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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture International Journal of Local Economic Governance AGRISE Habitat Journal of Consumer Science JURNAL PENGABDIAN KEPADA MASYARAKAT MIX : Jurnal Ilmiah Manajemen UNEJ e-Proceeding Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Ekonomi dan Bisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Journal of Socioeconomics and Development JMM (Jurnal Masyarakat Mandiri) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Jambura Agribusiness Journal Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business Jurnal Abdi: Media Pengabdian Kepada Masyarakat Journal of Digital Marketing and Halal Industry Jurnal Abdimas Pariwisata Jurnal Dinamika Sosial Ekonomi Jurnal Ekonomi, Teknologi dan Bisnis IIJSE Asian Journal of Social and Humanities Agrimics Journal Halal Studies and Society Jurnal Penyuluhan Pembangunan Jurnal Dinamika Manajemen Agricultural Power Journal
Riyanti Isaskar
Department Of Agricultural Socio-Economics, Agriculture Faculty, Brawijaya University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Other

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Analysis of the Correlation Between the Effectiveness of Subsidized Fertilizers and Farmer Welfare: The Role of Livelihood Asset Management Strategy (Case Study of Wedi, Kapas, Bojonegoro, East Java) Nike Shelvi Yannasari; Silvana Maulidah; Riyanti Isaskar
Jurnal Penelitian Pendidikan IPA Vol 10 No 12 (2024): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i12.7739

Abstract

Most residents of Wedi village work as farmers. There are 3 farmer groups in Wedi village: Tani Makmur, Mekar Tani, and Tunas Harapan. This study aims to analyze the factors influencing the effectiveness of subsidized fertilizer distribution and to determine the correlation between the effectiveness of subsidized fertilizer distribution in increasing rice productivity in Wedi Village, Kapas District, Bojonegoro Regency. The number of samples in this study was 82 respondents measured based on the three farmer groups. The method used for analysis was SEM PLS. Data collection techniques in this study were in the form of primary and secondary data with quantitative analysis using a Likert scale. The results of the analysis showed that livelihood assets significantly influenced distribution effectiveness and farmer welfare, distribution effectiveness had a mediating effect on the correlation between livelihood assets and farmer welfare. Farmer welfare can be seen from income and the amount of farm production that can be measured in rupiah units in one season.
Consumer Behavior of Potato Donuts in Malang, Indonesia: An Extended Theory of Planned Behavior (ETPB) Approach Isma Munawaroh; Abdul Wahib Muhaimin; Riyanti Isaskar
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 7 No. 01 (2024): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v7i01.31092

Abstract

The potato donut industry has experienced a decline in revenue, compounded by consumer complaints regarding service quality post-COVID-19. Understanding consumer behavior and seller service standards is crucial for enhancing purchasing decisions. This study aims to investigate the influence of attitude towards behavior, subjective norms, perceived behavioral control, and service quality on purchase intention for potato donuts, as well as the impact of service quality and behavioral control on purchase decisions, and the pivotal role of purchase intention therein. A sample of 70 respondents aged 15-55 participated, with primary data collection conducted via online questionnaires distributed through Google Forms in November 2023. Structural equation modeling (SEM) analysis performed using WarpPLS 8.0 software revealed that attitudes towards behavior, subjective norms, and perceived behavioral control positively and significantly influenced purchase intention for potato donuts, while service quality yielded no significant effect. Neither perceived behavioral control nor service quality exerted influence on purchase decisions for potato donuts. Notably, purchase intention emerged as a highly significant determinant of purchase decisions.
Understanding Customer Loyalty Through Technology Acceptance and Customer Experience: The Mediating Role of Customer Satisfaction in Multichannel Vegetable Retail Rejeki, Septiadinur; Setiawan, Budi; Isaskar, Riyanti
HABITAT Vol. 37 No. 1 (2026): April
Publisher : Department of Social Economy, Faculty of Bio-Industry, Agriculture and Forestry, University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2026.037.1.1

