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Dedy Husrizal Syah, Dedy Husrizal

Universitas Negeri Medan

Author-ID : 563100

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PENINGKATAN PRODUKTIVITAS KELOMPOK USAHA PENJAHIT HOME INDUSTRI DI DESA MEDAN KRIO SUNGGAL Dolok Saribu, Maryati Evivani; Salman, Rudi; Tarigan, Nelson; HArahap, Mukti Hamjah; Panggabean, Deo Demonta; Syah, Dedy Husrizal
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 15 No 2 (2025): Desember 2025
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v15i2.3846

The home-based tailoring business group in Medan Krio Village, Sunggal District, Deli Serdang Regency faces challenges in productivity and business management due to limited capital, equipment/technology, and insufficient knowledge of management and financial administration. This community service activity aims to improve the productivity and business capacity of partners through the provision of appropriate technology equipment and human resource capacity building. The implementation methods include problem identification, provision of appropriate technology such as overlock sewing machines and heavy-duty sewing machines, as well as training in bookkeeping and business management. The results show a significant increase in production capacity by up to 100%, from 3–4 to 5–6 clothing pieces per day. Furthermore, 70% of participants demonstrated the ability to prepare financial records, and 75% showed an improved understanding of business management. The combination of equipment assistance and training proved effective in empowering the partners. This program has had a positive impact on the partners’ business development and opens opportunities for similar programs in the future. Keywords: appropriate technology, productivity, empowerment

Analisis Strategi Digital Marketing Usaha Kuliner Dengan Pendekatan Swot: Studi Kasus Bunda Nasrullah Food Nasrullah Adiyatma Hakim; Dedy Husrizal Syah
Jurnal Nasional Teknologi Komputer Vol 5 No 4 (2025): Oktober 2025
Publisher : CV. Hawari

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aims to analyze the digital marketing strategy implemented by Bunda Nasrullah Food, a local culinary business that offers home-cooked meals with the added value of halal certification. The SWOT approach is used to identify the strengths, weaknesses, opportunities, and threats in the digital marketing strategy carried out through social media, e-commerce, and other digital platforms. The analysis reveals that the main strengths of Bunda Nasrullah Food are its authentic taste, affordable pricing, and certified halal assurance. Meanwhile, its weaknesses include inconsistent digital content and suboptimal branding management. There are significant opportunities through the growing trend of halal food consumption and MSME digitalization, yet threats arise from intense competition in the online culinary market. This study recommends strengthening the halal brand identity, optimizing social media engagement, and collaborating with local influencers as sustainable digital marketing strategies.

Pengaruh Penyangga Modal dan Ukuran Perusahaan terhadap Keputusan Pembagian Dividen dengan Cadangan Kerugian Penurunan Nilai sebagai Variabel Moderasi pada Emiten Perbankan Ricardo Parulian Sibagariang; Andri Zainal; Jufri Darma; Chandra Situmeang; Arfan Ikhsan; Dedy Husrizal Syah
Jurnal Riset Akuntansi Vol. 4 No. 2 (2026): May: Jurnal Riset Akuntansi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jura-itb.v4i2.3903

The banking sector faces dual challenges from economic turbulence and the implementation of expected credit loss accounting standards. An empirical anomaly has emerged where large-scale banks remain aggressive in distributing dividends despite soaring provisioning burdens, while medium-scale banks tend to retain earnings. This research aims to analyze the effect of capital buffer and firm size on dividend distribution decisions, while examining the ability of allowance for impairment losses to moderate these interactions. Utilizing a causal explanatory panel data design, this study observed 15 banking entities on the Indonesia Stock Exchange from 2020 to 2024. Data analysis was conducted using the Tobit regression model to accommodate dividend data characteristics left-censored at zero. Results prove that the capital buffer has no significant effect on dividend decisions, confirming the conservative posture of banks in prioritizing capital retention as a risk cushion. Conversely, firm size significantly determines profit distribution policy positively. In the moderation test, allowance for impairment losses does not moderate the capital buffer-dividend relationship but significantly moderates and amplifies the positive effect of firm size on dividend decisions. These findings imply a strategic resilience signaling maneuver, where large banks respond to high provisioning by expanding cash distribution to prove fundamental robustness to the market. Practically, this study recommends investors prioritize large-scale banks for stable returns and provides insights for regulators regarding the urgency of more adaptive regulatory adjustments.

