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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture International Journal of Local Economic Governance AGRISE Habitat JURNAL PENGABDIAN KEPADA MASYARAKAT MIX : Jurnal Ilmiah Manajemen UNEJ e-Proceeding Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal Ekonomi dan Bisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Journal of Socioeconomics and Development JMM (Jurnal Masyarakat Mandiri) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Jambura Agribusiness Journal Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business Jurnal Abdi: Media Pengabdian Kepada Masyarakat Journal of Digital Marketing and Halal Industry Jurnal Abdimas Pariwisata Jurnal Dinamika Sosial Ekonomi Jurnal Ekonomi, Teknologi dan Bisnis IIJSE Asian Journal of Social and Humanities Agrimics Journal Halal Studies and Society Jurnal Penyuluhan Pembangunan Jurnal Dinamika Manajemen
Riyanti Isaskar
Department Of Agricultural Socio-Economics, Agriculture Faculty, Brawijaya University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Other

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Analyzing Perceived Risk and E-WOM Influence on Healthy Food Choices Among Generation Z in Malang City, Indonesia Bawana, Surya Praja Dwi; Maulidah, Silvana; Isaskar, Riyanti; Laili, Fitrotul
Agro Bali : Agricultural Journal Vol 8, No 2 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i2.2126

Abstract

The pandemic has shifted societal behavior towards a healthier lifestyle, with 7 out of 10 people in Indonesia desiring healthy food. Malang City, as one of the cities in East Java with many universities, has a significant Gen-Z population influencing the economic activities in the healthy food sector. This study explores the relationship between Perceived Risk and Purchase Decisions and the moderating role of Electronic Word of Mouth (E-WOM) among students in Malang City. Using quantitative methods and SEM-PLS analysis with 100 101 students from Universitas Brawijaya as respondents gathered through questionnaires, this study found that Perceived Risk significantly affects healthy food purchase decisions, and E-WOM is a significant moderating variable in this relationship. The study provides strategic recommendations for marketing and policies related to healthy food, including financial risk control through regular product price evaluations, the creation of social trends to reduce negative stigma among Gen-Z, improved production and delivery efficiency to speed up product reception, and maximizing the role of E-WOM through promoting positive reviews and educational content on social media to build a positive image and increase consumer loyalty.
How Halal Awareness and Health Reason can Influence Halal Food Purchasing Decision Among University Students? Afifah, Triwinda Nur; Riyanti Isaskar; Rini Mutisari; Fitria Dina Riana
Journal of Digital Marketing and Halal Industry Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2024.6.2.26714

Abstract

A List of the 500 Most Powerful Muslims in the World: The Muslim 500 reports that 240 million people, or approximately 86.7% of Indonesia’s population, identify as Muslims according to data collected by The Royal Islamic Strategic Studies Centre (RISSC) in 2024. With this, Indonesia surpasses all other countries in terms of the number of Muslims. At the moment, halal is not just a religious but also a worldwide issue. Contrarily, a large number of MSEs in Indonesia have yet to formally apply for halal certification. This research involved 125 first-year students from Brawijaya University using an accidental sampling-based non-probability sampling technique. Data were collected via a web-based survey and analyzed using scoring analysis, descriptive statistics, and SEM-PLS. Variables in this study include familiarity with halal certification, health concerns, purchase intention, and purchase decision. The results show that intention to purchase halal food items is significantly impacted by health concerns and halal knowledge. In addition, health concerns and purchase intention positively and significantly affect the decision to purchase halal food items.
The influence of crowdedness on brand image and its impact on word of mouth Nasa, Alda Rizkino Wega Intan; Wahyuningtyas, Agustina Shinta Hartati; Haryati, Novi; Isaskar, Riyanti
Jurnal Ekonomi dan Bisnis Vol. 28 No. 2 (2025)
Publisher : Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24914/jeb.v28i2.13995

