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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture International Journal of Local Economic Governance AGRISE Habitat JURNAL PENGABDIAN KEPADA MASYARAKAT MIX : Jurnal Ilmiah Manajemen UNEJ e-Proceeding Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Ekonomi dan Bisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Journal of Socioeconomics and Development JMM (Jurnal Masyarakat Mandiri) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Jambura Agribusiness Journal Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business Jurnal Abdi: Media Pengabdian Kepada Masyarakat Journal of Digital Marketing and Halal Industry Jurnal Abdimas Pariwisata Jurnal Dinamika Sosial Ekonomi Jurnal Ekonomi, Teknologi dan Bisnis IIJSE Asian Journal of Social and Humanities Agrimics Journal Halal Studies and Society Jurnal Penyuluhan Pembangunan Jurnal Dinamika Manajemen
Riyanti Isaskar
Department Of Agricultural Socio-Economics, Agriculture Faculty, Brawijaya University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Other

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HOW CROWDS OF PEOPLE IN A RESTAURANT CAN BUILD THE RESTAURANT’S IMAGE AND IMPROVE CUSTOMER SATISFACTION? Husna Ulinnuha; Budi Setiawan; Riyanti Isaskar; Agustina Shinta Hartati Wahyuningtyas
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 22, No 1 (2025): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v22i1.82889

Abstract

Restaurant crowds are common these days, especially in popular restaurants. This is characterized by the number of visitors who want to eat at the restaurant. The crowd of a restaurant occurs because many people are enthusiastic and curious to visit the restaurant. The crowd of a restaurant can determine consumer behavior in the long run, and can even create an image of the restaurant. This study aims to examine the relationship between crowds, restaurant image, brand trust, brand attachment, and customer satisfaction. The data collection technique in this study was carried out using an online questionnaire (google form) distributed to 250 respondents who had visited a spicy noodle restaurant in Malang City. Data processing was carried out using the SEM-PLS (Structural Equation Modeling - Partial Least Square) method with WarpPLS 8.0 software. The results showed that the human crowding variable has a significant influence on restaurant image. In addition, restaurant image also significantly affects brand trust and brand attachment, and brand trust and brand attachment also significantly affect customer satisfaction. Based on the results of the study, business actors are expected to improve service quality, such as responsiveness in serving crowded restaurants so that later they can improve the image of the restaurant.
Analysis of the Correlation Between the Effectiveness of Subsidized Fertilizers and Farmer Welfare: The Role of Livelihood Asset Management Strategy (Case Study of Wedi, Kapas, Bojonegoro, East Java) Nike Shelvi Yannasari; Silvana Maulidah; Riyanti Isaskar
Jurnal Penelitian Pendidikan IPA Vol 10 No 12 (2024): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i12.7739

Abstract

Most residents of Wedi village work as farmers. There are 3 farmer groups in Wedi village: Tani Makmur, Mekar Tani, and Tunas Harapan. This study aims to analyze the factors influencing the effectiveness of subsidized fertilizer distribution and to determine the correlation between the effectiveness of subsidized fertilizer distribution in increasing rice productivity in Wedi Village, Kapas District, Bojonegoro Regency. The number of samples in this study was 82 respondents measured based on the three farmer groups. The method used for analysis was SEM PLS. Data collection techniques in this study were in the form of primary and secondary data with quantitative analysis using a Likert scale. The results of the analysis showed that livelihood assets significantly influenced distribution effectiveness and farmer welfare, distribution effectiveness had a mediating effect on the correlation between livelihood assets and farmer welfare. Farmer welfare can be seen from income and the amount of farm production that can be measured in rupiah units in one season.
Technology Acceptance Model and Customer Experience in Enhancing Customer Satisfaction and Loyalty in Multichannel Marketing Rejeki, Septiadinur; Setiawan, Budi; Isaskar, Riyanti
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 5 No. 1 (2026): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/xdg12z67

Abstract

Changes in consumer behavior in shopping, increasingly driven by digital technology, have impacted many retail businesses, including Omah Sayur, which developed multichannel marketing through both physical and online stores. Despite having six offline store branches and an online presence via social media and shopping apps, Omah Sayur faces challenges such as higher prices compared to competitors, inadequate service, and a manual cashier system. This study aims to analyze the effect of technology acceptance on customer experience, satisfaction, and loyalty; as well as formulate an effective multichannel marketing strategy. Using a quantitative approach and descriptive statistics, the study involved 60 female respondents with experience in both offline and online shopping. The results show that technology acceptance positively influences experience, satisfaction, and loyalty, although it does not significantly affect customer loyalty due to limited features in online shopping. Customer experience positively impacts satisfaction and loyalty, and influences loyalty through consumer satisfaction. Positive sensory, emotional, and social experiences enhance satisfaction and loyalty, which in turn encourages repurchase and word of mouth. A multichannel marketing strategy that prioritizes good customer experience is key to increasing customer loyalty at Omah Sayur.
PENGARUH PENERAPAN GOOD AGRICULTURE PRACTICE DAN STRATEGI ADAPTASI PERUBAHAN IKLIM PADA PRODUKSI BAWANG MERAH DALAM UPAYA MENINGKATKAN KESEJAHTERAAN PETANI (Studi Kasus Di Desa Mojorejo Kecamatan Kedungadem Kabupaten Bojonegoro) Wibowo, Fauzi Adi; W, Agustina Shinta Hartati; Isaskar, Riyanti
Jurnal Penelitian Pendidikan IPA Vol 11 No 2 (2025): February
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i2.7654

