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STRATEGI MENINGKATKAN MINAT PEMBELIAN MENGGUNAKAN SOCIAL MEDIA MARKETING DAN WORD OF MOUTH Sahidillah Nurdin; Yani Restiani Widjaja; Nanda Eka Putri
Jurnal Sains Manajemen Vol 5 No 2 (2023): Jurnal Sains Manajemen
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jsm.v5i2.1305

Abstract

Perkembangan era digital yang memperkenalkan berbagai cara baru dalam memasarkan produk mengharuskan pelaku usaha untuk mampu mengikuti perubahan yang terjadi. Pelaku UMKM di Indonesia saat ini membutuhkan suatu teknologi informasi yang tepat agar lebih berkembangan dan bersaing di era digital. Meskipun banyak UMKM yang menerapkan teknologi informasi untuk kegiatan bisnisnya, namun masih banyak pula UMKM yang belum menerapkannya dan belum mengerti manfaat yang dapat dirasakan dari penggunaan teknologi informasi. Penelitian ini bertujuan untuk mengetahui adanya Pengaruh Social Media Marketing, dan word of mouth terhadap minat beli konsumen pada UMKM keripik enye di Kecamatan cicantayan. Tipe penelitian ini adalah penelitian explanatori. Teknik pengambilan sampel menggunakan Teknik non prabability sampling dengan metode purposive sampling. Adapun jumlah sample yang diambil sebanyak 100 responden. Dalam penelitian ini dibantu oleh alat olah data statistik SPSS. Hasil penelitian secara parsial menunjukkan bahwa social media marketing tidak berpengaruh signifikan terhadap minat beli, sedangkan word of mouth berpengaruh signifikan terhadap minat beli. Secara simultan, social media marketing, dan word of mouth secara bersama-sama berpengaruh signifikan terhadap minat beli pada UMKM keripik enye.
PENGARUH TINGKAT LOAN TO DEPOSIT RATIO (LDR) TERHADAP PROFITABILITAS PADA PT BANK X (Periode tahun 2008-2012) Widjaja, Yani Restiani
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 12, No 1 (2014): MARET 2014
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v12i1.1120

Abstract

Bank is a financial institution that serves as a financial intermediary which means collecting funds from the public and distribute it back to the community in the form of loans. The purpose of this study was to determine whether there is a significant influence and how much influence the Loan to Deposit Ratio (LDR) to Bank Profitability expressed by Return on Assets (ROA).The method used in this research is deskriptife with the survey approach. While to analyze the data, used a quantitative approach, namely the technique of correlation analysis and simple linear regression analysis as a tool for the calculation.From the research, the regression equation is Y = 0.083 +0.706 X. Keywords: Loan to Deposit Ratio (LDR), Bank Profitability,Return on Asset (ROA)
QUALITY OF HUMAN RESOURCE SERVICES IN OUTPATIENT CARE ON OUTPATIENT SATISFACTION IN HOSPITALS (SYSTEMATIC LITERATURE REVIEW) Lia Mirawati; M. Rizal Fauzi; Yani Restiani Widjaja
International Journal of Economic Integration and Regional Competitiveness Vol. 1 No. 6 (2024): International Journal of Economic Integration and Regional Competitiveness
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v1i6.146