Abstract

Purpose: The rapid development of the retail sector driven by digital technology and accelerated by the COVID-19 pandemic has transformed consumer shopping behavior and intensified competition in the retail industry. Retailers are increasingly adopting multichannel marketing strategies by integrating physical and digital channels to meet changing consumer preferences. However, limited studies have examined the role of technology acceptance in shaping customer experience, satisfaction, and loyalty simultaneously within a multichannel context, particularly in vegetable retail businesses. Therefore, this study aims to analyze the influence of technology acceptance on customer experience, satisfaction, and loyalty. Design/Methodology/Approach: This research uses quantitative research methods. The criteria respondents are women have online and offline shopping experience. The data analysis method uses Structural Equation Model (SEM)-PLS with WarpPLS7.0. Findings: The result is acceptance of technology has positive and significant effect on experience, satisfaction and loyalty. However, technology acceptance does not have a positive and insignificant effect on loyalty. Experience has a positive and significant effect on satisfaction and loyalty. Satisfaction has a positive and significant effect on loyalty. Customer experience has a positive and significant effect on loyalty through satisfaction. Originality/Value/Novelty: This study provides new insights by integrating technology acceptance, customer experience, satisfaction, and loyalty within a multichannel vegetable retail context. The findings highlight the importance of technology-supported customer experiences in enhancing satisfaction and fostering customer loyalty in multichannel retail environments.
Purchasing Decision for Crystal Guava Fruit: Influence of Product Attributes, Attitudes, and Consumer Interest Hendro Priyo Tri Utomo; Abdul Wahib Muhaimin; Riyanti Isaskar
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 14 No. 1 (2025): February 2025
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v14i1.107-117

Abstract

Crystal guava (Psidium guajava L.) holds significant growth potential in Indonesia due to its large fruit size, immaculate flesh, minimal seed content (less than 3%), and high vitamin C levels. However, production faces challenges such as inconsistencies in quality and freshness, variations in fruit shape that deviate from market preferences, and inconsistent quality among farmers in Bojonegoro Regency. This study investigates the impact of product attributes, customer attitudes, and consumer interest on purchasing decisions for crystal guava in the region. A descriptive quantitative approach was employed, utilizing Structural Equation Modeling (SEM) with Warp Partial Least Square (WarpPLS). Primary data were gathered through structured questionnaires with 117 respondents, while secondary data were obtained from literature reviews using a non-probability sampling method. The results reveal that product attributes positively influence customer attitudes and consumer interest. Additionally, consumer interest and attitudes significantly affect purchasing decisions. The study underscores the importance of improving product quality and consistency to enhance customer perceptions and interest. Addressing these issues will not only meet consumer expectations but also boost market demand for crystal guava in Bojonegoro Regency. Strengthening product attributes is critical to fostering favorable attitudes, increasing interest, and driving purchasing decisions. Keywords: Consumer attitudes, Consumer interests, Crystal guava fruit, Product attributes, Purchase decisions.
Intention to Revisit Agrotourism: Effect of Service Quality and Visitor Experience Imatul Hidayah; Abdul Wahid Muhaimin; Riyanti Isaskar
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 14 No. 6 (2025): December 2025
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtepl.v14i6.2145-2156

Abstract

Agrowisata Kebun Belimbing in Bojonegoro faced a decline in visitor numbers from 2021 to 2023. To increase visitor interest to return, the Agrotourism needs to enhance the quality of experiences that tourists receive and enjoy. This study aims to examine how service quality and visitor experience affect revisit intention, with satisfaction function as a mediating variable. The research employed explanatory quantitative method with a Structural Equation Modeling - Partial Least Square (SEM-PLS) approach. As many as 100 respondents who have visited the agrotourism was selected purposively. Data was collected through an online questionnaire and was analyzed using WarpPLS software. The results conclude that service quality and visitor experience directly affect visitor satisfaction significantly, with path coefficients of respectively 0.45 (p < 0.01) and 0.38 (p < 0.05). Both factors, however, did not directly affect on revisit intention, with path coefficients of 0.12 (p > 0.05) and 0.15 (p > 0.05), respectively. Visitor satisfaction, on the other hand, significantly influences revisit intention, with a path coefficient of 0.52 (p < 0.01), indicating that higher satisfaction increases the likelihood of revisiting the destination. Notably, service quality and visitor experience indirectly affect revisit intention through satisfaction, with effect sizes of 0.23 and 0.21, respectively.
Technology Acceptance Model and Customer Experience in Enhancing Customer Satisfaction and Loyalty in Multichannel Marketing Septiadinur Rejeki; Budi Setiawan; Riyanti Isaskar
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 5 No. 1 (2026): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/xdg12z67

