Article Per Year (5 Year)
p-Index From 2020 - 2025
6.35
P-Index
This Author published in this journals
All Journal Signifikan : Jurnal Ilmu Ekonomi Refleksi: Jurnal Kajian Agama dan Filsafat Jurnal Teknik Sipil dan Perencanaan JURNAL ADMINISTRASI BISNIS QUALITY Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Proceeding Seminar LPPM UMP Tahun 2014 EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis KARSA: Jurnal Sosial dan Budaya Keislaman (Journal of Social and Islamic Culture) AL QUDS : Jurnal Studi Alquran dan Hadis AdBispreneur Economica: Jurnal Ekonomi Islam Syntax Literate: Jurnal Ilmiah Indonesia AcTion: Aceh Nutrition Journal Indonesian Journal of Islamic Literature and Muslim Society MAGHZA: Jurnal Ilmu Al-Qur´an dan Tafsir Jurnal Informatika Universitas Pamulang JSiI (Jurnal Sistem Informasi) Jurnal Kreativitas PKM Nation State : Journal of International Studies J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Jurnal Riset Kesehatan Poltekkes Depkes Bandung Mashdar: Jurnal Studi Al-Qur'an dan Hadis Jurnal Mantik Kumawula: Jurnal Pengabdian Kepada Masyarakat Journal of Machine Learning and Soft Computing Journal of Enterprise and Development (JED) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Kalijaga Journal of Communication Jurnal Studi Jurnalistik Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Asian Journal of Innovative Research in Social Science Jurnal Pendidikan dan Pengabdian Masyarakat Jurnal Administrasi Bisnis AMMA : Jurnal Pengabdian Masyarakat JANE (Jurnal Administrasi Negara) Jurnal Keperawatan Indonesia Florence Nightingale IIJSE Jurnal Indonesia : Manajemen Informatika dan Komunikasi Academic Journal of Dawa and Communication Agritrop : Jurnal Ilmu-Ilmu Pertanian (Journal of Agricultural Science)
Zaenal Muttaqin
STAIB Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 54 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 54 Documents
Search

 2   3   4   5   6 
From Instagram to Campus: The Impact of Social Media Marketing on Students' Interest through Trust and Brand Recognition Sriyanto, Agus; Purwanto; Muttaqin, Zaenal
Kalijaga Journal of Communication Vol. 6 No. 2 (2024)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.62.02.2024

Abstract

This study evaluates the influence of social media marketing activities (SMMA) on prospective students' intentions to choose higher education institutions, considering the mediating role of brand recognition and trust. The study was conducted using a quantitative method with the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach on 400 respondents who were followers of higher education institutions' Instagram accounts. The results showed trust was the most significant mediator between SMMA and prospective students' intentions (β = 0.709, T = 21.629). At the same time, brand recognition played a role in strengthening trust but did not directly influence prospective students' intentions (β = -0.018, T = 0.462). These findings emphasize the importance of building trust through authentic, relevant, and engaging social media content to improve educational marketing effectiveness. The implications of this study suggest that higher education institutions should prioritize trust-based marketing strategies integrated with brand recognition through social media. This strategy includes alumni testimonials, videos of campus atmosphere, and direct interactions that create emotional connections with prospective students.
Perilaku Bullying dengan Harga Diri pada Remaja Muttaqin, Zaenal; Fatha, Sri Mayang; Fatah, Vera Fauziah; Muryati, Muryati; Rukman, Rukman
Jurnal Keperawatan Indonesia Florence Nightingale Vol. 4 No. 2 (2024)
Publisher : UPPM. Poltekkes Kemenkes Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34011/jkifn.v4i2.2729

Abstract

PENINGKATAN KUALITAS TAMAN PENDIDIKAN AL-QUR'AN (TPQ) MELALUI METODE PARTICIPATORY ACTION RESEARCH (PAR) Khaerul, Khaerul Umam; Asisah, Nila; Muttaqin, Zaenal; Anam, M. Masrul; Aziza, Riki Rokhmatul
Jurnal Pendidikan dan Pengabdian Masyarakat Vol. 5 No. 4 (2022): November
Publisher : FKIP Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.261 KB) | DOI: 10.29303/jppm.v5i4.4259

