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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Dan Kewirausahaan Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam ETNOREFLIKA: Jurnal Sosial dan Budaya Al-Kharaj: Journal of Islamic Economic and Business Creative Research Management Journal Jurnal Pengabdian kepada Masyarakat Jurnal Abdi Masyarakat Indonesia Jurnal Pengabdian Masyarakat Ilmu Terapan (JPMIT) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Empowerment: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Jurnal Manajemen, Bisnis dan Organisasi (JUMBO) Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Journal Economics Technology and Entrepreneur JITAA : Journal Of International Taxation, Accounting And Auditing JIM : Journal Of International Management Inovasi Sosial: Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Kewirausahaan Khazanah Sosial
Juharsah, Juharsah
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Halu Oleo
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Journal : creative research management journal

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PENGARUH IKATAN SOSIAL TERHADAP LOYALITAS NASABAH DENGAN KEPERCAYAAN NASABAH SEBAGAI VARIABEL MODERASI Juharsah Juharsah; Yusuf Yusuf; Hartini Hartini
Creative Research Management Journal Vol 1 No 2 (2018): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (424.59 KB) | DOI: 10.32663/crmj.v1i2.628

Abstract

The present research intends to identify and analyze the effects of social bonding on customers loyalty, and analyze the effects of social bonding on customers loyalty with customer trust as a moderating variable. Population is the all customer product deposit of the Bank Sultra Branch Konawe, with a total sample of 100 respondents. Respondents were taken by convenience sampling method. Data is obtained by the questionnaire method. The data is then analyzed by structural equation modeling method using AMOS software version 24.0. Results reveal that; Social bonding has a significant effect on customer loyalty; and customer trust moderates the effect of social bonding on customer loyalty, with a position as a quasi moderator.
Co-Authors Abda Abda Abdul Razak Yusuf Adnan Hakim Agustinus Tangalayuk Aidin Hudani Awasinombu Aldri Frinaldi Alida Palilati Alida Palilati Alidin, La Ode Asfahyadin Alihusna Alihusna Ambo Masse Ambo Upe Amirul Afif Muhamat Amirullah Amirullah Andayani, Triya Anshari Nur, Muh. Nadzirin Asrip Putera Awasinombu, Aidin Hudani Baehaqi Baharuddin Buyung Sarita Cindy Rahmayanti Conny Conny Conny Conny, Conny Damau, Unika Oktaviani Daswan, Lestari Daswan, Muh Irham Dilman Dilman Dzulfikri Azis Muthalib Dzulfikri Azis Muthalib Eka Maya Sari Eliyanti Agus Mokodompit Eliyanti Agus Mokodompit Eliyanti Mokodompit Emma Rianti Endro Sukotjo Fabian Faqih Farhan Ramadhani Istianandar Farid Maulana Feliks Anggia Binsar Kristian Panjaitan Harmi, Harmi Harmiaty Bahar Harmiaty Bahar Hartini Hartini Hartini Hartini Hartini Hastuti Hastuti Hastuti Hastuti Hastuti Hastuti Hayat Yusuf Hidayat Hidayat Hotman Panjaitan Husin Husin Ibnu Hajar Indah Lestari Isalman, Isalman Iskandar Pattih Isnawaty Isnawaty Ittaqulah, Nurul Ittaqullah, Nurul Jayadin Jayadin Jumatin Jumatin Juniartin, Titin Kudus, Nurliflillah Rizki La Harjoprawiro La Hatani La Hatani La Ode Azaluddin Siga Laode Asfahyadin Aliddin Lestari Daswan Lilis Laome Madi, Riski Amali Madi, Riski Amalia Makkulau Makkulau Makkulau Makkulau Masse, Ambo Maulana, Rifki Moh. Amin Moh. Amin MR Sumikro Mubaraq, Ahmad Muh. Yusran Muhammad Masri Muhammad Taufik Muhammad Zakaria Umar, Muhammad Zakaria Muhlis Muhlis Murdjani Kamaludin Muthalib, Dzulfikri Azis Naim, Ifin Nakila Aulia Nasrul Nasrul Nasrul Nasrul Nesha Saryono Ningtyas, Ajeng Purwati Nirmala Nirmala Nirwati, Nurwati Nita Septiani Rachman Nofal Nur Nur Aulia Soliha Nur, Noval Nursaban Rommy Suleman Nurul Ittaqullah Nuryamin Budi Pahrul Pahrul Patwayati Patwayati Pricilia Christina Angel Pujiati, Tri Putri, Triwulandari Nehru Rahmat Madjid Ramadhani, Nurlaila Ramlia Ramadani Sudin Rizky Amalia S., Nursaban Rommy Salma Saleh Sinarwati Sinarwati, Sinarwati Sinarwaty Sunarjo Siti Nur Aisyah Sri Hasriani Sri Wiyati Mahrani Sudirman Zaid Sudirman Zaid Sukotjo, Endro Suleman, Nursaban Rommy Tamboko, Fiqih Saputra Triwulandari Nehru Putri Triyasa, Komang Alit Unika Oktaviani Damau Unika Oktaviani Damau Valentinus Amstrong TN Wa Ode Nur Asysyifaa Wahyuniati Hamid Wahyuniati Hamid Winda Aprilia Windayani Windayani Windayani Windayani Yusuf Yusuf Montundu Yusuf Yusuf Yusuf Yusuf