Abstract

This study aims to assess the relationship between the quality of outpatient human resource (HR) services and outpatient satisfaction in hospitals through a systematic literature review method. The quality of health HR services is an important factor that affects patient satisfaction, which can ultimately affect loyalty and recommendations from patients. In this review, we analysed various studies published in a given period that evaluated the quality of HR services in outpatient care and their impact on patient satisfaction. Using systematic literature review (SLR) research on research published in high-reputation journals, using PRISMA diagrams for the research method. The results of the literature review show that aspects such as speed of service, competence of medical staff, availability of facilities, and effective communication between service providers and patients are the main factors contributing to patient satisfaction. In addition, the study found that improvements in the quality of outpatient HR services were significantly correlated with higher levels of patient satisfaction. This study concludes that hospitals need to focus on improving the quality of outpatient HR services through staff training, facility improvement, and service management system improvement to achieve optimal patient satisfaction. These findings provide insights for hospital managers and policymakers in formulating strategies to improve service quality and patient satisfaction.
Analisa Penyebab Kepatuhan Penandaan Lokasi Operasi dan Penjadwalan Operasi Elektif Terhadap Ketepatan Operasi (Studi Kasus di Instalasi Kamar Bedah RS KSH Tayu Pati Jawa Tengah) Budijono, Rudy; Yaniawati, Poppy; Restiani Widjaja, Yani
Jurnal Kesehatan Rajawali Vol 14 No 2 (2024): Jurnal Kesehatan Rajawali
Publisher : Sekolah Tinggi Ilmu Kesehatan Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54350/jkr.v14i2.475

Abstract

One of the hospital's duties is to provide services in accordance with patient safety. These include marking operation locations and scheduling elective operations. KSH Tayu Pati Hospital experienced a decline in achieving indicators for marking operation locations and scheduling elective operations. This can have an impact on the accuracy of carrying out operations. Therefore, this research will look at the effect of compliance with marking operation locations and scheduling elective operations at KSH Tayu Pati Hospital. This research uses a mix method with the help of SPSS calculations and in-depth interviews. This research used a sample of 33 respondents consisting of all doctors and IBS officers at KSH Tayu Pati Hospital. The result is that compliance with marking the operation location has an influence (sig. 0.001 < 0.05) on the accuracy of the operation. And compliance with elective surgery scheduling has an influence (sig. 0.001 < 0.05) on the accuracy of the operation. However, there are many aspects that must be improved at KSH Tayu Pati East Java Hospital, including continuing to refresh the knowledge and attitudes of doctors and staff at IBS at KSH Tayu Pati East Java Hospital.
Service Excellence dan Servicescape: Faktor Dominan Dalam Menciptakan Kepuasan Tamu Hotel Amran, Ali; Restiani Widjaja, Yani; Nuryanti, Siti
Jurnal Kajian Pariwisata Vol 1 No 1 (2019): Jurnal Kajian Pariwisata
Publisher : LPPM STP ARS Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jiip.v1i1.135

Abstract

ABSTRAK Service excellence dan servicescape merupakan dua hal penting yang dapat mempengaruhi kepuasan tamu hotel. Tujuan penelitian ini adalah untuk mengetahui pengaruh service excellence dan servicescape terhadap customer satisfaction tamu hotel. Metode yang digunakan dalam penelitian ini adalah metode survey dengan mengambil objek penelitian 96 tamu yang menginap di hotel Villa Lemon Lembang Jawa Barat. Penentuan responden diambil menggunakan metode non probability sampling dengan teknik Accidental sampling. Jenis penelitian ini yaitu penelitian deskriptif verifikatif menggunakan analisis regresi berganda. Penelitian ini menunjukkan hasil bahwa tingkat service excellence sangat tinggi, sedangkan tingkat servicescape dan customer satisfaction tinggi. Pengujian hipotesis menunjukkan bahwa service excellence berpengaruh signifikan terhadap customer satisfaction secara parsial dan servicescape berpengaruh signifikan terhadap customer satisfaction secara parsial. Sedangkan secara simultan service excellence dan servicescape berpengaruh terhadap customer satisfaction. Antara variabel service excellence dan servicescape, variabel yang paling dominan mempengaruhi customer satisfaction yaitu service excellence. Manfaat penelitian ini bagi pelaku wisata hotel yaitu dengan menyadari bahwa service excellence dan servicescape sangat penting dalam meningkatkan kepuasan tamu hotel. Kata kunci: service excellence, servicescape dan customer satisfaction
Analisis Komprehensif Pengembangan SDM Terhadap Kinerja Karyawan di Rumah Sakit: Literature Review Hidayati, Wida; Fitriasari, Nur; Widjaja, Yani Restiani
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 1, No 12 (2024): July
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12784305

