Article Per Year (5 Year)
p-Index From 2020 - 2025
8.568
P-Index
This Author published in this journals
All Journal Journal of Tropical Life Science : International Journal of Theoretical, Experimental, and Applied Life Sciences Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Jurnal Penelitian Pendidikan Matematika IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science JURNAL EDUCATION AND DEVELOPMENT Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Nutrisi Ternak Tropis (JNT) Tafkir: Interdisciplinary Journal of Islamic Education An Idea Health Journal J-Com (Journal of Computer) Jurnal Kolaboratif Sains Jurnal Ilmiah Sistem Informasi dan Teknik Informatika (JISTI) Jurnal Pendidikan dan Pembelajaran Jurnal Cakrawala Ilmiah Mudabbir: Journal Research and Education Studies Jurnal Ilmu Pengetahuan dan Tekhnologi Peternakan Edukasia: Jurnal Pendidikan dan Pembelajaran Proceeding of Conference on Strengthening Islamic Studies in the Digital Era International Journal of Medicine and Health Journal of Global Pharma Technology Jurnal Kreasi Rakyat Jentera Hukum Borneo Mahakam Nursing Journal (MNJ) Jurnal Pengabdian Masyarakat Indonesia Sejahtera Jurnal Inovasi Bisnis Indonesia (JIBI) ISCO Khirani: Jurnal Pendidikan Anak Usia Dini JURNAL ILMIAH PENELITIAN MAHASISWA Jurnal As-Syar’i: Jurnal Bimbingan & Konseling Keluarga Sipakainge: Inovasi Penelitian, Karya Ilmiah, dan Pengembangan International Journal of Law and Society Aktualita Karakter: Jurnal Riset Ilmu Pendidikan Islam Dinamika Rekasatwa: Jurnal Ilmiah (e-Journal) Indonesian Journal of Research and Service Studies Afeksi: Jurnal Psikologi Ahsan: Jurnal Ilmiah Keislaman dan Kemasyarakatan Journal of Media, Sciences and Education Expert Net: Exploration Journal of Technological Education Trends Indonesian Journal of Humanities and Social Sciences Jurnal Studi Islam Indonesia (JSII)
Umi Kalsum
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

Published : 83 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Pendidikan dan Pembelajaran

 1 
Strategi Pemasaran Jasa pada Perguruan Tinggi Juliana, Juliana; Qatrunnada Jinan Akmaliah; Umi Kalsum; Mahfudz Ifendi
DIAJAR: Jurnal Pendidikan dan Pembelajaran Vol. 4 No. 1 (2025): Januari 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/diajar.v4i1.3942

Abstract

Universities face increasingly fierce competition in attracting new students amidst changes in technology and societal preferences. An effective service marketing strategy is the key to increasing competitiveness and maintaining the existence of higher education institutions. This research aims to identify relevant marketing strategies, analyze their success factors, and provide recommendations based on a literature review. Data was collected from various literature sources that discuss the main elements of service marketing, such as branding, digital marketing, and service quality, using content analysis methods. The research results show that appropriate market segmentation, customer relationship management (CRM), and the use of digital technology, such as social media and data-based marketing, are the main factors in increasing the attractiveness of higher education. Additionally, a strong branding strategy and improving service quality play an important role in building reputation and creating a positive experience for students. These findings underline the importance of marketing innovation integrated with technology and improving academic and non-academic services to strengthen institutional competitiveness in an increasingly dynamic higher education market.
Co-Authors A. Saifulloh Affandi Acep Ega Wihara Achirulah Sari Dewi Adinda Nur Azizah Rakhma Adnan afrisawati, Afrisawati Agung Mubyarto Agus Salim Nazar Akbarizan Akbarizan Alfan Setya Winurdana Amiruddin Anda Laksmana Andi Lis Arming Gandini Asep Nursangaji Ayu Pradina Azzura Arum Ningtias Baru Harahap Brahmadhita Pratama Mahardhika Cendana Mulya Cindy Dahlia Mutiara Dandan Haryono Dara Khoeru Nisa Darmawati Darmawati Dea Angelica Dea Gustiani Dedi Suryanto Dewi Hastuty Dewi Sugiarti Diah Setiani Dinda Yarshal Donny Adiatmana Ginting Dwi Ghita Dwi Nurul Desilawati Edi Purwanto Elindawati Tutuf Arif Elisa Amanda Erlisnawati Erlisnawati Farid Wadjdi Febrianti Febriyanti Febriyanti Ferdiansyah Finta Amalinda Frisya Naomi Nurezalita Galang Sukma Pratama Ghita, Dwi Guruh Setyo Pambudi H, Hasrida Hakim, Mohamad Arfan Hamizi ' Hassan, Muhammad Hassan Helda Badarudin Helmiah, Fauriatun Herlini Puspika Sari Herman Aldi Putra Hindun DJ Usman Husaini Idhom Fairozi Iga Syarlah Indrawan Inggit Kentjonowaty Irawati Dinasari Irsanti, Kurnia iswanto J, Jusmawati Jakaria M. Sali Juliana Juliana Juliana Julkarnain . Kadir Kadir karman karman Khairunnas Rajab Kushariyanto Lala Pita Liliek Rahardjo Lita Ulfa Ngaito Lukman Prasetiyo M Farid Wadjdi M. Farid Wadjdi M.Farid Wadjdi Mahfudz Ifendi Maisy Afriliany Mei Yuni Anida Moch. Rifa'i Moh. Ridho Muamar Sahroni Muh Jabir Muh Nawawi Muhammad Bukhari Tambunan Muhammad Depryansyah S Muhammad Dwiki Annadzili Muhammad Farid Rizal Muhammad Farid Wadjdi Muhammad Irfan Affandi Mukhamad Rizqi Hamdilah Mustika, Ita Muzayyin Ilmana Muzayyin Ilmana Nata Dian Nanda Nazurty Nazurty Nia Nopita Sari nilam noorma Nisa Mufidah Nofri Ardana Novita Alvionita NUR AFRIYANI Nur Aliyah Nur Faizah Nur Rosalia Juita Tahwali Nuraini Nuraini Nurhayati Natonis Nursyam Nurul Humaidah O. Sjofjan Offie Indah Resta Oky Riyanto Wibowo Osfar Sjofjan Prayitno Mulani Pupimadita Tizar Afdora Qatrunnada Jinan Akmaliah Rabiatul Adawiyah Rahmatia Rahmayani Harahap Ratna Dwi Ramdhani Reyhan Reza Alyani Djiko Rico Pahlevi Ridha Nurkholifah Rini Dewi Andriani Rosita Ruswanto Salsabila Rahmania Sujarwo Sandalayuk, Marselia Sari, Rahma Pramudya Nawang Silvina Noviyanti Singgih Candra Wibawa Siti Maisarah Siti Najla P Sofyan Arifin Sri Ulfa Junaidah Sriyani Oktavia Stefany Putri Astari Suci Frisnoiry Sudirman SUNARTO Sunaryo . Sunaryo Sunaryo Suroso Suroso . Sutrisno Sutrisno Suyanto Suyanto Tiara Fatima Tuzzahra Tohirin Tohirin Tri Ardiyati Tri Eko Tri Naftaliasari Tri Septyo Indratno Tria Dita Utami Ubay Usman Ali Utami Mizani Putri Wan Abbas Zakaria WINARSIH Yode Wanda Sugiari Yurdayanti Yurdayanti Zainal Abidin Zhien Zha Oetami Zikri Ariyanto