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Indri Yani, Indri
Surya Research and Education Center (STKIP Surya)
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Journal : Jurnal Ilmiah Edunomika (JIE)

 1 
THE INFLUENCE OF PRODUCT DESIGN ON PURCHASING DECISIONS WITH BRAND IMAGE AS A MODERATING VARIABLE Prilosadoso, Basnendar Herry; Yani, Indri; Yuliana, Ana; Mahmuddin, Mahmuddin; Belani5, Sriwanti
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14895

Abstract

This research is a quantitative study with an explanatory approach, namely an approach that relies on a number of previous studies as the main reference for analyzing, varying, and refining the research being conducted. The data in this article is primary data that researchers obtained from a number of credible sources, namely Suzuki Sales Marketing spread throughout Indonesia as many as 500 people. The data were analyzed using the smart PLS 4.0 analysis tool with the following hypothesis. The result in this article show that the results go hand in hand with the hypothesis because the P-Values are positive and are at a significance level of 0.05, namely 0.014. This indicates that the better the Product Design, the more consumers will be attracted to decide to make a Purchase Decision. Next, in the next line, it can be concluded that the Brand Image variable can moderate the influence of the Product Design variable on Purchasing Decisions because the same thing is that the P-Values are positive and below the significance level of 0.05, namely 0.00. Thus, it can be concluded that the first and second hypotheses in this article can be accepted. Keywords: Product Design, Purchasing Decisions, Brand Image
Co-Authors Abdul Rosyid Adela, Agnes Agus Irawan Ahmad Fatoni Ahmad Hidayat Ainun Ni'mah, Miftah Akhmad Rusydi, Akhmad Anggreini, Heny Anisa Kusumawardani April Laksana Apriyanti, Hilma Siti Nur Ardiyansah, Ardiyansah Arfiani, Nanda Tiara Armanda, Rendi Armianti Armianti, Armianti Arum Dian Pratiwi, Arum Dian Atma Murni Awaludin, Muhammad Taufik Aziza, Pretty Failasufa Azkiah, Firza Belani5, Sriwanti Budiana, Sandi Caroline, Emya Gita Catarina Cori Pradnya Paramita, Catarina Cori Pradnya Choerunnisa, Nur Asri Cynit Rahila Retyana, Cyntya Daviq Chairilsyah Deddy Sofyan, Deddy Denardo, Denardo Dendy K. Pramudito Desti Herawati, Desti Didit Ardianto Eddy Silamat, Eddy Elly Sukmanasa Eri Sarimanah Fernando, Iqbal Fitri Anjaswuri Frans Sudirjo Giry Marhento Hadawiyah, Andina Halira, Lungguh Hanifi, Rizal Hapni Laila Siregar Harsiti Harsiti, Harsiti Hendra Hendra Hidayatunnisa, Meizura Ansi Hilman, Mohamad Iklimah, Siti Ema Ilmi Zajuli Ichsan Indarini Dwi Pursitasari Indirwan, Indirwan IYAM MARYATI Juliani, Ai Kairunnisa, Nia Kartika Widuri, Kartika Kenedi, Kenedi Khairun Nisa Khapuck, Karenina Krahara, Yuwan Ditra Kurniasih, Surti Kushariyadi Kushariyadi Kushariyadi M. Andriansyah M. Taufik Mahmuddin Mahmuddin Marjuki Marjuki Monalisa Sitompul Muhammad Reza Aulia Mulawarman Mulawarman Munawaroh Munawaroh mungin eddy wibowo, mungin eddy Nabila Fuadina Nefosano, Hedi Nefoseno, Hedi Nistia Sari, Titis novandra sagita, novandra Nur Januarti, Aulia Nurhasanah, Nenah Nurlita, Nurlita Nursalassaty, Nursalassaty Nurul Fadhilah Panjaitan, Roy Pandapotan Pramitasari, Anisa Pramono, Abdul Chatim Pranahadi, Tatag Yudha Prilosadoso, Basnendar Herry Putri, Kamelia Rahmah, Mursidah Ramadhan, Faisal Riesna Apramilda Rima Rikmasari, Rima Rini Nuraini, Rini Risma Munandar, Rifki Rita Istiana, Rita Rostikawati, R. Teti Rozikin, Imam Rudianto Rudianto Safitri, Nurlinda Salsabila, Aqilla Santosa, Aa Sari Ningsih Setyawati, Kiki Sihombing, M Sholeh Sinulingga, Gisella Dameri Sitompul, Monalisa Senada Subekti, Arif Sulistiawati Sulistiawati Sunawan Sunawan Sundari, Fitri Siti Susanto, Lufty Hari Susanto, Puji Susanto, Salwa Putri Susilawati, Susilawati Syafrida, Rizka Syarifah Nur Siregar Thrisia Febrianti Tina Sri Sumartini, Tina Sri Triana, Siti Rifdah Ulfa, Syafrina Umam, M. Afifuddin Khotibul Utami, Eva Yuniarti Violin, Vivid Vonti, Lungguh Halira Wiratama, Erlangga Aldhi Wulandari, Ismi Yolanita, Clarissa Yuliana, Ana Yulianingsih, Ika Yunawati, Irma