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All Journal Jurnal Manajemen dan Agribisnis PIRAMIDA Buletin Udayana Mengabdi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Keuangan dan Perbankan JDM (Jurnal Dinamika Manajemen) Ekuitas: Jurnal Pendidikan Ekonomi Journal of Indonesian Tourism and Development Studies JUIMA : Jurnal Ilmu Manajemen MIX : Jurnal Ilmiah Manajemen Jurnal Bakti Saraswati Asia-Pacific Management and Business Application JURNAL KEPARIWISATAAN International Journal of Social Science and Business International Journal of Supply Chain Management Warmadewa Management and Business Journal (WMBJ) EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Bisnis dan Kewirausahaan Forum Manajemen Jurnal Ilmiah Manajemen dan Bisnis JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Penelitian Agama Hindu JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Kepariwisataan Asian Management and Business Review Jurnal Pengabdian Kepada Masyarakat Patikala Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Jurnal Manajemen dan Kewirausahaan Jurnal Ilmiah Multidisiplin (JUKIM) ASEAN Marketing Journal Journal of Innovation in Management, Accounting and Business JUPADAI : Jurnal Pengabdian Kepada Masyarakat Jurnal Pijar : Studi Manajemen dan Bisnis DEVOTE: Jurnal Pengabdian Masyarakat Global International Journal of Asian Business and Management (IJABM) International Journal of Management Research and Economics INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Ekuitas Jurnal Pnedidikan Ekonomi International Journal of Economics, Management and Accounting International Journal of Management, Accounting & Finance Jurnal Mitra Pengabdian Farmasi Jurnal Pengabdian Kepada Masyarakat Indonesia
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Journal : Forum Manajemen

PERAN PERCEIVED VALUE DALAM MEMEDIASI PENGARUH GREEN MARKETING TERHADAP PURCHASE INTENTION I Gusti Ayu Tirtayani; Ni Wayan Ekawati; Ni Nyoman Kerti Yasa
Forum Manajemen STIMI Handayani Denpasar Vol 14 No 2 (2016): Jurnal STIMI Vol. 14 No. 2 - 2016
Publisher : Forum Manajemen STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Green marketing refers to the satisfaction of the needs, wants and desiresof customers in relation to the maintenance and preservation of the environment.The benefits obtained with the green marketing is to produce products that use rawmaterials that are environmentally friendly (green product). This research wasconducted in the Carrefour shopping center and Hardy’s. The number of samplestaken are 100 responden, using purposive sampling and accidental sampling. Theanalysis technique used is path analysis. Based on the results of research conductedfound that green marketing affect positively and significantly related to perceivedvalue, green marketing affect positively and significantly related to purchaseintention, perceived value affect positively and significantly related to purchaseintention, and perceived value to mediated a positive and significant effect of greenmarketing to the purchase intention.
PENGARUH CITRA PERUSAHAAN TERHADAP WOM DAN LOYALITAS NASABAH (STUDI PADA NASABAH BANK BPD. BALI DI DENPASAR) I Putu Danika Angga Putra; Ni Nyoman Kerti Yasa; I Putu Gde Sukaatmadja
Forum Manajemen STIMI Handayani Denpasar Vol 13 No 2 (2015): Jurnal STIMI Vol. 13 No. 2 - 2015
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

The purpose of this study was to determine the influence of corporateimage on WOM dan customer loyality. The population in this study were allcustomer of Bank BPD Bali at Denpasar city. Sampling method used is purposivesampling, in order to obtain as many as 130 respondents. Analysis technique usedis Structural Equation Model (SEM). The results showed that the corporate imagehave a significant positive effect on WOM, dan corporate image have positive dansignificant effect on the intention to customer loyalty dan WOM have significant effecton customer loyalty. With this study, expected to be useful for the party leadership S2FE program Unud in enhancing the corporate image of the Bank BPD Bali, positiveWOM Bank BPD Bali, dan customer loyalty.
PENGARUH CITRA PERUSAHAAN TERHADAP WOM DAN LOYALITAS NASABAH (STUDI PADA NASABAH BANK BPD. BALI DI DENPASAR) I Putu Danika Angga Putra; Ni Nyoman Kerti Yasa; I Putu Gde Sukaatmadja
Forum Manajemen Vol 13 No 2 (2015): Jurnal STIMI Vol. 13 No. 2 - 2015
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v13i2.108