Abstract

Akses yang sulit dengan kondisi geografis yang berbukit-bukit dan lereng-lereng yang terjal menjadikan Taman Pendidikan Al-Qur'an (TPQ) di Desa Wonomerto Kecamatan Wonosalam Kabupaten Jombang belum memiliki kurikulum dan administrasi yang tertata. Di sisi lain kesadaran masyarakat atas pengelolaan administrasi TPQ yang baik, masih perlu peningkatan. Tulisan ini bertujuan untuk memberikan gambaran tentang usaha meningkatkan kesadaran masyarakat Dusun Wonomerto akan pentingnya administrasi dan penataan kurikulum TPQ. Melalui pendekatan Participatory Action Research (PAR), program ini dititikberatkan kepada membangun kesadaran mengenai pentingnya pendidikan anak di TPQ dengan melakukan sosialisasi kepada masyarakat tentang administrasi dan kurikulum pendidikan TPQ. Hasil dari penelitian ini adalah meningkatnya kesadaran wali murid (santri) dengan rutinnya melakukan pembayaran uang bulanan TPQ. Selain itu, kurikulum TPQ juga sudah tertara dengan dijadikannya buku capaian pembelajaran santri sebagai pegangan.  Hal ini meningkatkan semangat para santri dalam mempelajari Al-Qur’an.
The Complexity of ASEAN Way and Norms in Addressing Islam-Rooted Conflicts in Southeast Asia Damayanti, Rizki; Muttaqin, Zaenal
Nation State: Journal of International Studies Vol. 7 No. 2 (2024)
Publisher : Faculty of Economics and Social Science, Department of International Relations, Universitas Amikom Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/nsjis.v7i2.1584

Abstract

This research aims to investigate ethno-religious conflicts in the Southeast Asia region with a focus on the role of religion (Islam), nationalism, and citizenship issues, as well as to understand the complexity of resolving these conflicts within the framework of ASEAN Way norms. This research combines qualitative approaches and policy analysis to provide a comprehensive picture of the interactions between conflict factors and regional norms. The research methodology includes analysis of ASEAN policy documents and case studies of selected conflicts in the region. Qualitative analysis will be used to explore community perceptions and experiences regarding conflict, while policy analysis will examine how ASEAN Way is reflected in conflict resolution efforts. Preliminary results show that religious factors and nationalism often trigger conflict, while citizenship issues can complicate the dynamics of conflict. The ASEAN Way, which emphasizes the principles of non-intervention, deliberation, and consensus, has limited impact in responding to ethno-religious conflicts. This research will provide insight into how the ASEAN Way can be improved to be more effectively respond the ethno-religious conflict in the region. The implications of this research can also help design more effective conflict resolution mechanism and support sustainable peace in Southeast Asia.
The Effect of Gamification on Customer Loyalty Vidio Dot Com (Survey on Vidio Arcade Users of the Vidio Dot Com Application) Fitriani, Dena; Muttaqin, Zaenal; Dai, Ratna Meisa
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5829

Abstract

This study aims to explore the effect of gamification implementation on customer loyalty on Over the Top (OTT) service platforms, specifically Vidio Dot Com. The OTT industry in Indonesia is growing rapidly with various major players such as Netflix, Disney+ Hotstar, and Vidio. Vidio Dot Com utilizes a gamification strategy through the Vidio Arcade feature to increase customer loyalty amid fierce competition. This research uses a quantitative descriptive method with a sample of 96 respondents who are active users of Vidio Dot Com. The findings revealed a strong and significant correlation between the use of gamification and customer loyalty, where gamification contributed 63.5% to customer loyalty. Fun experiences and reward incentives are the main factors that drive user engagement. Thus, gamification is proven to be an effective marketing tool in increasing customer loyalty on OTT platforms. This research also recommends further development of gamification elements to increase user engagement and maintain customer loyalty.
Kegagalan Sekulerisme: Solopos dan Representasi Agama di Media Massa Muttaqin, Zaenal; Hikmawati, Ari; Na'imah, Elvi; Wedi, Agus
Academic Journal of Da'wa and Communication Vol. 4 No. 2 (2023)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ajdc.v4i2.9036