PENGEMBANGAN VISUAL CONTENT MARKETING DALAM MENINGKATKAN ENGAGEMENT RATE PADA INSTAGRAM UMKM RN BEAUTTY Sutan Maulana; Dedy Husrizal Syah
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk mengembangkan strategi visual content marketing yang efektif untuk meningkatkan engagement rate pada akun Instagram UMKM RN Beautty. Latar belakang penelitian ini adalah rendahnya tingkat engagement rate akun Instagram @rn_beautty, yaitu sebesar 0,3%, yang berada di bawah rata-rata ideal. Penelitian ini menggunakan metode penelitian dan pengembangan (R&D) dengan model 4D (Define, Design, Develop, Disseminate).Tahap Define dilakukan untuk mengidentifikasi masalah, yaitu rendahnya engagement rate, kurang optimalnya penggunaan fitur Instagram, dan inkonsistensi dalam visual branding. Tahap Design berfokus pada perancangan konten visual yang menarik dan sesuai dengan identitas merek. Tahap Develop melibatkan validasi ahli dan penyempurnaan desain konten. Tahap Disseminate adalah implementasi dan evaluasi efektivitas konten yang telah dikembangkan.Hasil penelitian menunjukkan bahwa implementasi model pengembangan 4D berhasil meningkatkan performa Instagram UMKM RN Beautty secara signifikan. Terjadi peningkatan tayangan (impressions) sebesar +230,6% dan jangkauan (reach) sebesar +335,9%. Interaksi konten juga meningkat pesat, dengan mayoritas interaksi (78,5%) berasal dari non-pengikut. Selain itu, terjadi peningkatan kunjungan profil sebesar +77,0% dan pertumbuhan pengikut sebesar +9,0% dalam satu bulan. Konten video (Reels) dengan tema edukasi dan demonstrasi produk terbukti menjadi format yang paling efektif dalam meningkatkan engagement.

Expert Advisor Construction Using Fixed Fractional Money Management and Williams Percent-R Indicator In DAX-30 (DE30) Trading: Analysis on Zero Spread Account Vetric Styven Silaban; Haikal Rahman; Dedy Husrizal Syah
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1208

This study aims to analyze the effectiveness of an automated strategy for trading the DAX-30 index through the construction of an Expert Advisor integrating the Williams Percent Range indicator and the Fixed Fractional Money Management method. The strategy was tested on a Zero Spread account, which offers zero spreads with a fixed commission per lot, to assess the impact of the fee structure on profitability. A prototype Expert Advisor was developed and tested using historical and real-time data on the MetaTrader 5 platform. Backtesting results showed that the combination of the Williams Percent Range indicator and the risk management method produced consistent performance, with an adequate profit ratio and controlled drawdown. Implementing the strategy on a Zero Spread account improved execution precision and risk calculation accuracy, significantly impacting equity curve consistency. Real-time testing demonstrated that eliminating variable spreads improved the validity of technical signals and the effectiveness of risk management. This study concluded that the combination of a technical approach and automated risk management can optimize trading strategy performance in volatile market conditions.

Designing an Automated Trading System Based on Oscar's Grind Money Management with Bollinger Bands and ADX for Trading XAU/USD on the MetaTrader 5 Platform Bayu Sadewo; Haikal Rahman; Dedy Husrizal Syah
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1266

This study designed and evaluated an automated trading system, or Expert Advisor (EA), for the XAU/USD instrument that integrates a trend-following strategy with a disciplined risk management approach. The system utilizes Bollinger Bands and the Average Directional Index for trading signals, and applies Oscar's Grind Money Management for position management. The EA's performance was tested on the MetaTrader 5 platform in two timeframe scenarios, H1 and H4, through backtesting over three years and real-time testing over one month. The findings consistently show that the strategy on the H4 timeframe significantly outperforms the H1 timeframe in both historical simulations and real-world testing, demonstrating higher stability, greater efficiency, and more controlled risk. Statistical tests also confirmed a significant difference in the final balance accumulation between the simulated and real-world environments. It was concluded that the use of the H4 timeframe proved highly effective for this strategy in filtering market noise and improving trading signal quality.

Integrasi Teknologi Budidaya Maggot (BSF) dan Digital Marketing: Pemberdayaan Ekonomi dan Kemandirian Desa Pasar Baru Dwi Tika Afriani; Bambang Hendra Siswoyo; Dedy Husrizal Syah; M Arif Rahman; Aried Sumekar
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v7i1.7897

