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Transformasi Digital UMKM Integrasi Sistem Manajemen Pemasaran Digital dan Analitik Data Penjualan Awaludin, Dipa Teruna; Sari, Dyan Prawita; Sattar, Sattar; Hariyadi, Ahmad; Dhamayanti, Sylvia Kartika
JIPITI: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 4 (2025): November 2025 - JIPITI: Jurnal Pengabdian kepada Masyarakat
Publisher : PT. Technology Laboratories Indonesia (TechnoLabs)

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Abstract

Perkembangan teknologi digital telah membuka peluang signifikan bagi Usaha Mikro, Kecil, dan Menengah (UMKM) untuk meningkatkan efisiensi operasional serta daya saing di tengah persaingan pasar yang kian ketat. Meski demikian, sebagian besar UMKM masih mengalami hambatan dalam mengintegrasikan sistem manajemen, strategi pemasaran digital, dan analisis data penjualan secara komprehensif. Inisiatif pengabdian masyarakat ini bertujuan untuk memfasilitasi transformasi digital pada UMKM melalui program pelatihan dan pendampingan dalam penerapan sistem manajemen berbasis teknologi, strategi pemasaran digital, serta pemanfaatan analitik data penjualan guna mendukung pengambilan keputusan yang lebih efektif. Metode implementasi mencakup tahap penilaian kebutuhan UMKM, sesi pelatihan penggunaan platform digital seperti sistem inventori dan keuangan, pelatihan pemasaran digital melalui media sosial, serta lokakarya analisis data dengan bantuan alat analitik sederhana. Hasil dari kegiatan ini menunjukkan peningkatan kapasitas pelaku UMKM dalam mengelola operasi secara terintegrasi, memperluas cakupan pasar melalui pendekatan pemasaran digital, dan memanfaatkan data penjualan untuk mengidentifikasi tren serta peluang bisnis. Melalui program tersebut, UMKM mitra berhasil meningkatkan efisiensi, ketepatan pencatatan, serta volume penjualan secara substansial. Inisiatif ini diharapkan dapat berfungsi sebagai model bagi implementasi transformasi digital yang berkelanjutan dalam sektor UMKM di era ekonomi yang didorong oleh data.  
Integrating Educational Resources and Leadership for Sustainable Quality in Multidisciplinary Education Hariyadi, Ahmad
Assyfa Journal of Multidisciplinary Education Vol. 3 No. 2 (2025): Assyfa Journal of Multidisciplinary Education (September)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/ajme.v3i2.771

Abstract

In today's digital transformation era, 21st-century skills such as critical thinking, creativity, collaboration, and digital literacy have become essential competencies for students. Project-based teaching strategies, technology integration, and collaborative learning have proven effective and engaging in enhancing these skills. This research is motivated by the urgent need to systematically integrate educational resources and leadership in multidisciplinary education, considering that previous studies have primarily evaluated the impact of separate interventions on cognitive and social development, while comprehensive evaluations on cognitive, psychomotor, and affective domains remain limited. The main objective of this study is to examine the synergy between educational resources and leadership practices in achieving sustainable quality through an integration approach in multidisciplinary education. The method employed is mixed-methods, combining qualitative phenomenological analysis through in-depth interviews and document analysis, as well as quantitative meta-analysis of 679 articles indexed from 2005 to 2026, covering levels from elementary to higher education with the use of digital tools for assessment. The study results show a significant positive impact from the integration of educational resources and leadership, with a productivity of 17.6 citations/year, an average impact of 68.5 citations, and a strong correlation between research maturity (r=0.177) and author collaboration (r=0.201) on educational outcomes, while the time of publication has minimal influence (r=-0.177). It is concluded that sustainable educational quality can only be achieved through the strategic integration of educational resources and transformational leadership, with an emphasis on continuous professional development, technology-based pedagogical practices, and multidisciplinary collaboration as the foundation for educational excellence and national development.
The Strategic Role of School Principals in Realizing Student-Centered Learning Hariyadi, Ahmad
Assyfa Journal of Multidisciplinary Education Vol. 2 No. 2 (2024): Assyfa Journal of Multidisciplinary Education (September)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/ajme.v2i2.783