Abstract

Popularitas yang terjadi pada sebuah restoran dapat menyebabkan keramaian yang tak terhindarkan, seperti yang terjadi pada restoran Mie Gacoan di Kota Malang, di mana tempat tersebut menarik sejumlah besar pengunjung setiap harinya. Situasi ini dapat menimbulkan berbagai dampak negatif seperti antrean yang panjang, waktu tunggu layanan yang lama, dan masalah kesesakan, baik dalam hal kesesakan manusia maupun kesesakan spasial. Kesesakan manusia mengacu pada sesaknya suatu tempat akibat terdapat banyaknya orang, sedangkan kesesakan spasial mengacu pada benda-benda non-manusia yang memenuhi suatu ruangan seperti meja, kursi, dan berbagai dekorasi lainnya. Kondisi ini dapat mempengaruhi citra merek pada suatu restoran, yang pada akhirnya akan memengaruhi komunikasi dari mulut ke mulut yang diinisiasi oleh konsumen. Penelitian ini menggunakan analisis Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan sampel sebanyak 150 responden. Temuan penelitian ini menunjukkan adanya hubungan positif antara kesesakan manusia dengan citra merek, serta antara kesesakan spasial dengan citra merek. Demikian pula, terdapat korelasi positif antara citra merek dan komunikasi dari mulut ke mulut, yang menunjukkan pengaruh yang signifikan antara hubungan tersebut.
PENDAMPINGAN ECO-LITERASI DALAM MENDUKUNG GERAKAN SEDEKAH SAMPAH INDONESIA (GRADASI) MENUJU SEKOLAH ADIWIYATA SE-KOTA MALANG Isaskar, Riyanti; Pratiwi, Destyana Ellingga; Pertiwi, Vi’in Ayu; Srihardyastutie, Arie; Fajar, Yusri
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 30 No. 1 (2024): JANUARI-MARET
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jpkm.v30i1.50400

Abstract

Permasalahan lingkungan tengah menjadi sorotan hingga kancah internasional. Adiwiyata merupakan salah satu bentuk perilaku hijau di lingkungan sekolah mengingat program adiwiyata memiliki tujuan untuk menciptakan kondisi sekolah yang baik dan nyaman melalui lingkungan sekitar sekolah. Sikap eco-literasi di tingkat sekolah dapat dipupuk dengan cara menerapkan prinsip 3R (Reduce, Reuse, dan Recycle). Prinsip Reduce (mengurangi) terdapat pada program gradasi, sedangkan Reuse dan Recycle terdapat pada program pembuatan Eco Enzyme dan produk turunannya. Gradasi merupakan program yang diadakan untuk mengurangi jumlah sampah plastik yang kian hari semakin meningkat. Kegiatan pengabdian masyarakat yang diberi nama BRILIAN dilaksanakan pada rentang waktu 27 Juni - 19 Agustus 2022. kegiatan yang melibatkan siswa, metode yang digunakan adalah presentasi dan praktik. Materi yang disampaikan diantaranya adiwiyata, GRADASI, eco-enzyme, dan kompos. Tahapan kegiatan program BRILIAN terbagi menjadi tiga tahapan yakni pra-kegiatan, kegiatan inti dan pasca-kegiatan. Pra-kegiatan berisi webinar untuk mengetahui sekolah yang belum atau sudah berpredikat adiwiyata, kegiatan inti berisi kegiatan sosialisasi dan praktik di sekolah yang melibatkan guru dan siswa dan pasca-kegiatan berisi kegiatan monitoring dan evaluasi dari kegiatan yang sudah dilakukan. 
A PELATIHAN PENGOLAHAN SAMPAH ORGANIK MENJADI PUPUK KOMPOS DAN ECO ENZYME DI KOTA MALANG: PELATIHAN PENGOLAHAN SAMPAH ORGANIK MENJADI PUPUK KOMPOS DAN ECO ENZYME DI KOTA MALANG Handono, Setiyo Yuli; Yuliati, Yayuk; Sukesi, Keppi; Hidayat, Kliwon; Kustanti, Asihing; Purnomo, Mangku; Utomo, Medea Ramadhani; Pertiwi,; Laili, Fitrotul; Fitriana, Yusti Dian; Siswantoro, Ajik; Zamroni, Mufid; Isaskar, Riyanti
Jurnal ABDI: Media Pengabdian Kepada Masyarakat Vol. 9 No. 1 (2023): JURNAL ABDI : Media Pengabdian Kepada masyarakat
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abdi.v9i1.21881