Pokdakan Teratai Baru di Desa Pasar Baru, Kabupaten Serdang Bedagai menghadapi ketergantungan tinggi terhadap pakan komersial yang menyerap 68% biaya produksi dengan volatilitas harga 15–20% per tahun, sementara terdapat potensi limbah organik 2–3 ton per hari yang belum termanfaatkan. Karang Taruna dengan 25 anggota muda memiliki akses teknologi tinggi (94% pengguna smartphone), namun belum mengoptimalkan kemampuan digitalnya untuk aktivitas ekonomi produktif. Tujuan pengabdian ini adalah meningkatkan kapasitas teknis Pokdakan dalam produksi pakan mandiri berbasis budidaya maggot Black Soldier Fly hingga mencapai minimal 70% kemampuan operasional, serta meningkatkan keterampilan digital marketing Karang Taruna sebesar 100% melalui kolaborasi lintas generasi.Metode pelaksanaan menggunakan pendekatan Sequential Capacity Building dengan prinsip Start Small, Scale Smart, berbasis model University–Community–Government Partnership dan metode Participatory Action Research (PAR). Program dilakukan melalui lima tahapan: sosialisasi, pelatihan teknis, pembangunan infrastruktur produksi, implementasi terbatas, serta monitoring dan evaluasi partisipatif. Hasil tahun pertama menunjukkan partisipasi pelatihan 100% pada budidaya maggot dan 96% pada digital marketing dengan peningkatan pengetahuan masing-masing 83% dan 107%. Infrastruktur produksi mencapai 75% penyelesaian, menghasilkan tepung maggot berkualitas dengan protein 42,3%. Program juga menghasilkan 52 konten promosi digital, meningkatkan partisipasi masyarakat dalam pengelolaan limbah organik dari 30% menjadi 78%, serta memperkuat kolaborasi antara Pokdakan dan Karang Taruna. Program ini telah membangun fondasi kuat untuk kemandirian pakan ikan dan transformasi ekonomi desa berbasis ekonomi sirkular

Penerapan Content Marketing Melalui Social Media Tiktok Pada UMKM MAECHA.ID Reyvanza Adliva Ananda; Dedy Husrizalsyah
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 5 No. 2 (2025): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6768

This research aims to determine the impact of content marketing on brand awareness and sales improvement, as well as to implement content marketing for UMKM Maecha.id on the TikTok platform. The study employs a quantitative method by collecting data through questionnaires distributed to Maecha.id consumers who have interacted with Maecha.id's TikTok content. The data analysis technique used is simple linear regression. The results of the study indicate that the Content Marketing variable (X) implemented through TikTok has a positive and significant impact on the Brand Awareness variable (Y1), with a t-value of 12.992 and a significance level of 0.000 (< 0.05). The Content Marketing variable (X) implemented through TikTok also positively and significantly affects the Sales Improvement variable (Y2), with a t-value of 9.443 and a significance level of 0.000 (< 0.05). These findings demonstrate that Content Marketing has a significant positive influence on enhancing Brand Awareness and Sales Improvement for UMKM Maecha.id. They also highlight the importance of marketing strategies in the form of content marketing with video content specifically designed for TikTok audiences as an effort to expand market reach and improve Maecha.id's competitiveness.

Peningkatan Daya Saing Jamu Tradisional Medan Krio: Sinergi Teknologi Tepat Guna dan Manajemen Usaha Maryati Evivani Doloksaribu; Adriana YD Lumbangaol; Ainul Mardhiyah; Mukti Hamjah Harahap; Dedy Husrizal Syah
ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdikan.v5i3.9135

The traditional herbal medicine (jamu) business group in Medan Krio Village faces systemic challenges of low productivity due to manual processing and a lack of basic financial bookkeeping knowledge. This community service program aims to accelerate micro-enterprise productivity and efficiency through integrated operational and bookkeeping strategies. Implementation methods included situation analysis, focus group discussions, practical training and handover of appropriate technology (TTG) tools, alongside bookkeeping and business management training. Implemented solutions consisted of two wet jamu grinding units (20–30 kg/hour capacity), an 80-cm diameter cauldron, a 50-liter storage container, and a financial ledger. Results showed a 60–70% leap in operational efficiency (reducing time from 6–8 hours to 2–3 hours) and a 100% increase in daily output capacity (reaching 10–20 liters per batch). Partners' managerial literacy surged by 85–90% in preparing independent income statements separate from household finances. The synergy of production mechanization and managerial literacy successfully revolutionized the traditional jamu business ecosystem into an efficient, sustainable micro-enterprise.

Naik Kelas Lewat Higienisasi dan Tata Kelola: Pendampingan Usaha Bakery Rumahan di Desa Mangga Dua Winsyahputra Ritonga; Ahmad Andi Solahuddin; Hermawan Syahputra; Moondra Zubir; Mukti Hamjah Harahap; Deo Demonta Panggabean; Dedy Husrizal Syah
Jurnal Pengabdian Masyarakat Bangsa Vol. 4 No. 7 (2026): September
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v4i7.5243