Abstract

Changes in consumer behavior in shopping, increasingly driven by digital technology, have impacted many retail businesses, including Omah Sayur, which developed multichannel marketing through both physical and online stores. Despite having six offline store branches and an online presence via social media and shopping apps, Omah Sayur faces challenges such as higher prices compared to competitors, inadequate service, and a manual cashier system. This study aims to analyze the effect of technology acceptance on customer experience, satisfaction, and loyalty; as well as formulate an effective multichannel marketing strategy. Using a quantitative approach and descriptive statistics, the study involved 60 female respondents with experience in both offline and online shopping. The results show that technology acceptance positively influences experience, satisfaction, and loyalty, although it does not significantly affect customer loyalty due to limited features in online shopping. Customer experience positively impacts satisfaction and loyalty, and influences loyalty through consumer satisfaction. Positive sensory, emotional, and social experiences enhance satisfaction and loyalty, which in turn encourages repurchase and word of mouth. A multichannel marketing strategy that prioritizes good customer experience is key to increasing customer loyalty at Omah Sayur.
PENGARUH PENERAPAN GOOD AGRICULTURE PRACTICE DAN STRATEGI ADAPTASI PERUBAHAN IKLIM PADA PRODUKSI BAWANG MERAH DALAM UPAYA MENINGKATKAN KESEJAHTERAAN PETANI (Studi Kasus Di Desa Mojorejo Kecamatan Kedungadem Kabupaten Bojonegoro) Fauzi Adi Wibowo; Agustina Shinta Hartati W; Riyanti Isaskar
Jurnal Penelitian Pendidikan IPA Vol 11 No 2 (2025): February
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i2.7654

Abstract

As with other horticultural crops, shallot production is influenced by the local climate (season). This research aims to find out how Good Agriculture Practice and climate change adaptation strategies are implemented in shallot production in Mojorejo village, Kedungadem District, Bojonegoro Regency, and to find out how the application of Good Agriculture Practice and climate change adaptation strategies in shallot production affects farmers' welfare. The analysis used in this research is descriptive statistical analysis and Partial Least Squares SEM (PLS-SEM). Sampling was carried out using the Slovin formula with the proportionate sampling method, namely 51 respondents. The results of the research show that the influence of good agricultural practices and climate change adaptation strategies on red onion production on welfare has a positive and positive impact of 0.47. In the good agricultural practice variable, the most dominant regulation is social analysis, 0.89, in the strategic variable adapting to non-water climate change, the most dominant is 0.91 in plant management. The most dominant regional welfare variable is social security management at 0.88. With the implementation of good agricultural practices and strategies for adapting to changes in climate, the health and level of leadership of agricultural families increases.
Agricultural Credit as a Driver for Rural Development: Analyzing the Nexus Between Micro-Credit Disbursement, Regional Economic Growth, and Poverty Alleviation A. St. Fatmawaty; Riyanti Isaskar; Irvo Isaskar Mandang
Agriculture Journal Vol 3 No 2 (2026): May, 2026
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/apj.v3i2.181

Abstract

The agricultural sector remains a vital rural economic pillar that is frequently hindered by restricted access to formal capital. This research seeks to evaluate the impact of micro-credit disbursement on agricultural RGDP growth and poverty reduction within the Indonesian context. Employing a quantitative research design with panel data from 38 provinces spanning the 2020–2025 period, the study processes official secondary data sourced from Statistics Indonesia, Bank Indonesia, and the Financial Services Authority. The analytical results demonstrate that a 15.00% annual expansion in micro-credit significantly stimulates an average base sector growth of 2.07% and effectively reduces rural poverty rates to a level of 11.74% as of 2024. Furthermore, these research findings underscore the decisive role of village infrastructure and financial digitalization in amplifying the effectiveness of disbursed capital. This study concludes that the integration of inclusive monetary policies with rural physical development constitutes a fundamental strategy for achieving resilient and inclusive agrarian economic transformation. Policy recommendations are directed toward strengthening credit guarantee systems and digitalizing farmer risk assessments to broaden the scope of financing without the burden of heavy physical collateral.
HOW CROWDS OF PEOPLE IN A RESTAURANT CAN BUILD THE RESTAURANT’S IMAGE AND IMPROVE CUSTOMER SATISFACTION? Husna Ulinnuha; Budi Setiawan; Riyanti Isaskar; Agustina Shinta Hartati Wahyuningtyas
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 22, No 1 (2025): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v22i1.82889