Abstract

Potensi sampah di RW 09 Kelurahan Merjosari Kota Malang sangat besar, bahkan sampah membuat resahsebagian besar warga yang dekat dengan tempat pembuangan sementara di Jalan Kembar Joyogrand RW09 Kelurahan Merjosari. Padahal sampah memiliki potensi secara finansial atau ekonomi, ekologi, dan sosialjika sampah dikelola secara profesional. Harapan sampah membawa berkah bagi masyarakat RW 09 sangatbesar, sehingga Lab Sosiologi Pertanian dan Pemberdayaan Masyarakat (SP2M) Fakultas PertanianUniversitas Brawijaya berusaha membantu RW 09 Merjosari dalam pengelolaan sampah (baikpendampingan maupun pelatihan). Sehingga tujuan pengabdian masyarakat ini adalah pelatihanpembuatan kompos dan eco enzyme serta pendampingan pengelolaan sampah secara profesional (minimalterbentuk kelembagaan yang peduli terhadap pengelolaan sampah). Metode pelaksanaan pengabdian iniadalah pelatihan, pendampingan sampah organik menjadi kompos dan eco enzyme yang memiliki nilai jualsecara ekonomi dan ekologi. Hasil pengabdian di RW 09 Merjosari Kota Malang Jatim yaitu antusiasmetinggi dari peserta yang didominasi oleh Ibu-Ibu RW 09 Merjosari karena pembuatan kompos dan ecoenzyme merupakan keterampilan yang baru bagi para peserta. Simpulan dan saran dari pelatihanpendampingan sampah organic (kompos) dan pembuatan eco enzim telah berjalan dengan baik. Ibu-ibuRW 09 Merjosari Kota Malang perlu mengoptimalkan lagi dalam pembuatan eco enzim dengan cara sharingatau diskusi tentang eco enzim dalam setiap pertemuan PKK RW 09 Merjosari Kota Malang. Tindak lanjutdari pelatihan dan pendampingan ini adalah peserta pelatihan membuat kompos dan eco enzyme padaskala rumah tangga.
Consumer Perceptions of Buying Behavior of Organic Vegetables with Planned Behavior Theory Approach Kukuh Swan Sri Sabakti; Ratya Anindita; Riyanti Isaskar
HABITAT Vol. 33 No. 3 (2022): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2022.033.3.30

Abstract

Organic vegetables are gaining popularity all over the world, and the number of consumers of organic vegetables is increasing. Developing countries like Indonesia, are still very minimal in consuming organic vegetables. Therefore, this study aims to identify the factors that drive buying behavior of organic vegetables. The research location was conducted in Malang Raya which was selected by purposive sampling and involved 128 respondents who became the research sample. The analytical method uses descriptive analysis and Structural Equation Modeling (SEM) is used to measure the effect of perceptions, preferences, attitudes, subjective norms and control of consumer behavior on purchase intentions and behavior. The results of the analysis show that the behavior of buying organic vegetables is largely determined by preferences and behavioral control through intention and there is a preference role that successfully mediates the relationship between consumer perceptions and intentions. Perceptions, attitudes and subjective norms cannot influence consumer intentions because most consumers and their environment do not have good knowledge so that consumer buying behavior of organic vegetables tends to be based on the control of the dangers. Market players and the government must cooperate with farmers and provide information and promotions regarding the advantages of organic vegetables which are expected to increase actual buying behavior of organic vegetables.
The Effect of Relationship Marketing on Customer Gratitude and Customer Loyalty at Farm to Table Business Mekasari, Firsta Koesdyah; Setiawan, Budi; Isaskar, Riyanti; Koestiono, Djoko; Syafrial; Maulidah, Silvana
HABITAT Vol. 34 No. 3 (2023): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.3.21

Abstract

Farm to Table Business is one of the platform for selling agricultural products by digital marketing that really needs a relationship marketing strategy to add customers and increase customer loyalty by increasing customer gratitude. Relationship marketing is a form of strategy to retain customers. The purpose of this research is to analyze the effect of relationship marketing on customer gratitude and the effect of customer gratitude on customer loyalty at Farm to Table Business. This study used a purposive sampling technique to determine the sample with a total of 100 respondents. The data analysis technique in this study used SEM PLS (Partial Least Square) with Warp PLS 7.0 software. The results of this research show that: (1) Relationship marketing has a positive and highly significant effect on customer gratitude by 0.22; (2) Customer Gratitude has a positive and highly significant effect on customer loyalty by 0.56.
Identification and Mitigation of Pameling Avocado Supply Chain Risk Using The Fuzzy Analytical Hierarchy Process (F-AHP) Method Naafila, Ludzna Yus'ida; Isaskar, Riyanti; Dewi, Heptari Elita; Assawwa, Laily Yuthiika
HABITAT Vol. 34 No. 3 (2023): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.3.30