Abstract

Hospitals are business entities that offer intangible services such as health services and rely heavily on Human Resources (HR) for their operations. HR management has a crucial role in driving hospital business. This research aims to understand the importance of HR management in the context of hospital business and the factors that influence it, so that it can improve performance that supports the achievement of organizational goals effectively and efficiently. Increasing company performance can be achieved by maximizing the performance of each individual in the organization. Several factors that have been empirically proven to have a significant effect on employee performance include human resource development, work environment conditions, and organizational commitment. This analysis was carried out through a literature review by reviewing more than 18 relevant journals from Google Scholar, focusing on employee performance theory. The study results show that human resource development, work environment and organizational commitment have a positive impact on employee performance. Therefore, to improve employee performance, organizations or companies must pay full attention to these factors in order to achieve optimal performance.
Analisis Strategi Dalam Menghadapi Era BPJS Kesehatan Yang Di Berlakukan Di Rumah Sakit Purwadhi, Purwadhi; Widjaja, Yani Restiani; Masuni, Evi; Firdausa, Kiko Erynio
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.15635

Abstract

Penelitian ini bertujuan untuk menganalisis efek dari total kepemilikan saham institusional, pemberlakuan “BPJS Kesehatan” pada tahun 2014 dengan sistem biaya untuk layanan, telah menuntut rumah sakit untuk dapat melayani perawatan pasien secara efisien sehubungan dengan kualitas pengobatan dan keselamtan pasien. Tujuan dari penelitian ini adalah untuk mengetahui apakah ada perbedaan antara tarif klaim BPJS Kesehatan (calon pembayaran) dengan tarif rumah sakit (restropective payment / fee for service) dan mengetahui bagaimana strategi rumah sakit Prima Medika dalam menghadapi perubahan sistem pembayaran, sehingga tidak terjadi perbedaan negative. Populasi dalam penelitian ini adalah semua pasien BPJS Kesehatan yang dirawat di rumah sakit Prima Medika, sedangkan sampel yang diambil di rumah sakit pasien BPJS Kesehatan yang dirawat sesuai kelas pada tahun 2022. Hasilnya menunjukkan bahwa ada perbedaan antara tingkat klaim BPJS Kesehatan dengan tarif rumah sakit Prima Medika. Sehingga diperlukan strategi dalam menangani masalah tersebut dengan menjaga loyalitas pasien, menjaga hubungan baik dengan BPJS Kesehatan, menjaga keunggulan rumah sakit, pembentukan tim casemanager, casemix dan anti fraud sehingga perbedaan negatif dalam pengobatan pasien BPJS Kesehatan dapat dihindari.
Pengaruh Lokasi Fasilitas Dan Kualitas Pelayanan Terhadap Keputusan Pasien Memilih Jasa Rawat Inap Di Rumah Sakit Khusus Bedah Budi Kasih Majalengka Dewi, Nyoman Nila; Purwadhi, Purwadhi; Widjaja, Yani Restiani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4485

Abstract

This study was conducted to determine the influence of location, facilities, and service quality on the decision to choose inpatients at RSBK Majalengka. The method used in this study is a quantitative approach. Data collection techniques with sampling techniques used in this study are purposive sampling and the use of this data by distributing questionnaires. The analysis used is descriptive and verifiative, multiple linear analysis, determination analysis, hypothesis test using t test (partial) and f test (simultaneous). Data was obtained and processed using SPSS (Statistical Package for The Social Science) software version 26.0. The results of this study show that facilities and service quality have a positive influence on the decision to choose patients. However, location did not positively affect the decision to choose patients. Simultaneously, location, facilities, and service quality have a significant influence on the decision to choose RSBK Majalengka.
APPLICATION OF LEADERSHIP AND ENTREPRENEURSHIP AND THEIR INFLUENCE IN THE HOSPITAL ENVIRONMENT Juliana, Dewi Sri; Ratnawati, Yeni; Widjaja, Yani Restiani; Purwadhi
International Journal Multidisciplinary (IJMI) Vol. 1 No. 3 (2024): International Journal Multidisciplinary (IJMI)
Publisher : Antis-Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijmi.v1i3.187