Abstract

Restaurant crowds are common these days, especially in popular restaurants. This is characterized by the number of visitors who want to eat at the restaurant. The crowd of a restaurant occurs because many people are enthusiastic and curious to visit the restaurant. The crowd of a restaurant can determine consumer behavior in the long run, and can even create an image of the restaurant. This study aims to examine the relationship between crowds, restaurant image, brand trust, brand attachment, and customer satisfaction. The data collection technique in this study was carried out using an online questionnaire (google form) distributed to 250 respondents who had visited a spicy noodle restaurant in Malang City. Data processing was carried out using the SEM-PLS (Structural Equation Modeling - Partial Least Square) method with WarpPLS 8.0 software. The results showed that the human crowding variable has a significant influence on restaurant image. In addition, restaurant image also significantly affects brand trust and brand attachment, and brand trust and brand attachment also significantly affect customer satisfaction. Based on the results of the study, business actors are expected to improve service quality, such as responsiveness in serving crowded restaurants so that later they can improve the image of the restaurant.
Pengaruh Social Media Marketing, Electronic Word of Mouth dan Brand Image terhadap Keputusan Pembelian Teh Artisan melalui Minat Beli sebagai Variabel Mediasi Dewi, Heptari Elita; Riyanti Isaskar; Sabrina Gifa Aqilah
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 2 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Penelitian ini dilakukan dengan tujuan menganalisis pengaruh social media marketing, e-WOM dan brand image terhadap keputusan pembelian konsumen kedai teh artisan Bird Tea Gallery, menganalisis pengaruh social media marketing, e-WOM dan brand image terhadap minat beli konsumen kedai teh artisan Bird Tea Gallery, menganalisis pengaruh minat beli terhadap keputusan pembelian konsumen kedai teh artisan Bird Tea Gallery, serta menganalisis pengaruh social media marketing, e-WOM, dan brand image terhadap keputusan pembelian melalui minat beli kedai teh artisan Bird Tea Gallery. Penelitian dilakukan pada bulan Maret – Mei 2024. Metode penentuan lokasi dilakukan menggunakan purposive method. Penentuan sampel dilakukan menggunakan metode purposive sampling dengan sampel sebanyak 137 responden. Metode analisis data dilakukan dengan Structural Equation Modeling Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa variabel social media marketing, e-WOM, dan brand image memiliki pengaruh positif dan signifikan terhadap minat pembelian. Variabel social media marketing, e-WOM, dan brand image juga memiliki pengaruh positif dan signifikan terhadap keputusan pembelian kedai teh Bird Tea Gallery. Minat pembelian secara positif dan signifikan memiliki pengaruh secara langsung terhadap keputusan pembelian. Variabel e-WOM, dan brand image juga memiliki pengaruh positif dan signifikan terhadap keputusan pembelian kedai teh Bird Tea Gallery melalui mediasi minat beli. Namun, variabel social media marketing memiliki pengaruh yang positif tetapi tidak signifikan terhadap keputusan pembelian kedai teh Bird Tea Gallery yang dimediasi oleh minat beli.