Abstract

In the dynamic era of 21st-century educational transformation, developing students' critical thinking, creativity, and independence has become a top priority, where student-centered learning models are viewed as the most effective and creative strategies to enhance these competencies. The background of this research is driven by the fact that while curricula continue to evolve, instructional leadership often fails to optimally evaluate teaching effectiveness and its impact on student engagement and the holistic development of cognitive, affective, and psychomotor domains. This study aims to analyze the strategic contribution of school principals in creating an innovative learning ecosystem within the framework of the Merdeka Curriculum. The method employed is a qualitative approach using a literature review design and bibliometric analysis with VOSviewer and Publish or Perish software to map publication trends and data collection techniques based on academic documents. The results indicate that the principal's leadership has a significant positive impact on learning quality through providing resources and motivation to teachers, where scaffolding variables in managerial assistance serve as a key determinant of success; however, it was found that providing physical facilities alone has no effect without a shift in educators' mindsets. In conclusion, the principal's role as a primary driver is crucial for the sustainability of educational innovations that focus on students' unique potential.
Pelatihan Manajemen Branding dan Promosi Produk UMKM Awaludin, Dipa Teruna; Sudrimo, Sella Nofriska; Bachtiar, Alfan; Sihombing, Rusman Efendi; Hariyadi, Ahmad
JIPITI: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 2 (2026): Mei 2026 - JIPITI: Jurnal Pengabdian kepada Masyarakat
Publisher : PT. Technology Laboratories Indonesia (TechnoLabs)

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Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dalam mengelola branding dan strategi promosi produk secara efektif di era digital. Permasalahan utama yang dihadapi mitra adalah rendahnya pemahaman terkait identitas merek, kurangnya diferensiasi produk, serta keterbatasan dalam memanfaatkan media promosi berbasis digital. Metode pelaksanaan kegiatan meliputi tahap sosialisasi, pelatihan intensif, praktik langsung, serta pendampingan berkelanjutan. Materi yang diberikan mencakup konsep dasar branding, penyusunan identitas visual (logo, warna, dan kemasan), strategi positioning produk, serta teknik promosi melalui media sosial dan platform digital. Evaluasi kegiatan dilakukan melalui pendekatan pre-test dan post-test untuk mengukur peningkatan pemahaman peserta. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pemahaman peserta terkait branding dan promosi, dengan rata-rata peningkatan skor sebesar 35%. Selain itu, peserta mampu menghasilkan konsep branding sederhana dan merancang konten promosi digital secara mandiri. Dengan demikian, kegiatan ini memberikan kontribusi nyata dalam meningkatkan daya saing UMKM melalui penguatan aspek branding dan promosi produk yang lebih strategis dan adaptif terhadap perkembangan teknologi.
Analisis Kesalahan Berbahasa dalam Teks Berita Online di Kompas.tv Rahayu, Lisa Agustin Dewi; Nugraheni, Luthfa; Hariyadi, Ahmad
JANACITTA Vol. 9 No. 1 (2026): JANACITTA (Journal of Primary and Children’s Education)
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/janacitta.v9i1.5014

