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Analysis of Consumer Preferences in Buying Mix Cereal Theresia, Theresia; Rohmandiyas, Nanang Agung
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3326

Abstract

The biggest contribution to the cereal market share is the mix cereal category (78%) which currently has few players. There is a huge potential for FMCG companies to enter the mix cereal business, which is still growing. In this competitive era, of course, we need the right marketing strategy to be able to meet market needs and demands. Therefore, this study aims to analyze consumer preferences in choosing mix cereals with the convenience sampling method which was distributed in the form of an online questionnaire to 100 women aged 25-45 years. Then the results were analyzed using the conjoint analysis method. In this study, it was found that the producer's attributes became the most important factor in consumers' consideration of choosing mix cereals, followed by taste, price, and nutrition. Higher consumer preferences are found in the combination of mixed cereal products with chocolate flavor and there are fiber claims on the packaging which are sold with a price range of Rp. 1,200, - up to Rp. 1.850,- produced by Wingsfood. This can be a reference for FMCG companies to apply and develop a mix cereal product that can be launched to enter the cereal business in Indonesia.
Analysis of Critical Thinking Ability of Class X Students' of SMA Negeri 3 Ngabang in Solving Questions Systems of Linear Equations in Three Variables Judging from Gender Theresia, Theresia; Rif'at, Mohamad; Siregar, Nurfadilah; Sugiatno, Sugiatno; Hartoyo, Agung
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 7, No 3 (2024): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v7i3.7917

Abstract

This study aims to analyze the differences in critical thinking skills between male and female students in solving Three Variable Linear Equation System (SPLTV) problems in class X at SMA Negeri 3 Ngabang. The research method used is descriptive quantitative with a comparative approach. Data were collected from SPLTV test scores of 12 students, consisting of 6 male students and 6 female students. The results of the study showed significant variations between students based on gender. Female students demonstrated excellent performance across various critical thinking skill indicators, including conceptual understanding, analysis and interpretation, evaluation and reasoning, creativity and expertise, communication and collaboration, as well as perseverance and persistence. Male students also showed excellent performance, but there was greater variation in their abilities. Although the average scores of male students were slightly higher, their score distribution was more diverse, with some students performing exceptionally well and others performing lower. Factors influencing these differences include conceptual understanding, analysis and interpretation, evaluation and reasoning, creativity and expertise, communication and collaboration, as well as perseverance and persistence. This study indicates that female students generally have more consistent performance across critical thinking skill indicators compared to male students.
Co-Authors .Gandri Haryono, M Abdul Jabarsyah, Abdul Achyani, Ratno Agung Hartoyo Agus Yulianto Ahmad Fauzan Aisyahtul, Aisyahtul Aksan, Akramia Andika Hutasoit, Kelvin Andriyanto Andriyanto Ari Pambudi Arkianti, Maria Maxmila Yoche Artawan, I.K Aruan, Priscilia Ursula Rumondang Asbar Laga, Asbar Balqis Nurmauli Damanik Br Kaban, Karmila Chandra, Budi Clara Amanda, Charisa Darwis, Nikmatur Rahma Debby, Chryest Dewi, Shandra Dhimas Wiharyanto Dian Kusuma Wardhani Dimas Krisbiantoro Dopong, Fernaldi Dora Samaria Doralita, Doralita edy susanto Eka, Ni Gusti Ayu Eva Chris Veronica Gultom FADHOLI, MUHAMMAD Fauzia, Nurul Fernaldi Dopong Firdauzi, Nurul Syah Nasyid Fitriani, Felany Fizikri, Bukhori Al Franita, Riska fransiska ompusunggu Furwana, Dewi Gandri Haryono, M. Gautama, Made Satya Nugraha Gazali Salim Giovani Siahaan, Fery Gracia Akti Manihuruk Gracia Aktri Margareth Manihuruk Harefa, Eben Haezer Haryono, M Gandri Haryono, M. Gandri Heni Irawati Hesti Hesti Hidayat, Rezaldi Husni Husni Hutasoit, Elissa Oktoviani Ibnu Fajar Ingrit, Belet Lydia Ivone, Ivone Jumawan, Jumawan Kase, Ardy Andreas Bernard Komang Noviantari Lina Berliana Togatorop M. Sadli Umasangaji Manihuruk, Gracia Akri Margareth Manihuruk, Gracia Aktri Margareth Manik, Marisa Maria Maxmila Yoche Maria Maxmila Yoche Arkianti Meer, Michael Vr Mei Huang, Hsiu Meisuri Meisuri mohamad rifat Muhammad Firdaus Muhammad Firdaus, Muhammad Muhammad Haikal Muhtar, Dian Islamia Mumtaza Putri, Anne Mustafa, Hidayah Putra Nazira, Nawfa Ayu Nur Farida Haryanto, Lailin Nuraziza Nuraziza, Nuraziza Nurfadilah Siregar Nurhasanah, Shandra Dewi Oscar, Leo Pakpahan, Martina Pangkey, Ballsy C. A. PANUNTUN, MAHENDRO AJI Pramono, Rudy Prasetyo, Ery Teguh prihartono prihartono PUJI LESTARI Putra Rahawarin, Varel Hizkia Rachmawanti, Dori Rahawarin, Varel Hizkia Putra Rahmadania, Sabrina Nourramzy Ramadani, Dinda Renaldo P, cristofer Roem, Muhamad Rohasad, Rohasad Rohmandiyas, Nanang Agung Romdoni, Taufiq Ahmad Rony, Zahara Tussoleha Rosita Rosita Roziqin, Zainur Rukmana Sari, Ike Ryvando, Ryvando Sabbara, Fitra Sampepadang, Mega Saputri, Resti Amelia Sari, Rini Nurmila Sari, Rycha Kuwara Sauri, Salsabila Sekar Mayangsari Sidabutar, Nurhayatika Sihombing, Yulia Simanjuntak, Nikson Sinulingga, Elysabeth Siska Natalia, Siska Siti Habibah Sri Marhanah, Sri Sudiantini, Dian Sugiatno Sugiatno Sutrisno, Sutrisno Syamsidar Gaffar Talunohi, Yantriani Tana, Ali Nahruddin Taqwa, Amrullah Taufiq Ahmad Romdoni Taufiq, Maf’ul Titin Novayanti Dey TJUANDA, YUSRIWAN Toruan, Enjelya Peronika Lumban Tuty Alawiyah Varel Hizkia Putra Rahawarin Warol, Khoirul Warol, Warol Widyanata, Komang Agus Jerry Wira Hadinata, Fitra Ying Lee, Tzu Yoche, Maria Maxmila Yu Liu, Chieh Yuliani, Zulfah Yuliati - Yuniarti Yuniarti Yunita, Evi Yushra, Yushra Yusuf, Muhammad Yusfi Zurba, Nabil