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All Journal JURNAL SISTEM INFORMASI BISNIS E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Pixel : Jurnal Ilmiah Komputer Grafis Elkom: Jurnal Elektronika dan Komputer Benefit: Jurnal Manajemen dan Bisnis Jurnal Ilmiah Ekonomi Islam INTENSIF: Jurnal Ilmiah Penelitian dan Penerapan Teknologi Sistem Informasi Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) INOVTEK Polbeng - Seri Informatika JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) JURNAL LENTERA BISNIS Go Infotech: Jurnal Ilmiah STMIK AUB International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Jurnal Informa: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Abdidas Target : Jurnal Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Teknologi Informasi dan Komunikasi Media Aplikom ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Bima Journal : Business, Management and Accounting Journal Jurnal Manajemen, Bisnis dan Kewirausahaan Journal Of Human And Education (JAHE) BULETIN BISNIS & MANAJEMEN (BBM) SMART Management Journal Dinamika Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Relevance: Journal of Management and Business Proceeding ISETH (International Summit on Science, Technology, and Humanity) JURNAL AKUNTANSI DAN BISNIS Journal of Management and Social Sciences Community: Jurnal Pengabdian Pada Masyarakat Journal of Management and Creative Business Jurnal Riset Ekonomi dan Akuntansi Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Jurnal Informatika Ekonomi Bisnis Pusat Publikasi Ilmu Manajemen J-DEPACE (Journal of Dedication to Papua Community) Jurnal Pengabdian Masyarakat Moneter : Jurnal Ekonomi dan Keuangan Jurnal Ilmiah Manajemen dan Akuntansi Go Infotech: Jurnal Ilmiah STMIK AUB Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Informatika Dan Tekonologi Komputer Jurnal Manajemen, Bisnis dan Kewirausahaan Journal of Management Economics and Financial Accounting Jurnal Publikasi Ilmu Komputer dan Multimedia Sinov : Media Informasi Penelitian Kabupaten Semarang
Edwin Zusrony
Universitas Sains Dan Teknologi Komputer
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Journal : smart management journal

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ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI GENERASI MILENIAL TERHADAP KEPUTUSAN PEMBE LIAN SMARTPHONE Zusrony Edwin
SMART Management Journal Vol 2, No 1 (2021): SMART Management Journal
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (265.809 KB) | DOI: 10.53990/smj.v2i2.132