Abstract

Risk is related to uncertainty that has the potential to occur and can have a negative impact on the company if not handled. Risks in the product supply chain have a greater impact on agricultural products. The purpose of this research is to analyze the pameling avocado supply chain system at PT. S, knowing supply chain risk priorities based on fuzzy AHP calculations, and determining pameling avocado supply chain risk mitigation at PT. S for each actor. Respondents were taken by purposive sampling consisting of 3 farmers, 3 middleman, 1 person from the company, namely the marketing general manager, and 1 retailer representative. Pameling avocado supply chain system at PT. S has 2 types of marketing channels, so that supply chain actors consist of 4 actors, namely farmers, middlemen, companies (PT. S), and retailers. Based on the Fuzzy AHP calculation, the priority risk at the farm level is environmental risk, with priority risk indicators being that land conditions do not support growth requirements (too dense soil, lack of nutrients). At the middleman level, the priority risk is price risk, with the priority indicator being the amount of marketing/distribution costs. At the company level, the highest risk priority is quality risk, with product damage priority risk indicators. Then, At the retailers, the highest risk priority is supply risk, with priority risk indicators in the form of uncertainty in the quantity of pameling avocado stock. Risk mitigation is designed using a descriptive analysis method with interview techniques and literature studies.
The Effect of Farmer Knowledge, Farmer Attitudes, and Farmer Skills on Farmer Decisions in Bakalan Village, East Java Province, Indonesia Wasono, Didik Mulyo; Muhaimin, A. Wahib; Isaskar, Riyanti
Agro Bali : Agricultural Journal Vol 7, No 3 (2024)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v7i3.1845

Abstract

The Bakalan Village Government and the Bojonegoro Regency Agriculture Office in 2023, organized the Integrated Pest Management Field School to educate farmers about environmentally friendly agriculture and more sustainable pest control methods, to increase crop yields and farmer welfare. This study was conducted to analyze the influence of farmer behaviour in SLPHT activities on farmer decisions. Respondents were selected using the Slovin formula calculated by population. The study population was 80 farmers from 4 farmer groups in Bakalan Village. Thus, a research sample of 45 farmers was obtained. Data analysis was conducted using multiple linear regression methods with data processing tools using SPSS. The results explained that farmer knowledge, farmer attitudes and farmer skills influenced farmers' decisions in SLPHT activities. Farmer knowledge is the highest factor or influence in influencing farmers' decisions on SLPHT activities. This research is useful for farmers participating in SLPHT because farmers can continue to apply the farming methods obtained in SLPHT activities and provide information to other farmers, and further guidance needs to be held to determine the sustainability and application of farming methods obtained from SLPHT activities.  
How Important is e-WOM for an Agrotourism in Batu City? Second-order PLS-SEM Approach Nurirrozak, Muhamad Zahran; Maulidah, Silvana; Haryati, Novi; Isaskar, Riyanti
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i1.008

