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Antecedents of Purchase Decision of Vape Users in Samarinda Diah, Ahyar M.; Surahman, Surahman; Azizah, Amiril; Setiawan, Indra; Kintani, Aninda; Inggrid, Queen
Interdisciplinary Social Studies Vol. 2 No. 9 (2023): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i9.476

Abstract

Background: Vape, sometimes known as "electronic cigarettes," first made its way into Indonesia in 2012. As technology advances, vaping's popularity there is still rising. The vast number of people who traveled abroad for vacation is where it all began. They brought vaporizers with them when they went back to Indonesia. They introduced them to friends, family, and coworkers in their various communities, which led to many people switching from traditional cigarettes to vaping and raising the price of vape in Indonesia. Aim: The purpose of this study was to analyze and prove the effect of perceived enjoyment, social influence, subjective norms, personal gratification on the attitude of vape users in Samarinda City. Method: Researchers conducted quantitative research by providing questionnaires to residents of Samarinda who use vaping products. The questionnaire contains 26 indicators and 26 statements scores on a scale of 1 to 5, with one strongly disagreeing and five strongly agreeing. The sample size for the SEM (Structural Equation Modeling) analysis tool is 100-200 respondents to estimate interpretations with SEM performed on the IBM AMOS 23 software. Findings: Perceived enjoyment, social influence, subjective norms, and personal gratification significantly effect the attitudes of vape users in Samarinda City. In addition, attitude and intention significantly affects purchase decisions for vape users in Samarinda City.
Digital Communication: Bridge to Repurchase Intention Batoteng, Hendrik; Surahman, Surahman; Barus, Bela; Patimah, Patimah; Batoteng, Gloria Adelaide; Aulia, Rahmah Athaya
Interdisciplinary Social Studies Vol. 2 No. 9 (2023): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i9.477

Abstract

Background: According to the Top Brand Index (TBI) statistics for 2021, Milo was ranked fifth in the ready-to-drink liquid milk category. Furthermore, in the Milk Powder category, Milo was picked third out of four milk brands in the same year. Aim: This study examines the impact of Brand Familiarity, Brand Love, and e-WOM on Brand Attitude and the Repurchase Intention of Milo brand consumers in Samarinda City. Method: This study uses a questionnaire with the object of research being the Milo Brand product. The sample of this study is 147 respondents conducted in the city of Samarinda. The method of sampling is accidental sampling, which means that data were collected from respondents while found. The research methodology for this study involves using a quantitative approach, including path analysis and Structural Equation Modeling (SEM), which were analyzed using IBM SPSS Statistic 25 software and AMOS 5.0 software. Findings: The analysis of the structural model in this study found that three out of six hypotheses were significant: (1) the effects of Brand Familiarity, e-WOM, and Brand Love on Brand Attitude, and (2) the effects of e-WOM, Brand Love, and Brand Attitude on Repurchase Intention. The other three hypotheses were not significant: (1) the effect of Brand Familiarity on Brand Attitude, (2) the effect of Brand Love on Repurchase Intention, and (3) the effect of e-WOM on Repurchase Intention.
Comprehensive Analysis of Business Catering Samarinda’s Business Feasibility to Assess Its Potential and Sustainability Mauliahasmi, Siti; Arbaiyah, Arbaiyah; Alimi, Darren Kaleb; Surahman, Surahman; Wibowo, Rahmawati Idha
Journal of Business Management and Economic Development Том 3 № 03 (2025): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i03.2002

Abstract

This study aims to analyze the feasibility of a catering business in Samarinda by reviewing four main aspects, namely marketing, operations, legality, and finance. The background of this study is based on the increasing trend of culinary businesses in Indonesia that utilize digital marketing strategies as the main means of expanding their market reach. The research method uses a mixed method approach, namely qualitative and quantitative. The qualitative approach was used to analyze business strategies, operational activities, and the implementation of business legality, while the quantitative approach was applied to assess financial feasibility through the indicators of NPV, IRR, PP, and BEP. The results show that the business is feasible with a positive NPV of IDR 264,833, an IRR of 14.60%, a payback period of 2.3 years, and a BEP at 58% of production capacity. In addition to being financially feasible, this business has also fulfilled legal aspects through the establishment of the business entity and the ownership of an NIB and NPWP. This study emphasizes the importance of integrating digital marketing strategies with business feasibility analysis to create a competitive, innovative, and sustainable culinary business in the competitive digital era.
Pengembangan Sumber Belajar Berbasis Budaya Lokal di Kelas IV SDN Sunju Amiruddin, Ayu Cahyani; Herina, Herina; Firmansyah, Arif; Surahman, Surahman
JURNAL DIKDAS Vol. 13 No. 1 (2025): JURNAL DIKDAS
Publisher : Primary School Teacher Education Study Program; Faculty of Teacher Training and Education; Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/jds.v12i1.4170

