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Journal : Creative Research Management Journal

PENGARUH IKATAN SOSIAL TERHADAP LOYALITAS NASABAH DENGAN KEPERCAYAAN NASABAH SEBAGAI VARIABEL MODERASI Juharsah Juharsah; Yusuf Yusuf; Hartini Hartini
Creative Research Management Journal Vol 1 No 2 (2018): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (424.59 KB) | DOI: 10.32663/crmj.v1i2.628

Abstract

The present research intends to identify and analyze the effects of social bonding on customers loyalty, and analyze the effects of social bonding on customers loyalty with customer trust as a moderating variable. Population is the all customer product deposit of the Bank Sultra Branch Konawe, with a total sample of 100 respondents. Respondents were taken by convenience sampling method. Data is obtained by the questionnaire method. The data is then analyzed by structural equation modeling method using AMOS software version 24.0. Results reveal that; Social bonding has a significant effect on customer loyalty; and customer trust moderates the effect of social bonding on customer loyalty, with a position as a quasi moderator.
Co-Authors Abdul Razak Yusuf Adnan Hakim Adnan Hakim Agustinus Tangalayuk Aidin Hudani Awasinombu Aldri Frinaldi Alida Palilati Alihusna Alihusna Ambo Upe Amirullah Amirullah Andayani, Triya Anshari Nur, Muh. Nadzirin Asrip Putera Awasinombu, Aidin Hudani Baehaqi Baharuddin Buyung Sarita Conny, Conny Damau, Unika Oktaviani Daswan, Lestari Daswan, Muh Irham Dilman Dilman Eka Maya Sari Eliyanti Agus Mokodompit Eliyanti Agus Mokodompit Eliyanti Mokodompit Endro Sukotjo Fabian Faqih Farhan Ramadhani Istianandar Farid Maulana Feliks Anggia Binsar Kristian Panjaitan Harmi, Harmi Hartini Hartini Hartini Hartini Hartini Hartini Hartini Hartini Hartini Hartini Hartini Hartini Hastuti Hastuti Hastuti Hastuti Hastuti Hastuti Hayat Yusuf Hidayat Hidayat Ibnu Hajar Isalman, Isalman Iskandar Pattih Ittaqulah, Nurul Ittaqullah, Nurul Jayadin Jayadin Jumatin Jumatin Juniartin, Titin Kudus, Nurliflillah Rizki La Hatani La Ode Azaluddin Siga Lestari Daswan Lilis Laome Madi, Riski Amalia Makkulau Makkulau Makkulau Makkulau Masse, Ambo Maulana, Rifki Moh. Amin Moh. Amin MR Sumikro Mubaraq, Ahmad Muh. Yusran Muhammad Taufik Muhammad Zakaria Umar Muhlis Muhlis Murdjani Kamaludin Muthalib, Dzulfikri Azis Naim, Ifin Nasrul Nasrul Nasrul Nasrul Ningtyas, Ajeng Purwati Nofal Nur Nur, Noval Nurul Ittaqullah Nurul Ittaqullah Nurwati Nurwati Nuryamin Budi Pahrul Pahrul Panjaitan, Feliks Anggia Binsar Kristian Panjaitan, Feliks Anggia BK Patwayati Patwayati Pujiati, Tri Putri, Triwulandari Nehru Rahmat Madjid Ramadhani, Nurlaila Riski Amalia Madi S., Nursaban Rommy Salma Saleh Sinarwati, Sinarwati Sinarwaty Sunarjo Siti Nur Aisyah Sri Hasriani Sri Wiyati Mahrani Sudirman Zaid Sukotjo, Endro Suleman, Nursaban Rommy Tamboko, Fiqih Saputra Triwulandari Nehru Putri Triyasa, Komang Alit Unika Oktaviani Damau Valentinus Amstrong TN Wa Ode Nur Asysyifaa Wahyuniati Hamid Windayani Windayani Yusuf Yusuf Montundu Yusuf Yusuf Yusuf Yusuf