Abstract

As with other horticultural crops, shallot production is influenced by the local climate (season). This research aims to find out how Good Agriculture Practice and climate change adaptation strategies are implemented in shallot production in Mojorejo village, Kedungadem District, Bojonegoro Regency, and to find out how the application of Good Agriculture Practice and climate change adaptation strategies in shallot production affects farmers' welfare. The analysis used in this research is descriptive statistical analysis and Partial Least Squares SEM (PLS-SEM). Sampling was carried out using the Slovin formula with the proportionate sampling method, namely 51 respondents. The results of the research show that the influence of good agricultural practices and climate change adaptation strategies on red onion production on welfare has a positive and positive impact of 0.47. In the good agricultural practice variable, the most dominant regulation is social analysis, 0.89, in the strategic variable adapting to non-water climate change, the most dominant is 0.91 in plant management. The most dominant regional welfare variable is social security management at 0.88. With the implementation of good agricultural practices and strategies for adapting to changes in climate, the health and level of leadership of agricultural families increases.
Consumer Behavior of Potato Donuts in Malang, Indonesia: An Extended Theory of Planned Behavior (ETPB) Approach Isma Munawaroh; Abdul Wahib Muhaimin; Riyanti Isaskar
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 7 No. 01 (2024): March
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v7i01.31092

Abstract

The potato donut industry has experienced a decline in revenue, compounded by consumer complaints regarding service quality post-COVID-19. Understanding consumer behavior and seller service standards is crucial for enhancing purchasing decisions. This study aims to investigate the influence of attitude towards behavior, subjective norms, perceived behavioral control, and service quality on purchase intention for potato donuts, as well as the impact of service quality and behavioral control on purchase decisions, and the pivotal role of purchase intention therein. A sample of 70 respondents aged 15-55 participated, with primary data collection conducted via online questionnaires distributed through Google Forms in November 2023. Structural equation modeling (SEM) analysis performed using WarpPLS 8.0 software revealed that attitudes towards behavior, subjective norms, and perceived behavioral control positively and significantly influenced purchase intention for potato donuts, while service quality yielded no significant effect. Neither perceived behavioral control nor service quality exerted influence on purchase decisions for potato donuts. Notably, purchase intention emerged as a highly significant determinant of purchase decisions.
Technology Acceptance Model and Customer Experience to Increasing Satisfaction and Loyalty in Multichannel Marketing Rejeki, Septiadinur; Setiawan, Budi; Isaskar, Riyanti
HABITAT Vol. 37 No. 1 (2026): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2026.037.1.1

