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Journal : Jurnal Riptek

Digital Empowerment: Efektivitas Program PENA bagi UMKM Perempuan di Semarang Amalia, Via; Rusdarti, Rusdarti; Melati, Inaya Sari; Pitaloka, Lola Kurnia
Jurnal Riptek Vol 19, No 2 (2025)
Publisher : Badan Riset dan Inovasi Daerah Kota Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35475/riptek.v19i2.327

Abstract

This study examines the impact of the PENA Program on the digitalization of women-led MSMEs in Semarang City and its implications for empowerment and business sustainability. Using a qualitative approach with thematic analysis as the main method, data were gathered through in-depth interviews with eleven female MSME entrepreneurs participating in the PENA Program.Results show that around 73% of respondents experienced significant improvements in digital adoption, particularly in e-commerce, digital payment, and social media marketing. Three main themes emerged: (1) enhanced digital capabilities through structured mentoring, (2) empowerment through increased visibility and self-confidence, and (3) persistent challenges such as time constraints and limited infrastructure. The PENA Program effectively facilitates access to digital tools and skills development, though adaptation varies depending on digital literacy and social support. Digitalization strengthens women’s empowerment by enabling participants to expand markets, manage online sales efficiently, and build entrepreneurial confidence. However, dual gender roles and uneven access to technology remain barriers. The study concludes that improving digital literacy and providing adaptive mentoring are crucial to advancing women-led MSME digital transformation, offering insights for inclusive and sustainable empowerment policies.
Co-Authors - Kardoyo A.A. Ketut Agung Cahyawan W Abdul Kodir Abdurrahman Abdurrahman Abdurrahman Abdurrahman Abrini, Mintarsih Achmad Noerkhaerin Putra Achmad Rifa’i, Achmad Achmad Rifai Achmad Rifky Hidayat, Achmad Rifky Achmad Slamet Agus Wahyudin Agustinus Sugeng Priyanto Ahsan, Muhammad Ahsan, Muhammad Ajie, Gregorius Rohastono Ajie, Gregorius Rohastono Ali Formen Ali Sunarso Aljileedi Mustafa Rayhan, Amyir Amalia, Via Ambarwati, Novia Amin Pujiati Amin Yusuf Amiroh Ambarwatia Amurdawati, Ganis Anas Rohman Anas Rohman Andarweni Astuti Andarweni Astuti Andryan Setyadharma Ansori, Zakaria Al Apriliyanto, Moch Rizkhi Apriliyanto, Moch Rizkhi Ardliana, Benii Arief Yulianto Arief Yulianto Arif Purnomo Arifah, Novita Nurul Arsan Shanie Asma’ul Husna Asma’ul Husna Asri Purwanti Bambang Subali Beni Habibi Buana, Ganang Sukma Cahya Fajar Budi Hartanto Cahya Fajar Budi Hartanto Cahyo Budi Utomo Cordeanita, Yunisha Maria Dede Setya Ramadhan, Dede Setya Djoko Widodo Dwi Yuwono Puji Sugiharto, Dwi Yuwono Puji DWP Sucihatiningsih Edy Suryanto Eko Handoyo Eko Handoyo, Eko Emi Lestari Endang Sri Kurniatun, Endang Sri Etty Soesilowati Eva Banowati Fafurida Fafurida Fahritsani, Husna Fahrur Rozi Farid Ahmadi Farida Farida Farihatun, Siti Mega Faris Fanani Fatimah, Siti Fauni, Arini Mayang Fauni, Arini Mayang Fauzia, Iqlima Fauzia, Iqlima Firdaus Firdaus Fitri Hartanto Fitria Martanti Fitria Martanti Gesti Sekar Santiwi Hadromi - Hanif Hardianto Hanif Hardianto Harianingsih, Harianingsih Hartuti Hartuti Haryono Haryono Haryono Haryono Haryono Haryono Haryono Haryono Hendra