Abstract

This study aims to identify language errors and describe the correction of language errors in terms of spelling, morphology, and semantics contained in news texts on Kompas.tv. The method used in this study is descriptive qualitative. Qualitative analysis focuses on indicating meaning, description, clarification, and placement of data and also often describes it in the form of words rather than numbers. The data analysis techniques in this study are (1) Reading the contents of the news text. (2) Marking the form of language errors. (3) Analyzing the data. (4) Presenting the research data. What is interesting is that the author conducted research on language error analysis, especially in online media because today's society uses social media more and reads news online than print media. The author chose the Kompas.tv news page because the Kompas.tv page is a national private network and Kompas.tv focuses on news. The results of this study are the occurrence of language errors in writing news texts on mass media pages in spelling, morphology, and semantics. The most common errors are in spelling, namely the use of italics, periods, and commas. A news text or newspaper is one medium for analyzing errors in written language. When writing a news story for the mass media, a reporter must also pay attention to language usage, word choice, spelling, and word formation.  Abstrak Penelitian ini bertujuan untuk mengetahui kesalahan berbahasa  dan mendeskripsikan perbaikan kesalahan berbahasa dari segi ejaan, morfologi, dan semantik yang terdapat di dalam teks berita di Kompas.tv. Metode yang digunakan pada penelitian ini adalah kualitatif deskriptif. Analisis kualitatif fokusnya pada penunjukan makna, deskripsi, penjernihan, dan penempatan data dan juga sering kali melukiskannya dalam bentuk kata-kata dari pada angka-angka. Teknik analisis data pada penelitian ini adalah (1) Membaca isi teks berita. (2) Menandai bentuk kesalahan bahasa. (3) Menganalisis data. (4) Menyajikan data hasil penelitian. Adapun yang menarik penulis melakukan penelitian analisis kesalahan berbahasa khususnya pada media online karena mengingat masyarakat zaman sekarang lebih banyak menggunakan media sosial dan membaca berita secara online dibandingkan media cetak. Penulis memilih laman berita Kompas.tv karena laman Kompas.tv merupakan salah satu jaringan swasta yang sudah nasional dan dalam Kompas.tv berfokus pada berita. Hasil dari penelitian ini yaitu terjadinya kesalahan berbahasa di dalam penulisan teks berita di laman media massa pada kesalahan ejaan, morfologi dan semantik. Yang banyak terjadi kesalahan yaitu ada pada ejaan yaitu penggunaan cetak miring, titik dan koma. Suatu teks berita atau surat kabar merupakan salah satu media untuk menganalisis kesalahan dalam segi bahasa tertulis. Seorang wartawan atau jurnalis dalam menulis sebuah berita di media massa juga harus memperhatikan penggunaan bahasa, pemilihan kata, ejaan dan juga pembentukan kata.
Co-Authors Abdul Rosid Agus Darmuki Ahmad Abdul Chamid Ahmad Hilal Madjdi, Ahmad Hilal Ahmad Yazid Aisyah, Siti Umi Nur Annasih, Sa'aduddin Arsyad Fardani, M. Awaludin, Dipa Teruna Bachtiar, Alfan Choirudin, Choirudin Daroe Iswatiningsih Dewi Kusumaningsih Dewi, Dwi Wahyu Candra Dian Anggraini Diana Ermawati Dina Mayadiana Suwarma Erik Aditia Ismaya F. Shoufika Hilyana Fadillah, Radicha Dwi Nur Fathurrahman, Irfai Fauzi, Fathul Godlif Sianipar Gunawan Setiadi Hariyadi, Bachtiar Hartarini, Yovita Mumpuni Hartina, Hartina Heri yanto Ikhwandi, Muhammad Ripin Ikwandi , Muhamad Ripin In’am, Akhsanul Irfai Fathurohman, Irfai Irzan Soepriyadi Jayanti Putri, Jayanti Jenuri Kausar, Shakila Kemalsyah, M. Khairunnisa Khairunnisa Khamdun Khana, Febty Aviya KHOIRUL ANWAR Kurniawati, Wiwit La Ino Lovika Ardana Riswari M Baihaqi Mardiningrum, Wita Wahyu Misidawati, Dwi Novaria Muarofah, Siti Lailatul Muhammad Anas Ma`arif Muhlis Fajar Wicaksana Musa, Muhajir Najikhah , Fatikhatun Noor Azizah Nugraheni, Luthfa Nurmalitasari, Dewi Pratiwi , Ika Ari Puspita Handayani Rahayu, Lisa Agustin Dewi Rani Darmayanti Rasyad, Afni Ratih Nindyasari Reviandari Widyatiningtyas, Reviandari Rona Romadhianti, Rona Rondhi S, Wawan Rustono - Santoso N, Denny Sarbullah Sari, Dyan Prawita Sarjono Sarjono, Sarjono Sattar Sattar, Sattar Seena, Ismaeel Sella Nofriska Sudrimo Setyawanto, Agus Setyawati Shofwani, Siti Aniqoh Shofwani, Siti Aniqoh Sihombing, Rusman Efendi Solehuddin, Moh. Sri Utaminingsih Sundari, Pipit Suprihartini, Yayuk Suseno Suseno Suwito Eko Pramono Syaffruddin Kuryanto, M. Sylvia Kartika Dhamayanti Tukiyo Tukiyo Utari Putri, Alicia Wasis Wijayanto Wawan Shokib Rondli