Abstract

The purpose of this study was to determine the influence of corporateimage on WOM dan customer loyality. The population in this study were allcustomer of Bank BPD Bali at Denpasar city. Sampling method used is purposivesampling, in order to obtain as many as 130 respondents. Analysis technique usedis Structural Equation Model (SEM). The results showed that the corporate imagehave a significant positive effect on WOM, dan corporate image have positive dansignificant effect on the intention to customer loyalty dan WOM have significant effecton customer loyalty. With this study, expected to be useful for the party leadership S2FE program Unud in enhancing the corporate image of the Bank BPD Bali, positiveWOM Bank BPD Bali, dan customer loyalty.
PERAN PERCEIVED VALUE DALAM MEMEDIASI PENGARUH GREEN MARKETING TERHADAP PURCHASE INTENTION I Gusti Ayu Tirtayani; Ni Wayan Ekawati; Ni Nyoman Kerti Yasa
Forum Manajemen Vol 14 No 2 (2016): Jurnal STIMI Vol. 14 No. 2 - 2016
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v14i2.135

Abstract

Green marketing refers to the satisfaction of the needs, wants and desiresof customers in relation to the maintenance and preservation of the environment.The benefits obtained with the green marketing is to produce products that use rawmaterials that are environmentally friendly (green product). This research wasconducted in the Carrefour shopping center and Hardy’s. The number of samplestaken are 100 responden, using purposive sampling and accidental sampling. Theanalysis technique used is path analysis. Based on the results of research conductedfound that green marketing affect positively and significantly related to perceivedvalue, green marketing affect positively and significantly related to purchaseintention, perceived value affect positively and significantly related to purchaseintention, and perceived value to mediated a positive and significant effect of greenmarketing to the purchase intention.
Formulasi Strategi Bisnis Berbasis Analisis Matriks EFAS-IFAS untuk Mencapai Keunggulan Kompetitif Made Wara Sastra; Putra, I Putu Ogi Sayoga; Dharmanatha, I Gede Bagus Dwijaya; Yasa, Ni Nyoman Kerti; Giantari, I Gusti Ayu Ketut
Forum Manajemen Vol 22 No 2 (2024): Jurnal Forum Manajemen Oktober 2024
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v22i2.598

