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Journal : Experimental Student Experiences

The Effect of Brand Equity and Service Quality on Purchase Decisions on the Blibli.Com Online Shopping Platform Rahma Mustafida Husna; Nabilah Auradifa Aditya Putritami; Ana Nur Khasanah; Zulfa Fahmy; Khairani Zikrinawati
Experimental Student Experiences Vol. 3 No. 4 (2024): August
Publisher : LPPM Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/ese.v1i8.251

Abstract

The purpose of this research is to find out the contribution and relevance of brand equity and service quality on the Blibli platform to the purchasing decisions of Blibli users. This research uses a quantitative approach. In this study, data was collected by distributing questionnaires. Data is assessed using a Likert scale with four alternative answers. Data analysis techniques used in this study include validity and reliability tests, hypothesis testing, partial tests, and simultaneous tests. With a calculated t value of 6.639 > 1.984 from t table and a p value of 0.001 <0.05, the multiple linear regression analysis test shows that brand equity has a significant influence on purchasing decisions. With a calculated t value of 6.011 > 1.984 from t table and a p value of 0.001 <0.05, service quality makes a significant contribution to purchasing decisions by 84.3%. The results of the Anova test show that brand equity and service quality variables contribute to purchasing decisions on the Blibli platform. This explains how important brand equity and service quality are for a company or product. Frequent evaluations, especially on factors such as brand equity and service quality, can help business development.
The Effect of Fear of Missing Out (FoMO) and Peer Conformity on Impulsive Buying in Semarang City Students (Study on TikTok Shop Consumers) Gaiska Meindieta Muharam; Dewi Sulistiya; Novita Sari; Khairani Zikrinawati; Zulfa Fahmy
Experimental Student Experiences Vol. 3 No. 4 (2024): August
Publisher : LPPM Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/ese.v1i8.277