Purwanto Heri yanto Hidayatun, Hidayatun Hidayatun, Hidayatun Hilda Dhaniartika Nurma’ardi I Gusti Wayan Murjana Yasa I Made Sudana Idhar -, Idhar Ika Prima Melyana, Ika Prima Ikke Tutiana Mustiany, Ikke Tutiana Imanda, Mochammad Bisma Indrayana, Muhammad Alif Irma Shinta Dewi Irmaya, Heti Jarot Tri Bowo Santoso Jayawarsa, A.A. Ketut Jean, Petronila Joko Widodo Joko Widodo Joko Widodo Ketut Sudarma Khasan Setiaji Khoirina, Amanatun Khoiriyah, Ummamatul Kistanti, Nurjanah Rahayu Komar, Zaenul Kusuma Putri, Septi Kusumaningrum, Ika Muharini Kusumantoro Kusumantoro, Kusumantoro L. Hendrowibowo Laelia Nurpratiwiningsih Laelia Nurpratiwiningsih, Laelia Lesta Karolina br Sebayang M. Yogi Riyantama Isjoni MADE SUDANA Maftukin, M Maftukin, M. Mahmoud Ahmed Abdullah, Mahmoud Ahmed Maman Rachman Manan, Nanan Abdul Margunani Margunani Martanti, Wukirasih Wekas Martitah Martitah Masrukhi Masrukhi Maulani, Afa Nisa Maya Niahayah, Dyah Maya Niahayah, Dyah Melati, Inaya Sari Meli Adriani Hotma Hasibuane Merakati, Indah Merakati, Indah MF, Nur Hanifah MF, Nur Hanifah Minati Etika Marlin, Minati Etika Miswari Miswari Mitasari, Lilis Muhammad Jailani Muhammad Jazuli Muhammad Juaini, Muhammad Muhammad Khafid Muhammad Samsudin Muhsin Muhsin Mukhlisin Mukhlisin Mulastin Mulastin, Mulastin Muna, Lina Fauzul Murwatiningsih Murwatiningsih, Murwatiningsih Mustofa Dasuki Nabillah, Nida Anisatun Natalia, Aryani Sari Ni'mah, Naelatun Nina Farliana Nina Oktarina Nina Oktarina Novita Anggrahini, Dhela Nur Amilatus Saadah Nur Cholid, Nur Nur Rochmah, Nur Nurita Dewi, Nurita Nurrahman, Candra Kusuma P. Eko Prasetyo Pamungkas, Raden Rara Ajeng Rengganis Dhianing Pitaloka, Lola Kurnia Prabawati, Arrum Praisti, Veronica Okming Prihandono, Dorojatun Priyanto, AT. Sugeng Pudaka, Deo Leko Pudaka, Deo Leko Purwadi Suhandini Puspitasari, Arum puspitasari, Arum Puspitasari, Saras Meilia Puspitasari, Saras Meilia R.C., Rifai R.C., Rifai Rabeea Mohammed Mansour Imleesha Ramadhani, Nisa Maulida Reda Prasetya Restuti, Merdhenita Rifa’i, Achmad Rifky Hidayat, Achmad Rifky Hidayat, Achmad Rizqiyawati, Ika Rodia Syamwil Rustianto, Arif Rustianto, Arif S.Pd. M Kes I Ketut Sudiana . Saleh Rusman, Saleh Samsudi . Samsudin Anis Santos, Richardus Dos Sari, Rapita Ulan Sari, Renita Septiawan, Hendras Setyadhrama, Andryan Simanjuntak, Agnes Pradina Simanjuntak, Agnes Pradina Siti Maghfiroh Siti Rahmawati Slamet Suroso, Slamet Soesanto Soesanto Soesanto Soesanto St. Sunarto, St. Steaven Octavianus Suci Nurhayati Sucihatiningsih Dian Wisika Prajanti Sucihatiningsih DWP Sucilia Tri Lestari Sugito, Ari Tri Sugito, Ari Tri Sugiyo Sunarto - Sunaryo Sunaryo Sungkowo Edy Mulyono Supraptono Supraptono, Supraptono Suwito Eko Pramono Suwito, Wagiran Suyatno Suyatno Taryadi Taryadi Therawati, Chusna Adzanin Titi Prihatin Titi Prihatin Titik Haryati Tjaturahono Budi Sanjoto Tjaturahono Budi Sanjoto Totok Sumaryanto Florentinus Tri Joko Raharjo Tri Suminar Ujiarto, Toto Ujiarto, Toto Ummi, Izzatul Utami, Wukir Cahya Wachidi Wachidi Wagiran Wagiran Wahyono Wahyono Wahyudin Wahyudin Wasino Wasino Wibowo, Yusuf Adi Widia Nur Jannah, Widia Nur Widiyanto Widiyanto Wijang Sakitri Wijiasih, Runtut Woro Sumarni Y L Sukestiyarno Y L Sukestiyarno Y. Titik Haryati, Y. Titik Yuar Ningga, Sintha Yuar Ningga, Sintha Yuli Kurniawati Sugiyo Pranoto Yuni Suprapto, Yuni Zahara, Izzah Zahro, Iqbalina Zuliasanti, Kiki