Abstract

Objectives: The objective of this research is to compare the influence of each dimension (first-order e-WOM) with its second-order e-WOM. This research also examined how e-WOM can influence tourists' decision behavior and satisfaction in Batu City agrotourism. Methodology: This research was conducted using primary data in 2023. The population in this study consists of 119 respondents who have visited agrotourism in Batu City and obtained information about agrotourism from e-WOM on Social Networking Services. The data was processed using Warp-Partial Least Square (WarpPLS) 8.0.Finding: E-WOM has proven itself as a valuable source of information for tourists visiting agrotourism in the city of Batu. With the help of e-WOM, tourists can obtain more up-to-date insights into the conditions of agrotourism. Agrotourism operators also benefit since they receive free marketing from their tourists.Conclusion: Overall, this research results indicate a contrasting comparison between the first-order e-WOM model and the second-order e-WOM. Only two dimensions of e-WOM, namely the valence of opinion and content, have a direct influence on visitation decisions and tourist satisfaction. Additionally, this study demonstrates that all three dimensions of e-WOM collectively have a significant impact on tourist behavior. Second-order e-WOM has a more substantial impact on tourists in influencing their decisions and satisfaction levels.
Co-Authors A. Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahid Muhaimin Adinda Putri Kusherawati Adji Achmad Rinaldo Fernandes Afifah, Triwinda Nur Agustina Shinta Agustina Shinta Hartanti Wahyuningtyas Agustina Shinta Hartati Wahyuningtyas Agustina Shinta Hartati Wahyuningtyas Agustina Shinta Hartati Wahyuningtyas Agustina Shinta Hartati Wahyuningtyas Aidin Wahyu Gunawan Anisa Aprilia Anisa Aprilia Annisa Firdauzi Arie Srihardyastutie Arie Srihardyastutie Asihing Kustanti Assawwa, Laily Yuthiika Aswar, Ravita Nila Aulia Raharja Baiq Pramita Kusuma Dewi Bawana, Surya Praja Dwi Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Burhan Cholista Ferry Irawan Darmawan Saptadi Dego Yusa Ali Destyana Ellingga Pratiwi Destyana Ellingga Pratiwi Dina Novia Priminingtyas Dinik Putri Djoko Koestiono Djoko Pramono Dwi Gatot Sabarno Dwi Prista Pramana Dwi Ratna Hidayati Dwi Ratna Hidayati Dwi Retno Andriani Dyah Erni Widyastuti Dyah Erni Widyastuti Elizabeth Marito Sagala Fahriyah Fahriyah Fahriyah Fahriyah Faizal, Febriananda Fauziah Hasanah Firhad, Muhammad Dzulfadzli Fitri, Kanissa Gita Fitri, Lailatul Hidayah Fitria Dina Riana Fitriana, Yusti Dian Fitrotul Laili Gumoyo Mumpuningsih Gutama, Wisynu A. Hafida Ruminar Handono, Setiyo Yuli Heli Tistiana Hendro Priyo Tri Utomo Heptari Elita Dewi Hery Toiba Hidayah, Imatul Hikmatus Sofa Rahmadia Husna Ulinnuha I Gusti Wayan Murjana Yasa I Ketut Suada Ifan Rizky Kurniyanto Ilyaza Agung Himawan Isma Munawaroh Keppi Sukesi Khairani, Akmaliza Khoirunnisa Bai KIKI FIBRIANTO Kliwon Hidayat Kukuh Swan Sri Sabakti Larasati, Ami Retno Lilis Syarifatul Karima Mahardika, Rizkiana Mangku Purnomo Manurung, Jihan Salwaa Aqiilah Medea Ramadhani Utomo, Medea Ramadhani Mekasari, Firsta Koesdyah Mohamad Bahaudin Mokh Rum Mokh. Rum Muhaimin, Abdul Wahid Mumpuningsih, Gumoyo Musyafak N., Tri Wahyu Naafila, Ludzna Yus'ida Naomy Tasyalingga Tiffany Kitu Nasa, Alda Rizkino Wega Intan Nike Shelvi Yannasari Noor, Arif Yustian Maulana Novi Haryati Nugroho Tanda W. Nur Baladina Nurhayati, Yetti Kartika Nurirrozak, Muhamad Zahran Pertiwi, Pertiwi, Vi’in Ayu Pertiwi, Vi’in Ayu Peterson Silalahi Poppay Dwi Anggaraini Puteri, Alya S. Puteri, Alya Salsabila Putri Budi S. Putri, Dean Elviana Rachman Hartono Rafitri Novitasari Rahma, Tazkiyah Hasti Paramita Rahmadhani, Putri Auliya Rahman, Moh Shadiqur Ramadanti, Tanya Aulia Ratya Anindita Ratya Anindita Rejeki, Septiadinur Resty Afriana Riana, Fitria D. Rifani, Aulia Nadhifah Rini Dwiastuti Rini Dwiastuti Rini Mutisari Rishona Hanael Tauran S., Putri Budi Sabrina, Annisa Rahma Safitri, Mega Sakinaturrizqi, Geubrina Salyo Sutrisno Sari, Putri Nurmalita Sihombing, Lidia Valentina Silvana Maulidah Siswantoro, Ajik Solimun Sukardi Sukardi Syafrial Syafrial Syafrial Syarifatul Karima, Lilis Tifa Ervita Maharani Tri Ardyati Tri Utomo, Hendro Priyo Tri Wahyu N. Ulinnuha, Husna Ummah, Khoirul Uzay Luluasa Verdiana, Vera Vi’in Ayu Pertiwi Vi’in Ayu Pertiwi W, Agustina Shinta Hartati Wahyuningtyas, Agustina Shinta Hartati Wasono, Didik Mulyo Wheny Anggi Anggraini Wibowo, Fauzi Adi Wisynu Ari Gutama Yayuk Yuliati Yuliana Putri Rizky Vindiani Yusri Fajar Zamratul Akbar Zamroni, Mufid