Abstract

Abstract— Health care operates within a complex and dynamic environment, particularly in the context of hospital care in Indonesia. General Background: The effectiveness of an organization in this sector is influenced by various factors, necessitating continuous improvement in innovation to foster growth and adaptability. Specific Background: Leadership plays a crucial role in guiding organizations toward achieving their vision and mission, especially in a landscape marked by financial constraints, resource shortages, and heightened competition. Knowledge Gap: Despite the recognized importance of entrepreneurial principles in enhancing innovative work behavior, there is limited empirical research focusing on their application within Indonesian hospitals. Aims: This study aims to investigate the impact of entrepreneurial leadership on fostering innovation in hospital settings, with a specific focus on its effects on organizational performance and adaptability. Results: Preliminary findings suggest that integrating entrepreneurial practices not only enhances innovative behaviors among healthcare professionals but also improves overall organizational effectiveness. Novelty: This research contributes to the existing literature by demonstrating how entrepreneurial leadership can serve as a catalyst for innovation in a challenging health care environment. Implications: The results underline the necessity for hospital leaders to embrace entrepreneurial approaches to navigate the complexities of the health care sector, thereby ensuring the delivery of high-quality services and maintaining competitive advantage.
Strategic Human Resource Management in Healthcare: Elevating Patient Care and Organizational Excellence through Effective HRM Practices P. Purwadi; Yani Restiani Widjaja; J. Junius; Nisa Mahmudah
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.540

