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All Journal Pixel : Jurnal Ilmiah Komputer Grafis Jurnal Informatika Jurnal Informatika Jurnal Informatika dan Teknik Elektro Terapan Seminar Nasional Informatika (SEMNASIF) TEKNOINFO Journal on Education Jurnal Teknologi Informasi : Jurnal Keilmuan dan Aplikasi Bidang Teknik Informatika JATI (Jurnal Mahasiswa Teknik Informatika) Teknik: Jurnal Ilmu Teknik dan Informatika Jurnal Abdi Masyarakat Indonesia Jurnal Saintekom : Sains, Teknologi, Komputer dan Manajemen Transformasi INFORMATIKA Journal of Artificial Intelligence and Digital Business Jurnal Smart Hukum (JSH) JOINTECOMS (Journal of Information Technology and Computer Science) AnoaTIK: Jurnal Teknologi Informasi dan Komputer Kohesi: Jurnal Sains dan Teknologi Mutiara: Jurnal Penelitian dan Karya Ilmiah Jurnal Sains Student Research West Science Nature and Technology Journal of Multidisciplinary Inquiry in Science, Technology and Educational Research Venus: Jurnal Publikasi Rumpun Ilmu Teknik Router : Jurnal Teknik Informatika dan Terapan Neptunus: Jurnal Ilmu Komputer dan Teknologi Informasi Jurnal Ilmiah Informatika dan Komputer LANCAH Jurnal Inovasi dan Tren Router : Jurnal Teknik Informatika dan Terapan Jurnal Teknik Informatika dan Teknologi Informasi
Jadiaman Parhusip, Jadiaman
Universitas Palangka Raya
Religion Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Penerapan Algoritma Association Rule Mining (Apriori) untuk Analisis Pola Pembelian (Market Basket Analysis) pada Data Transaksi Ritel Jadiaman Parhusip; Tyara Rahmidasari; Erina Ekanova Safitri; Tety Citra Natha; Nur Haniatin Jannah
Jurnal Teknik Informatika dan Teknologi Informasi Vol. 5 No. 3 (2025): Desember: Jurnal Teknik Informatika dan Teknologi Informasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jutiti.v5i3.6362

Abstract

Market Basket Analysis (MBA) is a data mining technique used to identify product combination patterns that frequently occur together within a single transaction. This study applies the Apriori Algorithm as the primary method for discovering Association Rules from a large-scale e-commerce retail transaction dataset consisting of approximately 500,000 records, focusing on consumer purchasing behavior in the United Kingdom market. The research follows a systematic data mining process that includes data integration, data cleaning to remove anomalies such as negative prices and quantities, and data transformation using One-Hot Encoding to convert transaction records into a suitable binary matrix format. The Apriori Algorithm is then used to generate frequent itemsets, which are evaluated using Support, Confidence, and Lift to determine their strength and significance. The results show several strong Association Rules with Lift values greater than 1.0, indicating positive correlations between specific product pairs. These findings offer useful insights into consumer purchasing tendencies and can support various retail strategies, such as improving product recommendation systems, optimizing store layout, enhancing promotional bundles, and strengthening targeted marketing efforts. Overall, this study demonstrates that Apriori-based MBA is capable of extracting actionable knowledge from large-scale retail datasets and contributes to more effective, data-driven decision-making in the retail sector.
Co-Authors Abda Abda Abertun Sagit Sahay Abertun Sagit Sahay Ade Chandra Saputra Ade Saputra Adhitya, Fathan Kevin Aditya Nafil, Adam Agus Sehatman, Saragih Agustin, Olga Noviola Ahmad Fadlilah Ramadlan Akhmad Kamilen Albert Tio, Richo Amar Filonga Septaraja Ananda Rafael Chrisvo Anastasya Simorangkir Andora, Armando Angelina Estevani Anita, Nur Antonius Nahak Marin Antonius Nahak Marin Ariani, Rika Christalina Arrbiyannoor ilham Sanusie, Arbiyanoor Arya Bima Mohammad Heriansyah Arya, I Made Atong Nazarius Augustin, Darryl Sandi Azrieel, Willy Bagus Valentino Bagus Valentino Bayu Saputra Bayu Wira Aji Yudhoyono Berlinson, Alif Mayrossi Berlison, Alif Mayrossi Betariani, Vivin Viola Bobby Frana, Muhammad Boyke Danan Filtranda Budi Aulyansyah Ahmad Trisna Caca Handika Caroline Herfisia Parlina Christian Arby Putra Liming Christian Fedrik Nakano Christian, Febrianson Christina, Sherly Chrisvo, Ananda Rafael Cindy Margaratha Clara Sinta