Article Per Year (5 Year)
p-Index From 2021 - 2026
9.644
P-Index
This Author published in this journals
All Journal Competitor : Jurnal Pendidikan Kepelatihan Olahraga Al-'Adalah Wahana Didaktika Prosiding Universitas PGRI Palembang Al-Tahrir: Jurnal Pemikiran Islam Jurnal Diskursus Islam Jurnal Online Mahasiswa (JOM) Bidang Keguruan dan Ilmu Pendidikan Hukum Islam MODUS-Jurnal Ekonomi dan Bisnis BAGIMU NEGERI : JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Mirai Management Jurnal Ilmiah Kebijakan Hukum JURNAL PENDIDIKAN ROKANIA JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Halaman Olahraga Nusantara : Jurnal Ilmu Keolahragaan Martabe : Jurnal Pengabdian Kepada Masyarakat Al-Muaddib : Jurnal Ilmu-Ilmu Sosial & Keislaman NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI JURIS (Jurnal Ilmiah Syariah) CCIT (Creative Communication and Innovative Technology) Journal JOURNAL OF SPORT EDUCATION (JOPE) Menara Ilmu Jurnal Performa Olahraga JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Adaara: Jurnal Manajemen Pendidikan Islam HUKUMAH: Jurnal Hukum Islam Al Yasini : Jurnal Keislaman, Sosial, hukum dan Pendidikan JO (Jurnal Olahraga) Jurnal Teknik Informatika C.I.T. Medicom Jurnal Maenpo : Jurnal Pendidikan Jasmani Kesehatan dan Rekreasi Physical Activity Journal (PAJU) Jurnal Patriot Jurnal Stamina Jurnal Ilmiah Wahana Pendidikan JUMORA: Jurnal Moderasi Olahraga Indo-MathEdu Intellectuals Journal Jurnal Ekonomi dan Manajemen Indonesia Jurnal Pengabdian Masyarakat IPTEK J-KIP (Jurnal Keguruan dan Ilmu Pendidikan) Journal of Education Research Jurnal Minfo Polgan (JMP) Journal Competency of Business Journal of Applied Accounting And Business (JAAB) AKADEMIK: Jurnal Mahasiswa Humanis Takuana: Jurnal Pendidikan, Sains, dan Humaniora ASEAN Marketing Journal Al Hurriyah : Jurnal Hukum Islam El-Rusyd Jurnal Bisnis Kompetitif Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Khulasah : Islamic Studies Journal Jurnal Desain dan Analisis Teknologi Research Horizon JURNAL PENDIDIKAN OLAHRAGA Hikmayo: Jurnal Pengabdian Masyarakat At Tasyri'i Jurnal Prodi Perbankan Syariah Jurnal Widya Climago Bagimu Negeri : Jurnal Pengabdian Kepada Masyarakat SULUH ABDI : Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Bilingual Jurnal Elsyakhshi Economic and Business Horizon
Arisman Arisman
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 98 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : ASEAN Marketing Journal

 1 
Does Live Stream Selling Affect Customer Engagement and Purchase Intention? The Shopee Live Platform Case Study Arisman, Arisman; Salehudin, Imam
ASEAN Marketing Journal Vol. 14, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manuscript type: Empirical paper Research Aims: The purpose of this paper is to investigate how customer shopping values (utilitarian, hedonic, and symbolic) influence customer trust, engagement, and purchase intention for live stream selling on e-commerce marketplace platforms. Design/methodology/approach: The information was gathered online from 225 valid respondents. Respondents are Shopee users from Indonesia who have watched Shopee Live stream selling within the last two weeks. The data was analysed using Structural Equation Modelling (SEM) with LISREL 8.51. Research Findings: The findings revealed that only symbolic value affects purchase intention, both directly and indirectly, whereas hedonic value affects purchase intention directly. Utilitarian value influences purchase intent indirectly through product trust and customer engagement. Theoretical Contribution/Originality: This study adds to the body of knowledge about online commerce by expanding on previous research on live stream selling, particularly by small sellers on Indonesian e-commerce platforms. Practitioner/Policy Implication: According to the findings of this study, small sellers doing Live Stream selling should focus on symbolic and hedonic value to increase customer purchase intention. Research limitation/Implications: The study's respondents may only represent some of the population of Indonesian online shoppers. Future research could consider balancing the types of respondents. In addition to enhancing the insight, the research model could be expanded by including additional antecedents or moderators.