Abstract

Human Resources (HR) are a key factor in the operations and service quality of hospitals. This study aims to analyze the role of HR in enhancing the efficiency and effectiveness of healthcare services in hospitals. The research method used includes a literature review and field surveys of medical and non-medical staff at several hospitals. The results show that effective HR management significantly contributes to increased patient satisfaction, reduced medical errors, and operational efficiency. Additionally, regular training and career development are proven to be effective in improving employee competence and motivation. This study recommends HR management strategies focused on skill enhancement, the use of information technology, and the development of a positive work culture to achieve higher service standards.
Co-Authors ,, Purwadhi A. Rohendi, A. Ade Mubarok Adnan Ginanjar Agustina Araufi Ahmad Ahmad Ali Amran Ali Amran Andhita Dian Dini Andi Karisma Anggun Desilia Apriana Clara Ardanti, Rizkia Ima Arumjati, Vernilina Oktaeighta Arumjati, Vernillina Oktaeighta Aryo Wibisono Asriansyah Asriansyah Asrini, Nani As’ady, BJ. Azmy Awwalunisa Aprilia Wijaya Ayomi, Anasthasia F M Bagenda, Wahyuddin Bambang Subekti Batjo, Iriyanti Bayu Wahyudi Budijono, Rudy Catur Martian Fajar Cecep Darmawan, Cecep Chitrayuni, Wilsa Dasrun Hidayat Deden Edwar Yokeu Bernardin Destyoningtyas, Rizki Ashary Dewi, Nyoman Nila Dhartono, Joanie DewiJanti Dhea Indriani Dhea Indriani Dhian Tyas Utami Dimyati, Ferry Dwinta Mulyanti Edi Hartono Eduardus Raditya Kusuma Putra Emanuela, Febrina Endah Pujiastuti Eneng Kamelia Erliany Syaodih Ermiati Ermiati Fadillah, Listiana Nur Famila, Famila Fanny Fardiyani Fatimah, Jardinia Dian Fauzan Febi Dwi Jayanti Rahmat Febi Dwi Jayanti Rahmat, Febi Dwi Jayanti Febrina Emanuela Feronica Melinda Muskitta Firdaus, Arsya Firdausa, Kiko Erynio Fitriasari, Nur Gani Nurdiyana Ginting, Agustina Br. Gopur, Abdul Habibie, Ariyanto Hakim, Bagus Lukman Haliem, Helena Claudia Hapa, Maria Hapid, Reza Heni Rohaeni Heni Rohaeni Herlina, Nina - Hidayati, Wida Humaera, Namira Nita Indah Dwi Mentari Indah, Sonia Fillahi Irawati, Irfa Irma Sri Widhiyanti Irpan Nugraha Irpan Nugraha, Irpan J. Junius Juliana, Dewi Sri Junius, J. Karlinawati, Ni Made Devi Santi Kusharini, Omitta Yuliastuti Langingi, Gerald Hendriks Larasati Larasati Lestari, Nike Dwi Putri Lia Mirawati Lidwina Kasiani Meylina Lukas, Denny Christian M. Rizal Fauzi Maharani, Ardelia Maharani, Dessy Mahardika, Yudia Mahmudah, Nisa Makmur, Afifah Idelma Manik, Sitti Lolo Sundari Margaretna, Nur Fitri Marlena, Ena Masuni, Evi Mayang Wulandari Mayang Wulandari Mellynia Yuniarti Mochamad Reza Nanda Eka Putri Nanda Sari, Dhiastika Niluh Dewi Ratnasari, Niluh Dewi Nining Handayani Nisa Mahmudah Novita Serliana, Novita Novriyanti, Tika Nurdiyana, Gani Nurhalisa Putri Nurhidayati, Ira Nurwijayanti Octavyani, Yanti P. Purwadi P. Purwadi Pangihutan, Reymond Pattinasarany, Alfadesta Hermon Perdana, Noor Roziq Ghulam Pertiwi, Shanti Asih Pipang Patasik, Kevin Pradnyana, I Gde Yoghie Pratomo, Nugroho Rizki Purwadhi Purwadhi Purwadhi Purwadhi Purwadhi Purwadhi Purwadhi Purwadhi, H. Purwadi, P. Putra, Eduardus Raditya Kusuma Putra, Kevin Aldio Putri, Novia Ayu Wijayantis Susanto Putri, Nurhalisa Putriasni, Chyntia Qohardita, Risa R. Poppy Yaniawati Rachmawati, Amalia Rahmat Ilham Rahmayati, Anisa Ratnawati, Yeni Raysha Ramadhani Reymond Pangihutan Rhomadon, Wahyu Rian Andriani, Rian Rifa Adhiani, Waode Rilistyawati, Nabila Distiara Riswanda, Jhon Rohendi, Aceng Rohendi, H.A ROHMAH, FAIZATUR Rosianti Rosidawati Wiradirja, Imas Ruth Alexandra Sahidillah Nurdin Sandi, Ghaniy Prima Saraswati, Ni Luh Putu Adinda Tasya Satriya, Guntur Septia, Nindirah Seso Sulijaya Suyono Setiati Putri, Paramita Indah Setyagraha, Javan Agustian Setyako, Stevani Dewi Silvania, Grace Ayu Sinta Rosmaini Siti Nuryanti Sri Widya Astuti, Baiq Sroyer, Beatrik Yunike Yulanda Sudarman, Brillianty Putrisari Sukajie, Bambang Surveyanti, Yenie Susanto, Dede Himawan Dwi Suyono, Seso Sulijaya Thalia, Thalia Tri Lestari Triyono, Alfian Heri Tunggadewi, Ni Putu Tania Nadyanti Umchudloh, Umchudloh Usman, Umar Veranita, Mira Viany, Viany Wentinusa, Stella Maria Widodo, Ayudisty Ristika Kusumawardhani Wijaya, Awwalunisa Aprilia Wildan Windaswari, Gusti Ayu Rahayu Witarsih, Silvia Witri, Repelita Wydaswara, Mita Yaniawati, Poppy Yasa, Sang Made Agus Wira Nugraha Yogiyopranoto, Muhammad Yongki Hadinata Wijaya Yudha, G. Agung Krisna Yudia Mahardika Yunita, Dian Zalmah Zivana, Fidela Hanan ⁠Mianova Mintardi