurnal Bisnis dan Ekonomi Vol 26 No 2 (2019): Vol. 26 No. 2 EDISI SEPTEMBER 2019
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

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Abstract

This study examines the effect of product quality, price perception, brand image, and promotion on the purchasing decision process. This research is conducted in Banaran 9 Coffee & Tea, Gemawang, Semarang Regency. The sampling method uses the purposive sampling and the data collection uses a questionnaire. The research is done from 2017 to 2019. Relations and / or influence between variables are explained using multiple regression analysis methods. The results show that the perception of price and promotion have a positive and significant influence on the process of purchasing decisions, while product quality and brand image do not significantly influence the process of purchasing decisions
Co-Authors 04.05.51.0022 Gunung Setyo Drajat, 04.05.51.0022 09.05.51.0056 Kenny Rubiharyanto 10.05.51.0017 Arga Mulya Purwandika 10.05.51.0130 Maya Dewi Utami 11.05.51.0051 M Faisal Safrianto, 11.05.51.0051 11.05.51.0111 Khoirul Khamdi, 11.05.51.0111 12.05.51.0119 Alfiani Hidayat Bakhri, 12.05.51.0119 12.05.51.0154 Ahmad Junaidi, 12.05.51.0154 12.05.51.0188 Fajar Luthfi Maulana, 12.05.51.0188 12.520.20.206 Shinta Ratnawati, 12.520.20.206 13520220066 Dian Mariski, 13520220066 Adi Suliantoro Adi Suliantoro Adji Nugroho Afifah Dwi Septia Rahmawati Aina Uly Fitria Suprapto Ajeng Aquinia Ajeng Aquinia Aji Satriyo Akbar Maulana Setiawan Ali Maskur Ali Maskur Alimuddin Rizal Alvina Rahma Anggraeni Amelia Salsabila Amik Mariana, 15.05.51.0101 Andhi Wijayanto Andrian Kasfari Anita Dyah Wulandari, Anita Dyah Anjani, Ria anjar legowo Aquinia, Ajeng Arif, Shifa Safira Nur Arini, Ratih Dwi Askar Yunianto Ayu Cahyani Putri, 15.05.51.0255 B M Purwanto Bambang Heri Purwanto Bambang Heri Purwanto Basu Swastha Dharmmesta Bayu yudi Oktavian Bela Rani Safitri Belia Mulyaningtyas Bogy Febriatmoko Cahyo Dwi Laksono Cavalera, Niel Dhesta Chamidah Chamidah Damayanti, Lenny Dwi Dea Nursalita Diah Ariefiana Diah Kartika Sari Dian Kris Diyantoro, 13.05.51.0251 Dian Kris Diyantoro, 13.05.51.0251 Dian Suprapti Dimas Dwi Kurniawan Dini Oktaviani, 15.05.51.0304 Dira Puspita Sari, 14.05.51.0008 Dita Adityasto, 14.05.51.0247 Eko Puji Lestari Endang Tjahjaningsih Erlanda Vauzand Erra Noviana, 13.05.51.0156 Erra Noviana, 13.05.51.0156 F.X Sulistiyanto W.S, F.X Sulistiyanto Faisal Bintang, 14.05.51.0096 Fania Mutiara Savitri Farikhan, Muhammad Khoirul Febby Tiara Finna Azhara Jelita Gilang Amar Ramadhan Gilang Dipa R., 12.05.51.0046 H. Sophiyanto Wuryan Hanna, Saskia Nadhila Haryunanto, Antonius Bertiyudho Hasan Abdul Rozak Hasibuan, P Erianto Hayuningtias, Kristina Anindita Helman Aris Rahmana Hendrik Dwi Helichonia, 12.05.51.0064 Hersugondo Hersugondo Hieronimus Wahyu Prapdto Adi Imam Prabowo, Imam Isniyanti Wahyu Lestaria Ningrum Istanti, Fredianaika Iswiarto, Erwin Jannah Puji Astuti Jessica Widyaningrum Jihan Salsabella Ayu Andini Kasiyadi, Agus Kharisma Nawang Sigit Kristianti, Mei Kristina Anindita Hayuningtias Kristina Anindita Hayuningtias Kukuh Adi Sri Satyanto Kurnia Maharani Kurnia Maharani, Kurnia Lenny Dwi Damayanti Mansyur, Anwar Marlien Marlien Marsanta, Viny Mohammad Abdul Ghoni Muchamad Azis Muhamad Arief Ardiansyah Muhammad Fajar Utomo, 13.05.51.0189 Muhammad Fajar Utomo, 13.05.51.0189 Muharam, Wifky Muharam, Wifky Muti Mutia Nafida Alfi Faeruza Naila Zulfa Nanang Handrian Nining Sulastri Nugroho, Gunawan Setio Nur Fadilah Zuniar Nuromavita, Inka Nuromavita, Inka Nursalim Nurul Fatmawati Nurul Khotimah, 15.05.51.0323 Pambudi, Bima Andrianto Pambudi, Triwijayantisekar Prameswara, Agtika Prananta, Widya Pratiwi, Intan Prihandono, Dorojatun Prima Andana Prima Kartika Sari Prima Kartika Sari, Prima Kartika Pudji Utomo Purwanto B.M. Putri, Ariesya Marsha R. Basiyo, R. RA Marlien Rastiavan Waluyo Jati Ratih Dwi Arini Ria Ega Mu’arotun Rifai, Syaiful Rina Widiastuti, 14.05.51.0015 Rizky Syamsidar Rochmani ., Rochmani Rochmani Rochmani Rokh Eddy Prabowo Rusminingsih Rusminingsih Rusyadi Yogo Kusumo, Rusyadi Yogo Salsa Naharani Nurjanah Santoso, Ignatius Hari Sapuan, Mohamad Sari, Dila Purnama Sari, Lidia Kurnia Sari, Lidia Kurnia Sarido, Sarido Sholikha, Mawaddah Umi Siti Munisih Soco Adi Wibowo Solechah ., Solechah Sophiyanto wuryan Sri Mulyani Endrawati, 15.05.51.0215 Sri Wartini Sri Wartini Sukmawati Setyo Putri SUMADI SUMADI SUMIYATI SUMIYATI Sunarto Sunarto Suzy Widyasari Syafrudin Candra Prayikno Teguh Iman Sayekti, Teguh Iman Tristiana Rijanti Ujianto Purwanto Ujianto Purwanto, Ujianto Upik Handayani Wahyu Nugroho Wenny Megawati Wicaksari, Erisa Aprilia Wilujeng Handayani, Wilujeng Yaacob, Zulnaidi Yolanda Novi Dwiyanti Yudita Zafariana Ariani, 14.05.51.0166 Yundari, Yundari Yunita, Ika Yunnan Afgani Yusup Zahro, Fathimatuz Zamroni Yunika Sani Zulfa Naila