Abstract

Perkembangan industri pariwisata di Kintamani, Bali, telah memicu persaingan yang semakin ketat dalam bisnis akomodasi, termasuk Villa Pondok Felisya. Penelitian ini bertujuan untuk merumuskan strategi bisnis berbasis analisis matriks EFAS-IFAS guna membantu Villa Pondok Felisya mencapai keunggulan kompetitif yang berkelanjutan. Metode Delphi digunakan untuk mengumpulkan data dari responden utama, yaitu pemilik villa, melalui wawancara terstruktur yang dilengkapi dengan observasi lapangan. Hasil analisis matriks menunjukkan bahwa posisi bisnis saat ini berada di kuadran V (Hold and Maintain), sehingga strategi yang direkomendasikan adalah penetrasi pasar dan pengembangan produk. Untuk jangka panjang, villa diharapkan dapat mencapai posisi kuadran I (Grow and Build), di mana strategi integrasi horizontal dan pengembangan pasar menjadi langkah strategis yang penting. Penelitian ini berkontribusi pada literatur strategi bisnis di sektor perhotelan terpencil dan menawarkan implikasi praktis bagi bisnis akomodasi yang beroperasi dalam kondisi persaingan ketat. Implikasi strategi yang dihasilkan diharapkan dapat membantu Villa Pondok Felisya dalam mempertahankan dan memperluas pangsa pasar di tengah kompetisi pariwisata di Kintamani.   The development of the tourism industry in Kintamani, Bali, has triggered increasingly tight competition in the accommodation business, including Villa Pondok Felisya. This study aims to formulate a business strategy based on EFAS-IFAS matrix analysis to help Villa Pondok Felisya achieve sustainable competitive advantage. The Delphi method was used to collect data from the main respondents, namely the villa owners, through structured interviews supplemented by field observations. The results of the matrix analysis indicate that the current business position is in quadrant V (Hold and Maintain), so the recommended strategies are market penetration and product development. In the long term, the villa is expected to reach quadrant I (Grow and Build), where horizontal integration and market development strategies become important strategic steps. This study contributes to the literature on business strategy in the remote hospitality sector and offers practical implications for accommodation businesses operating in conditions of intense competition. The resulting strategic implications are expected to help Villa Pondok Felisya maintain and expand its market share amidst tourism competition in Kintamani.
Co-Authors A. A. Ayu Tirtamara A.A Sagung Ayu Wulandari,, A.A Sagung Ayu Abdulah Jawas Adinda Fauziyyah Djayadiningrat Adnyani Dewi I G. A Adnyani, I G. A Dewi Adnyani, I G. A. Dewi Adya Hermawati Agung Widagda, Anak Agung Ngurah Jaya Anak Agung Diah Tarama Devi Anak Agung Gede Agung Artha Kusuma Anak Agung Gede Satrya Anggara Putra Ananda, Putu Divira Vidya Angga Guntara, Alpin Anggara Reza Aditya Putra Anjani, Dian Pramudhita Ariarta, Putu Agus Yoga Brahmanda Arya Nugraha Suryaatmaja Ayu Desi Indrawati Ayu Prasetya Dewi Bayu Prawira Boy Winawan Chyntia Maureen Lomi Cokorda Istri Praba Cika Partha Danghyang Reksa Maruto Daru Asih Desak Ketut Sintaasih Dewi Adnyani, Gusti Ayu Dharmanatha, I Gede Bagus Dwijaya Dharmanegara, Ida Bagus Agung Dhea Praba Wati Ekawati Ni Wayan Elvino Bonaparte do Rêgo Enrique Made Reidia Gana Purwa Eugenia Sartini Mega Dewi Gede Bayu Rahanatha Gede Bayu Rahantha Giantari I G. A. Ketut Giantari, I G. A. K. Giantari, I Gst Ayu Ketut Guntara, Alpin Angga Gusti Ngurah Joko Adi Negara H. Rahyuda Henny Rahyuda Hermawaty, Nadia Holil Pujiyati I Dewa Ayu Intan Kirana I Dewa Gede Wilanta Tintara I G. A Dewi Adnyani I G. A. Dewi Adnyani I G. A. Dewi Adnyani I G. A. K. Giantari I G. A. Ketut