Co-Authors 2Aref Vai Abdullah Umar, Abdullah Aditya, Paskal Agun Guntara, Roby Ahrisa Putri, Dwi Akmal, Junifar Alam, Bambang Sukma Alfa Syahputra Algifari, Muhammad Faiz Amin Pujiati Amu Koten, Maria Isabela Bunga Ani, Anita Anisa, Putri Annisa Ul Hasanah Ardo, Okilanda Aref Vai Ariyadi, Ariyadi Arrazi, Miftah Fragusti Asmi, Nurul AZI FAIZ RIDLO, AZI FAIZ Azni Azni, Azni B, Melva Damayanti Budiningrum, Endah Wening Crisari, Silvio Dameria Sinaga Dani, Rahmat Demina Demina Dewi, Dyah Purnama Tri Utami Dwi Qomara, Dwi Dwiansyah Putra, Dede Dzaky, Landra Fikri Eko Prasojo Ella Anugrarista Endang Pratiwi Endarwati Endarwati Erida, Megia Fachry Abda El Rahman Fajar, Mutiara Fernandez, Iklim Fitri, Anisa Getteng, Abd. Rahman Hamdan, M Nurul HANIFAH, SYIFA Harahap, Sholehuddin Harahap, Solehuddin Harahap, Taufiq Azmi Harden, Sofia HARMANTO, ADI Hendriyanto, Ferri Hendryanto, Ferri Hezron Alhim Dos Santos Hikmah Lestari HOTMAULINA SIHOTANG Husnul Khotimah Ihsan, Muhammad Jihadul Iis Sujarwati Ikhsan Ika Putra Ilahi, Rahmat Ilham Ilham Ilham, Nabil Imam Salehudin Indah, Debby Ira Maisarah Ismayanti Istanto Iwan Iwan Jamilus Jamilus Jefrinando, Jefrinando Jeki Haryanto Jumni Nelli Kamelia Kamelia Khairunnas Rajab Kurniawan, Randi Laksono Trisnantoro Lanos, Muhsana El Cintami Lanos, Muhsana El Cintami Leli, Maisarah Lestari, Hikmah Lidia, Notri Lona, Efni Yuher Luthfi madani madani, Luthfi Mahyudi, Yafi Velyan Martines, Joelando Fatima C C Mifta Fitriyana Minallah, Fadlan Mudayat, Mudayat Muh. Darwis Muhammad Subhan MUHAMMAD SYAFIQ Muhsana El Cintami Lanos Muslim Muslim Mustafid Mustafid Mutiara Fajar Nelly, Jumni Ningrum, Desy Tya Maya Nofiyanti, Tia Nur Insani Nurhayati Nurhayati Nuryamin Nuryamin, Nuryamin Orlando, Rafel Pamungkas, Leo Dagdyo Pohan, Hotman Halomoan Purwanto Purwanto Putra, Ikhsan Ika Putri, Siti Ayu Risma Qomarsyah, Nurharisa Marwati Rahman Rahman Rahmat, Fawza Ramadhanisa, Meiyu Syahri Ratna Sari, Dwi Rejeki, Rejeki Retno Kurnianingsih Sabtohadi, Joko Saediman, Haji Santos, Maria Herlinda Dos Sari, Anggun Permata Saripin Saripin Saripin Saripin Saripin, Saripin Savendri, Andri Selviani, Iit Simbolon, Hasanal Fachri Satia Siregar, Ari Pradana Siregar, Yani Arfianti Siska Siska SITI AYU RISMA PUTRI Sobirin, Imam Sofia Hardani Sofyan, Dedi Soleh Solahuddin Solehuddin Harahap Sopida, Sopida Sugarwanto Sugarwanto Sugarwanto, Sugarwanto Suharyanto, Eko Suhermon Sujae, Ian Harris Supandi, Achmad SuryaNensy, Ayu Syafrianto, Syafrianto Syafryadin, Syafryadin Tanti Tanti Tantowi, Umam TATANG ISKANDAR, TATANG Taufik, Muhamad Syamsul Tofikin, Tofikin Weka Gusmiarty Abdullah, Weka Gusmiarty Widya Handayani Windy Sentanu Wisma Yunita Yandi, Sujuli Yuher Lona, Efni Yuliana Novitasari Yusrial Yusrial Zahra, Rani