Abstract

Purpose: The rapid development of the retail sector driven by digital technology and accelerated by the COVID-19 pandemic has transformed consumer shopping behavior and intensified competition in the retail industry. Retailers are increasingly adopting multichannel marketing strategies by integrating physical and digital channels to meet changing consumer preferences. However, limited studies have examined the role of technology acceptance in shaping customer experience, satisfaction, and loyalty simultaneously within a multichannel context, particularly in vegetable retail businesses. Therefore, this study aims to analyze the influence of technology acceptance on customer experience, satisfaction, and loyalty. Design/Methodology/Approach: This research uses quantitative research methods. The criteria respondents are women have online and offline shopping experience. The data analysis method uses Structural Equation Model (SEM)-PLS with WarpPLS7.0. Findings: The result is acceptance of technology has positive and significant effect on experience, satisfaction and loyalty. However, technology acceptance does not have a positive and insignificant effect on loyalty. Experience has a positive and significant effect on satisfaction and loyalty. Satisfaction has a positive and significant effect on loyalty. Customer experience has a positive and significant effect on loyalty through satisfaction. Originality/Value/Novelty: This study provides new insights by integrating technology acceptance, customer experience, satisfaction, and loyalty within a multichannel vegetable retail context. The findings highlight the importance of technology-supported customer experiences in enhancing satisfaction and fostering customer loyalty in multichannel retail environments.
Co-Authors A. Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahid Muhaimin Adinda Putri Kusherawati Adji Achmad Rinaldo Fernandes Afifah, Triwinda Nur Agustina Shinta Agustina Shinta Hartanti Wahyuningtyas Agustina Shinta Hartati Wahyuningtyas Agustina Shinta Hartati Wahyuningtyas Agustina Shinta Hartati Wahyuningtyas Agustina Shinta Hartati Wahyuningtyas Aidin Wahyu Gunawan Anisa Aprilia Anisa Aprilia Annisa Firdauzi Arie Srihardyastutie Arie Srihardyastutie Asihing Kustanti Assawwa, Laily Yuthiika Aswar, Ravita Nila Aulia Raharja Baiq Pramita Kusuma Dewi Bawana, Surya Praja Dwi Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Burhan Cholista Ferry Irawan Darmawan Saptadi Dego Yusa Ali Destyana Ellingga Pratiwi Destyana Ellingga Pratiwi Dina Novia Priminingtyas Dinik Putri Djoko Koestiono Djoko Pramono Dwi Gatot Sabarno Dwi Prista Pramana Dwi Ratna Hidayati Dwi Ratna Hidayati Dwi Retno Andriani Dyah Erni Widyastuti Dyah Erni Widyastuti Elizabeth Marito Sagala Fahriyah Fahriyah Fahriyah Fahriyah Faizal, Febriananda Fauziah Hasanah Firhad, Muhammad Dzulfadzli Fitri, Kanissa Gita Fitri, Lailatul Hidayah Fitria Dina Riana Fitriana, Yusti Dian Fitrotul Laili Gumoyo Mumpuningsih Gutama, Wisynu A. Hafida Ruminar Handono, Setiyo Yuli Heli Tistiana Hendro Priyo Tri Utomo Heptari Elita Dewi Hery Toiba Hidayah, Imatul Hikmatus Sofa Rahmadia Husna Ulinnuha I Gusti Wayan Murjana Yasa I Ketut Suada Ifan Rizky Kurniyanto Ilyaza Agung Himawan Isma Munawaroh Keppi Sukesi Khairani, Akmaliza Khoirunnisa Bai KIKI FIBRIANTO Kliwon Hidayat Kukuh Swan Sri Sabakti Larasati, Ami Retno Lilis Syarifatul Karima Mahardika, Rizkiana Mangku Purnomo Manurung, Jihan Salwaa Aqiilah Medea Ramadhani Utomo, Medea Ramadhani Mekasari, Firsta Koesdyah Mohamad Bahaudin Mokh Rum Mokh. Rum Muhaimin, Abdul Wahid Mumpuningsih, Gumoyo Musyafak N., Tri Wahyu Naafila, Ludzna Yus'ida Naomy Tasyalingga Tiffany Kitu Nasa, Alda Rizkino Wega Intan Nike Shelvi Yannasari Noor, Arif Yustian Maulana Novi Haryati Nugroho Tanda W. Nur Baladina Nurhayati, Yetti Kartika Nurirrozak, Muhamad Zahran Pertiwi, Pertiwi, Vi’in Ayu Pertiwi, Vi’in Ayu Peterson Silalahi Poppay Dwi Anggaraini Puteri, Alya S. Puteri, Alya Salsabila Putri Budi S. Putri, Dean Elviana Rachman Hartono Rafitri Novitasari Rahma, Tazkiyah Hasti Paramita Rahmadhani, Putri Auliya Rahman, Moh Shadiqur Ramadanti, Tanya Aulia Ratya Anindita Ratya Anindita Rejeki, Septiadinur Resty Afriana Riana, Fitria D. Rifani, Aulia Nadhifah Rini Dwiastuti Rini Dwiastuti Rini Mutisari Rishona Hanael Tauran S., Putri Budi Sabrina, Annisa Rahma Safitri, Mega Sakinaturrizqi, Geubrina Salyo Sutrisno Sari, Putri Nurmalita Sihombing, Lidia Valentina Silvana Maulidah Siswantoro, Ajik Solimun Sukardi Sukardi Syafrial Syafrial Syafrial Syarifatul Karima, Lilis Tifa Ervita Maharani Tri Ardyati Tri Utomo, Hendro Priyo Tri Wahyu N. Ulinnuha, Husna Ummah, Khoirul Uzay Luluasa Verdiana, Vera Vi’in Ayu Pertiwi Vi’in Ayu Pertiwi W, Agustina Shinta Hartati Wahyuningtyas, Agustina Shinta Hartati Wasono, Didik Mulyo Wheny Anggi Anggraini Wibowo, Fauzi Adi Wisynu Ari Gutama Yayuk Yuliati Yuliana Putri Rizky Vindiani Yusri Fajar Zamratul Akbar Zamroni, Mufid