Abstract

This paper examines the religious issues represented in secular media. Secularism has been regarded unavoidable since the development of science and technology and in line with positivistic idea. However, since the second half of the 20th century, sociologists of religion have argued that secularism is no longer relevant due to the insurgence of religions and religious institutions around the world. In particular, this paper discusses how Solopos –a newspaper in Surakarta- publishes articles related to the topics of religion. The research finds that even though Solopos is a secular media, it still publishes articles on religious issues. There is no specific policy regarding this publication, but it represents the contexts of the society that still regard religion as an important part of their life. Based on the research, this paper concludes that secularism has failed both in the public space such as media and in the mindset of the people of Surakarta.
KETERIKATAN KOMUNITAS DALAM SEBUAH BISNIS KOMUNITAS: STUDI KASUS MENGENAI KOMUNITAS PERTANIAN JATINANGOR URBAN FARMING DAN FORUM KOMUNIKASI GUNUNG GEULIS Muttaqin, Zaenal; Gunawan, Wahyu; Sukoco, Iwan; Kusairi, Suhal
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 9, No 1 (2024): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v9i1.53092

Abstract

Why would someone join a community business? This article aims to explain the existence of community businesses in agriculture in Jatinangor and the attachment of farmers in Jatinangor to the agricultural community business. The concepts used are community business and sense of community. The method used is a qualitative case study. This article finds that Jatinangor Urban Farming (JUF) and Gunung Geulis Communication Forum (FKGG) are community businesses engaged in agriculture in Jatinangor. With distinctive characteristics, farmers who join JUF and FKGG have community attachments based on four things: membership bonds, influence from the community, unity, and fulfillment of common needs, and mutual emotional relationships.Mengapa seseorang bergabung dalam sebuah bisnis komunitas ? Artikel ini bertujuan untuk menjelaskan eksistensi bisnis komunitas dalam bidang pertanian di Jatinangor dan keterikatan para petani di Jatinangor ke dalam bisnis komunitas pertanian tersebut. Konsep yang dipergunakan adalah bisnis komunitas dan keterikatan komunitas. Metode yang dipergunakan adalah kualitatif studi kasus. Artikel ini menemukan bahwa Jatinangor Urban Farming (JUF) dan Forum Komunikasi Gunung Geulis (FKGG) merupakan bisnis komunitas yang bergerak dalam bidang pertanian di Jatinangor. Dengan karakteristik yang khas, para petani yang bergabung dengan JUF dan FKGG memiliki keterikatan komunitas berdasarkan empat hal, yakni: ikatan keanggotaan, pengaruh dari komunitas, adanya penyatuan dan pemenuhan kebutuhan bersama, serta adanya hubungan emosional bersama.
PENERAPAN E-FILING DALAM PELAPORAN SPT TERHADAP PEMERIKSAAN PAJAK PADA KANTOR PELAYANAN PAJAK PRATAMA SUMEDANG Ginting, Dio Frastia; Muttaqin, Zaenal
JANE - Jurnal Administrasi Negara Vol 16, No 2 (2025): JANE (Jurnal Administrasi Negara)-Februari 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jane.v16i2.61344

Abstract

Penerapan e-filing pada KPP Pratama Sumedang memiliki beberapa tantangan seperti ketidakstabilan server saat periode pelaporan puncak, keterbatasan literasi teknologi di kalangan wajib pajak, dan potensi kesalahan pengisian data. Fenomena ini berpengaruh pada efektivitas pemeriksaan pajak yang menjadi elemen penting dalam memastikan kepatuhan wajib pajak. Penelitian ini bertujuan untuk menganalisis penerapan e-filing terhadap efektivitas dan efisiensi pemeriksaan pajak di KPP Pratama Sumedang. Penelitian dilakukan dengan pendekatan deskriptif-kualitatif menggunakan data primer melalui wawancara dengan petugas pajak dan data sekunder dari dokumen resmi. Hasil penelitian menunjukkan bahwa e-filing berhasil mempercepat proses pelaporan dan meningkatkan keakuratan data, meskipun kendala teknis dan rendahnya literasi digital masih menjadi hambatan signifikan. Penelitian ini merekomendasikan peningkatan infrastruktur teknologi, penguatan sosialisasi kepada wajib pajak, dan pelatihan teknis bagi petugas pajak untuk memaksimalkan penerapan e-filing. Dengan langkah tersebut, diharapkan e-filing dapat lebih efektif dalam mendukung pemeriksaan pajak dan meningkatkan kepatuhan wajib pajak. The implementation of e-filing at KPP Pratama Sumedang faces several challenges, such as server instability during peak reporting periods, limited technological literacy among taxpayers, and the potential for data entry errors. These phenomena impact the effectiveness of tax audits, which are a crucial element in ensuring taxpayer compliance. This study aims to analyze the implementation of e-filing in relation to the effectiveness and efficiency of tax audits at KPP Pratama Sumedang. The research adopts a descriptive-qualitative approach, utilizing primary data through interviews with tax officers and secondary data from official documents. The findings indicate that e-filing has successfully expedited the reporting process and improved data accuracy, although technical issues and low digital literacy remain significant obstacles. This study recommends improving technological infrastructure, strengthening outreach programs for taxpayers, and providing technical training for tax officers to maximize the implementation of e-filing. These measures are expected to make e-filing more effective in supporting tax audits and enhancing taxpayer compliance.
Analysis of integrated marketing communication in strengthening brand image: comparative study of Ayam Bang Dava and Mang Katsu Brand under PT. Senang Ganyang Lapar Nurrohmah, Syifa; Chan, Arianis; Muttaqin, Zaenal
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.6, No.1 (2025): June 2025
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v6i1.1932