Abstract

The purpose of this study was to find out how much influence 1) Fear Missing Out (FoMO) has on Impulsive Buying Shopping at the TikTok Shop 2) Peer Conformity towards Impulsive Buying Shopping at the TikTok Shop 3) Fear of Missing Out and Peer Conformity towards Impulsive Buying Shop at the TikTok Shop. Sampling in this study used an accidental technique. The number of samples taken using the Google Form was 114 participants. Collecting data in this study using a statement scale questionnaire. The results of the (partial) T test show that Fear of Missing Out has an effect on Impulsive Buying as indicated by a significance value of 0.001 <0.05. Likewise, the results of Peer Conformity analysis show that Impulsive Buying has a significance value of 0.000 <0.05. There are also results of the F test study showing a significance value of 0.000 <0.05 which means Fear of Missing Out and Peer Conformity simultaneously affect Impulsive Buying in Shopping at the TikTok Shop. Therefore, research proves that FoMo and Peer Conformity are very influential on impulsive buying in Semarang City students, indicated by an influence value of 52%.
Co-Authors Abadi, Auliya Rahma Abdul Malik Karim Amrullah Aden Paiq Muntaz Adhavia, Febrina Beta Afif Abdul Afifah, Afifah Afifah, Siti Afin Mursida, Muhammad Agus Nuryatin Agus Wismanto Ahyauddin, M. Mawahib Aisyah Raihan Faradila Aldila Dyas Nurfitri Alfa Zulia Dwi Karina Alfatah, Bellin Nabiilah Alfatimi, Nailul Akhla Alfiyah, Rohmi Alifia Shafara Amalia Zulfa AMBARWATI, SEPTIANA Ana Nur Khasanah Ananda Syinta Panca Rani Ananta, Dita Maria Anindita Retya Putri Anindita, Diana Anita Nurmaida Putri Anjani, Nafadhilla Refie Annisa, Salsabilla Kirana Ariyani, Rina Arrum Amalia Arrum Amalia Asep Purwo Yudi Utomo Astriana Khikmawati Astutik, Eka Wulan Atikah Nuha Hibatullah Atikasari, Fitriya Auliya, Hilda Rahma Aurra Amalia Dwiputri Azizah Tri Utami Azizah, Rahma Luthfiani BAHAR, JIHAN MAILA NURIL Bilqis, Qonita Citra Rizky Lestari Devanty Kamila Maulidiya Dewi Fitriana, Eka Dewi Sulistiya Dhea Eka Vitaloka Khoirunnisa Dhea Eka Vitaloka Khoirunnisa Dian Nugraheni Dimas Wahyu Pratama Dyah Prabaningrum Elsa Sabina Putri Latifah Emiliawati, Ima Erfiyanti Eva Miftakhul Janah Fadilah, Indy Rahma Fahriza, Talita Faiqotul Ilmiyah Fajar Kamil Pasya Falah Amelia, Risqi Fathudin Fathudin Fathudin, Fathudin Fathur Rohman, Fathur Fa`idah, Pramatika Nurul Febby Fariska Febriani Nur Islami Febriati, Tuti Firdaus, Thami Alya Fitria, Ana Fitriana Zamrotul Ulya Fitriani, Dela Ayu FITRIANI, NOVA Fitroh, Wanda Aulia Furqon Efendi Gaiska Meindieta Muharam Galuh Meliana Anggraeni Gracia Natalia Maketake H, Evika Nur Asyifa Hanifah, Nabilla Nur Haqimah Shafa Salsabilla Haque, Alya Dita Mazaya Haryadi - Hasanah, Yuli Putri Hibban Irma Masfia Imeldylia Rahmah Indah Nihayatur Romadhoniah Indramayu, Ayom Ineke Lulu Septia Rahmadhani Intan Nurul Azizah Inviolita, Andriana Irgi M. Aqil Daeng Masiga Irma Masfia Ishma Annisa Islami, Elvina Rachel Putri Ismi Alvia Damayanti Isnaini Muyassaroh Izza Hafida Milla , Ghifarina Karadita, Sabrina Khairani Zikrina KHAIRANI ZIKRINAWATI Khairunissa Andarenwi Nugroho Khoiriyah, Wahyu Puji Kurniawan, Ladya Ghaisani Kusuma Wardani, Devi Lafiah , Lafiah Laila Fitri Nur Zahrani Lailati Nisrokha Lathifah Zakiyatuz Zahra Lestari , Flony Syera Lestari, Rimba A. Lestari, Sri Ayu Liana, Novi Izmi Listiyawaty, Ardyaningtyas Dwi Lutfi Anifatun Wahidah Lutfi Nur Afifah M.Krisna Bagus Virgiana MADAFI, HASNA LAILA DHIAULHAQ AL Madita, Rach Maharani, Annisa Tetty Maryam Farah Nur Fadhilah Masfia, Irma Masifa, Irma Mawaddatunnisa, Eva Melia, Dea Mikhail Aimran Shobirin Milladyah Laila Sari Mita Agustia Mita Widya Pratama Mochammad Imron Awalludin Muchammad Fariz Muhammad Akmal Rafli Muhammad Dzaki Athallah Hanan Muhammad Riyan Pradana Muhammad Yasin Muhammad Zacky Muhda Zahroh Vania Mulyani Oktaviana, Sri Munif, Ahmad Mutiatun Himmatul Khoiriyah Mutmainnah, Ummu' Abidah Dzakiyyah Nabela Devinta Puspitaningrum Nabilah Auradifa Aditya Putritami Nadya, Najma Nafiah, Muhimatun Nanda Zakiyatul A Natalia, Nia Navika Apri Alifia Neno Sri Wahyuningsih Nida Rufaida Nidzam Zahra Viandifa Ningrum, Nadya Aditya Nisa Hanifah Novita Sari Nur Aini Naimatu A’yun Nur Gimas Tiaroh Nur Hidayah Nurfadilah, Risma Intan Oktavia, Dilla Maghdalena OSTIAN, RAI NANDANA Pangesti, Dita Octa Pratiwi, Alya Hardianti Putra, Hery Tiyas Pramana Putri Asmara Dirgantari Putri Dzakiyyatul Khotimah Putri, Khoirina Ayudia Putri, Nisrina Nurviani Qonita Sanal Barqiy Rahayu Pristiwati Rahma Mustafida Husna Rahma, Elfia Rahmania, Afifah Raihan Al May Sany Raihan Al May Sany Ramadhani, Okfanisa Riskia Rania Rivalda Reyza Banowati Risqi Falah Amelia Ritno Andriyanto Ritno Andriyanto Rizki Febiyanti Rizki Nur Anisa Rizki Nur Anisa Robaiyani, Siti Rohmah, Aprilita Dwi Rossi Galih Kesuma Rossi Galih Kesuma, Rossi Galih S, Nanda Ridwan Sa'adah, Salsabila Nur Sahna, Aufa Rizqia Salma Fathiyya Nuha Salma Fathiyya Nuha Salsabila Besta Kirana Salsabila Hasna Kamilah Salwa Tadzkirotul Aula Sanal Barqiy, Qonita Sania Qotrun Nada Sari, Novi Widya Sawsan Arif Sya’bani Septianingtyas Septiyani Dwi Anggreani Setiawan, Mohamad Dwiki Shinta Nurliana Shinta Nurliana Sibthi Alfiatuni’ma Sibthi Alfiatuni’ma Sinta Rizqiana Sinta Rizqiana Sintya Dini Wilanda Sintya Dini Wilanda Siti Azizah Sri Mulyani Oktaviana Subyantoro Sudiyati Sudiyati Sultonah, Nur Surahmat Surahmat Syaharani, Nabila Dhita Teguh Supriyanto Titi Wuryani Tiyas Apriliani, Awaliyah Tsaniyah, Aninda Ma'rufatus Uki Hares Yulianti Ulfi Akhyatussyifa USBAH, ALIKA MAEZALATI Vianni Nifattien Vrisna Putri Vika Safitri Rahmayuniar Vina Agustin Vina Agustin Vivi Juli Pratiwi Wagiran Wagiran Wati, Maulida Laily Kusuma Wicaksono, Andien W. Wuryani, Titi Yasinta Ayu Dewantari Yogi Rahmadani Yuni Zulfiana Yusro Edy Nugroho Yuwen Nurkhalifah Zaharo , Diana Nur Zahra, Dhafiyah Zahrotun Nikmah Zakiyyatul Fakiroh Zidny Nabiel Hussein Zikrinawati , Khairani ZIKRINAWATI, KHAIRANI Zikrinawati, Khariani Zulfa Dwi Muflikhah Zulfan, Abiyyu Fadhil Zurika Estiyarika