p-Index From 2021 - 2026
9.343
P-Index
This Author published in this journals
All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Bisnis, Manajemen, dan Informatika Hasanuddin Economics and Business Review Jurnal Ilmiah Manajemen "E M O R" Dinamisia: Jurnal Pengabdian Kepada Masyarakat Sarwahita : Jurnal Pengabdian Kepada Masyarakat PINISI Discretion Review Journal of Applied Management and Accounting Science (JAMAS) Jurnal Arastirma Jurnal Pengabdian Kepada Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) International Journal of Humanities Education and Social Sciences Journal of Management and Digital Business Seminar Nasional Pengabdian Kepada Masyarakat Bulletin of Management and Business Jurnal Pemantik Economics and Business Journal Journal of Artificial Intelligence and Digital Business Jurnal Manajemen Teknovokasi : Jurnal Pengabdian Masyarakat Indonesian Journal Of Business And Entrepreneurship Research Vokatek : Jurnal Pengabdian Masyarakat Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Business Management and Economic Development (JIMBE) (JUMPER) Pinisi Journal of Entrepreneurship Review Ininnawa: Jurnal Pengabdian Masyarakat Fundamental and Applied Management Journal Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Indonesian Journal of Enterprise Architecture Prosiding Seminar Nasional Dies Natalis Universitas Negeri Makassar Southeast Asia Journal of Business, Accounting, and Entrepreneurship Journal of International Multidisciplinary Research Sipakainge: Inovasi Penelitian, Karya Ilmiah, dan Pengembangan MAXIMAL JER Paramacitra : Jurnal Pengabdian Masyarakat Nusantara Economics and Entrepreneurships Journals Jurnal Hasil-Hasil Pengabdian dan Pemberdayaan Masyarakat (JHP2M) IJHABS J-CEKI Jurnal Ilmu Manajemen
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JER

Stylish and Sustainable: How Gen Z in Indonesia is Shaping the Future of Fashion Aslam, Annisa Paramaswary; Putra , Muh Al Fatah Arief; Hardiyanti, Andi Aryani; Palangkey, Nurul Rahmi; Mushawwir , Shaleh Afief A
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1557

Abstract

This study aims to explore Generation Z’s perspectives on sustainable fashion consumption and the marketing strategies used within the Indonesian market. By analyzing their purchasing behavior, the research seeks to gain a deeper understanding of how this generation engages with and interprets sustainable fashion. This study examines Generation Z’s attitudes toward sustainable fashion consumption and marketing through a deductive qualitative approach, drawing on fashion business theory, consumer motivation, and sustainable consumption. Framing research questions as hypotheses, it tests existing theories using insights from 11 purposively selected Gen Z participants in Makassar who have studied abroad and engaged with sustainable products. This study identifies four key themes shaping Generation Z’s attitudes toward sustainable fashion: Design, Diversity, Desirability, and Digitalization. These reflect how Gen Z responds to external psychological, cultural, and social factors that influence their purchasing behavior.
Co-Authors Abadi, Rahmat Riwayat Abadi, Ridfan Rifaldy Abdi Akbar Idris Agung Widhi Kurniawan Amalia, Regina Andi Asmawati Azis Andi Citra Pratiwi Andi Dewi Angreyani Andi Mustika Amin Andika Isma Angraeni, Erni Angreyani, Andi Dewi Anugrah, Fira Anwar Anwar Anwar Anwar Anwar Ramli Anwar, Indah Lestari Arissoma, Muhammad Anggit Gagat Arnes Yuli Vandika Aslam, Achmad Yassin Zidan Akram Asri Awal Ayu Kartini Parawansa Ayu, Dian Fajar Burhanuddin Burhanuddin Burhanuddin Darmawinata, Widhi Nugraha Sumiharja Dipoatmodjo, Tenri S.P Dipoatmodjo, Tenri SP Dwi Anugerah Lestari Musa Firdaus Daud Fudjaja, Letty Haeruddin , Muhammad Ilham Wardhana Haeruddin, Muhammad Ilham Wardhana Haeruddin Hamid, Muliana Gunawan Hanafi, Anhar Ahmad Syah Hanafi, Kartini Hannan Fadlurahman Hardiyanti, Andi Aryani Hasbiah, Siti Hety Budiyanti, Hety Idris, Abdi Akbar Idris, Muhammad Istiyansyah Ulman Ilma Wulansari Hasdiansa Indri Iswardhani Ipoatmodjo, Tenri S. P. D Irma Satriani Irma Satriani, Irma Isma Azis Riu Juliani Khairul, Nila Kalla, Rastina Kesuma, Sulfadli Adi Jaya Khadija, Sitti Kristina W. Parinsi Kusuma, Sulfadli Adijaya M Taslim Dangnga M. Ikhwan Maulana Haeruddin Maghfirah Sultan, Nurul Malika, Safinah Aisya Mansyur, Muthmainnah McMahon, Peter J. Muh Al Fatah Arief Putra Muh Arnesta Arnanda Muh Reza Abdillah Muh. Yushar Mustafa Muhammad Ardiansyah Muhammad Ridwan Muhammad Yasir Mukarram, Hadratul Musa, M. Ichwan Musa, Muh Ichwan Musa, Muhammad Ichwan Mushawwir , Shaleh Afief A Mushawwir, Shaleh Afief A Mustafa, Fahrina Mustafa, Muhammad Yushar Mustafa, Riad Nugraha , Rahmat Nurul Prima Nur, Sulistiwati Nurgraha SD, Widhi Nurhidayanti, Helmi Nurman Nurman Nurman Nurman Nurman Nurul Aulia Nisa Nurul Fadilah Aswar Palangkey, Nurul Rahmi Parawansa, Dian Anggraece Sigit Patigana, A Gita Namira Pole, Yogi Adnal Fathirullah Pratiwi, Andi Citra Primawalda, Az-zahra Rizqi Putra , Muh Al Fatah Arief Putra, Muh Al Fatah Arief Putra, Muh. Al Fatah Arief Putri, Ariella Ramadhani Rahayu, Widuri Rahim, Fitriani RAHMAT SETIAWAN Rahmat, Muhammad Rijal Alim Ramadhani, Gina Ramadhani, Khusnul Khatimah Putri Rauf, Deddy Ibrahim Regina Regina Rezky Amalia Hamka Rezky Amalia Hamka Ridfan Rifadly Abadi Rifda Rahmah Bamatraf Romansyah Sahabuddin Sapira, Amani Sahra Saputra, Aria Sari, Risa Arsita Sitti Hasbiah Sombeng, Andi Rini Hastuti Syafikah, Nurul Syahrul, Khaidir Syam, Muh. Lutfi Syardiansyah Syarif Saddam Rivanie Taufik, Anisya Devinta Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Uhud Darmawan Natsir Wahyudin Wahyudin Widhi Kurniawan, Agung Widuri Rahayu Wilda Wilda Wulansary, Ilma