Abstract

This study examines two virtual restaurant brands—Ayam Bang Dava and Mang Katsu—as the research objects. This research offers a novel comparative analysis of Integrated Marketing Communication (IMC) strategies implemented by two brands operating under the same parent company within a shared cloud kitchen environment—a context that remains underexplored in existing academic literature. It aims to compare how each brand’s IMC strategies influence brand image across five dimensions (public relations, promotion, events, digital interaction, packaging). Employing a sequential exploratory mixed-methods design, qualitative data were gathered via interviews and observations, then quantitative data were collected through consumer questionnaires (purposive and accidental sampling). Qualitative findings were analyzed with the Miles and Huberman model; quantitative differences were tested using the Mann-Whitney U test. Results indicate significant inter-brand differences in promotional messages and media use (p < 0.05), digital personalization and dialogue quality (p < 0.05), and use of packaging for promotion (p < 0.05). In terms of brand image, credibility and visual recognition differed significantly (p < 0.05), as did personal, experiential, and economic benefits (p < 0.05). Practically, this study contributes to a deeper understanding of how differentiated IMC approaches within a unified operational structure can support brand development—particularly for emerging brands like Mang Katsu—while maintaining competitive parity in overall communication effectiveness (p = 0.774).  
PEMBERDAYAAN WIRAUSAHA DIGITAL WANITA: PELATIHAN PEMBUATAN KEMASAN PRODUK DAN KATALOG DIGITAL BAGI KADER PKK DAN IBU RUMAH TANGGA Purbasari, Ratih; Sukmadewi, Rani; Kurniawati, Linda; Muttaqin, Zaenal
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 8, No 1 (2025): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v8i1.59799