Giantari I G. A. Ketut Giantari I G. A. Ngr Jaya Widagda I G. R. M. TEMAJA I G.N. Jaya A. Widagda I G.N. Jaya Agung Widagda I G.N. Jaya Agung Widagda I Gde Ketut Warmika I Gede Bagus Dwijaya Dharmanatha I Gede Beni Wirakusuma I Gede Riana I Gede Wiratama I Gst Ayu Kt. Giantari I Gst Ngurah Jaya Agung Widagda I Gst. A. Kt. Gd. Suasana I Gst. Ayu Ketut Giantari I Gst. Ngr. Jaya Agung Widagda I Gusti Ayu Astarina I Gusti Ayu Dewi Adnyani I Gusti Ayu Ketut Giantari I Gusti Ayu Putri Anggrihita Prabhawedasattya I Gusti Ayu Tirtayani I Gusti Ayu Tirtayani I Gusti Ayu Wiwin Andayani I Gusti Bagus Satria Wisesa I Gusti Ngurah Jaya Agung Widagda I Kadek Widiana I Ketut Rahyuda I Ketut Rahyuda I Ketut Sujana I Komang Eddy Jaya Palwaguna I Komang Mahayana Putra I Komang Setiawan I Komang Trisna Eka Putra I Komang Wiramas Prayoga I Made Bagus Mas Ramaditya I Made Dananjaya I Made Jatra I Made Predanggapati Juana I Made Septian Pradnyan Dana I Made Surya Prayoga I Made Surya Prayoga I Made Wardana I Nengah Aryana I Nyoman Ari Kusuma I Nyoman Rasmen Adi I Putu Andika Angga Putra I Putu Danika Angga Putra I Putu Dicky Mahardika I Putu Gde Sukaatmadja I Putu Gede Sukaatmadja I Putu Widya Artana I Wayan Santika I Wayan Suartina I.G.A Ketut Giantari, I.G.A Ketut Ida Ayu Agung Upadianti Jayantari Ida Ayu Putu Widani Sugianingrat Ida Ayu Raras Aristyani Ida Ayu Raras Aristyani Ida Bagus Agung Dharmanegara Ida Bagus Agung Dharmanegara Ida Bagus Raka Suardana Indra Mahardika Irwanto Irwanto Joko Adinegara Kadek Dwita Prabandari Karlina Mechtildis Sindu Kenny Jaya Adinata Ketut Subawa Ketut Subawa Komang Sumerta Krismawintari, N.P.D. Leonel da Cruz Luh Pande Suryaningsih Luh Putu Rara Ayu Ratnaningrum Made Amilia Laksmi Putri Made Dhena Yunita Sari Made Dwi Listyandari Made Dwi Widya Saputra Made Kembar Sri Budhi Made Wara Sastra Maharani, Ni Putu Devighita Tasya Maharani, Putu Kintan Martaleni - Meitha Evirasanti N P Khrisnia Suandari N.W Ekawati Nayda Al Khowarizmi Ryiadi Ni Kadek Nusanti Putri Ni Kadek Yudani Ni Komang Karisma Dewi Ni Luh Gede Sari Marta Kyana Ni Luh Putu Indiani Ni Luh Putu Mita Pramestya Utami Ni Luh Wayan Sayang Telagawathi Ni Made Dhian Rani Yulianti Ni Made Savitri Anggraeni Ni Nengah Maya Permata Sari Ni Nyoman Manik Yistiani Ni Nyoman Nuristiana Pratiwi Ni Nyoman Rsi Respati Ni Putu Ari Aryawati Ni Putu Atik Ekayani Ni Putu Eka Aprilisya Ni Putu Sawitri Ni Putu Tissa Noviandini Ni Putu Widantari Suandana Ni Wayan Ekawati Ni Wayan Ekawati Ni Wayan Mujiati Ni Wayan Sri Suprapti Ni Wayan Sri Suprapti Nosahari Febrin Jokohael Nyoman Agus Surya Nugraha Nyoman Candra Tri Wahyuni Nyoman Dara Paramita Nyoman Dara Paramita, Nyoman Dara Nyoman Gede Aditya Jay Medhika Nyoman Pradnyaswari Nyoman Surya Wijaya Pratiwi Ni Luh Putu Mira Purbadharmaja Ida Bagus Putu Putra, I Putu Ogi Sayoga Putri Sofiah Sari Putu Agus Eka Rismawan Putu Andini Pradnya Dewi Putu Arina Hermarani Putu Dinda Mahadewi Aryadina Putu Gde Kamasaka Widiarta Putu Gde Sukaatmadja Putu Gde Sukaatmadja Putu Intan Paradictha Pradnya Putri, Putu Intan Paradictha Pradnya Putu Kelvin Indrawan Putu Laksmita Dewi Rahmayanti Putu Laksmita Dewi Rahmayanti Putu Riska Widiartini Putu Yudi Setiawan Rahcmad Budi Suharto Rahmayanti , Putu Laksmita Dewi Rahmayanti, Putu Laksmita Dewi Rai Mutiara Sari Ratih Kusuma Dewi Robby Sondakh S.B.P. Handhajani Sari, Intan Pramitha Septiani, Emilia Setini, Made Sri Suprapti Sri Suprapti Suandari, Ni Putu Khrisnia Sukaatmadja I Putu Gde Suryaningsih, Luh Pande Suryantari, Ida Ayu Putu Tirtayani I Gusti Ayu Tjok Gde Raka Sukawati Wardana, Miko Andi Wayan Yuniari Widagda, I Gst. Ngr. Jaya Agung Wiwin Andayani, I Gusti Ayu Wiwin Andayani, I Gusti Ayu