Abstract

The purpose of this research is to develop a learning resource based on local culture in the 4th-grade class at SDN Sunju. This study uses development steps according to the Sugiyono model, which consists of 10 stages. Due to time and cost limitations, this research only follows 5 stages, which include: problem potential, data collection, product design, design validation, and design revision. 1) Problem potential, observations show that most of the teachers and students are from the Kaili ethnic group. Additionally, existing learning resources have not been optimally utilized to introduce and promote local culture. 2) Data collection, the researcher conducted field studies and literature reviews to gather information related to the learning resources being developed. 3) Product design, the researcher developed a learning resource based on the local culture of the area. 4) Design validation, after creating the culture-based learning resource, the researcher conducted a design validation involving three experts: a subject matter expert, a language expert, and a media expert. The results of the validation showed that the learning resource was valid and feasible for use, as seen from the average score of the subject matter expert 5 (very good), the language expert 3.96 (good), and the media expert 4.47 (very good). 5) Design revision, the researcher made revisions based on the advice and suggestions from the experts to improve the learning resource. From these results, it can be concluded that the culture-based learning resource is suitable for use in the learning process at school.
Optimization strategy for social media content to enhance branding and sales of MSME in Samarinda Surahman, Surahman; Hariyadi, Sugeng; Barus, Bela; Dwiyanti, Septiani Anggun; Irawan, Imelda; Hastuti, Putri Widya; Fatiya, Nasywa Nur; Mauliahasmi, Siti
Community Empowerment Vol 10 No 10 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.14117

Abstract

This community service activity was executed to optimize digital marketing effectiveness and increase sales for the Amplang Bukuan Snack MSME in Samarinda. The main problem addressed was low brand visibility and insufficient online sales, resulting from sub-optimal utilization of social media. The intervention strategy implemented involved integrated training on: (1) optimizing social media (Instagram) and creating appealing visual content; (2) creating and managing an online store on the Shopee platform; and (3) implementing the non-cash payment system QRIS. The results of the service demonstrate a significant increase in digital performance and sales. Within two months following the intervention, the Instagram account’s engagement rate increased by 65%, accompanied by follower growth from 320 to 530. The average interaction per post (likes and comments) rose from 12 to 38, reflecting higher audience involvement. Simultaneously, the number of online orders via direct message (DM) increased by 28%. Furthermore, the MSME owner’s competency in digital marketing significantly improved, as shown by an increase in the knowledge assessment score from 56% to 84%. These findings indicate that the systematic optimization of social media content successfully enhanced brand visibility, directly contributed to sales growth, and strengthened the digital entrepreneurial capacity of MSME.
Is the influence of quality of work life on innovative work behavior mediated by happiness at work in teachers Hasanati, Nida; Karima, Azizah Khusnul; Surahman, Surahman
Jurnal Ilmiah Psikologi Terapan Vol. 13 No. 1 (2025): January
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jipt.v13i1.38021

Abstract

The innovative work behaviour of teachers is critical in creating a dynamic learning environment, increasing student engagement and motivation, and encouraging professional development. Innovation not only benefits students but also helps teachers develop and adapt to face challenges in the world of modern education. Quality of work life is assumed to influence innovative behaviour at work but does not influence it directly. Therefore, this research uses happiness as a mediator variable. This research aims to determine the influence of quality of life on teachers' innovative behaviour, which is mediated by happiness at work. The research subjects were 119 people who worked as teachers in primary, junior, secondary and senior secondary schools. The instruments used are the quality of work-life scale, happiness at work scale and innovative work behaviour scale. Data analysis uses regression analysis techniques with mediation. The results show no direct influence of the quality of work life on innovative behaviour at work. However, it was found that happiness at work fully mediates the influence of the quality of work life on innovative behaviour at work. The expected implication is to make teachers feel happy by increasing the quality of life at work.
Strategi Guru Pendidikan Agama Islam dalam Mengimplementasikan Kurikulum 2013 Oktapiansi, Tisna; Buyung, Wiwinda; Surahman, Surahman
JOEAI (Journal of Education and Instruction) Vol. 6 No. 1 (2023): JOEAI (Journal of Education and Instruction)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/joeai.v6i1.4745