Abstract

The use of smartphones for the millennial generation will now become a primary need which is the main requirement in supporting various activities, both telecommunications, and entertainment. This study tries to analyze the various factors that influence the millennial generation in making choices in smartphone purchasing decisions with all STEKOM University students as respondents. The number of samples in this study amounted to 100 people with a sampling method using convenience sampling, namely selecting respondents based on the ease of finding or access. Data analysis using multiple linear regression method and processed with the help of SPSS 25. Based on the test results show that price, product quality, and lifestyle have a significant and positive effect on purchasing decisions of smartphones. The variable that is the most dominant and the most influential is the price variable.
Co-Authors Abdullah Adi Suryo Ramadhan Adriana, Myra Agus Priyadi Agustinus Budi Santoso Agustinus Budi Santoso Agustinus Budi Santoso Agustinus Santoso Ahmad Ashifuddin Aqham Ahmad Zaenuri Ahmad Zaenuri Ahmad Zainudin Ahmad Zainudin Ahmad Zainudin Akbar, Muhamat Maulana Ana Nur Aeini Andik Prakasa Hadi Andriana, Myra Anton Agus Setyawan Anwar Rosidi Anzie , Luthfy Purnanta Anzie, Lutfy Purnanta Arianti Waruwu Arrizki Perdana Asri Winanti Madyoningrum Asti , Pindo Asti, Pindo Aurida Mahelvi Ayu Agsya Azzahro Uswatun Nisa Bayu Anggoro Tirta Kencana Budi Santoso Burhanudin Charlotte Christian Hadi Wahyukusuma Daniel Adi Setya Rahardjo Dendy Kurniawan Desy Wulandari Dewi Widyaningsih Dewi Widyaningsih Dhea Ayu Cahyaningsih Dhevi Dadi Kusumaningtyas Diah Kusumawati Dian Amanda Putri Dini Faradina Dipa Dwi Milati Dwi Astutik Dwi Setiawan Dwikinta, Made Anindya Edy Jogatama Purhita Efi Sovia Rahma Putri Eko Djo Eko Hari Wibowo, Eko Hari Eko Siswanto Endang Kustami Endang Kustami Fania Agustina Feri Lupiana Gabriela Yabestania Shekinah Gibson Manalu Gibson Manalu Greget Widhiati Hardi Utomo Hargyatni, Titin Haryo Kusumo Haryo Kusumo Hendriyani, Ida Heni Dwi Listiyaningrum Heni Dwi Listiyaningrum Heni Susilowati Heru Prastyo Hifa Labiba Afi Huwaida Hindriyanto Dwi Purnomo Ibaneza, Nada Trashtya Ida Hendriyani Imaliya, Tri Imamah, Istihabil Indra Ava Dianta Ivan Permana Ivan Permana Jaelani Jaelani Jaelani Jaelani Jaelani, Jaelani Jarot Dian Susatyono Jentoro Wicaksono Juriyanto Kasih Purwantini Kuncoro, Wreda Kuncoro, Wreda Agung Kussudyarsana Kustami, Endang Kusumajaya, Robby Andika Kusumaningtyas, Dhevi Dadi Kusumo, Haryo Kuswandari, Melan Lamaindi, Yonatan Lutfi Asfa Hafi Firdausy Lutfy Purnanta Anzie Luthfy Purnanta Anzie Luthfy Purnanta Anzie Magriyanti, Arie Atwa Manalu , Gibson Maulana, Putri Anindya Maya Utami Dewi Maya Utami Dewi, Maya Utami Muflihah, Robingatul Mutiara Selvy Muzakar Isa Myra Andriana Nada Trashtya Ibaneza Nada Trashtya Ibaneza Nazilatul Khoiriyah Nina Melinda Nomseo Nita Mardiana Telaumbanua Noni Amalia Ningrum Nur Cahyo, Taufik Galih Nur Rokhman NURCAHYANINGSIH, WIDYA Nurrochman Nurrochman, Nurrochman Nurul Ulfa Olivia Rahmala Ihwan Pemilia Sulistyowati Permana , Ivan Permana, Ivan Pindo Asti Pindo Asti Purwoko, Edo Indrawan Puteri Anindya Maulan Putri Pratiwi Putri, Ramadhani Oktaviana Ratnaningrum Ratnaningrum Ratnaningrum Reni Veliyanti Rimba Sudarmadi Roymon Panjaitan S Siswanto Sabtarini Kusumaningsih Saputri, Faola Dwi Savitri, Sherly Dwi Ditzi Setyaningsih, Kema Sherly Dwi Ditzi Savitri Sherly Dwi Ditzi Savitri Shilha Akmaliyatus Sholihah Sikina Halawa Sinaga, Herty Ramayanti Sindhu Rakasiwi Siswanto, Edy Siti Kholifah Siti Kholifah Siti Kholifah SITI KHOLIFAH Sri Murtini Sri Murtini Sri Yulianto Joko Prasetyo Sulistyowati, Pemilia Sumaryanto Sumaryanto, Sumaryanto Suprapti Sutari Sri Rejeki Tantik Sumarlin . Tanzila Azizah Rahmi Tavika Trirahma Titik Rianawati Titin Hargyatni Tri Imaliya Tri Imaliya Veliyanti , Reni Vera Sari Gunawan Wahyu Astuti Wahyu Dian Lestari Wesly Tumbur ML Tobing Wicaksono, Jentoro Widiastuti, Aprillia Anggun Widya Ariyani Widya Novita Salsabila Willy Rapel Apentri Sitohang Wulan Nur Wijayanti Yedija Peter Aridia Yuli Fitrianto