Usaha bakery rumahan di Desa Mangga Dua, Kabupaten Serdang Bedagai, memiliki produk yang beragam dan bercita rasa baik, tetapi daya saingnya tertahan oleh dua hambatan, yaitu sarana pengembangan adonan yang belum higienis dan kemasan tanpa identitas merek. Kegiatan ini bertujuan meningkatkan higienitas dan kapasitas tahap pengembangan adonan serta membangun identitas merek dan kemasan produk mitra. Metode yang digunakan adalah pendampingan partisipatif yang dipadukan dengan penerapan teknologi tepat guna melalui tahap persiapan, pelaksanaan, serta evaluasi dan keberlanjutan, dengan melibatkan pemilik usaha beserta karyawannya. Hasilnya, sebanyak 1 unit rak 15 tingkat proofing berbahan baja tahan karat dengan posisi loyang telah digunakan mitra, sehingga adonan tidak lagi dikembangkan tanpa wadah standar dan kapasitas pengembangan adonan per siklus meningkat. Sebanyak 30.000 lembar kemasan kotak bermerek yang memuat logo, alamat, dan kontak pemesanan telah dicetak dan dipakai dalam penjualan harian, sementara produksi dan omzet harian mitra naik. Pengabdian ini menerapkan pola pendampingan yang menghubungkan kebersihan proses dengan identitas produk dan dapat direplikasi pada usaha pangan bakery rumahan lain.

Co-Authors Abil Mansyur, Abil Adek Cerah Kurnia Aziz Adriana YD Lumbangaol Ahmad Andi Solahuddin Ahmad Andi Solahuddin Ainul Mardhiyah, Ainul Akmal Huda Nasution, Akmal Huda Ali Fikri Hasibuan Alkhafi Maas Siregar Ananda, Reyvanza Adliva Andri Zainal Anggi Sitohang Anggraini, Elya Siska Anggriyani Anjas Pramana Aprinawati, Aprinawati Arfan Ikhsan Aried Sumekar Aruan, Mario Timoti Manupak Azizul Kholis Azizul Kholis, Azizul Baharuddin Baharuddin Bambang Hendra Siswoyo Bayu Sadewo Choms Gary Ganda Tua Sibarani Debora Paninsari Deo Demonta Panggabean Deo Demonta Panggabean Deo Demonta Panggabean Deo Panggabean Dewi Endriani Dito Aditia Darma Nasution Dolok Saribu, Maryati Evivani Doloksaribu, Maryati Evivani Dongoran, Faisal Rahman Dwi Tika Afriani Eko Wahyu Nugrahadi Eko Wahyu Nugrahadi Esa Setiana Faisal Rahman Dongoran Faisal Rahman Dongoran Firza M Alphi Fitrawaty Fitri Simamora Fitri, Anisa Gaffar Hafiz Sagala Gamal Kartono Gultom, Syamsul Haikal Rahman Haikal Rahman Haikal Rahman Haryadi - Herbert Sipahutar Herbert Sipahutar, Herbert Hermawan Syahputra Hesti Fibriasari Imelda Free Unita Manurung Irfand Irfand Irfandi Irfandi Irfandi Irfandi, Irfandi Irham Ramadhani Izwar Lubis Jonny Haratua Panggabean, Jonny Haratua Jufri Darma Jurubahasa Sinuraya Karen, Abigail El Karya Sinulingga Khairuddin E. Tambunan Khairul Amdani Khairunnisa Harahap La Ane Lumban Gaol, Adriana Y D M. Arif Rahman Makmur Sirait Maryati Evivani Doloksaribu Maya Oktora Miftahul Ihsan Moondra Zubir Motlan . Muhammad Al Qamari Muhammad Alqamary Muhammad Firza Alpi, Muhammad Firza Muhammad Ishak Muhammad Ridha Habibi Z Mukti Hamjah Harahap Mukti Hamjah Harahap, Mukti Hamjah Mutiara Agustina Nst Nasriah Nasriah Nasrullah Adiyatma Hakim Nelson Tarigan Nurhayani, Ulfa Pintor Simamora Pramana, Anjas Prawijaya, Septian Puji Ratno, Puji Rahman, Haikal Ramadhan, Puja Rizqy Ramadhazka, Dihqan Rangga Restu Prayogo, Rangga Restu Rangkuti, Muhammad Aswin Reyvanza Adliva Ananda Ricardo Parulian Sibagariang Rini Indah Wati Riski Ananda, Riski Ritonga, Winsyah Putra Rivaldi Akbar Rudi Salman Sembiring, Rinawati Sianipar, Matthew Alessandro Sirait, Andreas Martin Raja Siregar, Zulkarnain Situmeang, Chandra Solahudin, Ahmad Andi Soulthan Saladin Batubara Sulaiman Lubis Sutan Maulana Syahreza, Dina Sarah Tampubolon, Friska Rotua Tarigan, Nelson Taufik Hidayat Taufik Hidayat Taufik Hidayat Tri Effiyanti Vetric Styven Silaban Via Yusnika Suhendy Wati, Rini Indah winsyahputra Ritonga Winsyahputra Ritonga Zulkifli Zulkifli

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