Abstract

The purpose of this study is to describe how PAI teachers implement the 2013 curriculum in implementing learning so that students are more active in the learning process. This research is a qualitative descriptive study. This research was conducted by taking the research subjects of Islamic religious education teachers of class XI and class XII, curriculum assistants, school principals, and students of class XI and class XII at SMA Negeri 9 Bengkulu City. Data collection techniques through interviews, observation and documentation. The results of the research obtained some information such as the teacher's strategy in implementing the 2013 curriculum, learning planning, learning implementation and learning evaluation. In conclusion, the learning strategies applied by PAI teachers in implementing the 2013 Curriculum at SMA Negeri 9 Bengkulu City are discovery learning strategies, and problem based learning strategies. The implementation of the 2013 curriculum in learning Religious Education is said to have run smoothly and perfectly, in accordance with the characteristics of the 2013 curriculum, namely that it has gone according to the procedure, namely by compiling learning tools which include compiling prota, promissory notes, weekly programs, daily programs and compiling lesson plans (RPP). Keywords: PAI Teachers, Implementation of 2013 Curriculum, Learning Strategies
Co-Authors Abd Rasyid, Suardin Abd. Mutalib, Nurhasna Achmad, Khamsiah Adyatama, Bagus Prayoga Anggun Ahiri, Jafar Ahmad, Khamsiah Ahmad, Miqdad Daly Aini, Aini Aisyayah, Wulan Nur Ali, Mardhatillah Alimi, Darren Kaleb Alimudin Alimudin, Alimudin Amiruddin, Ayu Cahyani Andayani, Ana Annurahman, Annurahman Arbaiyah, Arbaiyah Ardiani, Novita Ariani Aisyiah, Septi Arif Firmansyah Ariyanti, Ema Wahyuni Asri Lasatu Asria Wahyuni Ahmad Aulia, Rahmah Athaya Azizah, Amiril Azriyal, Raul Maulid Baehaqi Bakrian, Muhammad Jefri Barus, Bela Batoteng, Gloria Adelaide Batoteng, Hendrik Bayhaqi, Achmad Betteng, Friska Wanda Buyung, Wiwinda Dewi Tureni Dewi, Nanda Fitria Diah, Ahyar M. Dianasari Dianasari, Dianasari Dini Amalia, Dini Dirgantari, Firza Andhika dwi hidayati Dwiyanti, Septiani Anggun Edwarsyah Edwarsyah, Edwarsyah Elviandri, Elviandri Enny Kartini Ety Parwati F. Athoya, Muhammad Fatiya, Nasywa Nur Fauji, Robby Febrianti, Nadya Fitria, Umi Fitriyani Fitriyani Gathot Winarso, Gathot Ginting, Devica N. BR. Gunawan Arifin H. Rabbani, Ihwan Hajir Bahrun Maula Hapzi Ali Harianto Harianto Hasbi, Fatwa Hastuti, Putri Widya Herina, Herina Heru Cahyono Hi. Iksan, Kusdi I Nengah Putra Indri Astuti Inggrid, Queen Irawan, Imelda Irwan Abdul Kadir Kaidati, Bahar Karima, Azizah Khusnul Karman, Amirul Karman, M. Amirul Kartina, Desi Khaerudin , Khaerudin Khairidawati, Rosa Khotimah, Haniifah Husnul Kintani, Aninda Kiswanto, M. Lestari, Indriyani Dewi Lies Indriyatni M. Mariajang, Jamaludin M. Taufiq Ramadhan Mahardhani Wahyu A Maihan, Andhika Auliya Manessa, M.D.M. Manga Patila Martini Djamhur, Martini Maryani Hartuti, Maryani Masitoh Mauliahasmi, Siti Mesrawaty Sabar Muhamad Asvial Mukminati, Mukminati Nabila, Bebi Najamuddin Najamuddin, Najamuddin Nanin Anggraini, Nanin Nendrawan, Oval Nida Hasanati, Nida Ningsih, Armini Novianda, Dea Salsa Nurcholis, Muhammad Nurfadilla, Sofi Nursyabilla , Adinda Nurtiara, Nurtiara Okseriama Patresia Tulak Oktapiansi, Tisna Padillah, Ahmad Patimah Patimah Prapdopo, Prapdopo Pratama, Gama Pratama, Rely Anto Prayogi, Erwin Pustpita, Aulia Oktaviani Putri, Adila Aisyah R, Amanda Nafatasya R. Rachman, Karenina Aulia Radityatama, Yosafat Henry Rahmadhani, Adestya Rahmat Bakri Rahmat Saptono, Rahmat Rahmayanti, Nor I. Rakha Al-Hakim Gobel Riani, Syeha Filna Rio Arif Pratama Ritman Ishak Paudi Riyadi Subur, Riyadi Riyani, Ade Rouw, Aquilda Royke Deksino, George RR. Ella Evrita Hestiandari Rumagia, Faisal Salsabila, Amanda Putri Sanjaya, Aurel Frisky Sanusi Sanusi Saputri, Amanda Aprillia Saputri, Yuni Sari, Anggun Regeta Sarlivia, Sarlivia Satryawati, Satryawati Setiawan, Kuncoro T. Sihabudin Sihabudin, Sihabudin Siska Wulandari, Siska Siti Nur Aisyah Sugeng Hariyadi, Sugeng Sumbung, Putri Suramli, Suramli Susanti Wahyuningsih, Susanti Syahara, Adelia Syelah Biring Tasik S Taeran, Imran Taryanto, Taryanto Tsalis, Khodijah Nur Ulandari, Vina Uraysalam, Uraysalam Verliani Dasmaran Vicky A Nugroho Vidhiyanty, Putri M. Warnweri, Warnweri Wibowo, Rahmawati Idha Wijaya, Nanang Wikanti Asriningrum, Wikanti Wulan Nurfitriani Yosefine Triwidyastuti Yuliana Yuliana Yulianawati, Dewi