Co-Authors A. St. Fatmawaty A. Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahid Muhaimin Abdul Wahid Muhaimin Adinda Putri Kusherawati Adji Achmad Rinaldo Fernandes Afifah, Triwinda Nur Agustina Shinta Agustina Shinta Hartanti Wahyuningtyas Agustina Shinta Hartati Agustina Shinta Hartati W Agustina Shinta Hartati Wahyuningtiyas Agustina Shinta Hartati Wahyuningtyas Agustina Shinta Hartati Wahyuningtyas Agustina Shinta Hartati Wahyuningtyas Agustina Shinta Hartati Wahyuningtyas Agustina Shinta HW Aidin Wahyu Gunawan Akmaliza Khairani Alya Salsabila Puteri Anisa Aprilia Anisa Aprilia Anisa Aprilia Annisa Firdauzi Annisa Rahma Sabrina Arie Srihardyastutie Arie Srihardyastutie Arif Yustian Maulana Noor Asihing Kustanti Assawwa, Laily Yuthiika Aulia Nadhifah Rifani Aulia Raharja Baiq Pramita Kusuma Dewi Bawana, Surya Praja Dwi Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Burhan Cholista Ferry Irawan Darmawan Saptadi Dego Yusa Ali Della Aprilia Dessy Cahyaning Utami Destyana Ellingga Pratiwi Destyana Ellingga Pratiwi Destyana Ellingga Pratiwi Dina Novia Priminingtyas Dina Novia Priminingtyas Dinik Putri Djoko Koestiono Djoko Pramono Dwi Gatot Sabarno Dwi Prista Pramana Dwi Ratna Hidayati Dwi Ratna Hidayati Dwi Retno Andriani Dwi Retno Andriani Dyah Erni Widyastuti Dyah Erni Widyastuti Elizabeth Marito Sagala Esther Sheliena Fahriyah Fahriyah Fahriyah Fahriyah Faizal, Febriananda Fauzi Adi Wibowo Fauziah Hasanah Febriananda Faizal Fitri, Kanissa Gita Fitri, Lailatul Hidayah Fitria Dina Riana Fitria Dina Riana Fitriana, Yusti Dian Fitrotul Laili Geubrina Sakinaturrizqi Gladys Oryz Berlian Gumoyo Mumpuningsih Gunawan, Aidin Wahyu Gutama, Wisynu A. Hafida Ruminar Handono, Setiyo Yuli Heli Tistiana Hendro Priyo Tri Utomo Heptari Elita Dewi Hery Toiba Hikmatus Sofa Rahmadia Husna Ulinnuha I Gusti Wayan Murjana Yasa I Ketut Suada Ifan Rizky Kurniyanto Ilyaza Agung Himawan Imatul Hidayah Irvo Isaskar Mandang Isma Munawaroh Keppi Sukesi Khoirunnisa Bai KIKI FIBRIANTO Kliwon Hidayat Kukuh Swan Sri Sabakti Larasati, Ami Retno Lidia Valentina Sihombing Lilis Syarifatul Karima Mangku Purnomo Manurung, Jihan Salwaa Aqiilah Medea Ramadhani Utomo, Medea Ramadhani Mega Safitri Mekasari, Firsta Koesdyah Mohamad Bahaudin Mokh Rum Mokh. Rum Muhaimin, Abdul Wahid Muhammad Dzulfadzli Firhad Mumpuningsih, Gumoyo Musyafak N., Tri Wahyu Naafila, Ludzna Yus'ida Naomy Tasyalingga Tiffany Kitu Nasa, Alda Rizkino Wega Intan Neza Fadia Rayesa Nike Shelvi Yannasari Noor, Arif Yustian Maulana Novi Haryati Nugroho Tanda W. Nur Baladina Nurhayati, Yetti Kartika Nurirrozak, Muhamad Zahran Pertiwi, Pertiwi, Vi’in Ayu Pertiwi, Vi’in Ayu Peterson Silalahi Poppay Dwi Anggaraini Priskilah Febi Widya Ningrum Puteri, Alya S. Puteri, Alya Salsabila Putri Budi S. Putri, Dean Elviana Rachman Hartono Rafitri Novitasari Rahma, Tazkiyah Hasti Paramita Rahmadhani, Putri Auliya Rahman, Moh Shadiqur Ramadanti, Tanya Aulia Ratya Anindita Ratya Anindita Ravita Nila Aswar Rejeki, Septiadinur Resty Afriana Riana, Fitria D. Rini Dwiastuti Rini Dwiastuti Rini Mutisari Rishona Hanael Tauran Rizkiana Mahardika Rosiatul Ainiyah S., Putri Budi Sabrina Gifa Aqilah Salyo Sutrisno Sari, Putri Nurmalita Septiadinur Rejeki Silvana Maulidah Siswantoro, Ajik Solimun Sukardi Sukardi Syafrial Syafrial Syafrial Syarifatul Karima, Lilis Tifa Ervita Maharani Tri Ardyati Tri Wahyu N. Ulinnuha, Husna Ummah, Khoirul Uzay Luluasa Vera Verdiana Vi’in Ayu Pertiwi Vi’in Ayu Pertiwi Wahyuningtyas, Agustina Shinta Hartati Wasono, Didik Mulyo Wenny Mamilianti Wheny Anggi Anggraini Wisynu Ari Gutama Wisynu Ari Gutama Yayuk Yuliati Yuliana Putri Rizky Vindiani Yusri Fajar Zainal Abidin Zamratul Akbar Zamratul Akbar Zamroni, Mufid