Abstract

Women entrepreneurs in Cikeruh Village face challenges in increasing business competitiveness due to a lack of understanding and skills in product packaging and digital catalog creation. Many of their products still use simple packaging, and most entrepreneurs have not yet utilized digital catalogs as promotional media, affecting consumer appeal and market reach. This Community Service Program aims to enhance the capacity of women digital entrepreneurs—particularly members of the Family Welfare Empowerment group and housewives—in understanding and applying techniques for product packaging and digital catalog creation. The method used is interactive training that combines theory and practice, including presentations, demonstrations, and hands-on exercises in designing packaging and digital catalogs. Evaluation was conducted by measuring participants’ knowledge before and after the training using a questionnaire to assess improvement. The training results showed a significant increase in participants' skills in creating more attractive and professional product packaging and developing effective digital catalogs as marketing tools. After evaluation and monitoring, participants demonstrated a better understanding of branding strategies and digital marketing. In conclusion, this program successfully improved the competencies of women digital entrepreneurs in Cikeruh Village in utilizing technology to develop their businesses. This is expected to enhance their business competitiveness and sustainability in the digital era.Wirausaha wanita di Desa Cikeruh menghadapi kendala dalam meningkatkan daya saing usaha karena kurangnya pengetahuan dan keterampilan dalam pembuatan kemasan produk dan katalog digital. Produk yang dihasilkan masih menggunakan kemasan sederhana, dan sebagian besar pelaku usaha belum memanfaatkan katalog digital sebagai media promosi, sehingga berpengaruh terhadap daya tarik konsumen dan jangkauan pasar. Program Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kapasitas wirausaha digital wanita, khususnya kader Pemberdayaan Kesejahteraan Keluarga dan ibu rumah tangga, dalam memahami serta mengaplikasikan teknik pembuatan kemasan produk dan katalog digital. Metode yang digunakan adalah pelatihan interaktif yang menggabungkan teori dan praktik, meliputi pemberian materi, demonstrasi, serta latihan langsung dalam mendesain kemasan dan katalog digital. Evaluasi dilakukan melalui pengukuran sebelum dan sesudah pelatihan dengan kuesioner untuk mengetahui tingkat peningkatan pengetahuan peserta. Hasil pelatihan menunjukkan adanya peningkatan yang signifikan dalam keterampilan peserta dalam menciptakan kemasan produk yang lebih menarik dan profesional, serta menyusun katalog digital yang efektif sebagai alat pemasaran. Setelah dilakukan evaluasi dan monitoring, peserta menunjukkan pengetahuan yang lebih baik mengenai strategi branding dan pemasaran digital. Kesimpulannya, kegiatan ini berhasil meningkatkan kompetensi wirausaha digital wanita di Desa Cikeruh dalam memanfaatkan teknologi untuk mengembangkan usaha mereka, yang diharapkan dapat meningkatkan daya saing dan keberlanjutan bisnis di era digital. 
Co-Authors Agus Sriyanto Agus Wedi Albar, Madha Mahesa Ali, Mukti Anam, M. Masrul Arianis Chan Asisah, Nila Astiti, Indita Wilujeng Awliya Tribhuwana Aziza, Riki Rokhmatul Azizah, Faizatul Bakti, Andi M. Faisal Bambang Hermanto Cyintia Kumalasari Dadang Purnama Darpito, Dhanesworo Darwis Muhdina Deasy Silvya Sari Dede Suleman DELVIRA, WIWIEK Elisa, Dina Faizun, Ahmad Fanny Rachmawati Fatah, Vera Fauziah Fatha, Sri Mayang Fitriana, Lintang Ayu Fitriani, Dena Ginting, Dio Frastia Harsiti Harsiti Harsiti, Harsiti Hay's, Riyan Naufal Herwan Abdul Muhyi Hidayat, Tubagus Rachmat Hikmawati, Ari Husain Husain Iwan Sukoco Jajang Sauman Hamdani Jusup, Ravi Prianka Karimah, Lutfiatul Khaerul, Khaerul Umam Khasanah, Silvi Nur Kudus Zaini, Abdul Kurniya Khurotin, Laila Kusumiyati , Kusumiyati Larasati, Mayang Galuh lauryn, maya selvia Lina Erlina Linda Kurniawati, Linda Mahmud, M. Nasir Mansoer, Masri Martayadi, Uwi Maryam, Hilyah Sa’adah Ma’mun, Sukron Merdikawati, Lulu Mokodenseho, Sabil Mundzir, Muhammad Muryati Muryati Muslimah, Fauziah Mutiara, Arla Triza Muttaqin, Azka Na'imah, Elvi Nadia, Matsna Afwi Nafiza, Azka Zahro Nasuki, Hamid Nurhayatmi, Elis Nurrohmah, Syifa Ohan Farhan Purwanto Purwanto Purwanto Rahman Rahman Ramadhan, Rafy Ratih Purbasari, Ratih Ratna Meisa Dai, Ratna Meisa Razak, Yusron Razaq, Abdul Rahim Reni Haerani Rizki Damayanti, Rizki Rukman Rukman Sarib, Suprijati Sesinawati, Hana Mulya Setiawan Setiawan Siti Rohmah Sri Budi Cantika Yuli Sri Puguh Kristiyawati Srihartini, Ela Sugiyarta, Ahmad Suhal Kusairi Suhendar, Akip Sukmadewi, Rani Sunarko, Asep Supiandi, Supiandi Tetty Herawaty, Tetty Ulfa , Maria Wahyu Gunawan Witdiawati Witdiawati, Witdiawati Wulandari, Isma Ayu Z, Desmaniarti Zahra, Alisa