Septiani Claudy Queen Pirera Criye Fatriani, Jane Cyaramani Cyaramani Cyaramani, Cyaramani Darrel, Evandri Christian Depro Winoto Deska Phanosthy Hutagalung Devi Gaby Febriyanti Simanjuntak Devina Fahrisa Dicky Febrian Dinda Marsyanadya Putri Dora Alvionita Dwi Nurahman, Dwi Dwi Putri, Athay Setya Dwi Saputra, Reynaldi Dwi Yulianto, Bayu Dwimaryuga Putrisetiani Dwiva Krisnoprianto Pratama E,Didik Madyatmadja, E,Didik Efrans Christian Eka, Irena Ekat Rueh Daya Leluni Ekklesia Anastasia Saragih, Dea Enny D O Erick Hernando Erina Ekanova Safitri Euodia Marsa Fajari, Rizqi Fakhri, Naufal Farel Manurung , Jhon Faris Jatmiko Febrian Evan Rafael Febriani Auria Felicia Sylviana Ferdinand, Bryan Desmonda Fieradova, Deanyse Oxana Fikri Maulana, Andika Firdo, Nazaro Daud Florensiana Talentina Angela Seda Fransciko Pritama Futri, Nurviani Garang, Jane Vransisca Zee Gavin Berylian Josepto Gedeon Gedeon Gloria Recita Gracia Tumimomor, Elizabeth Hafiz, Asnal Handayani, Evita Hanna Darmawan Hanna Darmawan Harahap, Debora Jesica Tiur Hariz Kurniawan Hasibuan, Liyando Hermawan Herlinda Sihombing Hermawan Hasibuan, Liyando Heru Saputra, Aditya Hidayat, Febrian Nur Hidayatullah, Muhammad Fatwa Inda, Inda Indes Permatahati Parhusip Ivena Julia Armelinda Jekwoso, Thabut Rachmani Jinu, Gress Judijanto, Loso Julian, Ary Sigit Kaharap , Benie Agusti Kahlil Gibran, Achmad Kamilla, Adinda Cahya Kevin Joannes Kristianti, Novera Kristianto, Hefi Kumala Azahra Majidiah Kurniawan, Hariz Kurniawan, Muhammad Rony Lamtio Sihombing, Dermauli Laskar, Purwodadi Dea Licantik Licantik Licantik, Licantik Lidiya Lodri Ariantoni Lowryanty, Ni Putu Lusia Kiareni, Cindi Magdalene Isma Mahendra, Rizqullah Falah Manderes, Caesar Maria Ramanda Kalawa Putri Marshanda Putri Nurulita Marsianina Mega Cahaya Marta, Lin Martitus Wiranata Marvin Donald Richardo Aronggear Matanari, Nurhayati Maulana, Ferdy Afriza Mavanudin, Zhykwa Cerryl Meilinda Xanderina Meyland, Helinda Michael Michael Monalisa, Agatha Muhamad , Rizki Muhamad Ridwan Muhammad afrizal Muhammad Arifin Ilham Muhammad Farid Dzakwan Wahyudi Muhammad Fatwa Hidayatullah Muhammad Rizqullah Mulyono Muhammad Roeyyan Radhi Muhammad Sabrin Safi’i Nadya Revelin Putri Nahumi Nugrahaningsih Nainggolan, Wynnie Nasution, Annio Indah Lestari Natasya Priyani Natasya, Apriliani Nela Puspita Florensia Nor Wahidman Norul Annisa Nova Noor Kamala Sari Nur Fajriansyah, Gusti Nur Haniatin Jannah O, Enny D Oktama Winduro, Tirta Oktaviyani, Enny Dwi Patrick Welay Pendi - Pikami, Billy Oktha Prabasari, Triastuti Prabasari, Triastuti Prastawa Tarigan, Christanto Pratama , Jhosua Ersa Arta Pratama Dinatha, Jonathan Prayoga, Andika Prima Ginting, Paska Priskila, Ressa Pritama, Fransciko Puteri Ananda Khairunnisa Putra, Putu Bagus Adidyana Anugrah Putri Intani Sihite Putri Silvia Rafif Dhia Yusrana Rahmawati, Rahmawati Ramadhan, Zidhan Moro Rangin, Adriel Eleazar Rasna, Rasna Raydamar Rizkyaka Riyadi Reina Dewi Masitoh Rendi Rendy Saputra Rendy Swanda Narastu Ribhansyah Aqil Akbar, Muhammad Rifky Mustaqim Handoko Rika Christalina Ariani Rinaldi Rizwar Rio Irawan Rizal Wahyu Saputra Ronaldo, Deddy Rony Teguh Rony Teguh Ryan Delon Pratama Safi?i, Muhammad Sabrin Safi’i, Muhammad Sabrin Sahay, Abertun Sagit Saputra, Ade Candra Saputra, Septian Dwi Sari Sinaga, Nelli Reanda Sehatman Saragih, Agus Septa Natalina, Melinda Septian Geges Setiawan, Dondi Shafa Budiman, Azizah Sherly Christina Shiddiq, Bakar Ash Sihite, Putri Intani Sihombing, Thomas Re Manuel Putra Sinaga, Ari Tumbor Panahatan Sinaga, Krisnaomi Siska Puspitarani Sitinjak, Maruli Valentino Sono, Moh Gifari Sorisa, Cinda Souk, Jeremy Timothy Sriyanto, Naufal Ihsan Suryani, Budi Aulyansyah Ahmad Trisna Syahrohim, Imam Sylvana, Felicia Sylvana, Felicia Tantri Tantri Tegar Pratama Tety Citra Natha Thabut Rachmani Jekwoso Thomas Arya Lubis Thomas Zugildo Magnus Triastuti Prabasari Trinidat, Jhansen Tyara Rahmidasari Viktor H. Pranatawijaya Virginia Valentine Vonia, Vonia Wafik Andini Wafik Andini Wafiq Nabila Widiatry - Widiatry, Widiatry Wiltra, Wiltra Wiltra, Wiltra Winda Yulistria Wirayudha Simatupang, Sandy Yolanda Hevin, Tirza YOVITA Yudha Rinsaghi Yukandri Yulia Patimah Yulistria, Winda Yulistria, Winda Yusup Hidayat Zahra, Fatiya Ummu Hanifah Zefanya Jopa Aurelius Zenifer, Yolanda